God of Rebirth Investment

"Yeah, everyone is not an idiot, and instant food bags have no technical barriers, so it's normal to flood in for gold."

"This..." Liu Wenze's mood sank slightly.

He is also counting on the explosion of Chenxi food, which will quickly boost Linjiang's economy!Even done a good job, macro-control policy.

Unexpectedly, at this moment, Liu Linxuan suddenly smiled and said: "Uncle, don't be fooled by Chang Dong, look at his playful smile, how can he be worried? You forgot, he is a marketing genius!"

As soon as these words came out, Liu Wenze's eyes lit up.

Zhuang Yuanzhi and Fu Qingrun, who stood aside and smiled, watching Chang Dong play, even looked at Chang Dong with curious expressions on their eyes!

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301 Spectrum

After Liu Linxuan's reminder, everyone remembered that among Chang Dong's many labels, he actually had the title of "marketing genius".

It's just because Chang Dong's aura is too bright, but it conceals this label.

In other words, Changdong's marketing record is not outstanding, counting and counting, it's just one thing.

That was in 2015, when he encountered a debt crisis, he smashed his own sales department, and sold thousands of houses in almost a week with a superhuman record!

It was also that battle that earned Chang Dong the reputation of a marketing genius.

However, this marketing, for Chang Dong, was a bit heretical after all, so it was difficult to say it out, and people around him would not mention it, so this matter was gradually forgotten.

Occasionally, when some real estate developers learn this kind of marketing by following the gourd painting, the media will mention Chang Dong, the ancestor of this kind of marketing.

Times have changed!For Chang Dong today, this incident has gradually changed from being "unpopular" at the beginning to "lace news", and finally into a celebrity anecdote.

Now that Chang Dong has become famous, when this marketing case is mentioned again, there is no embarrassment, and there are only legends of forging ahead.

However, in the face of Liu Linxuan's flattery, Chang Dong still said modestly: "You are flattering me, if I really have that ability, why wait until now?"

Liu Linxuan was full of disbelief: "Who knows? Maybe you are holding back your big move. My mother has already said that you don't play cards according to common sense. Besides, Chenxi Foods is your sole property. Are you really Are you willing to watch others steal your market?"

Chang Dong raised his thumb when he heard the words: "The tiger father has no dogs, you can see it clearly."

Liu Linxuan raised her chin proudly, and said coquettishly, "That is!"

Seeing Liu Wenze, who was bickering between his niece and Chang Dong, he couldn't help asking curiously: "It seems that you have something in your mind?"

"There is a score, but it's hard to say whether the tune can be played."

While pouring chocolate powder on the cue, Chang Dong said, "Although we have an advantage in terms of scale for instant food bags, private workshops also have an advantage in price."

"The cost of their fish-flavored shredded pork is only five or six cents a catty. Can you believe this price? They sell it ten times to the merchant, and it is only four or five yuan. The merchant can add another serving of rice to make a serving of more than ten." Therefore, under the absolute price advantage, it is difficult for us to have a chance of winning, even if we fight a price war, it will be a bottomless pit.”

"It can be said that this cost line is almost an insurmountable moat!"

Zhuang Yuanzhi, who seldom interjected, suddenly said, "Why are their costs so low?"

Chang Dong glanced at Zhuang Yuanzhi strangely, and felt that his words had the illusion of "why not eat minced meat?"

"Sick pigs, dead pigs, zombie meat, lymphatic meat, leftovers, and even fake chicken, in short, you can think of any meat that needs to be destroyed, and they will pick it up and reprocess it." Chang Dong said calmly.

This is the advantage of small workshops.

The scale is small, the number is large, and it is concealed enough. If one is destroyed, two will emerge. As long as you have a little conscience, you can almost look down on the market.

Zhu Xia, after all, there are still too many poor people.

Under the price advantage, everything is false.

After all, many so-called white-collar workers earn only one or two hundred dollars a day. For a meal at noon, spending 20 yuan to order a takeaway is a bit painful, so the lower the takeaway price, the better.

Under the cover of all kinds of strong tastes, the smell of all kinds of junk meat is completely covered up.

Anyway, I can't eat it, and I won't be able to eat it for a while, so it becomes smoking, and I will gradually enjoy it!

Under Chang Dong's introduction, everyone present finally realized the competitive pressure facing Chenxi Foods.

After going through the initial savage growth period, the advantages of instant food bags have been gradually realized by major vendors, and have gradually been targeted by some handicraft workshops. Therefore, the market share of Chenxi Foods has not retreated. The market is not yet saturated, and there are still big movies. Blank reason.

If it is saturated, Chenxi Food may not be able to compete with local handicraft workshops.

"Since the cost is not comparable, what are you going to do?" Liu Linxuan asked.

Chang Dong raised his rod to hit the ball, he was lucky and hit one, and after raising the rod again, he narrowly avoided it.

"The last time Beishan held a party, I had a drink with Mr. Shi, and asked him how he remembered the advertisement of Baijin?"

Chang Dong mentioned an anecdote.

This matter immediately attracted everyone's attention.

It can be said that Shi Yuzhu was able to climb up from the bottom of the valley because of one product, platinum!

In fact, he had a lot of health care products in his hand at the beginning, and the reason why he chose Platinum Platinum was very simple, it worked quickly!

Its core component is oxytocin, er, this term has nothing to do with fertility, it is a brain-secreted sleep aid substance.

Therefore, if the elderly drink it, sleep will indeed have an immediate effect.

Secondly, the marketing success of Platinum Gold is also related to the ad slogan that has been complained by countless people for thousands of years.

It turned out that Shi Yuzhu visited the market and found that the target customers, that is, the elderly, are actually mostly cash-strapped and reluctant to buy.

He also found that some elderly people want to drink but have no money in hand, what should they do?So I deliberately placed the gift box in the most prominent position in the living room to remind my children.

This discovery made Shi Yuzhu realize that the marketing target should not be the consumption target, otherwise the marketing is in the wrong direction, and no matter how tempted the elderly are, they have nothing to do.

So he invented that advertising slogan that he couldn't bear to look at, but it was very effective!

It targets the marketing target at the children of the consumer target, and uses special psychology to bundle sales.

This is exactly the same as the spear platform!

Many people say that young people don't like to drink anymore, so why is the sales of Maotai increasing day by day?

Very simple, the high-end market needs it to save face.

Invite the leader to dinner, you can't put beer and coke, right?

When the market recognizes its luxury status, as long as no major mistakes are made, the power of this psychological bondage will be an insurmountable moat for other competitors.

These two examples cited by Chang Dong clearly illustrate his point of view.