Liu Fei said: "The actual decoration of Mr. Ye's store is different from the design drawings you gave me. I asked the master to make changes. Are you satisfied?"

Ye Yu smiled lightly: "Sometimes the store design needs to be adapted to local conditions. You are very flexible."

Afterwards, Ye Yu went to the second floor to have a look. The decoration was nearing completion, but the follow-up store still needed simple decoration. Although it didn't cost much, it took a lot of energy.

After more than an hour, the billboard outside was installed, and Ye Yu paid them the final payment.

Liu Fei hired a housekeeping company and hired two cleaners to clean the first floor of the store first. They are all professional cleaners, and the store will be cleaned very well.

The second floor was also completed after [-]:[-] in the afternoon. The second floor was simply renovated, which is very simple.

After five o'clock, the cleaning staff also finished cleaning. Ye Yu looked at the brand new store with a smile on his face: "Xiaofei's store still needs simple decoration, and various certificates need to be processed. I will give the company's Manager Li the Call you, if you need a copy of the company's business license and other things, you can call her."

Liu Fei was taken aback when she heard his words, company?Manager Li?

Although she has been helping Ye Yu for the past few days, she doesn't know much about Ye Yu's affairs. Last time she called Ye Yu Boss Ye, but later Ye Yu asked her to call her Mr. Ye. She didn't expect so much, and now she understands Well, it turns out that this guy is the boss of a company.

"What's wrong?" Ye Yu asked curiously when he saw her face.

Liu Fei: "You...you are the boss of the company?"

"It's not like it?" Ye Yu smiled lightly.

Liu Fei: "I just can't believe it. You look much younger than me, but you do have the demeanor and momentum of a boss."

Ye Yu: "Don't flatter."

……

Ye Yu gave her Li Xue's contact information, and then gave her 2000 yuan to buy shop decorations. After explaining, Liu Fei left to do it.

Ye Yu turned around here, and he found that the traffic of people in the commercial street was not lower than that of Huarui shopping mall, or even more, but it was not much, and the traffic of people was about the same. He also paid attention to the traffic of the opposite store this afternoon. Business, observed until six o'clock in the afternoon.

A few days ago, he also learned about this Kasi milk tea shop on the Internet. It is also a well-known milk tea chain store in China. It was established in Baodao Province and is divided into direct stores and franchise stores.

As the name suggests, Kasi Direct Store is a store directly operated by Kasi Milk Tea Company, which is managed by the head office.

Kasi franchise store is an individual who joins the Kasi milk tea shop with money. The two parties sign a franchise contract. The Kasi milk tea company provides various raw materials and then trains you how to operate. This kind is not directly managed by the head office, and the profit and loss are all personal .

Ye Yu also learned that the franchise fee of the Kasi milk tea chain store is about 15 yuan. If the store rent, equipment, raw materials, etc. are included, the total investment needs to be between 30 and [-] yuan, depending on the location of the store. The location and the flow of people around determine the level of shop rent.

The Kasi milk tea shop opposite is an official directly-operated store. The first-tier markets are almost all directly-operated stores. Those franchise stores can only be located in the second- and third-tier markets. These clauses are included in the franchise contract of Kasi milk tea, because the first-tier market has a strong influence on the brand. Therefore, it is impossible for Kasi Milk Tea Company to give the first-line market to those franchise stores.

These franchising stores are good and bad, and poor management will have a great impact on the reputation of the entire company, which is also the disadvantage of franchising.

Although the company can obtain a lot of funds in a short period of time by implementing the franchise system, there are also great disadvantages. If the franchise stores are to mix other things in the milk tea and the taste is not good, customers will think that the milk tea is not good, so they give up. This brand of milk tea.

Like the real big brand milk tea chain stores, they all implement the direct sales system, because this is more conducive to the company's establishment of a good reputation, and the future market development space is also larger.

Ye Yu observed it all afternoon, and the business of the Cass milk tea shop opposite is pretty good. It can sell about 38 cups in one afternoon. Although the quantity seems small, the price of a single cup is very high. The last time Ye Yu bought it That milk tea costs 18 cups (the above mentioned 30 has been revised), the price is four or five times that of Tianlu drinks, and the profit is at least [-] yuan or more.

If there are [-] cups of this drink, then the profit for the afternoon will be about [-]. If the morning is counted, the profit for the day can easily exceed [-].

But this is unrealistic. The per capita consumption of this store cannot be more than [-] yuan. Most of the milk tea in their store is more than [-] yuan, and the milk tea with more than [-] yuan is also the most sold.

Ye Yu conservatively estimates that the average daily profit of this store is between 30 and 50, the monthly profit is only 60 to 60, and the turnover should be around [-]. Such a small milk tea shop, It can reach a turnover of [-], which is very powerful.

However, in Ye Yu's opinion, the Kasi milk tea shop also has a big disadvantage, that is, the milk tea making process takes too long, ranging from one to two minutes to three to four minutes.

Even if he gets [-] people a day, his shop can't make [-] cups of milk tea, because the production of milk tea is too time-consuming, and it can't be compared with Tianlu Beverage. The current Tianlu Beverage is easy to brew. Drinks take no more than ten seconds.

Chapter 84

In terms of efficiency, it crushes all milk tea chain stores on the market.

Ye Yu once learned that not only the Cass milk tea shop, but also other big brand milk tea chain stores, the production of milk tea is very time-consuming, which limits the quantity of milk tea they sell.

Unless they expand the store, increase manpower and equipment, but this is not that simple, the increase in cost will be huge.

At around six o'clock, Ye Yu returned to school by bus, and when he entered the school, he was still thinking about the store in his mind.

He went straight to the cafeteria, ordered a meal and found a place to sit down.

While he was eating, Ye Yu received a call from Li Xue: "Hey, what's wrong with Manager Li?"

"Boss Ye just had someone named Liu Fei ask me for copies of the company's various certificates, and he said that you asked her to ask for it." Li Xue said.

Ye Yu: "Yes, I forgot to tell you about this, she is helping me apply for a new store certificate now."

Li Xue hesitated for a moment and asked, "Boss Ye, you are about to open a branch in Jianghai, do you have to set up a branch as well?"

Ye Yu: "That's for sure, but I'm not in a hurry now, I need to see what's going on in this shop."

Li Xue laughed and said, "If Mr. Ye opens a branch office in Jiang Hai, can he transfer me there, so that Xiaomeng and I can meet every day."

Ye Yu: "No problem, but you have to take care of Libo's side first."

"Thank you Mr. Ye." Li Xue was a little happy to hear his answer.

Although Ye Yu started from Libo City, Jianghai City is the national economic center, an international metropolis, and a first-tier city.

If Ye Yu intends to develop Tianlu Beverage there, the prospects there are bigger than Libo City, and the market position is also higher. The future headquarters is also very likely to be located there. She did this to keep up with Ye Yu's footsteps , Try to put yourself in the core management of the company.

Ye Yu also understood what Li Xue meant, and at the same time, she also admired Li Xue's ability. Even if she didn't say anything, he planned to transfer Li Xue over in the future. With her around, he would save a lot of worry.

Li Xue continued: "Mr. Ye, today the turnover of Xuanwu Street stores is about [-], and the turnover of Guanghua Street is about [-]."

"The peak traffic period has passed, and if you can hold on to [-], it's pretty good." Ye Yu replied while eating.

Li Xue continued: "Mr. Ye has one more thing I want to discuss with you."

"Speak directly."

Li Xue: "It is about the price of the product. This is related to our company's market positioning and will affect the company's future development. We must now have a clear market positioning, that is, we must define our future consumer groups."

Ye Yu froze for a moment, then said seriously, "Manager Li, you can tell me what you think."

Li Xue: "The people under Mr. Ye have reacted to me several times. They think our Tianlu drinks are very good in taste and efficacy, and the price can be raised appropriately. The people in the company want to sell our products. It is positioned as a high-end drink, but we have been selling it for a long time, and if the price is greatly increased, no one knows what the reaction will be, so I want to ask Mr. Ye what he thinks."

Ye Yu: "Manager Li, do you think our company's products should be positioned as high-end products or low-end products?"

Li Xue thought for a while and said, "For high-end products, the profit will be terrible. For low-end products, the audience has a wide audience, high popularity, and strong profitability. In fact, I prefer low-end products that the public can afford. drinks."

Ye Yu: "I think so too."

"How does Mr. Ye plan to set the price of beverages in Jianghai City?" Li Xue asked curiously.

Ye Yu: "Look at the rent of the store and the local wage level. If it is generally high, the price of drinks will definitely increase. If it is about the same, the original price will be maintained."

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