my time as a director

After the "New Deal" cancels ticket subsidies, the online ticketing platform's box office must be settled as much as it actually sells at the box office. Even if there is a ticket supplement transaction secretly, the amount of the ticket supplement will not be included in the movie box office.

That is to say, even if you sell a ticket for 1 yuan, and you pay the theater more than 30 yuan, what is actually included in the box office is 1 yuan box office, not the previous 30 yuan.

Subsidies are fine, but they are not included in the box office, that’s what it means.

Since they had been arguing for a month before, as soon as the "New Deal" came out, it was clearly explained by all parties within a few days.

Some viewers learned that the ticket subsidy can continue, but after the subsidy part will not be included in the box office, the reaction will not be so big, and they still think that the platform will continue to subsidize.

However, the audience soon discovered that the ticket prices of the four major platforms have returned to the original prices of the theaters, and they are all between 3040.

As a result, the audience began to scold the platform for black hearts.

I didn’t scold the platform before, because everyone thought that Optoelectronics did not allow the platform to sell low-priced tickets, but now the low-priced tickets can continue to be sold, just because the subsidy part is not included in the box office, so there is no discount. Of course, the platform is to blame.

Movie fans were very dissatisfied for a while, and the movie market in April also entered an unprecedented downturn.

The fare has risen, and I am not used to it.

The market is horribly low, setting the lowest record in recent years, which is much lower than last year's school season.

As a result, a news titled "Cancellation of Ticket Reimbursement is Killing Huaguo Movies" appeared in a certain Canadian media, and it became the number one most searched on Weibo in a short time.

Obviously organized and disciplined large-scale water army is attacking optoelectronics.

The market is low, and there is indeed a reason for the ticket price to rise, but there are really no movies in April, and the highest box office is still the behind-the-scenes player starring Xu Zheng.

It's not a comedy, it's a suspense film, with a box office of 4000 million on the first day and a total box office of 3.5 million.

Various criticisms are also impacting domestic films, such rubbish that no one will watch domestic films without ticket compensation.

However, there is still no impact on the new policy. Except for the other three major platforms, the entire film industry fully abides by the new policy.

For a while, the film industry seemed to have returned to what it was five years ago.

However, the good times don't last long, and the confrontation between the platform and the industry continues.

In May, the movie "Later Us" directed by Liu Ruoying, the last milk tea sister, was released. This romance film produced and distributed by Maoyan and Penguin Master Control ignited a new round of confrontation.

Before the film was released, the two major platforms, Maoyan and Weipiaoer, saw an astonishing increase in pre-sales, with pre-sales reaching 9000 million on the first day.

The pre-sales of the two platforms of fare evasion and future movies are only 3000 million.

This is also because Maoyan and Weipiao raised the pre-sales, and the theater gave a full 60% of the first day of filming, and the fare evasion ticket and the pre-sale of future movies can only reach 2000 million

Such a huge disparity was not discovered at the beginning, after all, how many votes were produced by their own platform, which cannot be discovered except for the theater and their own platform.

Even if the theaters find out that they all come from one platform, it should be a coincidence. After all, countless movie theaters across the country will not exchange this data, and will only carry out statistical work after the movie is released.

With such a high pre-sale and film schedule, our box office on the first day was as high as 2.5 million.

This is very abnormal data, the box office is only twice the pre-sale.

At this time, many movie theaters broke out, and then we had a large-scale refund of tickets, and everything came to light.

That is to say, at the beginning, a large amount of money entered the theater to buy pre-sale tickets, and when the pre-sales were good, the theaters added more films, and then funds continued to enter the venue, keeping up with the growth of the film schedule, and the film schedule continued to grow.

At this time, the real spectators on the sidelines were afraid that they would not be able to get a good seat, so they also entered the venue to buy tickets.

Immediately afterwards, a large amount of money began to withdraw, and the tickets were refunded and left before the refund procedure was zero.

But at this time, the theater has been kidnapped, and real audiences have already bought tickets for the scheduled shows, so the schedule cannot be changed.

There are theaters on the Internet that keep posting about ticket refunds. The worst movie theater was refunded 400 tickets a day.

Based on an average of 30 people per game, this is equivalent to being retired in 13 games.

There are 7 halls in that movie theater, and one hall has 7 shows a day, 49 shows a day, that is, more than a quarter of the tickets have been refunded.

However, ticket refunds have nothing to do with the audience, plus the control of reviews is good, all kinds of reviews on the Internet, and the short video platform is all about youth and us later, and the next day it still won [-] million box office.

Theaters are not fools either. In addition to various restrictions on ticket refunds, they also complained about Maoyan and Weipiaoer on the Internet.

However, as soon as the first theater pointed the finger at the two platforms, the two platforms issued a statement.

Anyway, it means that someone is using system loopholes to maliciously refund tickets, which has nothing to do with the platform. Our platform also firmly opposes this kind of malicious competition.

To sum it up, it's just throwing the pot away.

However, the two major platforms are the main producers and distributors of movies, and they are the ones who benefit the most. Only ghosts believe such words.

Moreover, no one is more convenient than the platform to do this kind of thing. Tickets are bought on their platform, and you can buy and refund yourself, which couldn't be more convenient.

Otherwise, how come there are no two major platforms for fare evasion and future movies?

However, they issued a statement of condemnation and blame, and they did what they should do.

In the future, we rely on falsified box office prices and swiping reviews. Without any rivals, we have harvested a billion box office and ended this farce.

In the battle between platforms and theaters, the platform has won.

However, there were no other movies in the same period, and the theaters did not lose. Even the platform tricked many viewers into the movie theaters, and the movie theaters also benefited.

You make money, I make money too, so who loses?

At the same time, the operation of the platform has also refreshed the knowledge of filmmakers in the industry, which is impressive and worthy of Internet capital.

Although they made money, movie theaters that have learned their lessons have also begun to set various thresholds for refunds, and the requirements for 0 handling fees are becoming more and more stringent.

Moreover, it has been a month since the promulgation of the New Deal. In order to attract audiences who were dissuaded by high ticket prices, movie theaters and platforms have also begun to take action.

Movie theaters have begun to vigorously promote cinema cards, and platforms have also launched city cards and national cards. Anyway, they are all kinds of membership cards, and there are discounts for applying for cards.

Fare evasion tickets are the first to launch allowances and coupons, as well as viewing tickets.

Especially for movie viewing volumes, the audience first spends money to buy the volume, and then uses the volume to buy the original price ticket.

That is to say, 19.9 yuan buys a roll, and the roll is converted into a movie ticket of more than 30 yuan. In fact, the audience spends less money, and the figure calculated at the box office is also more than 30 yuan.

Then, a large number of coupons are distributed through external programs such as official account Weibo applets, as well as small games, interactive sharing, etc.

However, in addition to the reduction of service fees and the shortening of the account period in the "New Deal", it still seriously restricts the platform's alternative "ticket compensation" behavior, and the coverage is far less extensive than before.

The effect of the "New Deal" on ticket subsidies is only about 50 points. Audiences can still buy low-priced tickets in this way, and public opinion has also begun to subside.

However, the impact on the market is still there.

Women's Federation 3, as the only blockbuster film in the same period, was revived without rivals and the market was cold for a long time, and the box office exceeded [-] million on the first day.