Datang Fenghua Road

Chang Le seemed to understand but did not understand, and lowered his head in contemplation.

……

……

Han Yue coughed lightly and explained: "The way of business is nothing more than two things, one is the product, and the other is the reputation. Let's talk about the product later. Now I will tell you about the reputation first. The so-called reputation is also called popularity, this thing How to solve it? There are no more than several methods, such as building momentum, highlighting, attracting attention, spreading word of mouth, and summarizing one sentence is to advertise widely. I refer to these methods as advertising, or marketing..."

He glanced at Changle, and continued: "I bought a shop with two boxes of silver today, and deliberately made the fat general manager look domineering. This is a hard-charging trick in marketing. Cowhide, can also be described in a sentence after a break, that is, toads pad the legs of the bed, die!"

Chang Le puffed out a laugh!

She is a princess who grew up in the deep palace. Where did she hear these interesting posthumous remarks, Huazhi interjected: "Brother, you are necrotic, this toad's posthumous remarks on the legs of the bed are really vulgar."

Han Yue snorted and said lightly: "Although it is vulgar, it works. The essence of this trick is to stand firm. Even if there is only a penny in my pocket, I still pretend to be rich and bold, but only my own people know the details. , in the eyes of unknown people, it would be incredible, the first impression to them is that this guy has a lot of money, so everyone hurry up and watch the show..."

"Then what?" Chang Le was thoughtful.

Han Yue shrugged his shoulders, pointed at the crowd, and said lightly, "Then that's it, two boxes of silver are worth [-] yuan in copper coins. On the surface, it seems that I lost [-] to buy a shop, but I used [-] to buy a few thousand. People are watching, and these thousands of people will spread the topic all over Chang'an, and it will not take three days for everyone to know that a store is going to open here."

He paused slightly when he said this, glanced at Changle and said: "No matter what the store sells, at least we have won the attention of the public. Attractiveness represents curiosity, and curiosity turns into purchasing power, plus I let the fat manager deliberately say Who are the three masters of this shop, this makes the people even more itchy..."

Changle Feng frowned lightly, and said thoughtfully, "The people are so itchy that they can't help but want to find the answer. They may guess what the shop is selling, or they will squat in front of the shop to explore. In any case, our shop will It attracted attention before it opened, and that's how it got its initial popularity, right?"

"That's right!"

Han Yue nodded in approval, and then added: "With this step, a shop will basically have a three-point chance of becoming popular. Even if we don't do anything from now on, we can guarantee that it will be popular for ten days when we open."

"Only ten days?" Chang Le was slightly disappointed.

Han Yue chuckled and said, "One marketing strategy can keep it popular for ten days, but is there only one strategy for eldest brother to prepare? Obviously not..."

Chang Le's heart was settled, and he couldn't help but smile.

She suddenly remembered something again, her beautiful eyebrows wrinkled again, and she worried: "Brother, your silver is fake, but the fat manager said that he will sweep the store, where did the rest of the money come from, don't say it again. Borrowing money from your mother?"

Han Yue slowly looked at Suzaku Street in the distance, stood proudly with his hands behind his back, and said lightly, "The rest of the shops don't need to give cash, it can be delayed for three months, half a year, or even a year or two for the owner of the shop. Will agree too!"

Chang Le was slightly startled, his face full of disbelief: "How is this possible? This is Suzaku Street, the most prosperous place in Chang'an West City. It is known as an inch of land and an inch of gold, and a shop can be worth thousands of dollars..."

Chapter 534 Prepare the money in your pocket

Han Yue's eyes were bright, and he said leisurely: "What if it's worth tens of thousands? I said that it can be delayed. The owners of these stores don't care about the payment time. They only worry about whether their stores can be sold."

Chang Le was even more unconvinced, always feeling that his elder brother was a little overconfident.

Just at this moment, I heard a commotion on the street not far away, and I saw in fact hundreds of storekeepers rushing out of the shop, holding the house deeds and land deeds in their hands, rushing towards the fat manager, shouting loudly: "Your Excellency, Mr. My store also sells it, as long as you are willing to accept it, there is a concubine in the family who can marry..."

Princess Changle was dumbfounded, unable to believe it.

Han Yue exhaled and sighed softly: "Changle, have you seen it? This is the heart of the world. At the beginning of human beings, nature is good, but once it is contaminated by the turbulent world, it has been hard work for decades, and in the end the original intention is no longer there, and only one thing has been learned is greed."

"Greed?" Chang Le frowned slightly.

"That's right, greedy!" Han Yue sneered, looking at the scene of scrambling in the distance with his hands behind his back, and said with a smile: "The shop on Suzaku Avenue is worth about six thousand guan, but I asked the fat manager to deliberately charge a high price of [-] guan. It means that as long as they sell it, they can make a huge profit of [-] guan. They may not be able to earn [-] guan after opening the shop for five years.

"Then what?" Chang Le felt that he was enlightened, but he couldn't grasp the root of the matter for a while.

Han Yue laughed lightly, stretched out his hand and pointed to the street in front of him, and said lightly: "Then the scene in front of me will appear?"

Chang Le looked along his fingers, her pretty face suddenly became dull.

But seeing the hundreds of shopkeepers fighting for their positions, they even started fighting.

Some of the winners squeezed in front and held the house deed with both hands. Ignoring the blood flowing from their foreheads, they nodded and bowed to the fat manager, and said with a smirk: "Master, buy my shop, not only the location is good, but also the feng shui is excellent, small People don't ask for [-] to sell, you can give me [-]..."

At this time, the fat general manager just had to pretend to smile lightly, and said with disdain: "Our family is not short of money, the master said that spending more than silver will break my dog's legs. But seeing you are so pious, I can barely handle this shop. Received."

While speaking, Shi Shiran took down the title deed, and then waited for the new shopkeeper to squeeze in.

The shopkeeper who presented the house deed and title deed smiled like a flower, looking up at the sky as if he had accomplished a big thing. Not only did he stand beside the fat chief arrogantly, but he also took the initiative to help maintain order.

Those [-] armored men in charge of the market have no sense of existence at all. At this time, whoever dares to make trouble can beat the shopkeepers to death.

Chang Le's little face was puzzled, and he murmured, "They fought desperately to hand over the property deed, but they didn't rush to ask for money after handing over?"

Han Yue sneered and said indifferently, "Go on and watch!"

Chang Le turned his head blankly and looked at the street again.

But when more and more storekeepers handed in the house deeds and land deeds, when there were about 20 people, the fat manager suddenly yawned lazily, and said, "Our family is a little tired, let's start paying everyone silver." !"

As soon as these words came out, the shopkeepers who had not handed in the property deed suddenly shouted and asked eagerly, "What about our shop?"

The fat manager looked up at the sky and pretended to be worried: "It's getting late, and our family has to rush back to His Highness to report that if I continue to buy the house deed, it will delay the time to pay the money..."

Before he finished speaking, the crowd suddenly shouted dozens of times, shouting: "We are not in a hurry, we will take the money later. The general manager is begging you, have pity on us. You can rush to collect the land deed for registration. Please wait until you have free time in the future to exchange money for us. The three highnesses asked you to buy a shop, and we are not worried that we will not be able to get the money.”

The fat manager pretended to be worried and hesitantly said: "But this manager is very busy, the Ministry of Internal Affairs has a lot of things every day, I'm not sure when I have time to spare, sigh, you also know that I'm just a father-in-law in the palace, I really don't have any. How much leisure..."

"We're not in a hurry!" The crowd roared again, even a little excited.

Someone desperately squeezed over with red eyes, stared viciously at the shopkeepers who sold the house deeds, and said fiercely: "If you are in a hurry to exchange money now, I, Liu San, will fight with you right now."

The shopkeepers shook their heads quickly, indicating that they were not in a hurry to get the money.

The fat general manager showed a frightened look just right, and panicked: "Don't make a mess of people, otherwise our master will break my dog's leg. Forget it, I have taken all your house deeds and land deeds, and this general manager will give them to you. You each write a note, and in the future you can take the note and come to the Ministry of Internal Affairs to get money, right?"

woohoo-

Someone was moved to tears.

Chang Le stood blankly on the corner of the street, his face was incredulous, he turned to look at Han Yue blankly for a long time, and murmured, "Brother, are these the people of my Tang Dynasty?"

Han Yue slowly shook his head, his tone was a little desolate, and sighed softly: "This is my businessman from the Tang Dynasty!"

Chang Le was even more at a loss, and murmured again: "Isn't a businessman a commoner?"

Han Yue looked up at the sky at a 45-degree angle with his hands behind his back, and said bitterly: "People are loyal and honest. Businessmen are profit-seeking. Once you embark on the road of business, there are no people who are loyal and virtuous. People value righteousness and despise silver beads. Merchants value profit over parting, Changle sister, you will be a businessman from now on..."

Chang Le's eyes shrank, and suddenly his delicate body shook slightly, trembling: "Brother, I won't become like this."

Han Yue suddenly turned around, walked on his feet, sighed like mosquitoes and flies, and said a little sadly: "Scholars, peasants, business, and industry are the foundation of the country. , can lay a foundation, but only when commerce and trade are developed can a country prosper. However, businessmen tend to pay less attention to righteousness. If everyone in a country focuses on interests, the whole people will have no friendship and faith. The backbone is finished!"

In this long speech, his words are profound and thought-provoking. Princess Changle looked at his back with a faint gaze, and suddenly whispered softly: "Brother, you are very sad, right?"

Han Yue stopped at his feet, but did not turn around.

After a long time passed, he raised his footsteps again, and the sound of his self-blame came from the wind, and said bitterly: "One year in Zhenguan, I built a mutual market, and the whole people of the Tang Dynasty wanted to do business. I started this matter. History, I'm sorry for you. …”