God of Rebirth Investment

Not only has it inherited the popularity of "Second Personality", it is even more popular than blue, and the fire is out of the sky, and the fire is phenomenal!

This is definitely not just because of good publicity!

In the game circle, there are many games that rely on exquisite cg and explicit marketing to coax a large number of players into the game.

However, these games have suffered from the embarrassing situation of "how turbulent the influx is, and how cruel the withdrawal and uninstallation are". Even because of the exquisite marketing before the server launch, the player's expectations were raised, which led to the terrible consequences of word-of-mouth collapse.

Therefore, in the game circle, publicity is very important, but more importantly, the quality of the game itself.

This point, "Desperate Survival" did it!

It weakens survival, strengthens competition, and cleverly adds elements such as "luck", "strategy", and "openness". After it goes online, its reputation explodes almost overnight!

Eat chicken!Landed in a box!Voldemort!Send express!Squat toilet! ...

All kinds of game terms emerge in endlessly, becoming stalks that only players who eat chicken can understand.

Behind these stalks, there are also all kinds of wisdom and sarcasm.

Now in the circle of friends, being able to post a screenshot of auspiciousness can attract countless envy.

Of course, eating chicken is not for all ages.

There are also many people who don't like to eat chicken, they can't even understand, what's the point of this kind of manipulative character running all over the map, not meeting anyone for half a day, or even hanging out in the grass for more than ten minutes, just to ambush a person?

This question is difficult to answer.

After all, there are a thousand Hamlets in the eyes of a thousand people.

However, the question quickly received tens of thousands of answers.

On the tenth day of the closed beta of PlayerUnknown's Battlegrounds, Chang Dong posted a Weibo, saying: "Check it out for a fee, what attracts you the most about eating chicken? Where is it worth improving, or do you have any comments or suggestions? To answer this question, I will randomly draw 100 people, each with a cash reward of 1 yuan."

Don't think about it, this is actually a small marketing plan of Chang Dong.

But this Weibo marketing is enough to make countless professional companies kneel down.

In less than an hour after the microblog was released, there were over [-] messages and [-] retweets. Just like this, the data continues to increase.

Some highly praised comments have become a large-scale funny scene.

"You ask me which is the most attractive? Bullshit, attracting shit, I just landed, and before anyone saw it, I was blocked by the door and suffocated to death. I was so angry that I guarded the door every day. Hey, don't say it, it's so interesting!"

"I will tell you, play a loli voice, play an [-]x mirror?"

"The head of the grave jumped, was shot and collapsed, and my mentality exploded in an instant."

"Can you believe that when I squatted in the toilet, my door was blocked by a car, and then I was blown up by a grenade?"

"Kill one person and successfully eat the chicken. Don't ask me how I did it. The vicious circle will be the last one! I'm so awesome that I can get my hips crossed."

Countless netizens took the opportunity to share their funny or highlight experiences!

Some masters with strong manual skills even made these experiences into animations and uploaded them.

For a while, Changdong Weibo became a gathering place for jokes.

I don't know how many self-media, relying on these screenshots of comments, has attracted a wave of fan popularity.

Of course, these are leftovers. In this carnival, Chang Dong is the one who earns the most!

After shorting Tianzhu, Changdong Weibo has 600 followers, and after a series of things such as instant food packages, Changdong Weibo has [-] million followers.

Now after this wave of marketing, in just one day, Chang Dong's Weibo followers have exceeded 4000 million, and the Weibo cafe position has become more and more stable.

However, compared to invisible influence income, Chang Dong's biggest income is the real oney!

On March 3, he asked Chenxi Network to hold a press conference.

Among them, one of the issues that the public is most concerned about is the three-day billion billing problem. Chenxi Network generously admits that this is actually just the billing of the mobile game.

In order to ensure the balance of the game, the gold-absorbing items of the chicken-eating game are mainly item charges.

For example, clothing props, the ultra-short little black dress most popular among otaku players;

For example, gun painting and so on.

In the eyes of normal people, these props that basically don't affect the balance of the game shouldn't have such a high turnover, right?

But Chenxi Network did it.

In this regard, apart from lamenting that phenomenal games cannot be judged by common sense, Chang Dong was the one who was mentioned the most.

Because Chenxi Network publicly admitted at the press conference that the two phenomenal games under its name are both from Changdong Creative. Considering the asymmetric competitive genes of these two games, everyone has little doubt about this.

Many people have to feel that Chang Dong is really a very special person.

It's hard to judge him with a few simple labels!

In fact, among Internet practitioners, his evaluation is even higher!

A professional survey company believes that the fire of eating chicken is, to a large extent, fueled by the live broadcast industry!

You have to admit that eating chicken is actually relatively slow in terms of game rhythm. If you are suddenly shot down while running the map, the frustration will really make people abandon the game.

But the fire of the live broadcast has kept this game in the spotlight.

for example:

In order to attract fans, the anchors honestly play chicken games, and it is already difficult to attract fans, so they started to produce content while moving the content.

Various funny gameplays have been developed, and various brain holes emerge in endlessly.

Many viewers watched it, and they were naturally moved. Thoughts of "Damn, can I still play like this?", "Why didn't I think of it?", "Interesting, I will try it later."

The popularity of the game, in turn, stimulates the live broadcast of the anchor.

This kind of linkage effect is difficult to achieve in traditional forum posts.

Another example:

In the international server, many Zhuxia players met and sang the national anthem, singing that we are different, to distinguish between enemies and friends, and then collectively red pants, forming a red trend, sweeping the server.

But the crooked nut is not an idiot, and soon someone got into it with a few words of "Sao Nima", and then made trouble at the critical moment and succeeded in eating chicken.

When such a video was successfully uploaded to Youtube, it caused a sensation instantly.

It also annoyed Zhu Xia players!