The trainee starts by splitting bricks with bare hands

Although many fans scolded him in the comment area at the bottom of the video, there were also many outdoor sports enthusiasts who understood the joke and praised him below.

No one stipulates that the spokesperson of an outdoor sports brand must be an outdoor sports expert or a master of wilderness survival, but at least one must know a little bit, right?

It's like the basketball spokesperson doesn't have to be a basketball star, but at least he can't play basketball too badly, right?

Han Lan gave them the feeling now that she is a star who forcibly cross-border endorsement. It is ridiculous to endorse an outdoor brand without any outdoor experience.

As shown in the video, should he sing and dance rap to the bear?

At the end of the video, the blogger also clicked a sentence, "Westerners are more adventurous than Easterners. Westerners are the ancestors of adventurers. An outdoor sports product made by an Eastern company without the spirit of adventure and experience. How dare you use?"

The Dongfang Enterprise in the video also knows that it refers to Wild Fox International.

Cheng Yaowen dared to say responsibly: If there was no shadow of their western competitor Millet Company behind this video, Cheng Yaowen would eat it upside down!

And the Millet company is not the only one. After using the video to bring the rhythm on the Internet, the International Outdoor Sports Association and the internationally renowned Wilderness Channel soon came forward and invited Wild Fox International to participate in this survival competition.

Obviously, this competition is not open to registration. The contestants are all the spokespersons of world-class outdoor products companies, including Millet and Wild Fox International.

Chapter 0684

Obviously, this competition is not open to registration. The contestants are all the spokespersons of world-class outdoor products companies, including Millet and Wild Fox International.

Of course, participation in this game is not compulsory.

But the winning party can win the recommendation of the International Association of Outdoor Sportsmen for the next three years and become the exclusive supplier of official products of the two.

This is a very tempting condition for various outdoor sports product manufacturers.

The exclusive product offerings of the International Association of Outdoor Sportsmen and the Wilderness Channel are not worth the money.Although the International Association of Outdoor Sportsmen will hold various activities regularly, the demand for outdoor products is too small compared to the global share, which is simply a drop in the ocean.The same is true for the Wilderness Channel. How big an order can a small team need?And in many cases, the so-called orders are sponsorships, which are free of charge.

What really attracts various manufacturers is their popularity!

At present, internationally renowned outdoor sports experts and survival experts have registered as members of the International Outdoor Sports Association, and it is also a platform that outdoor sports enthusiasts trust. You can get a lot of professional help on it, so don’t worry. Few outdoor enthusiasts, survival enthusiasts, and adventure enthusiasts will register member accounts on it.At present, the International Association of Outdoor Sportsmen is also the most authoritative outdoor organization with the largest number of members in the world.

If you can get the recommendation of the International Association of Outdoor Sportsmen, you will undoubtedly get a golden signboard.

The same is true for the Wilderness Channel. The outdoor sports and wilderness survival programs they produce have quite high ratings and fan bases around the world. If their products can appear in the programs, it will have a great impact on brand awareness and sales. of help.

In the past, the orders of these two companies were basically monopolized by major Western brands dominated by Millet, either Millet or others.But now that everyone has decided to change to this method to compete fairly, then Wild Fox International definitely cannot refuse.

Millet company also took aim at this point.In fact, due to the rise of Wild Fox International in recent years, the International Outdoor Sportsmen Association and Wilderness Channel are already willing to purchase products from Wild Fox International next year.

If nothing is done, there will be no good results for Millet, so it simply cooperates with other Western brands to instigate them to hold such a competition.If you win, you will directly eliminate the threat of Wild Fox International next year; if you lose, it will not be too bad, anyway, there is a high probability that it will fall into the hands of Wild Fox International next year.

"Mr. Huang, are you sure Han Lan will agree to this matter? Although he is the global brand spokesperson of our company, this matter is not included in the endorsement contract. And let an entertainment star represent our company to participate in this kind of survival competition , it's a bit difficult for others," Cheng Yao couldn't help asking.

"Xiao Cheng, now that people are mocking our company's spokesperson for being uncoordinated, the best counterattack can only be Han Lan himself. If Han Lan disagrees, then our Yehu outdoor sub-brand may need another Another spokesperson was found to participate in the competition. This is the worst result, because it means that we have chosen the wrong spokesperson by default. Moreover, the organizers may not necessarily agree."

Cheng Yao nodded. The current invitation letter and competition rules sent by the organizer require that the contestants must be the spokespersons of the outdoor brands currently in use. It is estimated that they are afraid that the major manufacturers will play rogues and replace them on the spot.

Brand spokespersons have image and popularity requirements, so the major manufacturers actually did not use those very powerful outdoor survival experts as brand spokespersons, basically looking for some popular stars with outdoor sports experience.

It would be too bullying for someone to replace these bosses on the spot just to participate in the competition.

For the fairness of the game, the organizer must put an end to this kind of behavior.

"But Mr. Huang, even if Han Lan agrees, with Han Lan's strength, this is not a singing competition, nor is it a ring." Cheng Yao sighed again.

Huang Shijia smiled: "Don't worry, as long as Han Lan agrees to participate, our chances of winning are definitely not small."

"Oh?" Cheng Yao didn't want to understand where his confidence came from.

Huang Shijia explained: "This competition is directly adapted from the popular wilderness survival program Wilderness 2v2 on the Wilderness Channel. It should be broadcast as a special episode. According to the rules of the program, a survival expert brings a An ordinary person's family member or good friend, the essence is to increase the highlights of the show with the strong and the weak. It's just that the survival expert has been replaced by the brand spokesperson.

But in this case, Han Lan can take Han Yiping to the competition.I know Han Yiping's strength in this area. Although he is old now, his experience is there, and he is still very competitive when he cooperates with Han Lan. "

"Besides, Han Yiping is a direct family member, and the organizer's review will not be very strict. If you are a friend, you may also need to submit identity information, and you must be sure that you are not a survival expert or a retired soldier before you are allowed to participate in the competition. In that case, Han Yiping can't do anything." Tried."

Cheng Yao's eyes lit up when he heard that, he had heard Huang Shijia say about Han Yiping.As a veteran with special operations experience, participating in this kind of competition is simply bullying!

Although Han Lan has no experience in this field, he is young and strong. Wouldn't the combination of the two be perfect?

Cheng Yao was also happy when he thought of this: "It seems that Millet gave us a chance for nothing? Hahaha"

"Don't get too excited, the premise of all this is that Han Lan has to agree to our competition. As you said, this is not included in the endorsement contract." Huang Shijia reminded.

Cheng Yao also stopped smiling.

For these manufacturers, celebrities are not as noble as ordinary people see, and they are powerless to resist capital, so the spokespersons of other outdoor manufacturers will definitely agree to represent them.

But Yehu International is a bit special. Han Lan, who is rich and powerful, is not afraid of Yehu International at all. He and Yehu International have equal status. If he disagrees, Yehu International can't do anything to him.

Just when Huang Shijia was hesitating whether to call Han Yiping again to set up his comrade-in-arms friendship, Cheng Yao received a reply from Han Lan's studio.

"Mr. Huang, Han Lan has replied!"

"How to say?"

Cheng Yao excitedly said: "He said: You need to pay more!"

"Hahaha" Huang Shijia laughed, "That means he agreed to compete."

"but"

Cheng Yao looked at the second half of the email that Han Lan's studio replied, and his face changed: "Mr. Huang, Han Lan's accompanying contestant is not Han Yiping!"

"What?" Huang Shijia stopped laughing hoarsely, and looked at him with wide eyes.

Cheng Yao looked at the name replied on the email, and the corner of his mouth twitched slightly: "He wants to bring Liu Rong to the competition."

"" Huang Shijia.

Chapter 0685: Participation

Lin'an, old Han's family.

Yang Jie and the others had already gone back. After eating the whole roasted cow, the two sides talked about the new movie. After reading the script brought by Yang Jie, Han Lan also agreed to join and invest.

Now the only ones left are Han Lan, Han Yiping, Tan Lun, Xia Ningxuan, En Keke, Liu Rong and Assistant Xu.Fang Qiaorui asked Li Mingbo to send her home first.

The commission of Wild Fox International was given by Han Yiping. He knew the importance of this competition to Wild Fox International's overseas strategy, and originally wanted to join the competition, but Han Lan disagreed, thinking that he was slowing down.

In fact, Han Yiping's current physical condition is too reluctant to go to the wild to survive.

Among the remaining people, Tan Lun is not too young, so there is no need to suffer along with him.

Xia Ningxuan and Han Lan must be reluctant to take it with her.