my time as a director

Before, Chen Wu wanted to hold the fishnet boy in his hands, and focus on packaging it as a national idol, as a link in the closed loop.

But the other party refused to agree, and only wanted to be an idol. For the time being, he had no idea of ​​making a film and television drama, and he didn't want to sign a contract with Penguin.

After being rejected, no matter how Chen Wu suppressed him, Yuwang Boy's fans grew faster and faster, and he couldn't control it at all. Even those crazy fans broke through the shackles of more than a dozen companies and sent their idol to the C position.

It was the first time for Chen Wucai to experience such a powerful force that the fans defeated the capital.

It's a pity that you can't use it for yourself.

It was another link of failure. The idol star he picked up could not be compared with that fishnet boy, let alone the idol of the whole people.

If the control and evaluation link is only 20% less, the three major platforms still have absolute strength, but the idol stars are far behind. For Chen Wu, no matter how much money the trainee idols earn in the first phase It was a failure, the goal was not achieved, or the biggest fruit was not in his pocket.

The closed-loop plan failed in the preparation stage.

Chapter 530

Predecessor 3, a mediocre sequel to the previous work, became the most screen-heavy movie in early 2018, which no one expected.

The first two movies didn’t show any signs of big sales, no matter in terms of box office, ratings, or word-of-mouth. .

It is also limited to fame, and many people know it, that's all.

If fame is of any use, Kong Tian, ​​starring Li Chen and Fan Binbin who also participated in Running Man, will hit the street.

Not to mention outsiders, at the promotional meeting before the release, Huayang Media's youth target box office was [-] million.

As for the goal, you can finish it with a single cut in the middle, and most of the people who call for one billion can be satisfied with [-] million.

As soon as this kind of movie comes out, it will definitely trigger extensive discussions, whether it is on the Internet or in the industry.

Regarding broken love, no one among young people has lost love before, and no one has an ex. In addition, the two songs "Delete it if you say it" and "Decent" are also popular on the short video platform, and the topic is very high.

As for the industry, let's analyze it again, analyze why it can be sold well, and then see if it can be used for reference and copied.

Li Qian's company is also analyzing, and in just a few days, he has thoroughly researched this film.

"Keywords on the Internet, crying and laughing, appear with almost the same frequency."

"The short video platform has a very high spread rate. During the release period, various people cried in the cinema until they fainted and were sent to the first aid. After watching the movie, the couple had emotional disputes, fought and jumped off the building. These eye-catching incidents played a big role."

"The proportion of female audience is as high as 62."

"The market is sinking again. In addition to the second-tier cities, the box office ratio of the fourth-tier cities is as high as 28."

"The audience with a bachelor's degree or below accounted for 65%, and the audience has completely sunk. The outbreak of young people in small towns has also exerted a negative force on first-tier cities."

.....

In the conference room, the publicity and marketing department is reporting a series of factors for the movie's popularity.

There is nothing wrong with it. Generally speaking, there are three points. Everyone has the predecessor, the explosion of short video platforms, and the capture of audiences in third- and fourth-tier cities.

Li Qian nodded, "In the future, in any written documents, don't mention the proportion of audiences with less education, and the words "town youth" are rarely used. Don't get used to it that day. You can also say this in public. Netizens are very sensitive. "

"Okay, I understand." The publicity and marketing director nodded, although he didn't quite understand Li Qian's fuss.

"Don't be indifferent, earning other people's money, you have to take care of other people's mood. If Mr. Lei of Dami said in public that his mobile phone is sold to Diaosi, don't fry the rice noodles." Li Qian reminded again .

Although many words are true, it is easy to make people think they are ironic.

Now the audience of movies keeps sinking, and movie theater business is doing well in third- and fourth-tier cities, county towns, and even many larger towns.

When you call someone a young man in a small town, maybe the term will have a derogatory meaning at some point, and when you mention your education, people will think you are being sarcastic.

Young girls in third- and fourth-tier cities like to watch the movie "Predecessor 3", but many viewers in first-tier cities don't understand why it is so popular and so many people watch it.

This kind of difference, some people are already fanning the flames on the Internet. Some people say that watching the predecessor 3 has not changed, and then those who like this movie will scold them back, and finally scold each other, and the topic comes.

The media loves provocative things.

There is also a disparity in the ratio of male and female viewers. Many girls on the Internet are particularly moved, and then some people come out at this time to say that they miss their ex.

Immediately afterwards, a group of people came to spray, saying why it was girls who missed their exes and wanted to get them back, but boys did not.

The confrontation between men and women has been incited again.

In recent years, the gender antagonism on Weibo has become more and more serious, and even the most serious things can cause trouble.

The topic is big and hot, and even the popularity on the Internet far exceeds that of Detective Chinatown 2.

The box office finally crossed the 20 billion mark, which can be regarded as a phenomenal movie.

Throughout January, even blockbusters such as Star Wars 8, Wuwen Xidong starring Zhang Ziyi, Huang Xiaoming, Zhang Zhen, and Wang Lihong, the classic remake of Heroes 2018, and Aamir Khan’s new film Mysterious Superstar, all these movies were all overshadowed by their predecessors. 3 Such an unremarkable movie overshadowed the limelight.

It lasted for a month before it cooled down in February.

In the few days before the Spring Festival, there were no movies. The Fall of Moscow was the only big movie. The White House was invaded countless times on the big screen, and finally it was the turn of the capital of another big country.

An ordinary blockbuster, it is reasonable to say that there is no popularity, after all, not many people watch it.

However, I don't know what kind of people are on the Internet now, and they come out to clamor that even polar bears dare to make films about the fall of their own capital, and domestic films are impossible.

Attack a wave of domestic films, and then attract a large group of curses, and then spray each other.

That's what happens all day long on the Internet.

It just so happens that the Spring Festival stalls are coming soon, and the seamless connection has not stopped for a moment.

The super-seeded player Monster Hunt 2, Lin Chaoxian's new film Operation Red Sea, and Journey to the West: Daughter Kingdom are three blockbusters, and there is also a nineteenth-generation ancestor of the director Guo Deguang who joins in the fun.

At the beginning, Monster Hunt broke 20 billion, and this second movie is also the most popular movie during the Spring Festival, not one of them.

However, the other two blockbuster films are not too far behind. After all, Lin Chaoxian's last step, Operation Mekong, broke the billion mark, and the first two films in the Journey to the West series also broke the billion mark.

Three movies that casually broke one billion collided together, and it would not be an exaggeration to say that it was a fight between gods and gods.

At the same time, behind such a huge market will be a fierce collision of ticketing platforms.

Strictly speaking, the ticketing platform is not a subsidiary industry of the film industry, but more similar to the Internet industry.

In many new Internet industries, one company has been fighting until all other opponents have been killed.

Even if this is not the case, at most there will be two families left, and rarely a three-legged situation.

The three-legged confrontation means that any two mergers can easily crush the remaining one. This triangle is very unstable.

Just like life service websites, Meituan dominates, two food delivery platforms stand side by side, taxi-hailing software dominates, and shared bicycles are almost the same.