rising director

Li Tianer made more than a dozen phone calls in a row, and after finishing the matter, he laughed slyly: "You stupid Wan Xiaohu, you can't get along anymore!"

……

South Korea, Sdus Corporation.

"Wan Dao, welcome to come again. We have heard about the box office war in China, it is amazing, now we have more confidence." Representative Director (corporate representative) Che Shengzai personally welcomed Wan Xiaohu and his party.

"We are also looking forward to the Korean market." Wan Xiaohu said politely.

Shortly after the polite speech, Director Zheng Xuntuo said with a smile: "The platform for praying and offering sacrifices has been set up, please invite Wan Dao, A Xian, and Huang Xiaoming to come on stage together."

According to Korean customs, before the movie is released, there will be a prayer ceremony to pray for a big hit at the box office. After the prayer, there will be a press conference for the new movie.Wan Xiaohu has no interest in this custom, but he doesn't resist it either. Since he wants to come to Korea to make money, he has to follow the local rules.

The entire praying altar is lined with incense burners, candles, two pig heads, a big watermelon, a big pumpkin, melons, peaches, oranges, pineapples, etc., all neatly arranged in a square shape.Many reporters outside were already waiting to take pictures. When Wan Xiaohu and his party appeared, the reporters immediately clicked with flashing lights.

According to the procedure, Wan Xiaohu lined up with Jun Zhixian, Huang Xiaoming and several directors of Sdus, and then prayed.After dealing with it indiscriminately, he went to sit aside and started the press conference.

As a movie adapted from a Korean novel, plus the heroine is Korean, and Sdus company's previous vigorous promotion, the press conference was lively.Jun Zhixian was questioned endlessly by the reporters, while Wan Xiaohu was slightly ignored, but he still didn't stop talking.

"Director Wan, how would you rate Jun Ji Hyun's performance in the movie?" a Korean reporter asked.

"Full score."

"Is she really that good?"

"Yes, Jun Ji-hyun perfectly displayed her temperament and the heroine's spirit in the movie. Apart from her, I can't imagine what another sassy girlfriend is like."

"It is said that Jun Ji Hyun has become the idol of countless boys and girls in China, isn't it?"

"It should be. I haven't been in the mainland recently, so I don't know. It's just that from the newspapers, many people regard Quan Zhixian as the standard for choosing a spouse in the new era." Jun Zhixian already smiled embarrassedly.

In Hong Kong these days, Jun Ji Hyun has not received much popularity because it has not been released.It's just that there are overwhelming reports in mainland newspapers, which makes her unable to accept her sudden popularity.

"Director Wan, "My Sassy Girlfriend" is adapted from a Korean web novel. Moving the story to China, is this a kind of cultural snatching? The country has robbed the essence of Korea?"

Wan Xiaohu was speechless, Koreans are really thick-skinned: "I don't think this can be regarded as cultural snatching, it is very common to adapt academic works. Just like South Korea often adapts Chinese classics, if this counts, haha, South Korea is Stealing too many nationalizations. It’s just a normalized communication that’s common in Hollywood, all over the world.”

"Why can't China write such a best-selling novel now, and there are no good adaptations of works?"

Ah, I’m here to find fault, right? You made it sound like you have a lot of Korean movies. Wan Xiaohu was a little upset: “There are many best-selling novels in the country, but they haven’t been adapted. We only have one “Romance of the Three Kingdoms” to adapt for 100 years.” Well, a "Journey to the West" can be adapted for 1000 years. Our ancestors have left us too much wealth. Novels like this, as well as "Dream of Red Mansions", "Water Margin", and "Feng Shen Bang", everyone is dazzled. Instead, I don’t know how to do it.”

As soon as Wan Xiaohu finished speaking, the South Korean reporter immediately turned off the fire, remained silent for a while, and then began to interview Huang Xiaoming.They were thick-skinned, but they didn't expect Wan Xiaohu to be even thicker-skinned. He boasted that he would come with his mouth, and could only attack with substitutions.

Bragging and gossip, this press conference is over.

As the director, he has also ended his task, and the rest of the publicity plan will be carried out by Sdus Company with Jun Ji-hyun and Huang Xiaoming.At night, Wan Xiaohu sneaked into Jun Zhixian's room.

"Axian, I'm going back to China tomorrow, and I'm going to be separated for a long time. Tonight, I'll take good care of you." Wan Xiaohuhou hugged Quan Zhixian anxiously.

(Originally [-] words, recently the limelight is tight, omitted)

After a night of lingering, Wan Xiaohu got on the plane the next day and left Korea.As a director, he has almost no reputation in South Korea, and his stay does not help much in publicity.

Back in China, it was already May 5st, and the May Day holiday was a five-day holiday.This is a good opportunity to grab the box office for movies that are being released.Huayi Brothers, who had tasted the sweetness in the first week, once again spread the publicity overwhelmingly, and all major newspapers published new slogans.

"Where are you going during the May Day holiday? Sassy girlfriend will accompany you!"

When the movie hit the theaters, a wave of barbarism also intensified.

When Wan Xiaohu got off the plane, he happened to meet a young couple. The man didn't know what to say, but the woman just slapped him in the face.

"You're courting death!" the woman roared after the beating.

The man was stunned for a long time, and then he slapped his backhand: "Stinky bitch, you don't even look at your looks, you're still like a sassy girlfriend."

The girl cried wow.

Wan Xiaohu buttoned the sunglasses on his nose, and hurried away, just watch the movie, but he shouldn't be learning how to do it.

Art comes from life and is higher than life!

0146【Too vulgar】Ask for a monthly ticket

Back in China, Wan Xiaohu seemed to have entered the battlefield.

When Huayi Brothers' navy was raging, Yingying did not fail to fight back, refusing rumors in the media, refuting that Huayi Brothers deliberately distorted the facts and misled the audience's understanding.However, this general trend has already taken place, spreading from the Internet, overwhelmingly belittling "Pearl Harbor".

Coupled with the announcement of the first week's box office data, audiences who don't know the truth even more think that "Pearl Harbor" was badly shot, and "My Sassy Girl" was well shot.No matter how much the newspaper refuted the rumors, it still couldn't stop the audience's enthusiasm, rushing into the theater to enjoy Sassy Girl.

The owners of the movie theater are smart people who know the current affairs. Originally, "Pearl Harbor" occupied the schedule, but now they quickly adjusted, and all the good scenes were arranged for "My Sassy Girl".

Faced with such a rare hot scene, various TV stations also joined in and reported this grand event one after another.He praised this as a victory for domestic films and the correct direction for the marketization of the domestic film market.But in China, people are not afraid of bad movies, but they are afraid that they will not be hyped.

There was so much hustle and bustle, one can imagine how many spectators who didn't know the truth walked in.

According to the data from the National Film Archive, during this period, the average Chinese went to a movie theater once every five years. Basically, the audience had no ability to distinguish whether a movie was good or bad. They just watched what was said outside.The navy tactics led by Wan Xiaohu had made him invincible from the very beginning.

It's just that the effect was far greater than Wan Xiaohu expected.In the previous track, Wan Xiaohu was used to hype flying everywhere as soon as a movie was released. In this period, only Feng Xiaogang is good at hype. No one else has a combat power of more than 5.

The college student film in Beijing is still going on.After Wan Xiaohu returned to China, he participated in an academic seminar on "Marketization Development of Chinese Films".

Before the opening, Wan Xiaohu and Feng Xiaogang got together. Although the two of them come from different backgrounds, one is grassroots and the other is a major.But they are all pioneers in commercialization, and they all have close cooperation with Huayi Brothers.

"Xiaohu, you guys have made a big deal this time, and the impact is not very good." Feng Xiaogang talked about this time's battle.

Wan Xiaohu nodded, a little embarrassed: "Yes. The method is too radical, and the propaganda in the media is indeed a bit of a mess."

"In fact, hype is what it should be. Wang Po sells melons and she has to boast about herself, right? However, such a hype method of slandering others needs to be changed, so as not to spoil the atmosphere of Chinese movies. There is not much love for movies, and if you continue to over-consume and praise them too much, sooner or later, the confidence of the audience will be completely defeated."

"Mr. Feng, you are right. I feel guilty for using such a method." Wan Xiaohu sighed sincerely.

Chinese films are inherently fragile.It seems that such a hype can succeed once or twice, but what about after more?Will the audience continue to buy it? I am afraid they will only criticize domestic films.

Feng Xiaogang patted Wan Xiaohu on the shoulder: "If you can realize this, it means that you, Wan Xiaohu, are a sensible person. That's what I'm saying. It's not your fault for the origin of this matter. Some people took the lead in messing around. It's no wonder you are protecting yourself. It's just that It's a pity that not many Chinese filmmakers know how to abide by the rules, so they mess around. When will we get on the right track."

"Yes, if everyone abides by the market order, nothing can be done." Wan Xiaohu was somewhat dispirited by Feng Xiaogang's awakening, "After I go back, tell Brother Lei that "My Sassy Girl" is now over We have entered a dangerous period, and the hype should be stopped appropriately."

Feng Xiaogang shook his head: "I'm afraid you can't hold back for now."

"how?"

"You will know when the meeting is held." Feng Xiaogang refused to say.

Not long after, filmmakers from all walks of life arrived, and the academic seminar on the marketization of Chinese films officially started.And within 10 minutes of the meeting, Wan Xiaohu felt something was wrong.

"We said that Chinese films must follow the market-oriented route, but we must also see that marketization is disorderly. In particular, some filmmakers have evil intentions and copy vulgarity as a selling point. Once the film is finished, the art is done well, and all efforts are made to hype and slander others to elevate oneself. This kind of atmosphere, I think, is the greatest harm to Chinese films!" An old filmmaker who has filmed several The director of a protest film spoke eloquently.

Another old filmmaker immediately interjected: "Yeah, some people are jealous when they see the marketization, and they don't want any artistic gimmicks. They shoot some vulgar romances, instead of digging for depth, instead Promote vulgar and obscene things. Recently, there has been a movie that does this. Movies are made for the audience to see, and they are the carrier of education and art. Such shameless and obscene works are poisonous to the audience!"