I really don't want to eat soft rice
Page 408
They have not seized the commanding heights on the smart side of mobile phones, and their products have very poor user experience.
The Internet is like this. If you can't seize the opportunity and keep pace with the times, then it will only be a thing of the past.
Chapter 467 Before Going Live
After Han and North Korea recovered.
He also began to return to Chaoba Technology and started working.
The first thing he did when he came to the company was to decide on the launch time of the taxi-hailing software and the food delivery software.
Because I have a problem at this juncture, and Gui Wuji's recent video platform is very popular, and he has invested a lot of money on the e-commerce platform.
He felt that it was necessary to kill and return to Wuji's spirit.We must let everyone know that Chaoba Technology is still the master after all
Both Zhang Hu and Charlie are very good product managers.
They are working overtime to do what Han and North Korea ordered before.
Because of the promotion at the Internet Conference last time.
In addition to attracting investment, these two softwares.
Another great advantage is that it is very easy to find a partner.
Just like this takeaway platform, contact some local businesses and catering businesses to participate and stay.
No need to talk too much.
This is a good thing, because of the blessing of the last Internet promotion, everyone will not be unfamiliar with Chaoba Technology's products.
So it doesn't take much effort to let them stay on the platform.
For those stores whose physical store locations are not dominant.They are also counting on this food delivery platform to save their business.
Besides, many catering companies now use AliExpress as their payment method.
Pay through this thing is good.
This is especially true for those restaurants that like to charge change for breakfast.
Buying two buns, buying a cup of soy milk, a few dollars, the change is very annoying.
But the emergence of AliPay has solved this problem very well.
Except for some older people who come to buy breakfast now and use cash.
Many young people choose to use Alipay when purchasing products.
What I have to say is that the people of Yan Country on Planet Sapphire Blue are really quick to accept new things.
Their acceptance of new things is much higher than that of the country on the earth where South Korea and North Korea are located.
Because of this, the development of the Internet in Yan Country must pay more attention to speed.
Han and North Korea used to worry that their ideas were too advanced, or that they had too many ideas, which would make it difficult for users to accept it for a while.
Now it seems that he thinks he is thinking too much.
All is ready except for the opportunity.
Food delivery software and taxi-hailing software are all ready.
The work of attracting investment was successfully completed.The software was also designed according to some ideas that He Zhao said at the time.
Now that Han Chao is in good health, as long as he comes to see the internal test of this product and feels that there is no problem, then he can go online directly.
South and North Korea named the taxi-hailing software Feiliu Express, and the food delivery software as Now Eat Takeaway.
The promotion plan of the two products is also very simple.
There are existing cars and Feiliu Express directly on the secondary page of Chaoba Technology's Weichat, which can be used quickly and does not need to download software in the early stage.
Of course this is not the most important.
Before the product was launched, Han and North Korea decided to use Moments as their promotion entrance.
With the increasing number of micro-chat users and the rise of micro-chat official accounts, Moments has also become a place that friends like to watch.
Han and North Korea have thought about launching such a function of compulsory exposure advertisements in their circle of friends before.
But then he was delayed because of some things.
Taking advantage of the launch of their food delivery platform and taxi-hailing software this time, Han and North Korea felt that this kind of mandatory advertising should be given to their own products for the first time.
in the first three days before going live.
Food delivery software and taxi-hailing software will distribute coupons through forced exposure advertisements in Weichat Moments.
That is to say, the content of the fifth circle of friends after everyone opened the Weichat advertisement in those three days.
It must be a taxi-hailing software, or an advertisement for a food delivery software.
The content is very simple, anyway, the new platform will send coupons directly when it goes online.
If you say good about a product, just say good.You have to let the user experience it.
Although the people of Yan Kingdom are very receptive to new things.
But if you want more people to accept this product, or to experience and try these products, you still have to lure them.
The house next door opened a noodle shop and gave you a coupon for free noodles.
Don't care if the noodles in that noodle shop are good or not, if you don't eat them for free, aren't you a fool?
So the coupons for food delivery and taxi-hailing apps have a similar meaning.
In addition, Toutiao Taozuan also has open-screen advertisements for software such as 9158 Alipay, all of which are about the promotion of these two products.
Of course, there are so many self-media people making money on their own platforms.
South Korea and North Korea will also use these resources.
For example, before these two softwares are about to go online.
Through the data in the background, directly invite some self-media people who make food or cars to do related fields.
Invite them to the headquarters of Chaoba Technology, find a hotel in Yucheng to hold an internal test meeting for them, explain their products well, and then let them write content, and then send points to each invited self-media gift.
If you want to say that these gifts are valuable, maybe they are very valuable, if you want to say that they are not worth much, they are not worth much either.
Of course, the most important thing is that this is a high degree of recognition of these self-media people by the platform, recognizing their ability and the quality of their accounts.
Most of these self-media people were born at the grassroots level, occasionally or have some teams, but no matter what they are compared with Chaoba Technology, they are very small.
They are naturally very happy to receive an invitation from Chaoba Technology, or the official recognition of them.
The official invited them to visit the headquarters of Chaoba Technology and asked them to write some manuscripts on this aspect. They thought it would be no problem.
First of all, this manuscript will be supported by traffic, which means that their income will not be small. Secondly, when they come to Chaoba Technology, they will have all meals and drinks. After they leave, Chaoba Technology will return every invited self-media Everyone sends thousands of dollars in gifts.
How can this prevent these self-media people from feeling that the platform is really great.
Of course, in addition to these relatively high-quality large and micro companies receiving official invitations, the official will also send out some solicitation activities in the background, that is, whoever writes good content and has a high degree of dissemination will be judged by several dimensions. Direct cash rewards.
Toutiao has always engaged in such activities.
Some brand owners want large-scale news for advertising, and they will also come to Toutiao for negotiation, that is, let these self-media people write some content for them and publish something.
But they don't have permission themselves, so he can only go through the official headlines.
Toutiao collects advertising fees from brand owners, and then distributes solicitation activities in the background, allowing self-media people to start creating.
Finally, give traffic support to these software or some things of these products to achieve the effect of advertising.
Now Chaoba Technology's own products are going to be launched, of course they will do this to the extreme.
Self-media people will go crazy and praise these two products.
When you browse Moments, you will be forced to see this advertisement.
When you open the shopping software, you will also be forced to see this software.
If you just want to be entertained, and then read the headlines, you will also see these advertisements.
Even if you just want to go to the live broadcast website and want to see beautiful women and relax for entertainment, you will still see such advertisements.
With such a high frequency of advertisements and coverage, it is really difficult for the people of Yanguo to know.
Chapter 468
The two products of Chaoba Technology have been promoted on a large scale and are very high-profile.
Anyway, these two products are backed by capital, and Han and North Korea are not afraid of burning money.
A large number of coupons has brought a large number of users.
As soon as the two softwares were launched, the users were very active.
At the beginning of the taxi-hailing software, because of the coupons, many people may only need to pay the price of a bus for a starting distance.
This kind of cheapness is really unreasonable.
As for the takeaway software, you can basically buy it at half the price. The same product is much cheaper than eating in the store.
The key is also delivered directly to your home.
Merchants and drivers are also grinning from ear to ear.
For the driver, regardless of the fact that the customer only pays more money, but they get a lot in their hands.
The same is true for merchants. They basically don't need to share the cost of those coupons.
This is all good.
Internet product promotion is like this. At the beginning, you have to let users experience it and let them get used to it.
When the platform has fully matured, users have become accustomed to the convenience of the platform, and the platform has become the mainstream.
At that time, the right to speak will still be in the hands of the platform.
Just like the current Taobao, many people looked down on it at first.
At this stage, it’s okay if you don’t like it, and you have one less channel. Seeing that your peers are doing so well in this business, who is not in a hurry?
Do you think the platform is too expensive?Commission too high?
I'm sorry, the platform does not lack you as a merchant. If you don't do it, there will be a long queue for what you want to do later?
As soon as Chaoba Technology's taxi-hailing software was launched, Yanguo's taxi business suffered a lot.
Compared with the recent discounts offered by Feiliu Taxi, the price of a taxi has no advantage at all.
The key is that for a taxi, you have to wait on the avenue. As for how long you wait, whether you can get it or not depends on your luck.
The taxi-hailing software is different. After you place an order on your mobile phone, you can see where the driver is, and you can arrange your own time very well.
The most important thing is that as long as you can locate your home and the car can get in, the car will drive directly.
This kind of service is not provided by taxis.
For some people who are on business trips, they are not familiar with the environment when they are in other places, and they are afraid that the taxi driver will detour and cheat themselves when they take a taxi.
After using the taxi-hailing software of Chaoba Technology, the above navigation diagram and reference price are all there, so there is no need to worry about being cheated by unscrupulous drivers.
In a sense, after users use the taxi-hailing software of Chaoba Technology, the price and distance services become very transparent.
The platform has a strict check-in review and service evaluation system for drivers, which also constrains drivers to abide by the law.
If it is said that everyone was just advocating in the media before, they had a vague concept of Feiliu taxi-hailing software.
But when the taxi-hailing software is actually launched, some users who have experienced it really feel like a blockbuster.
As for Chaoba Technology's takeaway software, it is really a conscience product for many lazy foodies.
For a while, these two products of Chaoba Technology also caused quite a stir in the entire Yan Kingdom.
Although it is still in the stage of burning money for the time being.
However, for those investing bigwigs, they are still very optimistic about the potential of these two products.
Food, clothing, housing, and transportation are four indispensable things for people's lives at this time.
Don't look at this thing as ordinary and unremarkable, but it can't stand the needs of people every day.
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