Rebirth of the super rich second generation

Due to the implementation of Lorraine's plan a few days ago, the Chinese Supreme, who had been somewhat sluggish, was pushed back to a new high-level focus.And with the brand-new concept product derived from the second phase of Chinese Supreme - the Chinese membership card, within a week, a full 7000 copies were sold, creating [-] million worth of news, which spread to almost every In the ears of the characters living in the capital.Even college students from various universities know about this Chinese Supreme.

From this point of view, Lorraine's implementation of the concept of earning money from high-end consumption to mass consumption is quite forward-looking and foreseeable.

During this period of time, Lorraine ordered the people under the company to go deep into various white-collar groups and student groups to conduct investigations.The final data is quite interesting. Those who want to have a "Chinese" identity account for as much as 80.00%, but only 50.00% of those who really intend to apply for a Chinese membership card.Regarding this point, the investigators also asked why, and the answer they got was: because... what they want to apply for is the Chinese Supreme Gold Card.

Everyone knows that the Chinese Supreme Gold Card is far more noble than the Chinese Membership Card.

For this investigation, Lorraine has long expected that in the future, these college students or white-collar workers may grow up to be a rich man, and there are definitely not a few who will be able to afford the Chinese Supreme Gold Card one day.Therefore, on the surface, the Chinese membership card seems to be just making a sudden profit, but in fact... it is cultivating a group of potential customers!And the upgrade system in the Chinese membership card is to stimulate the self-motivation of these potential consumers, and that subconscious sense of identity gap!

This is the perfect combination of economics and psychology!This is a brand-new business idea of ​​Lorraine, a half-baked student from the Department of Economics and Trade who seldom goes to class since the beginning of the semester! ——As for Lorraine's real intention behind this, I'm afraid few people have guessed it!

on the other hand.

The commercial has entered the post-production stage. Originally, I wanted to shoot some beach locations and change the background of the times to shoot a few more, but Director Feng rejected them one by one.He believes that the effect he wants to shoot has been perfectly presented in this clip of the Shanghai version.A good commercial is not too many, but fine!He doesn't want to do superfluous things.

But the post-production of just one commercial took a full week, which is still the efficiency of concentrated work. One can imagine how much thought was spent on this commercial.Director Feng, on the other hand, supervised the production throughout the entire process until... the final commercial was released.

On the day the commercial was released, Huasheng Advertising Company invited Lorraine and Qin Wanshu to review it together.

Later, when they saw themselves in the commercial, both of them were shocked!

It is indeed a professional advertising company.

The scenery and props in the picture, after the adjustment of light and color in the later stage, look nostalgic, elegant and noble... The whole commercial is played in a semi-silent mode, full of black and white.The reason why it is a semi-silent film is because... there is quiet and elegant music playing behind it, like gurgling water.And the processing done on the film effect is even more ingenious.

Because Lorraine was wearing a black suit and a sapphire blue bow tie, which happened to echo the sapphire blue cheongsam Qin Wanshu wore that day.Therefore, in terms of the effect of the black and white film, especially the object that was originally sapphire blue was ingeniously processed.

Thus, three colors appeared in the picture, monotonous black and white, and dazzling sapphire blue!

This is a very bold attempt, very creative. What's more worth mentioning is that when Lorraine and Qin Wanshu kissed each other in the final picture, the picture suddenly became completely black, like an old diaphragm, in a piece of In the black, a line of sapphire blue subtitles slowly appeared——

"Be a 'Chinese', be a 'Chinese' woman."

Accompanied by the subtitles in sapphire blue, a thick baritone pronounced the words very tastefully.

Immediately afterwards, in the lower right corner of the black screen, a white logo similar to a seal appeared, and the thick baritone then read out the four words - Rockwell International.

And then... the end of the commercial!

When the screen was black and the theater turned on the lights again, Director Feng winked at Lorraine and Qin Wanshu and smiled: "How is it? Mr. Luo, Ms. Qin, are you satisfied?"

Lorraine recalled the feeling of watching the ad just now, shook his head slightly, and said with a smile: "Of course not... This ad is perfect."

Qin Wanshu also nodded happily.

They didn't go against their will at all, but this commercial was shot really well, full of fashion sense, well-pointed, rich in color, and memorable, and what's even more rare is—who can shoot an advertisement like a miniature one? Like a Hollywood MV? !

Lorraine went up to shake hands with the senior personnel of Huasheng Advertising Company and Director Feng one by one: "It's really great....Hehe, Director Feng, if I decide to invest in making movies in the future, I will definitely ask you to be the director!"

Director Feng is always in good spirits on happy occasions, he stroked his beard and laughed, "Okay, as long as Mr. Luo invites me, I must show respect!"

Smiling, Lorraine asked the person in charge of Huasheng Advertising: "Has the relevant department passed the review?"

"No problem." The person in charge of advertising supervision and production laughed, "It has passed the review. If Mr. Luo nods, tomorrow morning, this blockbuster advertisement will fill the streets and alleys!"

Chapter 410 The Extraordinary September

The person in charge of the advertising supervisor was right.

Two days later, this commercial has been negotiated with many TV stations and Internet media companies, and inserted into the prime time.

However, this cost the Rock Group a lot of money, and the cost of inserting advertisements during prime time is much more expensive than other time slots.But Lorraine also cares about this little money. Since he wants to advertise, he must do the best.

Not only the TV media, but also the Internet media, Lorraine also leases many advertising spaces in reality.Such as subway stations, bus stations, movie theaters... and a series of public places, so that the Chinese Supreme can be popularized to the greatest extent.

During this period of time, the topic of Chinese supremacy was being discussed all over the streets and alleys.

"Hey, do you know this Chinese Supreme?"

"Of course I know, 20, buy a 'Chinese' identity, right?"

"It's not just 20... I heard that Chinese Supreme has launched a Chinese membership card, which only costs 1 yuan."

"1 yuan, isn't that expensive?!——Then do you know where to go?"

"I know, there is this Chinese Supreme service station in every area, but... I heard that this Chinese membership card is sold in a limited number, only 10 cards per month, only for the first week, and only [-] cards per day , and each service station can only sell a limited number of [-] copies per day. I heard from my brother that he got up early in the morning to line up at the door of the service station in order to apply for the Chinese membership card. The official sale began at [-] o'clock. It was sold out in [-] minutes! My brother was lucky, he was the last one to buy it, and the wait was almost in vain. Just like this, it’s still the effect of going there early in the morning at [-] o’clock in the morning to line up!”

"My God...is this Chinese Supreme really so popular? 1 yuan...buy a 'Chinese' identity, whether it is a supreme or a member, at least we have this title!"

…………

In addition to the discussion on the Chinese Supreme itself, after the commercial was broadcast for a period of time, it caused a new round of heated discussions.

As for this heated discussion, Lorraine had expected it, but never expected such a precise situation.

"Wow, the male lead in this commercial is so handsome!!" A nympho pointed at the billboard in the subway station and said.

"That woman is so beautiful... My God, she can wear a cheongsam with such a taste, it's so tempting, so perfect..." a certain man said.

So, the couple turned their heads, looked at each other, and then started bickering...

For a while, the phrase "be a Chinese, be a Chinese woman" became a well-known advertising slogan, almost comparable to the popularity of "good teeth, good appetite".But the only difference is that the former is more classy, ​​tasteful, and tasteful than the latter...

The design of this ad is also very meaningful.

Being Chinese, being a Chinese woman, seems to be telling women, look, to find a man, it is best to find a card with a Chinese identity.As for men, a little bit of comparative psychology quietly arises in their hearts, as if they are not "Chinese" without applying for a Chinese Supreme or a Chinese membership card.

Chinese people have a strong national complex, and this "Chinese" is also a good gimmick.

And the combination of these series of factors has created a trend that the Chinese supreme must be popular...

Although in the next three weeks of this month, the sale of Chinese membership cards has been stopped, it stands to reason that there will be no harvest.But... some economists who are good at analysis have ignored the product "Chinese Supreme Gold Card" that Chinese Supreme is really promoting.

Yes, Chinese membership cards are no longer available for sale.

Those whose families are relatively rich and can afford 20, but who are a little hesitant, don't hesitate anymore.Maybe it was because of the mistress, maybe because of the girlfriend, or maybe because he wanted to make a high profile in the circle of friends, so he gritted his teeth and spent 20 yuan to apply for the Chinese Supreme Gold Card.

At the beginning, many people in the Rock Group opposed the limited sale of Chinese membership cards, saying that only 7000 cards were sold every month, and they could only earn [-] million.According to the estimation of the potential consumer groups of the Chinese membership card, it should be able to create a profit of no more than [-] million a month.

But Lorraine knows that even if it reaches [-] million in the first month, it will definitely drop in the second month, and the more depressed it will be in the future.In that case, it cannot last.Only [-] copies are sold every month, which is able to create the highest value while further invigorating the concept of Chinese supremacy.

Because... Lorraine knows that this will bring a second spring to the sale of the Chinese Supreme Gold Card.

With detailed statistics, in the next three weeks.

In the first week, a total of 320 Chinese Supreme Gold Cards were sold, and each service station sold an average of 33 cards per week.Looking at this data, it seems that it is quite small... But, if it is linked to the value of the Chinese Supreme Gold Card, it is incredible! ! ——In the first week, the total income was 560 million yuan.

In the second week, the Chinese Supreme Gold Card broke the highest sales record of the month, reaching 430 sales! !On average, each service station sells 43 copies per week!An average of six or so are sold every day! ——In the second week, the total income was 600 million yuan!