Reborn Financial Overlord
Page 313
If you really give some color, you dare to open a dyeing workshop.You just play cheap to me, put on a show for me, and see how I deal with you if you can't tell me one, two, three.
A silent threatening look cast over.
Shen Jiannan couldn't help feeling the pain in his thigh muscles, and the tearing sensation that had long since disappeared resurfaced from his memory, driving the pain in his body.Not daring to continue making waves, this guy hastily adjusted his attitude and put away the mean smile on his face.
"Brand is not just about products. It's like, big and invisible. People can't find things that are too big. Why? Because people's sight is limited, beyond the line of sight, they can't see the whole picture, but In fact, it really exists. To put it in a small way, things that are too small are also restricted by sight, but they still exist.
So normally many people's attention is concentrated in the scope of people's thinking and vision. "
"..."
"Take a simple example."
"There are nearly a thousand social groups in Hong Kong. If any of these groups want to open up new markets to absorb fresh blood, they should make several social group films full of youthful enthusiasm. Step by step, Pujie became a big brother from a younger brother. He has gone through grievances and hatreds. He has endless money. He takes a group of younger brothers with him wherever he goes, and kills anyone who doesn’t like him. What do you think will be the effect? "
"..."
Song Jun was dumbfounded.
Although he is the director of Yixing Company, he never imagined that he could even recruit blood from the club like this.
As for the effect?
You can imagine with your ass, if a group of young people watch the protagonists in the film and television become famous step by step, how much influence will it bring.
As if a door had been opened in the skull, Song Jun's eyes flashed with excitement.
"You mean, we can see everything as a brand?"
"That's right. Top Gun, I don't know if you've seen it, but it's the Tom Cruise Air Force movie. At that time, the U.S. government wanted to recruit soldiers, and there were very few applicants. But when this movie came out, the protagonist's fame and recognition The return of the beauties made the recruiting of soldiers so many that they couldn't even line up."
"There is also the Godfather series of movies. With the full release of the movies, the Gambino family has successfully escaped the crisis of extinction."
"Including the police story in Hong Kong. After the police story came out, the number of applicants for uniformed police officers was much higher than in the same period."
"..."
"Then why can't we regard Chinese culture and Western culture as two brands?"
boom--
It was like a thunderbolt exploding in my head.
What Shen Jiannan said made Jun Song dizzy.
Hongmen has been promoting the inheritance of Chinese culture and traditional medicine overseas, but the results for decades have not been good.According to the statistical data, in terms of the speed of invasion, the development of Hongmen is much worse than that of Rockefeller in China.
Huaxia's inherited western medicine and inherited culture are too large and too complicated, and you can see and feel it, but you can't really peep into a corner of it.
For this reason, Song Jun also thought hard, but still couldn't think of a good solution.
But he never thought that different cultural heritages could be treated like brands.
"The implantation of brand advertisements does not happen overnight. The more subtly the roots are passed on through the torch, the more incomprehensible. Think about it, Concorde University has a history of 70 years. Teachers teach students, students teach students, a generation What kind of changes will be brought about subtly over the generations. When the outstanding ones among these people become famous and enter the Ministry of Health with the help of capital, what kind of consequences will it bring."
"Old Song, if you watch the current movies carefully, there will be similar plots in many movies and TV dramas.
For example, a granny or a child is suffering from a certain disease and seeks a doctor to see him. After drinking the decoction, it is either ineffective or aggravated. In the end, he is sent to the church hospital for examination. The pills cured the person. "
"Have you ever thought about why there is such a bridge?"
"Why are most of them children or the elderly? Or simply pregnant women?"
"..."
"Let me tell you why. The sense of substitution is mainly the sense of substitution. The recruiting of soldiers is aimed at young people, so in the movie, there will be luxurious queues, beauties, promotions and fighters. Every young person watching the movie will not know I don’t think I can be the main character.”
"Let's talk about gambling movies. Ordinary people who watch movies will feel that they can also be the protagonists in gambling movies. If you investigate, you will find that gambling movies have become popular in recent years, and the business of major casinos has improved a lot. Investment Many of the investors in these gambling films are related to casinos.
This is the effect of the sense of substitution.
Use the sense of substitution to implant the greatest brand effect and make the benefits out of the game. "
"..."
"Actually, this situation has already started since the missionaries entered the east. Hongmen wants to carry forward the inheritance culture and popularize traditional medicine. I want the profits from the medical market to do other things. Our goal is to achieve the same goal by different routes of."
"..."
"Wei Yuan mentioned in Haiguo Tuzhi that teachers use their skills to control barbarians. They can use the trick of killing pandas, why can't we?"
"..."
"History does not lie. The source of the Black Death was in Central Asia, and the Mongolian cavalry spread the plague to Europe, killing more than 2000 million people in Europe. But at that time, China was also enslaved by the Mongols, and it was also contagious. Why Didn't explode?"
"..."
"What do you think, let's make a movie. How about a movie where the characters cut scenes?"
"If there is no comparison, there will be no harm and gap!"
"......"
"It can be shown on the big screen in the form of a documentary about the difficulties brought about by the Black Death. How Ukraine was infected by Mongolian soldiers, and how the Europeans felt the panic and helplessness when they realized that the difficulties were coming. Corpses are strewn all over the field. Then insert how traditional Chinese medicine blocked and treated the Black Death."
"Don't forget, history doesn't lie. In the history of China, plagues have broken out countless times, but they have never caused such a huge disaster as in Europe."
"For modern dramas, we can completely copy homework. For example, no matter how advanced the equipment of western medicine is, it can't detect a fever lower than 37 degrees. For example, western medicine is powerless when it comes to internal medicine."
"I heard that Liang Qichao was misdiagnosed by Western medicine and cut out the wrong kidney."
"Isn't it just turning black and white, mixing fish with fake eyes, making use of strengths and avoiding weaknesses, who can't."
"We can fully grasp the opponent's shortcomings and use our strengths to highlight them. Without the equipment, they are all blind, but we still have hope to hear and ask."
"There is also the plague. The plague has always been a nightmare for Westerners. We can fully highlight their weakness and incompetence, and our indifferent response."
"..."
Chapter 80 Send Jun Tianli or Song Junqianli
Song Jun's whole body is not well.
Some, he can understand, some he can't understand very well.
But he never thought that a simple film and TV show could be so sinister and despicable in Shen Jiannan's mouth.
But thinking back on the movies he had seen in the past few years, he realized that what Shen Jiannan said seemed to be correct.
In some TV movies, there are indeed many similar techniques that Shen Jiannan said, using methods of confusing audiovisuals and stealing concepts to erode culture, but ignoring or even vainly denying that medicine, culture and life need time to test, denying that time is The standard by which everything is measured.
Song Jun picked up the cigarette on the table and lit it, and fell into deep thought.
The things Shen Jiannan said contained too many things, as if a world had been opened up, and the strategic and tactical aspects displayed were difficult for him to digest for a while.
It cannot be blamed for Mr. Song's poor response. The 30-year era gap, the rise of countless talents, and the dizzying means of capital are simply unimaginable for people of this era.These days, if anyone dares to use money-burning financing methods to package a company to seize the market, it will definitely be regarded as a madman. As for using legendary stories and entertainment culture to package cultural invasion, it is still in its infancy.
With Shen Jiannan's coercion, he threw out the crystallization of capital operations that stood on the shoulders of hundreds of millions of talents for 30 years. Song Jun would be damned if he could accept it immediately.
Looking at his cheap father-in-law who was lost in thought, Shen Jiannan also grabbed the cigarette on the table and lit it.
Cultural inheritance, in the past, was recorded in books in the form of words, but with the changes of the times and technology, it is no longer limited to word of mouth and book records. The promotion of images and the story-based novel system can not only Inherited culture is described and recorded more vividly and vividly.
Moreover, its influence deviation is simply unmatched by non-traditional history.
The vivid images have a strong appeal, which can not only enhance people's sense of substitution, but also seamlessly implant needed things to cause information deviation.
The record of story elements in the form of novels can make use of character design, background, and story to maximize this deviation. The so-called private goods have quietly invaded the consciousness of many people without knowing it.
Movie private goods, TV drama private goods, novel private goods, newspaper private goods, Internet media private goods.
People standing in this era may never even dream of what kind of form capital operations will infiltrate, invade, and then monopolize. It is just like a virus, which is undetectable or unavoidable.
After all, Song Jun is a figure standing at the top of an era. After smoking a cigarette, it is like enlightenment.
If you look at everything in the form of a brand, you can imagine what kind of changes will be brought about by using movies, TV dramas and other images.
But... Huaxia's cultural inheritance is the crystallization of wisdom summed up by the ancestors for thousands of years. If you learn from the Westerners and use the barbarians to control the barbarians, wouldn't it be that the cultural inheritance is handed over to others.
"Jiannan. The method you mentioned is indeed very easy to open up the market. But just like the current Chinese medicine market, which obviously uses our traditional medicine, it has nothing to do with us. The profits are all Japanese. Even if we will When Huaxia Inheritance Culture becomes a big brand, what can we gain? Not only that, but it also means that the things we have tried our best to protect are handed over to others."
Shen Jiannan couldn't help rolling his eyes.
"Old Song, you need to improve your layout a bit."
"Stinky boy. How do you talk? Just say what you have to say, don't let me deal with you."
"Yes, you are the biggest. Have you ever thought about why the Americans dared to open a medical university in Huaxia back then?
For charity?
surely not.
This is a conspiracy to use the Chinese medical system to disintegrate the Chinese medical system, but the final patent right is still in the hands of others.Except for the few formulas provided by the World Health Organization, all batches of production have to pay patent fees.
The bigger your market is, the more people will earn.
Why not do it.
Rockefeller could expand the pharmaceutical empire to the whole world, so why can't we expand the medical market to the whole world? As long as we hold patents in advance, the bigger the market, the better for us.
As for what you are worried about, it is actually superfluous.
The Japanese can learn Kampo medicine because Japan's inherited culture is the same as ours, but Westerners, like the sun and the moon, are not in the same channel or world at all.It's not a path at all, even if you teach them by hand, they can't really grasp the essence. "
"Then it's not a contradiction. If they can't learn, how can they open up the market."
"It's very simple. We can train spokespersons. It doesn't matter whether they can cure diseases or not. The important thing is that they can speak and use their reputation. It is best to have a background in Western medicine. As for the others, it is not just a mouth. Fake If you talk too much, it becomes true, not to mention there are countless examples to prove it.”
"..."
How did this guy get so much bad water in his head?
Song Jun's eyes became very strange.
Looking at Shen Jiannan, it was like looking at an alien, with disbelief written all over his face.
Regarding this, Shen Jiannan just laughed at himself.
Creatures like traitors are plentiful in any era. Under the capital, creatures like sailors and groups like spokespersons are so complicated that people dare not even speak.
In the post-epoch, in order to reduce the profits of the medical market, there are countless spokespersons for the Western Medical Group. The influence of using Chinese to control Chinese, even the highest order needs to be reversed, and it is so deeply rooted that it is unimaginable.If it weren't for this era to be the best entry point, he wouldn't want to scatter his energy at this time to plan for a rainy day.
Breathing out the smoke in his mouth, pressing the cigarette butt out in his hand, and looking at the night outside, Shen Jiannan's eyes became deep and vast.
"Soldier: It's tricky. For us, the conflict of interests is also a war. Others can do it, why can't we do it. Killing pandas is a national treasure, who can't. Besides, we can't kill pandas. Killing the opponent can only buy us a little time at most."
A cold light flashed across Song Jun's eyes.
"You mean the overseas students?"
"Well. The Overseas School has now entered the center, and even Wei Jian is under the control of their people. What we have to do will definitely be greatly suppressed. I think you have noticed that in recent years, the momentum of the Overseas School Huge, it has made many people have a superstitious attitude towards the West."
"That's right. I've talked about this issue with President Tang before. The number of talents lost in major colleges and universities alone is a huge number. It's so dirty that I can't believe it. Damn it, I won't I get it, I'm a person who has read the book anyway, and if I can say that the outside is the Garden of Eden, my mind is full of shit."
"God knows, whether those bastards took the money. After all, we lost 300 years. If not, how could we be ridiculed as the sick man of East Asia?"
"That's difficult. Even if we want to expand the market, if these guys stab the knife in the back, they will be more lethal than foreigners."
"Leave the overseas students to me to deal with. As long as I can take advantage of the situation this time, I will be able to make it impossible for the European students to stand up forever."
"..."
Song Jun was startled, and after understanding what he was looking at Shen Jiannan in disbelief.
In his heart, he had already set Shen Jiannan very high, at least as high as a three-story building, but he never thought that Shen Jiannan's premeditation was as high as the sky.Hong Kong, Japan, the Soviet Union, Finland, and the United Kingdom all connected together, and an indescribable excitement instantly ignited Song Jun's heart.
seem......
In the night, Song Jun got off the plane, and as the plane roared, he lit a cigarette again, and waved his hand at the figure at the cabin door.
At this moment, he suddenly felt that having such a son-in-law didn't seem to be a bad thing.
At this moment, Shen Jiannan suddenly covered his hands and yelled.
"Old Song. I chose two names for my son and Dandan's. One is called Song Tianli and the other is called Song Qianli. Which one do you think is better?"
"..."
"Hahaha--"
buzz-
Amidst the wild laughter, the plane shook and gradually left. Looking at the farther and farther fuselage, Song Jun couldn't help showing a smile on his face.
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