The Proud Life of Rebirth
Page 339
"Oh? What do you say?" Fang Yun on the side also finished reading the information at this moment, and raised his head to look at Mo Shaokun.
Mo Shaokun chuckled and said, "Third- and fourth-tier cities are still relatively backward, and people's spending power is very limited. If Zhang Xiaodong did this in two years, it might be effective, but now, it's too early."
"It's true to say that, but the competition in third- and fourth-tier cities is much smaller. Even if the consumption capacity is limited, it should be no problem to support a supermarket." Qin Qin frowned and asked.
Mo Shaokun glanced at Qin Qin and shook his head and said, "It should be so, but Zhang Xiaodong is too impatient. He basically has one store in one city, so the logistics pressure is too great! Want to close this If all 200 cities are taken care of, how many more vehicles and personnel will their logistics department have to add? Also, there is only one store in each city, and the cost of travel and fuel will all be added to the cost of that store.”
Qin Qin nodded when he heard the words, that's really the case, the logistics cost alone is quite a lot.
"People from Walmart should be able to think of these things, right? I don't think Zhang Xiaodong is so stupid." Qin Qin said.
Mo Shaokun nodded and said: "Yes, they can definitely think of these things. If it's just an increase in cost, it might be fine. After all, the more backward the place, the higher the price, and they should barely be able to achieve a balance of payments or even a slight increase. Profitable, but there is one thing that Zhang Xiaodong didn't think of at all!"
"what?"
A playful smile appeared on the corner of Mo Shaokun's mouth and said: "There is a saying that troublesome people come out of poor mountains and bad waters. The more backward and poorer the place, the more complicated and dark it is. In a country like China where officials are standard, you If you want to do anything, you have to look at the face of the government. Now that such a big fat sheep is delivered to your door, hehe, do you think the local government will take their ideas?"
Qin Qin raised his brows when he heard this, Fang Yun thought for a moment and nodded and said: "I really heard about such a thing, a businessman went to a small county to invest in minerals, and the local government was very good and cooperative before it went into production. , but all kinds of troubles came after it was put into production. Today this department will come to check, and tomorrow that department will come to check, to put it bluntly, they just want to get some benefits."
"The businessman is really depressed, but he really has nothing to do. After throwing all the money, he can't slap his ass and leave, right? In the end, he can only bite the bullet and serve those officials well, but he does what he does. The official, who was used to eating clear soup with little water, lost his appetite, and his demands became more and more excessive, and finally the businessman went bankrupt."
Mo Shaokun nodded and said, "Yes, this is the reality. I guess Zhang Xiaodong will probably end up in those small cities this time."
Zhang Xiaodong has some business talents, but to put it bluntly, he is just a young man under 30 years old. His working experience destined that his theoretical knowledge far exceeds his actual ability.
After returning from studying abroad, he joined Sunday after working in a state-owned enterprise for less than half a year. With the support of Mo Shaokun and Qin Qin, Sunday went smoothly. This caused Zhang Xiaodong to overestimate his ability. He hadn't experienced it before, so he couldn't think of it at all.
"These new Wal-Mart stores can achieve small profits due to cost pressures. It's not bad. It's hard not to lose money if the local government searches it. Short-term losses may be tolerated by Wal-Mart, but obviously this situation will not be possible for a while. Change."
After a pause, Mo Shaokun continued: "When Zhang Xiaodong realizes this problem, if my guess is correct, he will definitely choose to open more stores in these cities in order to dilute the cost and increase profits, but the current situation in those cities is at best. He can only support one or two large-scale supermarkets, if he really does this, it will only make him die faster."
"Now it seems that he has reached a dead end. If there is no miracle, he will be at the end this time. At best, it is the difference between early death and late death. It depends on how he chooses."
Qin Qin's expression was a bit complicated. From Sunday's point of view, she naturally didn't want Wal-Mart to rise, but from a personal point of view, she didn't want to see Zhang Xiaodong lose too badly.
Mo Shaokun noticed his sister's expression, he took a sneak look at Fang Yun, and then coughed lightly.
"Sister, you have almost arranged the company's affairs, right?"
"Well, it has basically been arranged. The preparations that should be done at the end of last year are all in place, and now we just need to implement the plan that has already been made."
Mo Shaokun nodded, just as he was about to speak, there was a knock on the door.
"Please come in." Mo Shaokun said.
Qin Qin's secretary opened the door and walked in. After greeting Mo Shaokun and Fang Yun with a smile, she looked at Qin Qin and said, "Boss Qin, the meeting room is ready. Do you think it's time to go?"
Qin Qin raised his wrist to look at the time and nodded, "Well, go now, you prepare all the materials you need to prepare."
"Okay, then I'll wait for you at the door."
After the secretary left, Qin Qin looked at Mo Shaokun and asked, "Do you want to attend today's regular meeting?"
Mo Shaokun shook his head and said, "I don't have any important things to do. I won't go. After all, you are in control on Sunday. It's okay for me to help you when you are too busy. At other times, it's better for me to participate less. "
Qin Qin didn't talk nonsense when he heard the words, nodded and left the office.
Looking at her leaving back, Fang Yun sighed softly: "It seems that your sister still hasn't forgotten Zhang Xiaodong."
"Where is it so easy? Take your time, it will be fine after a long time."
Fang Yun smiled wryly, time?What he lacks most now is time.He and Qin Qin have been engaged for so long and haven't gotten married yet, which has made his family very dissatisfied. Now the family almost always ask him whenever they see him, which makes him reluctant to go home.
"Shaokun, I'm planning to go out of town for a while in a few days."
"Huh? Is something wrong?"
"The land in Haicheng and Dongzhou has already been won. I am going to look around to see if there is any suitable land to prepare. The land price has risen a bit recently." Fang Yun said.
Mo Shaokun nodded. With the rise of domestic real estate development in the past few years, land prices in various places have also skyrocketed. He told Fang Yun a long time ago that he would stockpile some land first, although Xingyun Company does not have that much capacity at the same time. There are many places to start work, but in any case, grab the land first, and it will not be too late to develop slowly when you have the ability in the future.
Chapter 453 Source of Confidence
When Mo Shaokun sentenced Zhang Xiaodong to death, Zhang Xiaodong, who was far away in the deep city, was proud of himself.
Gracefully holding the wine glass, Zhang Xiaodong answered the reporters' questions one by one with a bright smile on his face. This is the banquet after the press conference. Due to the limited time of the press conference, many reporters did not have time to ask the questions they wanted to ask. But at this moment Zhang Xiaodong gave them plenty of time and opportunity.
"Mr. Zhang, Wal-Mart's plan to open [-] stores this time is really a big deal. It is very risky to open so many stores at the same time. Don't you worry?"asked a female reporter.
Zhang Xiaodong shrugged and looked at the female reporter strangely, "Worried? Why should I worry? We have carefully considered this plan, and I am very confident in our plan."
"As far as I know, the spending power of those third- and fourth-tier cities is extremely limited, and based on the expansion model disclosed by Wal-Mart today, it is obvious that your costs will increase a lot. In this case, you can really guarantee Will Walmart's plan work?".
"Hehe, I often say a word to my employees: we can't always focus on the immediate interests, but take a long-term view. I admit that entering the third- and fourth-tier cities will increase our costs, and I also know the consumption power of those cities now. Very low, but this is only temporary. With China's development speed, it won't be long before the third- and fourth-tier cities will become new economic growth points, and everything will be different by then."
"I think I understand what you mean. Sacrificing temporary benefits to occupy the market in third- and fourth-tier cities, it will be time for you and Wal-Mart to harvest when the market grows, right?".
Zhang Xiaodong glanced at the female reporter appreciatively and said, "I'm glad you understand what I mean."
The female reporter chuckled and said, "But Mr. Zhang, I have another question. When do you think the market in third- and fourth-tier cities will grow? Will Wal-Mart give you so much time?".
"I don't think this day will be too long. As for whether Wal-Mart will give me so much time, I'm sorry, I don't know about this. You should ask Mr. Dove, the president of Wal-Mart."
"Thank you for your answer. I hope you and Wal-Mart can have a bright future." The female reporter nodded with a smile.
As soon as the words fell, another reporter on the side couldn't wait to ask: "Mr. Zhang, can you talk about your views on your old club Sunday? There has been internal news on Sunday before the Spring Festival that this year Sunday will open two new clubs in China. There are more than [-] stores, and the total number of stores on Sunday will break through to [-], what do you think of this?"
"I'm sorry, I think you got off topic. The topic of today's press conference is Wal-Mart. You should interview them about Sunday." Zhang Xiaodong said with a slight smile on his face. What he hates the most right now is Wal-Mart. It was when others said anything about Sunday in his presence.
"Mr. Zhang, after the opening of Wal-Mart's [-] stores, it will become the supermarket chain with the largest number of stores in China except for Sundays. Today, Sundays focus on the markets in first- and second-tier cities, and you and Wal-mart have chosen third- and fourth-tier cities. market, may I ask you because you don’t have the confidence to confront Sunday?”.The reporter asked again.
Zhang Xiaodong frowned slightly, did this person come here on purpose to make him feel uncomfortable?Open your mouth and shut your mouth on Sunday, how much of the benefits of Sunday have you fucking taken?
"Every company has its own development strategy. It has its own development strategy on Sunday, and so does Wal-Mart. As for your claim that Wal-Mart chooses third- and fourth-tier cities because it lacks the confidence to confront Sunday? Haha, I don't agree with this. As the most powerful department store retailer, we have the most advanced management concepts, the most complete supporting facilities, the best service and terminals, so why don’t we dare to confront Sunday?”
Without waiting for the reporter to speak, Zhang Xiaodong continued: "The reason why Wal-Mart chose third- and fourth-tier cities is purely a development strategy. In my opinion, the advantages of third- and fourth-tier cities are far greater than those of first- and second-tier cities. After all, in China, third- and fourth-tier cities The number of cities far exceeds that of first- and second-tier cities, where there are more customer bases and larger markets, why can’t we choose to start here?”
The reporter took a notebook and wrote down all Zhang Xiaodong's words, pushed his glasses on the bridge of his nose, and looked up at Zhang Xiaodong again.
"I noticed that among the high-level personnel changes announced by Wal-Mart China today, several of them were formerly Sunday executives. Since you think Wal-Mart has a more advanced management philosophy than Sunday, why do you want to reuse these Sunday veterans?"
Zhang Xiaodong's face had already turned cold. If he hadn't been concerned about the presence of many other media at the moment, he might not have been able to resist asking the security guards to drag this reporter out.
Suppressing the dissatisfaction in his heart, Zhang Xiaodong looked at the reporter again with a smile on his face and said: "Advanced management concept is the concept of the company and not reflected in a certain executive. Although they are all my former partners, I am very happy and honored that they can trust me and choose to fight side by side with me again. I believe this is a good thing for them, me, and Wal-Mart China. I believe they will be even better after incorporating Wal-Mart's advanced concepts."
"Last question, are you declaring war on Sunday by holding such a high-profile press conference to announce Wal-Mart's expansion plan?"
Zhang Xiaodong narrowed his eyes and looked at the reporter, with a slight smile on his lips and said: "Declaration of war? No, no, no one can monopolize China's market. It's just doing their own business. If you have money, everyone can make money together." Is it not good?".
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