Reborn in the 70s / Reborn in 1978

I went back to the office and talked on the phone with the bosses who were planning to build a factory in Fengtian. I told them about the equipment and skilled workers, and I also told about the internship of some employees in Hong Kong. The bosses expressed their understanding and will do well. It is arranged that Zhang Xingming will complete the work this year and will not intervene any more.

Next, I discussed with Guo Zhenguang about Yan Wu's shooting of commercials, and shared my thoughts. Guo Zhenguang looked at the eldest sister and Zhao Shuhua, and agreed. The external conditions of the two are sufficient, and the commercials do not require much acting skills and experience. Immediately went to contact the director about filming, Zhang Xingming was free now, and felt a little tired after running around like a lantern all day.

After drinking some water, I stretched my waist and checked that there was still time, so I picked up the phone and called my second sister, telling her that everything has been arranged here, and I can come here. Arrange for the personnel who come to the training, confirm the arrival time in Guangzhou, and arrange a vehicle to pick them up here.

And the second sister and Yang Chunmei flew directly from Fengtian, so it was not such a trouble, just let Guo Zhenguang drive to pick up the plane, but I just told them to pay attention to the things that should be paid attention to when flying, it is also the first time for them, but Don't let anything happen.

Putting down the phone, the company here is about to get off work. The eldest sister and the others haven't come back yet, so it seems that they have to wait in the office, and then run to the outside office. He hasn't seen a computer in this era yet, so he ran over to try something new.

The second brother and Mu Youde also came to see this legendary artifact. Speaking of which, what is the command symbol for turning on the machine? ? ?

The result is very disappointing. The small curved screen, the black background, and a string of English characters, I feel that the Xiaobawang learning machine of later generations is more comfortable than the IBM at this time. After a few touches, I am not interested. The second brother is interested Looking carefully inside and out, I think it looks amazing.

Chapter 115 Shooting an Advertisement

(Favorite recommendation, please order first)

The next day, Guo Zhenguang came over to pick up the elder sister and Zhao Shuhua to shoot commercials, and Mrs. Mu had nothing to do, so she followed to watch the fun. The TV commercials in Xianggang are very mature, and Zhang Xingming didn't worry about it anyway. In the beginning of the year, any filming will become popular, so just leave it to the Xianggang people to get it.

He and his second brother Mu Youde continued to work in the company.The design drawings and construction drawings of the factory were sent over. There was a large stack half a meter thick. Zhang Xingming flipped through it, confirmed the receipt was correct, and paid [-]% of the fee. The other [-]% had to wait for the construction to start. Guidance, subject to completion only payable.

The hotel design side also came up with a new plan based on Zhang Xingming's ideas, which basically matched what Zhang Xingming wanted, so it was finalized and they went back to do detailed design work. This side is more troublesome than the factory building, both internally and externally. It must be designed, and various internal and external materials, elevators, and lighting and ventilation for the parking lot and the interior of the shopping mall must be planned. It is impossible to complete it in a few days.

Xi Shuhui also completed the certificate registration. Zhang Xingming told him two things. One is to recruit a few traders. They don’t need to be too good, as long as they have no technical problems. The second is to start paying attention to the rb stock market and property market. The European stock market focuses on gold, oil and technology stocks. The first batch of funds of 500 million US dollars was given to her to familiarize herself with the operation, which made Xi Shuhui's excited little face flush.

Then formally introduce Mu Youde to Xi Shuhui, He Juanjuan and Guo Zhenguang, explain the matter clearly, and after explaining everyone's future work priorities and contact methods, throw Mu Youde to the three people and he will ignore it, Mu You De Dao is very interested in following the study.

The commercial was filmed for two days, and the sample was sent over on the third day. Everyone sat in the conference room to watch: Zhao Shuhua looked up into the distance, listening to the most popular songs at the moment, the camera moved slowly, and a tape recorder appeared.

At this time, a hand stretched out from outside the painting, stopped the playback, changed a tape, and as the playback button was pressed, a burst of heavy metal music that was completely different from the beautiful and soothing music just now played, and then the owner of the hand appeared with a sway .

The elder sister is wearing jeans, dancing hot into the screen, and then the camera turns to the tape recorder, the image of the characters zooms out, the tape recorder zooms in, and the subtitles sound with the sound: "Yanwu, let's swing together."

There is nothing too brilliant about the creativity and screen shooting of the entire advertisement, but compared to later generations, it is already shocking enough at this time, but Zhang Xingming is still a little dissatisfied, and always feels that something is missing.

After talking about my feelings to the advertising company, several people from the advertising company got together and chirped for a while, and then closed their eyes and meditated one by one to settle down. Zhang Xingming watched the sample of the advertisement over and over again.

I don’t know how many times I’ve watched it. You know, the demo is only 3 minutes long, and it needs to be edited when it’s played. Zhang Xingming watched it for almost an hour. The people in the advertising company couldn’t stand it anymore. Holding back his anger, he began to complain in a low voice that the Dalu boy was too picky. Some people whispered whether he was sleeping while watching the samples.

Zhang Xingming, who was staring at the sample in a daze, slapped the table suddenly, and there was a loud bang in the quiet conference room. Everyone was shocked. Zhang Xingming said, "I know what the difference is. The contrast between the performances of the second sister-in-law and the eldest sister Too big, because the time is short and there is no good combination, it is too sudden, and the background is monotonous."

The director of the advertising company frowned and said, "Mr. Zhang, you should know that this is just a commercial whose playing time is counted in seconds. It cannot be made into a literary feature film."

Zhang Xingming smiled and waved at him, and said, "No, no, I'm not saying that you didn't do well, it's just my own opinion,"

After pondering for a while, he said: "Well, let's make two films. The second sister-in-law and the eldest sister will shoot alone, one for each. The second sister-in-law's is just like this. It's quiet and beautiful. The tape recorder plays beautiful and beautiful singing. Slow and soft." s song.

Insert the background into mountains, seas, lakes, forests, beautiful farmhouses, kind old people, grasslands, yurts, Yunnan terraces, Potala Palace, songs you choose, you can find some photos for the background, and you can add characters. Get someone to play it.

For the eldest sister, it is hot, the action must be strong, the dance music must be shocking, and the movement is strong. You can arrange a simple dance step for the eldest sister. The background is mainly in the city. There must also be rural areas but not many, and there must be ethnic minorities. How about adding a few more ethnic groups, the capital city Shanghai Guangzhou Fengtian Zhengzhou Xi’an Chengdu Bayu, the representative places should be eye-catching, the advertising words of the two films should be the same, and the tone of subtitles should be the same, how about it?Are there any problems? "

The director thought for a while and said, "This way the shots will increase a lot, and there is no guarantee for the length of the film. The budget will increase. Zhang Sheng, are you sure?"

Zhang Xingming nodded, and said: "Sure, as long as the effect is achieved, you must hurry up. You can go to Mr. Guo for the money. Oh, by the way, Xianggang must be added to the two films, and they will be placed at the end of the film. Make sure to have it when you need it.

Also, the movements of the two actors should be coherent, without pauses, and the backgrounds can be switched automatically and continuously, as if suddenly going from one place to another, ok? "

The director raised his eyebrows, shook his head, and said, "Okay, as you wish, you spend the money, you are the biggest." Everyone laughed softly, and the people in the advertising company began to plan, the eldest sister and the second sister-in-law were going to reshoot , but also to find someone to design the movements and dance steps, things suddenly became complicated, and there was a lot to do.

Zhang Xingming took the sample tape and asked the director: "So, can I keep this for me? Although it won't be played, it is very meaningful." The sample was shot with a video camera, and it was shot with a camera after it was finalized. The effect was not very good. good.

The director made a typical Western gesture, raised his shoulders and opened his hands, shook his head and said, "No problems, but don't forget to pay for the tape, fifteen dollars."

Zhang Xingming weighed the video tape, sighed and said: "Okay, stingy guy." Everyone laughed together, the director put away the files, led his team and hurried away with the eldest sister and second sister-in-law.

I went to Guanghe Trading with Guo Zhenguang. A large amount of goods needed to be sent to Beixi. The warehouse in Dalian had already sent someone to contact. Zhang Xingming meant to buy land and build one. This may take many years, but it is still cost-effective to build one. Abandoned, the land can also be used for development.

On the fifth day, the second sister and Yang Chunmei led the two girls to Xianggang, and they were taken directly to Taikoo Shing. The second house happened to be idle, so it was a waste to not use it. As for the other training staff, they could only squeeze in the training hotel. Dorms.

Chapter 116 Advertising Golden Sail Award

(The countdown seems to be off by a day, haha, please recommend for collection, please put it on the shelf for the first order)

The second sister and Yang Chunmei are going to learn management. The first temporary job they assigned is assistant manager of the lobby, but they are not in the same hotel. The driver has to send them to the hotel where they work every day and pick them up at night.

The two of them are the busiest. They have to do five positions from low to high in this year, so that they are familiar with the overall management of the hotel. The other two girls study financial management and go directly to Guo Zhenguang's Guanghe I went to work. Compared with the mainland, a one-year internship there is enough, and it is not training accountants.

On the sixth day, the blueprint of the hotel was completely finalized. A group of 15 people from Xianggang flew to Fengtian, six of them were from the design company, and nine were construction managers hired by Guo Zhenguang with a high salary, that is, project managers for later generations.

At the same time, they also serve as supervisors and are responsible for all aspects of the construction.People from the design company will stay in Fengtian until the main structure of the project is completed, while the other nine people will not return to Xianggang until the project is completed.

On the ninth day, [-] students arrived in Guangzhou. Guo Zhenguang rented five Mercedes-Benz buses to pick them up at the Guangzhou Railway Station. Zhang Xingming only knew that the Xianggang Bus Company had a bus rental business this year.

He Juanjuan handled the specific matters, and the second sister, as the actual person in charge, also met with the students, talked about some things that need attention, and encouraged them.

Zhang Xingming and the second brother followed the second sister-in-law and the eldest sister to shoot commercials. The new samples came out on the fourth day, which basically conformed to Zhang Xingming's imagination. The director was also very satisfied. Zhang Xingming snickered at his expectation, this is the advertising idea of ​​the next century, can it be good?

On the ninth day, the actual shooting was over, and the final editing was in progress. Zhang Xingming and his second brother, second sister-in-law and eldest sister Guo Zhenguang sat in the office waiting for the results. After a week of shooting, the eldest sister and second sister-in-law had already adapted to this , my life is a little different, I am no longer as excited as I was at the beginning, even my sister-in-law participated in playing two roles.

At three o'clock in the afternoon, the director of the advertising company led his team into the conference room excitedly, and did not speak when he entered. Effect.

Beautiful music sounded, it was Feng Feifei's song, originally Zhang Xingming wanted to use Teresa Teng's song, but Deng's song was banned in the mainland during this period, and it would not become normal until after 86. At this time, the relationship between Taiwan and the mainland was still relatively tense. To describe the other party as hostile, of course, naturally, the copyright issue is not involved.

This is also the reason why Zhang Xingming did not choose Xianggang stars. Anyway, it is the same for mainlanders. During this period, mainlanders can’t tell the difference between Xianggang and Tiaowan. They are all called Hong Kong and Taiwan. Hong Kong and Taiwan are popular and should be. Sought after, fashionable.

This period is also the period when the first batch of star fans in the Mainland were born.

The second sister-in-law was wearing a dress that looked like a classic long dress, and she was sitting quietly at a small table. A cup of tea on the table was emitting a green mist. The singing sounds, and with the singing, the background of the picture changes one by one. The beautiful people and the beautiful music are the beautiful background. When the singing stops, the picture freezes in Xianggang.

The other film was much more lively. The eldest sister was wearing a denim dance skirt, and she was holding a four-speaker wild goose dance recorder in her hand, playing shocking dance music. The eldest sister was wriggling forward with cheerful dance steps, and the scenery around her changed one after another. .

From time to time, the eldest sister will insert herself into the dancing crowd wearing ethnic costumes and dance together for a few times before moving on, and finally freezes in Xianggang.Zhang Xingming has never heard of the dance music, but it is definitely not from Asia. Zhang Xingming didn't ask, as long as it is easy to use, anyway, there are no patents and copyrights in the mainland at this time.

Everyone applauded together, and the director pointed at Zhang Xingming with two thumbs and said, "good, very good, Zhang Sheng, our company is going to take your company's commercial to participate in the Xianggang hk4as Advertising Creation Award. What advice?"

Zhang Xingming was surprised, and immediately remembered that this hk4as is the Golden Sail Award of later generations. He didn't expect it to start in 84. He nodded and said, "No problem, but I want to play subtitled movies when I participate in the competition. , I ask for a discount on the production fee."

The original commercials do not have subtitles, and the subtitles are added when they are broadcast on the TV station. However, most of the advertising production in later generations is the original film with subtitles, and there is no such thing as good or bad, maybe it’s just a habit.

The director was taken aback when he heard Zhang Xingming's words, then he laughed loudly and said, "OK, ok, I will explain the situation to the company and give you a [-]% discount."

The next step is to turn the commercials into video tapes and then add subtitles, because Fengtian headquarters will take two years to complete, just add a general agent Xianggang and Xiangji Industrial Company, the contact number is the phone number of the Beixi head office, Wait until next year to change, anyway, the master tape is in hand.

The tapes used in video recorders will be worn out during use, so the master tapes at that time would be stored in the form of film. Later, in the mid-90s, professional video recorders appeared, and the accuracy of video recorders was greatly improved. Advertising production is direct video recording. The cost has been greatly reduced, and fewer and fewer people use film. At the end of the 90s, VCD recording became popular, and video tapes were completely withdrawn from the stage.

In the end, the advertising company really gave a 70% discount, and the production fee of 56 Hong Kong dollars was only charged 200. You must know that the production of a movie by Xianggang at this time is only an investment of [-] million.

It was already past six o'clock in the evening when the actual commercial was finished. After the outsiders left, Zhang Xingming and the others returned to the residence. Zhang Xingming cooked a sumptuous meal and called the second sister and the others to celebrate together. The eldest sister and the second sister-in-law are about to become celebrities and advertising stars, but the eldest sister and the second sister-in-law are both drunk, and this is the consequence of treating wine as juice.