What to do if you become famous too fast

Director Yao said.

"Ok."

Manager Ye flipped back to the PPT, "After the three videos went online, the traffic on the platform increased by 15.6% during the day today, which seems to be much lower than the last Heavenly King marriage incident. But this time is different. The last Heavenly King incident was four It reached the peak of popularity in an instant after an hour, and then the popularity continued to decline. This time, according to the background data, its popularity is on the rise, and it is estimated that it will reach the peak of popularity tomorrow and the day after tomorrow, and it is estimated that it will continue until early July."

Director Yao nodded.

Signaled Manager Ye to go back to his seat and get ready.

Then he pointed to the PPT on the projection screen and said: "All the data are developing in a positive direction, which means that our efforts are correct. This 'Graduate Program' is worth continuing to promote vigorously. Next, all departments will continue to work hard , especially Manager Ye, your operation department has to review high-quality videos every day, and put them into the traffic pool as soon as possible, forming a virtuous circle."

"In addition, starting tomorrow, we will pay attention to the changes in APP downloads and registrations, as well as the increase in user interaction. This is the ultimate goal of our promotional activities."

The ultimate goal of any APP operation is to retain users.

Director Yao's goal for this event is to bring 500 million registered users to Douyin, and eventually convert at least half of the loyal users.

As long as this goal can be achieved, it is a great success.

The meeting lasted two hours before it ended.

After all the other managers left.

Director Yao kept Manager Ye.

"Manager Ye, what do you think is the difference between our promotion this time and the previous ones?"

"The heat is similar to the previous activities, but the heat curve is a bit strange."

Manager Ye had thought in his eyes.

"Yes, this is called reverse growth. Once such a curve appears, then one thing is likely to happen next."

Director Yao's tone became serious.

"What's the matter?" Manager Ye asked quickly.

"Going viral."

"Isn't this a good thing?"

Manager Ye knew the meaning of virality, which meant that Wang Huan's song would blow up the entire network in an instant at an unparalleled speed, and even spread offline.He was slightly shocked, he didn't expect Director Yao to value Wang Huan's songs so much.

"It's not necessarily a good thing." Director Yao shook his head, "Once the spread is excessive, various problems are likely to appear, and all kinds of ghosts and monsters may come out. The most direct ones are Internet trolls and opponents' tricks. And currently As far as we are concerned, there is still a certain limit to our platform's ability to bear risks, and if it exceeds this limit, something will happen."

"Mr. Yao, what do you mean?" Manager Ye's heart sank.

"I hope you will monitor the reactions of users on the platform for 24 hours, as well as the speed and scale of video transmission. Once there is a sign of viral transmission, please let me know immediately. I must immediately eliminate any hidden dangers." Director Yao Shen Sheng said.

"Okay." Manager Ye nodded.

"Of course, you don't have to be overly nervous. As long as we can stifle the risk in the cradle, we will gain huge benefits after the viral spread. It may even bring tens of millions of registered users to the platform. So, If the situation develops positively at that time, then we must contact Wang Huan immediately to increase the signing fee and liquidated damages for the four songs, so that he cannot be poached by competitors."

Director Yao urged.

"I will."

Manager Ye carefully wrote it down.

The two of them discussed until twelve o'clock in the middle of the night before they came out of the conference room.

At the same time, Wang Huan, Chen Hui, Song Lei and the other three also left the Qianzhihe Barbecue Bar.

They were all drunk.

When the three of them passed the Linda Tianqiao, they suddenly heard a familiar singing voice.

A homeless singer, sitting on the bridge, playing the guitar, sang the song "You at the Same Table".

The slightly sad lyrics sound extra heart-wrenching in the middle of the night...

Wang Huan and the three looked at each other with shock in their eyes.

When did his songs gain such popularity?Even the wandering singers on the bridge can sing.

None of the three thought of it.

This is exactly the impact of Douyin's efforts to promote his songs for a day.

In this late night.

Wang Huan's song began to spread virally...

Chapter 0038 Viral Spread

Looking at the wandering singer who was immersed in his own world playing and singing not far away.

Chen Hui touched his pocket, took out a 50 yuan bill, walked over, and put it in the small box in front of the singer.

The wandering singer looked up at him and said thank you.

Then continued to sing: "You were always very careful in the past, and asked me to borrow half of an eraser. You also accidentally mentioned that you like to be with me~~~"

Although the voice is not as rich as Wang Huan's, it carries a kind of sad vicissitudes.

The three stood quietly aside, waiting for him to finish singing.

Wang Huan walked over and asked, "Hello, buddy. Is this song you sang famous? It's pretty good."

Seeing that there were not many people on the bridge, the wandering singer stopped and said with a smile: "The song that has been very popular in the past two days is called "You at the Same Table". It's already red."

"Oh? Why are you singing at Linda Tianqiao?"

The vagabond singer in front of him didn't recognize Wang Huan, and seemed to follow the rules of online singers: popular singers are not popular.

"Playing the emotional card, Lin University has finally produced an original singer. I heard that Lin University's students are very excited. I sing his songs here, and my income is several times that of singing other songs."

The vagabond singer laughed.

"Is there anyone else who sings this song?"

Chen Hui asked curiously.

"Of course there is. We have a group of homeless singers. In the past two days, four songs have suddenly become popular. They are all original songs by a person named Brother Huan from Lin University. Everyone is hurrying up to learn a few songs, because these four songs The songs are very sad, and almost all of them are graduation tearjerker hits, if we learn to sing a wave in June and July, it will bring us a lot of income."

For the 50 yuan just now, the homeless singer answered Chen Hui's question seriously.

Of course, it's also possible that the wandering singer didn't want to provoke the three drunks in front of him.