my time as a director

When the distributor publicized it, it said it was the first costume detective fantasy comedy. In the internal screenings held before, some film critics put together Detective Pu Songling and Detective Chinatown.

A detective, a case detective, are all comedies, so they were forcibly brought together.

Coupled with the praise of the navy, some viewers thought it was a costumed detective comedy.

There are also Cheng Long and Pu Songling who are well-known to the public, and the popularity of movies is not small.

Needless to say, Bear Haunted, no matter how many blockbuster movies are released, children alone can earn at least [-] to [-] million at the box office.

The situation of clean government, at first glance, is the fate of cannon fodder, except for a very small number of Hong Kong film lovers, no one cares about it at all.

Nezha: The Devil Boy Comes into the World is also an animated movie, and Nezha is a familiar mythical character, so it is naturally suitable for the Spring Festival, and the family can watch it with their children.

The Return of the Great Sage of Journey to the West a few years ago has proved that Guoman is not without market.

Except for the cannon fodder and clean government, several movies are basically promising.

Four one-billion-level movies, plus the guaranteed five or six billion bears, although there is no super hit movie, this Spring Festival file is still very hot.

The absence of super hit movies also means intensified competition. Everyone wants to take advantage of the absence of blockbusters such as Operation Red Sea and Mermaid to win the Spring Festival box office champion.

Flying Life Han Han is still cooperating with Bernard. Yu Dong, who just won the box office champion of the Spring Festival last year and has many commercial blockbusters with the main theme, is full of confidence and wants to make another success.

Ip Man 4 is controlled by Penguin. Although it is a niche action movie, but the final chapter of this series is to go to the American military camp to fight American people. Chen Wu also wants to do something, and has high expectations.

The propaganda offensive is also not small, and it still focuses on the word patriotism.

Since Wolf Warrior 2 sold for 50 billion, patriotism seems to have become the code of wealth. As long as the upper part is slightly rubbed, the film crew will desperately lean on it.

Detective Pu Songling has iQiyi's investment and distribution. Seeing that the two giants of Ali and Penguin are in the film industry, another Internet giant, Baidu, is also very jealous.

But Baidu is getting worse and worse, and without the support of a ticket-buying platform, Baidu Nuomi was killed by Li Qian and the others a few years ago.

This is the first big move to enter the film industry, and Cheng Long's comedy is also very ambitious.

Nezha: The Devil Boy Comes to the World was issued by Li Qian and invested in part of it.

The director is a very commercial person, at least he can see clearly in this movie.

The story itself is a bit heavy, a child who has been misunderstood since he was a child, has experienced so many things, whether his parents are free by his side, the common people in the city regard him as a monster.

In order to make the movie entertaining and keep the audience in a happy mood to watch the movie, the director added a lot of jokes such as farting, strong men and sissies, weapons in the crotch, and so on.

It feels like a nonsensical movie, but it actually borrowed a lot from Xiangjiang movies.

For example, Ao Bing's fighting is chic and light, just like Huang Feihong, he has a kind of master style.

Nezha is just like Guijiaqi, wild and passionate, chasing and fighting fiercely.

Although there are many deficiencies, Li Qian is still very optimistic about this movie. After all, an animated movie suitable for children, teenage boys and girls, and adult boys and girls will definitely not be bad during the Spring Festival.

But after all, it is an animated movie, even if there is a billion-dollar sales in Journey to the West, the word-of-mouth of domestic animated movies is indeed very mediocre.

The seven-day long Spring Festival holiday is the key point. We must seize the time of each day and give full play to the advantages of the holiday from the first day. There is no time to wait for word-of-mouth to ferment.

Screening is undoubtedly the best way.

Ten days before the movie was released, a large number of screenings began across the country on Friday, Saturday, and Sunday.

It is very rare to order screenings before the Spring Festival. At this time, all industries are so busy that only ghosts have time to go to the movies.

Although the industry understands that Li Qian's purpose is nothing more than to let word of mouth ferment, but pre-holiday screenings, where are the audiences?

The opponents in the Spring Festival file are both worried and happy. The worry is that since Li Qian is so relieved to order screenings on a large scale, he must have enough confidence in the screenings.

Fortunately, even so, not many audiences will go to the cinema during this period.

However, after all, it is an animated film, a niche film, so there is nothing to worry about.

"Li Qian is really in a daze!"

Even Huang Zhongjun, who didn't participate in the Spring Festival competition, couldn't help but feel happy for Li Qian's stupid move.

The audience is busy with the work at the end of the year. At this time, the audience is the least. Without the audience, even if the word of mouth is good, it will not spread.

Even if word of mouth exploded, the Internet began to enter a flat period at the end of the year.

And if Li Qian made a mistake in his judgment and the film's reputation is so-so, then it would be fun.

Just when the opponents were getting ready to watch the show, Nezha: The Devil Boy Comes into the World started the first round of screenings at [-]:[-]pm on Friday evening.

Screening tickets are indeed selling well, and the ticketing platform can see them in real time. Even during the prime time in the evening, the attendance rate is not very good.

"It's cold!" Someone nodded secretly.

After eight o'clock, the first round of screening audience watched the screening, and there were sporadic comments on the Internet.

Most of them are positive reviews, but the samples are too small to have any reference value.

Round after round of screenings passed, until ten o'clock, when there were many screenings across the country, there was no large-scale evaluation.

"Damn it, I actually cried. This is the real new hope of Guoman. Finally, it is no longer a fake Hua Guofeng piled up, but starts to use myths and fables to create real "little people""

"The adaptation of Nezha is so good, it is my favorite movie so far this year, and Nezha, who has transformed into a part, is so handsome, the tsundere and cute Nezha also makes people feel distressed, and Ao Bing is also too handsome Alright, I'm blown away by this pair of CP!!!"

"My life is up to me and I can't help it. Fuck your bird's life. This year, labor and management will not work overtime, and love will be fired!"

"Ne Zha, who is ugly and cute, has completely subverted my imagination, but there is something inexplicably cute, and the real Tai Yi is fucking Trump, it is so funny, the children in the movie theater can't stop laughing! "

"Li Jing looks cold and hard-spoken, just like my father. My mother plays shuttlecock with Nezha, but after playing for a while, there are demons raging outside, so I have to kill demons and demons, and I can only leave Nezha alone. home.

This is the epitome of my childhood. My parents are busy with work and rarely have time to accompany me, but now I realize that if they don’t go to work, they will have no money to support the family. Being busy with work has caused me to be rebellious since I was a child, and I blame them They don't have time to accompany me, it's not that they don't want to accompany me, they just have powerlessness. "

"My child likes it very much. I have watched it twice. Nezha is cute, but a bit ugly. My son kept asking me why this Nezha is so ugly. It is different from the cartoon."

......

Most of them were positive reviews, which significantly increased the attendance rate of the movie on Sunday. Although it is not as good as a month ago, it is already very good when the Spring Festival is approaching.

Although there are many viewers who say embarrassment, but they are still a minority, most of the viewers are quite satisfied.

Moreover, audiences of all ages were very satisfied and gave good reviews.

However, it did not attract the attention of the entire network audience, and the disadvantages were too obvious.

Pre-holiday, animated films, natural disadvantages.

Word-of-mouth has been established and is fermenting, but the speed is very slow.