Rebirth of the Soft Rice King

"I also watched it. Many media said that this is a miracle of commercial marketing. 80 created an advertising effect like a nuclear bomb explosion!"

"It's incredible that you came up with such an awesome idea!"

The eight judges in the jury seat looked at each other and whispered to each other.

Before this ad came out, no one knew about Shuilong Resort, but now tens of thousands of viewers in the audience know it, which is enough to prove the value of this ad.

Now the question is, should the most valuable advertisement be awarded to Fang Tian?

However, the most valuable advertisement has already been awarded to Lu Haige, and now it seems inappropriate to transfer the award to Fang Tian, ​​right?

The hostess communicated with the staff around her, and then she looked at Fang Tian and said, "It is gold that always shines, and there is still a chance!"

This is very tactful, but it will not revoke the selection results just now.

Fang Tian said: "I understand!"

After speaking, Fang Tian looked very disappointed, and walked down to carry it.

The award presentation continued, and the hostess Gao Sheng said with a smile: "Now, the ten awards have been awarded, and two important awards will be presented next."

"Best creative ad and best performance ad!"

The most important thing in advertising is creativity and effect. Apart from the Golden Dolphin, these two awards are the most desired by major companies.

"Okay, the Best Creative Advertising Award, there are four shortlisted works, please watch the big screen!"

After the host finished speaking, the big screen began to play a short film.

Some are funny, and some are warm. The four short films are played quickly.

The works of Wave Company and Soft Cloud Company are on the shortlist.

At this time, Fang Tian and Lu Haige's expressions were a little nervous.

The host in the fiery red evening dress reappeared, holding a card in his hand and said with a smile: "The winner is already in my hand, please ask Chairman Chen of the Media Association to read it out!"

Immediately, he handed the card to the old man in a blue suit beside him.

The old man took the card and said loudly: "The Best Creative Advertising Award! The winner is - Soft Cloud Company, 'the best job in the world'!"

Immediately, the audience burst into warm applause.

"Mr. Fang, we have won the award!" Ma Xiaoling was so excited that she could not wait to rush to the stage to accept the award.

Fang Tian was equally excited, got up and walked onto the stage.

"Congratulations!" The host handed him the award medal.

Fang Tian received the medal with an extremely excited expression on his face!

"Is there anything you want to say?" the hostess asked with a smile.

Fang Tian sniffled, looked at the host, and said, "You should be wearing Chanel's perfume. I suddenly want to do an ad for 'Scent of a Woman'. Do you think it's messed up?"

"Haha, everyone laughed out loud!"

Anyone who knows Fang Tian's style knows that it often surprises you.

The host chuckled, looked at him and said, "Mr. Fang, your creative inspiration comes as soon as you say it. You really deserve this award. Do you have any speeches to express?"

Fang Tian looked at the auditorium and said, "Value recognition. This is what makes me happiest about receiving this award. Thank you!"

After speaking, step off the stage.

"Let me see, let me see!" Ma Xiaoling reached out and took the medal from Fang Tian.

There are four big characters written on the medal - the best idea!

It's so golden, it looks particularly dazzling under the light!

760 Chapter 759 / Who is the big winner

"Cut, it's just luck!" Sun Xiaobo curled his lips.

Lu Haige didn't speak, and didn't look at him directly. He looked calm, but he was actually very upset.

After all, he was determined to win the "Best Idea" award, but he didn't expect it to fall into Fang Tian's hands.

Fang Tian sat down and smiled lightly. Some people really don't know what to think. It's strength if they win, and luck if others win.

Eleven awards have passed, except for the Golden Dolphin, the last one is left - the Best Effective Advertising Award!

No matter how fancy the ad is, or how much money it costs to produce it, the most important thing is the effect.

This award is also the most concerned about by the major enterprises and merchants present.

Whoever has the strength to win this award will be handed over to him for this year's advertisement.

All the company representatives participating in the competition are gearing up and looking forward to it!

Indispensably, there are two major opponents, Fang Tian and Lu Haige.

The hostess said loudly: "The last award - the best advertising effect. There are five shortlisted works, please watch the big screen!"

The first one, the diamond advertisement: "Diamonds are forever, one piece will last forever!"

The second one is the coffee advertisement: "Didi is fragrant and rich, and the meaning is endless!"

The third one is the camera film advertisement: "String together every moment of life!"

The fourth car advertisement produced by Wave Company: "Flying all the way, helping you succeed!"

Fifth, resort advertisement: "The best job in the world!"

After the five short films were played, the host reappeared on the stage and said with a smile, "The five commercials are all excellent and can be called classics. I wonder who can win the best advertising award?"

These five advertisements all have one characteristic, the pursuit of high quality of life, look, diamonds, coffee, cameras, luxury cars, resorts!

Just who will win the grand prize?The entire audience cast their eyes on the host.

"Now I invite the president of the National Chamber of Commerce—Chairman He to come to the stage to announce the results!"

After the host finished speaking, a middle-aged man in a black suit walked onto the stage and took the card from the host.

The president of the National Chamber of Commerce has a very high status in the business world and is an absolute heavyweight.

Chairman He glanced at the card, and announced loudly: "The Best Advertising Award, the winner is——it really is him! Soft Cloud is the 'best job in the world'!"