Reborn in the 70s / Reborn in 1978

The popular words at that time were Mu's dress, Niu's gamble, and Xia's manor, which shocked the whole country.

At that time, Fengtian entered a period of rapid development, and invited a group of reporters from Hong Kong Island to help promote it.What I didn't expect was that one of the reporters invited was a guy who didn't do business properly. He was born as a paparazzi, and his focus was habitually off track. Other reporters were reporting on Fengtian's development and urban planning. Mu's dress and the salary situation in the Mainland.

At that time, the salary of a mayor was more than 1000 yuan, but Mu’s suit, tie, belt, shoes and watches were analyzed by this reporter, which cost hundreds of thousands of Hong Kong dollars, that is, 10,000+ RMB. His report became a hot topic as soon as it came out. .I guess no one would have thought of it. I hired a reporter to mess myself up, so it is really important to find out the professionalism of the partner.

It was also a coincidence. At that time, Haojiang had just returned, and a national security department happened to be monitoring Haojiang, and found a few people from the Northeast wandering in and out of high-end hotels, getting in and out of luxury cars, and spending a lot of money. I accidentally checked, especially the executive deputy mayor of Fengtian, the finance minister. The director and the director of the State-owned Assets Supervision and Administration Commission, together with the editorial report of the unformed Hong Kong reporter, made a big case happen.

The involvement in this case was the most extensive in the whole country at that time. The top leaders of [-] prefectures and cities in a sub-province, as well as the top leaders of many administrative departments, among them, the low-ranking and most influential one was Zhuangzhuang Xia, the general manager of a passenger station, who lived in Fengtian City. Not counting a luxury house of several thousand square meters, not to mention owning multiple real estate properties, buying [-] mu of land in Jinde Village to build a private manor is really awesome.Now the manor is still there.

"Therefore, centering on a few pedestrian streets and focusing on building commercial and retail areas is our current preferred strategy. Fengtian City has a large area and a large population. It is entirely possible to continue this model and create a number of such commercial and retail areas by location. After that, the prosperity of retail sales will naturally lead to the prosperity of the wholesale market, and the wholesale market will drive related manufacturers, and a business chain will naturally be formed.

Therefore, I think Fengtian’s current development direction is not wrong. Focusing on retail business is the focus of our business department. I don’t think it is necessary to abandon retail and build a wholesale market. The return on investment is too long. With this money, I am not as good as me Build several large commercial buildings to allow more private economies to participate in the operation. "

Secretary Liu asked: "What does private economic participation mean?"

Director Niu said: "Now the state encourages the private economy, and privately run shopping malls are indeed more dynamic than state-run ones. What I mean is, we build shopping malls, contract them out to private operators, and charge rent on a yearly basis. In this way, private people also make money. It is in line with the national policy, and our government has a stable income growth point without having to worry about managing it. The management cost is also very high."

Secretary Liu thought for a while and asked again: "Do you think it is unnecessary to expand and transform the wholesale markets like Wuai Nanta?"

Director Niu adjusted his glasses and said: "Secretary, senior official, I think I still have a certain say in the business sector. The wholesale market is only for specific groups of people, and I think its carrying capacity is limited. If you invest in it, in case What if it can't operate?

After all, the wholesale nature of the wholesale market determines its audience, and its influence can be imagined, but shopping malls are different. Shopping malls are built in various regions and are open to all citizens. Its operation is guaranteed. "

Cui Gaoguan asked: "Can't the wholesale market face the public?"

Director Niu said: "Senior official, Wuai opens at four o'clock and closes at ten o'clock. Merchants value quantity. For wholesale, they rely on the quantity of shipments to make money. How can they have the patience to deal with citizens one by one? Negotiate the price, otherwise it wouldn’t close at ten o’clock. And the current Wuai has fully matured after several rectifications in the early stage, and I think its current scale can fully meet the wholesale needs of the whole province.”

Secretary Liu asked: "Xiao Niu, do you think there is any prospect for the development of Tiexi Commercial?"

Director Niu said: "I'm not optimistic about it. Secretary, Tiexi is full of workers, with a weak sense of business and not a strong sense of consumption. You see, the business income is basically concentrated in the three districts of Heping, Shenhe, and Dadong. I think it is better to dig deep in these three districts and focus on building Taiyuan Street Middle Street with heavy investment, and I believe the effect will be immediate."

Secretary Liu said: "Then, Huanggu Tiexi and Hong Dongling gave up commercially?"

Director Niu said: "It's not giving up, but I think it's enough to build a few more commercial complexes on the existing basis, or add a few more complex markets. Business is not about the average, and there are only a few hot spots in it. It would not be said that we artificially create one and it will catch fire.

Shenhe can form five loves, peace can form Taiyuan, and Dadong has Zhongjie. This is a situation that has been formed through the precipitation of history over the years. This is the choice of natural laws.I don't think this is a situation where subjective thinking can be artificially changed. "

Cui Gaoguan glanced at Zhang Xingming with a smile, and asked Director Niu: "What do you think of the popular convenience store now? As far as I know, this is a man-made business model, and the common people seem to accept it very well. "

Director Niu said: "Senior official, I think this is just a short-term phenomenon, just like the small grocery stores opened by ordinary people everywhere, it turned out to be a mess, how do you see it now?

A large number of grocery stores and small selling points have disappeared. Instead, large-scale commercial buildings continue to become popular. I think large and versatile will gather popularity to attract consumption. This is something that convenience stores cannot achieve. Therefore, I think the development of large-scale shopping malls in the future is the key Mainstream, things like convenience stores will gradually be phased out. "

Secretary Liu asked: "What about the supermarket?"

Director Niu thought for a while and said: "There is nothing to see in the supermarket. It is actually the same as a large shopping mall, but the process of buying goods is a bit novel, so it is sought after. I think it is actually just a large shopping mall. A variant, because of the problem of business premises and business area, should eventually be no match for large shopping malls, after all, the novelty will gradually disappear.”

Chapter 741 I'm not very optimistic about this person

The meeting is over.

When the following people left, Cui Gaoguan laughed loudly, and said to Zhang Xingming: "Er Ming, your suggestions and ideas are not favored, and the same ones were refuted by Mavericks. How do you feel?"

Zhang Xingming shook his head and said: "A person who is quite bureaucratic is completely following the old way of being big and comprehensive, but the facts have already told us that big and comprehensive will not work in the end. Today's business must be refined. And , All retail is ultimately linked to the common people, why are supermarkets popular? Why are convenience stores popular?

The reason is very simple. The operating cost of the supermarket is low, and the saved cost can be discounted and returned to the common people, so that the common people can get benefits. The sales price of the same product in the supermarket will always be a lot lower than that in the large shopping malls. .

As for convenience stores, they rely entirely on the word convenience. Convenience stores cannot grow too large, and the commodities they sell are also necessities in the daily life of ordinary people. They can be purchased at home, which is why they are so popular.

Supermarkets and convenience stores have been proven in all developed countries. This is the most mature sales method and will never be eliminated. On the contrary, large shopping malls have too many disadvantages. The elimination in the future is obvious. Of course, this process will very slowly.In the future, large shopping malls will become branded shopping malls, catering to mid-to-high-end consumer groups, while supermarkets and convenience stores will cater to mid-to-low-end consumer groups, forming a complementarity. "

Cui Gaoguan said: "You mean, there is an upper limit for the development of large shopping malls, but there is no upper limit for supermarkets and convenience stores, right?"

Zhang Xingming nodded and said, "Yes, after all, ordinary people, the middle and low-end consumer groups, have the most people in a city."

Secretary Liu frowned while sitting thinking, put down his water glass and asked, "Er Ming, you started out in business, and your development is obvious to all, so I still believe your judgment. However, what Xiao Niu said seems to be true. There is some truth to it, at present, in Fengtian or in big cities across the country, more and more large shopping malls are being built, and one after another, this is also a fact."

Zhang Xingming said: "At present, the common people have no choice. I am the only supermarket and convenience store in China. It takes time to build a store, and the management team needs time to integrate the supply channels. In recent years, the domestic economy has developed rapidly, and the common people I started to have money in my hands, and my spending power increased year by year, which led to the current phenomenon.”

Secretary Liu looked at Zhang Xingming and asked, "You mean, as long as you are given time to spread out the supermarkets, the large shopping malls will be slowly squeezed out by you, right?"

Zhang Xingming nodded and said: "Yes, that's what I mean, it's inevitable. I also have a large shopping mall, and my large shopping malls and supermarkets are operated together, and I have the deepest feeling. People naturally buy according to their needs. The ability is separated, the rich go up, the ordinary go down, and there is absolutely little repetition.”

Secretary Liu said: "Then what measures did you take? Can you tell me?"

Zhang Xingming said: "It can be said. It is sold separately according to the purchasing power, that is, the price of the goods. Shopping malls only sell mid-to-high-end, and supermarkets only sell mid-to-low-end. Our domestic brand awareness has just formed, but this is a The law that cannot be violated, after all, the whole market still depends on the brand to speak, and my shopping mall is also developing towards branding."

Secretary Liu said: "Is this also learned from foreign markets?"

Zhang Xingming said: "It's about the same. They started half a century earlier than us. They have actually experienced many things. There is no shame in learning. Less detours can save time and develop faster."

Senior official Cui sighed, and said, "We still have to go out and have a look. We are indeed lagging behind, not only in economy and industry, but also in ideology."

Secretary Liu nodded in agreement, and asked Zhang Xingming: "Can you use the data to explain the different development limits of large shopping malls, supermarkets, convenience stores, and wholesale markets, or in other words, the future proportions you judge."

Zhang Xingming thought for a while and said: "Yes. Let's talk about wholesale first. I also said at the meeting just now that this is a business form with a wide range of radiation and great influence. Its driving force is beyond the reach of all regional businesses. Fengtian We should seize this opportunity to expand the wholesale market and form a fixed situation. Once formed, it will be impossible for other places to surpass.

Clothing, shoes and hats, industrial materials and equipment, building materials, electronic products, paper printing, flower, bird and fish markets, seedlings, aquatic products, electromechanical, pharmaceuticals, small commodities, all of which can form a large wholesale market, and one market can drive tens of thousands of families get rich.The most important thing is the influence of the city. Once these markets are formed and spread out, Fengtian will be the center of the six provinces and cannot be shaken.

I don't need to say what the central city represents, right?Funds, talents, and technology will automatically be concentrated here. Is it difficult to develop?

Let’s talk about convenience stores. Generally, a convenience store can only have a radiation radius of about one kilometer, and there will be no more. It won't catch fire, it won't die, it will exist forever.

As for supermarkets, their influence is much greater than that of convenience stores. About five kilometers away, the commodities are mainly low-end fast-moving consumer goods, necessities, and small and medium-sized commodities. That is to say, they are used to meet the basic needs of ordinary people. , with the continuous increase of population, supermarkets will become more and more prosperous, and it will become the main body of urban business in the future.

We are planning to add vegetables, meat, fish, and small household appliances to the supermarket. In the future, one supermarket will be able to meet all aspects of daily life for all families within five kilometers.

Finally, let's talk about large shopping malls.The radiation of large shopping malls is greater, and it can even be said that there is no radiation standard, so now the large shopping malls seem to be so popular, and people from the whole city may come to buy things.But what about the future?Convenience stores deliver the necessary small commodities to the doorstep, and supermarkets place the necessities of life next to the home. How much is the value of large shopping malls?

Therefore, in the end, large-scale shopping malls can only embark on the road of branding, and mid-to-high-end consumers will come to consume out of the pursuit of large-scale commodities and brands, but how many mid-to-high-end consumer groups are there in a city or a region?Will a brand allow close repetition of dealers?This is the limit of the large shopping malls. "

Secretary Liu nodded, took a few notes in his notes, and suddenly raised his head and asked, "Consultant Zhang, what do you think of Comrade Maverick? He is the current director of Fengtian Commercial Bureau."

Zhang Xingming shook his head and said, "I don't think much of this person."

Chapter 742 Tobacco Shop

Cui Gaoguan turned his head to look over, Secretary Liu also put down his pen, looked at Zhang Xingming and asked, "Tell me."

Zhang Xingming said: "Paying too much attention to immediate interests and immediate interests shows that this person's structure is too small and limited. If it is placed in an ordinary city, it is nothing, but Fengtian is different. Fengtian is not just a city in essence. Then, too much People who value immediate benefits must have dirty hands and feet.

He is advocating the bright future of large shopping malls in front of you, not because he really thinks how bright the future of large shopping malls is, but because large shopping malls can bring him immediate benefits.

So I dare say that there must be an insider behind the private economy he has repeatedly proposed. You can check the current contracting situation of large shopping malls and his family's financial situation. If there is no problem, I will donate one to Fengtian City for free. [-] million. "

Secretary Liu sat down and said, "So sure?"

Zhang Xingming said: "I started doing business in 79, and now I have spread to so many countries around the world. Uncle Yue, do you know how much money I have in a day? But from the beginning to now, only one person in my hands has had a problem. , my original general manager of Jibei Province has resigned and left now.