rising director

Any film technology needs to be brought to the world through the director!

0317【Come out after long-awaited】

As a category of the tertiary industry, the film industry is different from the traditional primary industry agriculture and secondary industry, and also has some differences from the general tertiary industry.

According to the laws of the market, movies are strictly a commodity with circulation.But it is undeniable that the film has an artistic and political side.It can be a work of art that ignores commerce, or it can be a vehicle for political propaganda.

For many developed countries, the film industry is already a sunset industry. It seems to be doing well, but the return on investment has fallen below the bottom line of 10%, and Hollywood is no exception.

The most glorious stage in Hollywood should be the 20s, the end of the silent film period. At that time, Chaplin exuded his final glory.Continued until the 50s, thousands of movies were born in this era, and there are countless classic movies.

Even when the U.S. economy entered the Great Depression, the film industry was still booming, and countless people poured into this industry to seek gold.It was also in this era that the so-called "Big Eight Films" and "Two Big Comics" were born in Hollywood.The two comics are naturally DC comics and Marvel comics that later dominated superhero movies.

The Big Eight are MGM, Paramount, Columbia, Warner Bros., Universal, United Artists, Fox and Disney.

In this era of gold everywhere, MGM produced the highest-grossing movie "Gone with the Wind" in history in 1939. At the time of World War II, the world's population dropped sharply, and the total economic volume also declined sharply. "Gone with the Wind" "Still won a global box office of 3.9 million US dollars.

This data is equivalent to one-230th of the US GDP at that time, and when converted into inflation, it is equivalent to the current box office of US$60 billion, which is absolutely terrifying.

After the prosperity and decline, entering the new century, even if the government tried its best to whitewash the peace, the unemployment rate in developed countries continued to increase.The economy has become exhausted.The film industry, represented by Hollywood, still looks brilliant and blockbusters continue, but it is an indisputable fact that the threshold for external investment is constantly rising.

There are fewer and fewer independent film companies that can grab as much market share under the pressure of the big studios, even if they are the Big Eight.It has also changed owners countless times, and some people have made investment and some have gone bankrupt.Compared with the current thriving Internet industry, the late film industry has not attracted much hot money.

Therefore, at a time when the current structure can no longer satisfy capital expansion, the film industry led by Hollywood is beginning to prepare for a breakthrough. The technical means of 3D is the performance of this kind of breakthrough.Every film technology revolution will bring a lot of business opportunities and markets.

The revolution from silent to talkies, from black and white to color, ushered in the golden age of Hollywood. The emergence of CG special effects has made blockbuster movies a necessity in people's lives.Now, James Cameron, with 3D technology, wants to set off a frenzy again.

The theater market in developed countries such as the United States is almost saturated.The resistance to rebuilding 3D theaters will not be small, so they set their sights on China, the emerging movie market.

It is true that the scale of the Chinese market is still small. The highest-grossing film, that is, "Never Ending" directed by Wan Xiao, was 3.67 million yuan, equivalent to more than 5000 million U.S. dollars.But the potential is limitless.China's economic take-off has attracted worldwide attention, and China's population ranks first in the world.

The development of the film industry is also changing with each passing day, and the growth of the market is the first in the world.

Cameron and other 3D technology revolutionaries are most delighted.China's theaters are very backward, not only are there a small number, but most of them are single-hall theaters.Such a market can directly start building 3D theaters.Not much resistance.

Therefore, Wan Xiaohu, who has a huge influence in the country, has become the best partner.

Only when directors use 3D technology to shoot movies, will some theaters be willing to convert to 3D. On the one hand, Cameron hopes that Golden Harvest Entertainment can cooperate to develop the 3D market, and on the other hand, he also hopes that Wan Xiaohu can accept 3D movies, and even direct 3D movies by himself.

Boost for 3D career.

It is not that he has not sold to other directors in Hollywood, such as Steven Spielberg, Christopher Nolan and others, but these directors are either hesitant and unable to see the future of 3D, or they are firmly opposed to 3D movies .Especially Nolan, who is firmly anti-3D, believes that people should not be bound by glasses.Watching movies with glasses will definitely not achieve the best visual enjoyment.

These setbacks made Cameron pay more attention to Wan Xiaohu, so he talked so much, hoping to impress Wan Xiaohu and join his 3D technology camp.

However, Wan Xiaohu's reaction made Cameron a little disappointed.

He spoke dryly and showed off his favorite invention, but Wan Xiaohu didn't seem very surprised.And in the occasional conversation, Cameron can feel that Wan Xiaohu understands what 3D is, and he really understands it, so it's not easy to be fooled.Sometimes even a casual sentence directly points to the key points of 3D technology.

"To watch this 3D movie, you need to wear glasses. I won't talk about this. The 3D picture is much darker than the picture of ordinary movies. If this is not solved, it will always be a problem. The novelty of the audience comes and goes quickly. The best The use of technology is to make the audience comfortable, and the 3D experience needs to be improved.”

"You are right, there is still room for improvement in 3D technology, but it has unlimited potential, isn't it? Tger, don't jump to conclusions, I believe that after we improve 3D technology, you will definitely like it, trust me !” Cameron thought that Wan Xiaohu was not interested, so he made a final attempt to persuade.

Who knows that Wan Xiaohu nodded: "Of course I believe, otherwise there is no need to invest in the 3D movie "Avatar" you made. In fact, I appreciate both 3D technology and IMAX technology. Director Cameron , I think we will have a good cooperation, I need 3D technology!"

"really?"

"of course."

"Haha, happy cooperation, Tger, you are a director with real vision, 3D technology will conquer the world!"

Cooperation is not just a casual talk, but a series of negotiations to discuss technology transfer and 3D film development agreement.The promotion of 3D is not free, it is to set shooting standards, first-class enterprises set standards, and first-class film companies also set standards.

Set a standard, and future generations can only act according to this standard, and act according to the face of the maker.

Wan Xiaohu then let Golden Harvest Entertainment, Sasha Entertainment and Dragon Hero Digital Matte Company.Participate in the alliance with the 3D technology supporters behind James Cameron, jointly improve the 3D technology, and each is responsible for marketing.It is expected that in the next five years, we will vigorously build high-standard 3D cinemas.

No one has experienced the future of 3D more intuitively than Wan Xiaohu.

In fact, Wan Xiaohu's desire for technology is not only 3D. IMAX technology is also what he craves. IMAX is a film projection system capable of projecting larger and higher-resolution films than conventional film.The whole system includes film copies, projectors, sound systems, screens, etc. produced in IMAX specifications.

Commercial movies in the future will either be released in 3D or in IMAX. One is for watching in three-dimensional effect, and the other is for watching on a super-large screen.There is even IMAX-3D technology, which makes the audience feel even more shocked.

Another request from Wan Xiaohu to Golden Harvest Entertainment.It is to cooperate with the IMAX company to promote IMAX cinemas, and then to study the counterfeit version of the DMAX system, which is the so-called Yageo Screen. The cost of IMAX cinema is too high, and it is not easy to promote it. It is still cheap from Yageo Screen, and the effect is not bad.

"The ambition of Golden Harvest Entertainment. Lead the future with technology."

Not long after Wan Xiaohu assigned the task, Mme time network launched the first shot of publicity.

"It is reported that Golden Harvest Entertainment has signed a cooperation agreement with Canadian IMAX Corporation. Golden Harvest Entertainment will be the partner of IMAX Corporation in China. The two parties plan to build 50 large IMAX screens in the next ten years. Famous director James Cameron signed an agreement to introduce 3D technology. It is planned to build 150 3D screens in the next five years."

"Golden Harvest's cinemas have officially entered a hybrid multi-hall development model, where IMAX screens, 3D screens and ordinary screens coexist."

Despite the hype on the front page, few people responded.

At this time, the audience still doesn't know what is IMAX and what is 3D.No matter how detailed it is, there is no real 3D movie, who knows what effect it will be.

Therefore, Golden Harvest Entertainment launched a wave of advertisements.I started to immerse myself in the construction of movie theaters, and what I said was false. Only when IMAX movies and 3D movies were released, others would see the business opportunities here.Now, just save up, anyway, the company has too much liquidity in its account, and it will be financing soon.

Don't be afraid to do it without money!

……

In April, Wan Xiaohu spent more than a whole month in the preparations for "Rise of the Planet of the Apes".

Time flies, and May arrives.

In the seaside town of Cannes in the south of France, a large number of tourists have already poured in. The 60th Cannes International Film Festival will kick off on May 5 this year.As one of the three major art film festivals in the world, the Cannes Film Festival is the most watched film festival after Oscar every year.

The annual Oscars, which can be said to be the largest player in the global film business, are completed in the beginning of each year.And when it comes to the summer season, when the film peak season begins, the world will once again demand a large number of films to make up the market. At this time, the Cannes Film Festival has become the most popular choice.

At the same time, the Cannes Film Festival is also the largest trading market for Chinese films overseas. Chinese films rarely have the opportunity to go to the Oscars to show off, but in Cannes, they perform well every year.

However, at this year's Cannes Film Festival, the light of Chinese films is much dimmer, and there are no popular films.The only one that attracted attention was "Kung Fu Panda", which came only to promote the show, plus held the premiere ceremony.Of course, "Kung Fu Panda" is a standard Hollywood production, featuring Chinese elements.

As an animated film, the ones who can promote it are the voice actors.Wan Xiaohu personally brought a group of voice actors to Cannes for promotion, Jack Black, Dustin Hoffman, Jessica Alba, David Crossel, Zhang Yi, Cheng Long, Zhou Runfa, all assemble.

"Kung Fu Panda" has been called for a long time!

0318【Excellent】

"In a vast ancient land, there is a kung fu master who trained five of the strongest peerless kung fu masters."

On the streets of Cannes Town, on the huge screen built in the open air, a palace was built in a fairyland. In front of the palace square, five animals performed wonderfully all kinds of kung fu skills, causing countless audiences to stop and linger in front of the screen.

"Jiaohu—Jessica Alba!"

"Drink, ha..." A feminized tiger waved its hands, bringing out bursts of palm wind, as if it had a lot of strength.