Rebirth of the Soft Rice King

Bai Jasmine smiled wryly and shook her head: "When my father handed over the company to me, the company's performance had already fallen into a major loss. Originally, Jasmine Garments had three factories across the country, one in the Pearl River Delta and two in the Yangtze River Delta, but now there is only one factory left. Still in production."

"As for physical stores, there were 1200 branches across the country at its peak, but now there are less than 300 stores left, and more than half of the stores are operating at a loss."

The clothing industry is too cruel in China, with too many manufacturers, meager profits, and low ability to resist risks. If there is a slight change in the general environment, a large number of factories will close down.

Especially under the impact of e-commerce, many physical clothing stores cannot continue to operate, and the channels of many manufacturers continue to shrink.

Fang Tian smiled and said, "Would you blame my e-commerce for impacting your company?"

Bai Jasmine shook her head slightly: "No. E-commerce is the trend of the times. Even if you don't do e-commerce, other people will come out to do it. It's because my company didn't keep up with the trend and was eliminated by the times."

This female boss is still very enlightened, and Fang Tian has some appreciation for her.

"Have you ever thought about opening a clothing store in the Holy Church?" Fang Tian asked.

"Yes." Bai Jasmine nodded, "It's already opened, but to be honest, it's not realistic to rely on that one store alone to save my company."

Fang Tian still has a little understanding of the Jasmine brand. He has invited many big-name celebrities to endorse him, and even spent a lot of money on national television advertisements.

In other words, the brand is valuable, but even so, it cannot withstand fierce competition.

Bai Jasmine's eyes were full of anticipation: "Mr. Fang, can you write a prescription for my company? I know you must have a solution."

Fang Tian said lightly: "The current situation in your company is very regrettable, and I have nothing to do."

Bai Jasmine didn't believe it: "Mr. Fang, you are the creator of a business miracle. You can build the company into an empire in just two years. You must have a way, right?"

Her gaze was full of trust in Fang Tian!

Feeling a little uncomfortable being seen by her, Fang Tian nodded slightly: "Actually, there are still ways. But your company must make drastic reforms!"

Bai Jasmine felt a little excitement in her heart, the boss was willing to prescribe the medicine.

"What exactly should I do?" Bai Jasmine asked hastily.

Fang Tian stretched out three fingers: "Three tricks can get your company out of trouble!"

Bai Jasmine was full of expectations and listened to what he said.

"First, since your factory can't continue to produce, simply close it. From now on, Jasmine Clothing will only focus on design!"

"Second, the cost of physical stores is high. Since most of the existing physical stores are losing money, they are simply closed. Jasmine Clothing only focuses on the e-commerce platform!"

"Third, withdraw from sales. Yes, don't do sales. Do brand authorization and authorize the brand to other manufacturers!"

"Boom boom boom!" Bai Jasmine's heart was shocked again and again!

Her expression changed from surprise at first, to surprise, to shock!

Her eyes widened and she was speechless for a long time.

Fang Tian is indeed a legend, such a reform is too drastic!

Three major tricks to cut off all aspects of the company!

Bai Jasmine was a little hard to understand: "Without factories, physical channels, and sales? Can Jasmine survive?"

"It will always exist. And it can bring you more than 9% of the profit!"

Fang Tian said something surprising again, and Bai Jasmine's eyes widened again!

Fang Tian really deserves to be a business prodigy, what he was thinking was something that Bai Jasmine couldn't even imagine.

She was very skeptical: "9% profit, how is it possible?"

The clothing industry is very cruel. Most of the companies’ profits are less than 5, and they are still operating with a profit margin of only 2. It is very lucky that this industry can survive without losing money.

As for the 9% profit, she didn't even dare to think about it.

Fang Tian took out his mobile phone, typed four words on the screen of the mobile phone, and then turned the screen to her.

Bai Jasmine took a look: "Brand authorization?"

"Yes, the key word is 'brand authorization'." Fang Tian snapped his fingers: "Now the most valuable thing in your company is the brand, and it is also the only valuable thing. If you authorize the brand to others, you don't need a factory or a store. , and keep most of the profits for themselves.”

This model has proven successful on the Ali platform in the previous life.

Search for products such as "blanket" or "quilt" on a certain treasure, and you can find a lot of brand stores such as "Southern xren" and "North xvelvet".

In particular, Nanxun people are even more typical. Through this model, they can earn more than 9% of profits every year just by brand authorization!

Of course, this model has also been criticized by many people. The so-called brand authorization is a way of selling "tags" and authorizing the "tags" to other manufacturers and stores. It is difficult to guarantee the quality of the products just to make money.

The brand licensing model is correct in itself. Many internationally renowned brands are doing this kind of thing. For example, Disney also does brand licensing, authorizing production and sales to other manufacturers.

But the key lies in quality control!

Fang Tian explained this pattern to Bai Jasmine completely.

As the boss of a listed company, Bai Moli is by no means a fool, she quickly figured out the key.

She was pleasantly surprised: "Mr. Fang, this model is really great!"

Fang Tian thought for a while, and reminded: "Although this model is good, we must pay attention to two points."

"First, don't over-authorize. If you license your brand to third-party merchants in large quantities in order to make money, it will only lead to chaotic management and ruin your brand."

A good clothing brand business, authorized to glass cup manufacturers, crib manufacturers, as long as the other party gives money to authorize the brand, sooner or later the brand will be ruined.

"Second, establish a complete design and quality control system. All authorized merchants must strictly control the quality of their products."

"Without a good quality control system, your brand will eventually be ruined!"

Bai Jasmine kept all these in her heart.

She happily raised her glass and touched it with Fang Tian's: "Thank you for your advice, your words turn stone into gold!"

1466 Chapter 1466 / I will tell her sooner or later

"Ding!" Fang Tian's goblet collided with hers.

While the two were talking, the waiter had already brought up the food and placed it in front of the two of them.

For this meal, Bai Jasmine paid more than 500 million, which should be regarded as the most expensive private meal in the world!

Bai Jasmine smiled happily: "This meal is worth it! I have benefited a lot from eating with you, boss!"

Yesterday, someone questioned whether it was too stupid to spend so much money to photograph such a meal. Now it seems that this meal has brought her a value of at least 10 billion!