Reborn in the 70s / Reborn in 1978

And those who really hope to win the title are all foreign companies, such as Coca-Cola, Pepsi-Cola, Danone Group, Procter & Gamble Group in the United States, and several agricultural-related companies, Mercedes-Benz in Germany, Peugeot in France, Toyota Honda Mitsubishi in Japan, Wo Dazhuang, Lai Fuling, Singapore Kerry Grain and Oil Company, etc.

You may not be familiar with this Singapore Kerry Grain and Oil Company, but you should be familiar with Arowana, right?It pioneered domestic high-grade edible oils in small packages, the originator of domestic barreled edible oils, and the founder of refined classification of domestic edible oils.

Needless to say, Japan's Sumitomo's Lai Fuling: We are pests, we are pests, the righteous Lai Fuling, the righteous Lai Fuling, we must wipe out the pests.

Behind these companies, there were three more people at this time, quietly entering the venue and sitting behind everyone.

Wang Hongwei announced the start of bidding for the title of the Spring Festival Gala. One of the three people who came in later raised his name tag: "[-] million."

Wang Hongwei was stunned for a moment, because he knew this person. Li Chun, who followed Zhang Xingming every day, looked at the sign in his hand, Shenyang Zhonghua Automobile Manufacturing Co., Ltd.

Everyone in the arena looked back at Li Chun and the three of them at the same time, but it didn't affect them at all. They stared blankly at Wang Hongwei on the stage in front of them, and these people did not exist on the spot at all.

Wang Hongwei knocked on the auction hammer in his hand to ease his surprise, and pointed to Li Chun with his left hand and said loudly: "Shenyang Zhonghua Automobile, Shenyang Zhonghua Automobile, [-] million, [-] million named quotations, once a year during the Spring Festival The gala, only once a year, attracts the attention of the whole country. Within four and a half hours, the people of the whole country, Hong Kong, Macau and some Asian regions are watching you. It is everyone, with a [-]% audience rating. Two hundred percent."

At that time in China, at night, families with TVs would squeeze a room full of people to watch the TV. Wang Hongwei's [-]% is really not nonsense.

Little Japan knows more about China than most Chinese people themselves. Hearing the words, he just nodded his head, and the old beauty can’t do it. Add a word and explain the national conditions.

"1000, [-]." The representative of Japan's Toyota held up the nameplate with a serious face.

"2000 million." The representative of Coca-Cola glanced at the three of Li Chun and held up his name plate.

"500 million." Pepsi immediately followed up.

"800 million." Toyota didn't want to give up, CCTV commercials attracted investment, and the Spring Festival Gala allowed naming. These two actions convey too much information to the outside world, which shows that China has really changed, and it is really driven by economic development. Dominance, the market is really opening up, so it is not a loss to seize every opportunity to enter the sight of the Chinese people.This market is too big.

"5000 million." Coca-Cola raised its sign again.

"500 million." Pepsi continued to follow up. Fighting old opponents was his only pleasure. As for the result, hehe.

"7000 million." Mitsubishi quoted coldly on the side. In the eyes of Mitsubishi, Americans are paper tigers. Big Japan is already about to buy the entire territory of the United States. Although the Plaza Agreement has been signed, the Japanese in 86 I haven't realized what this means for Japan as a whole. The Japanese just regard this agreement as a means for the government to use external forces to stabilize inflation.

And it is precisely because this kind of thinking is accepted by all Japanese people that Japan's economy has become even crazier. From 86 to 90, it collapsed completely, and the Japanese economy reached its peak. The reason why it caused trillions of losses at once is directly related to this trend of thought. .

In the eyes of Mitsubishi, companies such as Honda and Toyota are just followers. As for Chinese companies, are there any companies in China?

"[-] million." Li Chun's cold voice sounded behind everyone, and the sign of Shenyang Zhonghua Automobile was lifted up again.

The Americans and Japanese all frowned and turned their heads to stare at Li Chun for a long time, and then turned their heads to discuss with their own people in a low voice. 86 million yuan was really a huge sum in 9000. CCTV’s annual advertising revenue It was less than 85 million. Coca-Cola spent less than 2000 million on publicity in 3000, Pepsi a little more than 3000 million, and Toshiba more than 3000 million. Even if the cost of publicity by domestic companies was added up, it would not reach [-] million.

Coca-Cola and Pepsi, the old enemies, looked at each other, both pursed their lips and shook their heads, put the name tags in their hands on the table, gave up, and invested [-] million yuan in a four-hour party at once. It's too cost-effective, why not just consider the annual advertising broadcast, it will not cost [-] million.

Japanese companies are caught in a tangle. In their hearts, they have always looked down on Chinese people the most, including Chinese companies. The products of Japan should be invincible in China, and they should all be proud of Japan in terms of publicity. But the two billion, does this unheard of Chinese company have so much money?

Chapter 408 Give the people of the whole country a boost (3)

The representative of Mitsubishi suddenly twitched the corners of his mouth that had been drooping downwards. He lowered his head and said something in a low voice to the person sitting beside him. One [-] degrees, with a straight line, said: "Group leader Wang, I doubt whether this Chinese company with an abnormal quotation has the ability to pay, and I want to check his funds, please Your Excellency." Another [-] degrees.

Wang Hongwei was stunned for a moment, and immediately reacted, saying: "I'm sorry, Mr. Watanabe, this bidding did not put forward any financial requirements for any company, no deposit, no proof of funds, because we believe in the integrity of each company. Of course, If the payment of the advertising fee cannot be completed on time after winning the bid, the company will be permanently entered into our blacklist and will never cooperate in any other way. The winning bidder will once again invite your company to conduct a second bid. Is that okay? Watanabe-san?"

Watanabe bowed 45 degrees, rompered, and then sat down and muttered to the Mitsubishi representative. The representative turned to look at Li Chun, nodded slowly, and threw the name tag in his hand on the table.

Wang Hongwei looked under the stands and said: "There are no bidders, so congratulations to Shenyang Zhonghua Automobile for being the exclusive sponsor of the 1986 CCTV Spring Festival Gala. This investment promotion conference is over, please go to rest first, and we will hold a reception here in the evening , everyone is welcome to come.”

Backstage, Zhang Xingming smiled lightly, the first title of the Spring Festival Gala, how could it be given to a foreign company, it must be enjoyed by myself in Greater China.

Wang Hongwei tidied up the things on the podium, took them in his hands, nodded to the audience, and turned back to the stage.

In the audience, the Japanese all had angry expressions on their faces, and they did not communicate with each other. They lined up and left the stage without saying a word.

The Americans seemed to have just finished a play, and their tense seriousness was suddenly blown away by the wind. Their faces were full of relaxed and happy expressions. They not only greeted each other, but even made jokes. Quite a few people got together and lit cigars, chatted and laughed, walked out, and even made an appointment where to go for a drink.

"Sariton."

"pub?"

"club."

Backstage.

As soon as Wang Hongwei came down, he went straight to Zhang Xingming.

"Mr. Zhang, what's the matter? How did Li Chun go up? I haven't heard of Zhonghua Car. Why is it suddenly not recruiting in half an hour?"

Zhang Xingming said: "Come on, sit down and drink some water first, I saw your legs shaking from behind, haha, are you nervous?"

Wang Hongwei randomly found a chair and sat down, put the things in his hand on the table, picked up the water glass and drank two big gulps, took a few breaths and said: "Okay, Mr. Zhang, you should explain to me. Don’t understand the disadvantages and panic.”

Zhang Xingming said: "Didn't you see it on the stage? The boards for the main time period were all taken from abroad. I don't think this is good. This is the first Spring Festival Gala organized by our Golden Sun, and the first advertising investment. , the first time the Spring Festival Gala was named, if all the foreign companies that appear are not good-looking, we are not good-looking, the above is not good-looking, and the common people are probably even worse, so I thought of a way, let’s adjust it ourselves.”

Wang Hongwei thought for a while, then nodded and said, "On stage, I was only concerned about asking prices and being nervous, so I really didn't think of this, okay, it's really not very good-looking, so what should I do?"

Zhang Xingming said: "All domestic enterprises have not left yet. You can ask someone to contact them immediately, and arrange the first half hour for them. The length of time can be arranged according to the actual needs of each company. The price can be discounted, but there is no need to go out of the way." .There are five commercials in half an hour, enough for them to show their faces."

Wang Hongwei nodded, waved to the staff next to him, and said, "What's the matter with the naming? I still don't understand, isn't Li Chun your driver?"

Zhang Xingming took a sip of water and said, "Shenyang Zhonghua Automobile Manufacturing Company was registered by me this year. It started construction in the spring and plans to start production in 88. It is our brother company of Golden Sun. What's wrong?"

Wang Hongwei opened his eyes wide and said, "Your company? Mr. Zhang, tell me what other companies belong to you, so that you won't have any doubts in this situation again."

Zhang Xingming smiled and said: "I mainly run shopping malls, and mainly in the Northeast region. I will enter customs this year. You will know in the second half of the year. There is also a light industrial park in Shenyang. Some of the things you are using now are mine. For example, if you wear this trouser belt and your tie, the products made in Shenyang will have a parenthesis s after the original English, which is the identification of the place of origin.

Because there are shopping malls everywhere, so I set up a real estate company to serve my own shopping malls, build buildings all over the country, and then hand them over to the shopping malls. Anyway, they are building, so I set up a hotel, plus this car company , That's all for now, there are still a few research institutes, there are no products that have entered the market for the time being, and you don't know if you say so. "

Wang Hongwei frowned, and said, "Construction starts today? Production started in 88? Then, what's the use of having this name? Two hundred million."

Zhang Xingming smiled and said: "Give us a boost to the people of the whole country, look, this is our own automobile factory, and it also produces large sedan chairs, haha, Hong Wei, you are an advertiser, you will understand after thinking about it .Okay, you guys get on with your work, we're done here, and we have to do the work in detail. I'll go over to Director Huang and have a look."

Wang Hongwei nodded, Zhang Xingming got up and left the studio, heading for Director Huang Da's office.

He knocked on the door, but there was no one there. Zhang Xingming shook his head with a smile, turned around and went downstairs and left the radio and television compound. Two streets away is the dormitory area for CCTV employees. Director Huang must be in the dormitory. He is in the dormitory. The habit of studying the program list with playing cards.

The program order of a large party is a very important thing, unlike a small party or a local performance event, anyway, just go up and perform one, as long as the well-known ones go to the back row, it will be settled, and there is no time. Too strict requirements.

The Spring Festival Gala is different, the programs must be clocked by the second.

And which one to play first and which one to play later, there is a certain theory, that is, the theme, continuity, songs, operas, sketches, cross talk, coordination and matching of various types, and mutual influence between programs must be considered thoroughly. OK.

Climbing up the old stairs to the third floor, before reaching the door, he heard the voices of discussion inside. When he opened the door, a puff of thick smoke rushed in, choking Zhang Xingming out again.

Zhang Xingming held his breath, opened the door all the way, rolled up the curtain and hung it on the door, and said to the inside: "I almost thought it was on fire, I said you are studying the program, or are you setting yourself on fire here? "

Chapter 409 Spring Festival Gala Program (4)

Director Huang laughed, and said, "Come in, come in, you let go of the heat, are you done?"

Zhang Xingming stood outside holding the door and said: "Put the smoke on, you are not afraid of fuming yourself to death, how much do you have to smoke? It's over there, just finished it, why don't I come over to watch the show right away? The head is all in place."