my time as a director

Now the major traffic is on the hot search every day, what clothes to wear, the dog to raise, and a cold and fever are all big things.

"I don't know if there are any moths made by traffic stars recently. Huazi stopped so soon."

Li Si is still reminiscing about the scene where he faced off against a certain traffic fan last month and fought with other fans.

Unfortunately, this time, nothing major happened.

Until he saw the news of Lin Zhiling's marriage, he was still an idiot.

"unlucky!"

Li Si left a sentence on Weibo, "Should I change my name to Kurosawa Zhiling in the future?"

Then quit, too bad luck.

I flipped through the news again, ignoring those who were chasing after me, and the movements of all kinds of big v who didn't know when to pay attention.

Until, I saw a big V number that was a little strange.

"Movie The Wandering Earth"

"Isn't this what you paid attention to last year or the year before last? Is there any movement?"

Although Li Si is not a fan of sci-fi, any type of movie is welcome, as long as it is a good movie.

"The Wandering Earth" is the first domestic hard science fiction, and he has been looking forward to it.

This official account hadn't been moved for two or three years, but Li Si couldn't help but look forward to the sudden news this time, and immediately clicked on the "Movie Wandering Earth" Weibo.

""The Wandering Earth" took six years to complete, and it will be officially released on July 7th. I look forward to meeting the audience."

Just a short sentence, just one sentence is set for July 7th.

Li Si immediately became excited, and the file was set quietly.

At the same time, there were a lot of new news in the news, all of which were the accounts of some favorite directors he followed. Without exception, they were all news about the finalization of "The Wandering Earth".

More than a dozen well-known directors, including Li Qian, reposted the Weibo of "The Wandering Earth" at the same time.

At this moment, more celebrities, including actors, writers, marketing accounts, self-media, and film critics, reposted the Weibo of "The Wandering Earth" all over Weibo.

Along with the announcement of the finalization, "The Wandering Earth" also released the first trailer. There is not much content. The trailer of less than 30 seconds shows the end-time scene in the movie.

"Damn it, the atmosphere, the funds are burning like crazy!"

After watching the trailer, Li Si was immediately overwhelmed by the incomparably real scene of the end of the world. Although many Hollywood blockbusters have better special effects than this, this is Huaguo science fiction, and the shock to him is even stronger.

Although I was looking forward to "The Wandering Earth", it is a domestic science fiction after all, and I am not particularly confident in my heart.

As far as the effect shown in this trailer can be said, it has fully met his expectations.

""The Wandering Earth" is a blockbuster with heavy industrial special effects, and it's still in the style of steampunk. The armored car is too cool. This part alone is comparable to many Hollywood blockbusters!"

Li Si reposted and commented on this Weibo, and deliberately made Aite a fan who had been on the line with him on and off for half a year before. Before that, he accidentally sprayed Lu Han, and then was entangled by fans. After half a year, he still refused to forgive of.

There are many people like Li Si on Weibo. Although "Magic City Fortress" has become more popular since the filming started, it's just that "The Wandering Earth" has not been promoted yet, and many science fiction fans and movie fans are silent.

In just half an hour, the official Weibo page of "The Wandering Earth" was already occupied by fans, and it quickly became a trending search.

Although she was still firmly suppressed by Lin Zhiling's marriage, she was still rising all the way.

"Yaoshou, "The Wandering Earth" is going to be screened quietly!"

"Oh my god, how long have you been making a movie? I haven't heard anything about it for a long time. I almost forgot."

"There's something wrong with the apocalyptic background in the trailer. It's icy and snowy, and it's a human base. It looks like a war fortress!"

"This is the end of the world. Isn't there a rebel army here? If the base is not strengthened, what will happen if it is killed?"

"For this apocalyptic scene, the special effects will definitely not be bad, and it will be released in a month, so long!"

"This style is completely different from Hollywood sci-fi movies. It looks majestic and rough."

"The proper steampunk style, I didn't expect to see it in domestic science fiction!"

"The Wandering Earth", which has been low-key for a long time, has instantly become one of the most popular movies with the help of a trailer.

Countless movie fans and sci-fi fans are excited, looking forward to the release of the first domestic sci-fi.

Of course, there are also fans of "Magic City Fortress" and fans of the hero, who say how much better "Magic City Fortress" will be.

Then, some aggressive language was inevitable, and they started to rant.

The promotion and marketing of "The Wandering Earth" has officially started, and the entire marketing strategy is six steps.

The first step is to tell the audience what kind of movie this is: the first domestic hard science fiction blockbuster.

The second step is to tell the audience why they want to watch this movie: this is the first step of a hard sci-fi blockbuster, a milestone in domestic sci-fi, and we can now produce high-quality sci-fi movies.

The third step is to tell the audience that this is a good movie.

After going through the first two steps, the third step of publicity will start immediately after passing the trial.

Guo Fan led the crew on a road show tour across the country, and the locations of the road show were colleges and universities across the country.

The summer vacation is coming soon, and college students are the main force of watching movies, and they will soon be free. They have enough time and enthusiasm to spontaneously tell the audience on the Internet with their own experience of watching movies that this is a good movie.

Starting from the capital, with the start of the road show screening, "The Wandering Earth" spread the word-of-mouth of the film outward through the audience of college students.

Young people are always enthusiastic. "The Wandering Earth" is not only the first domestic sci-fi blockbuster, the core of the film is also the story of Chinese people saving the earth, with a strong sense of "national pride".

How could these young people not spontaneously promote such a movie.

Along with word of mouth, the parent-child relationship involved in the movie, after all, is a summer vacation, and students are the main force.

In addition, during the road show, Guo Fan showed the audience the 3000 concept drawings, 8000 frame shots, and 10000 props, showing the professionalism of the crew through these.

At this time when small fresh meat and traffic stars are popular, well-produced film and television dramas can often bring higher word-of-mouth, at least it proves that money is spent on production, rather than hiring traffic stars, which is easy to win the favor of the audience.

In addition to the writers including the original author Da Liu, and the well-known directors including Li Qian, they all praised it, which is tantamount to endorsing the film.

The third step, telling the audience this is a good movie, did it.

With the roadshow day by day, the number of screenings is increasing day by day, and more and more people have watched the screenings in advance.

"The Wandering Earth" has become the hottest topic on the Internet at the moment. Countless viewers who have watched it but haven't seen it are discussing the plot of the movie, and those who have seen it are spoiling it.

The title of "The Wandering Earth", the earth is going to wander, the plot alone is enough to catch people. When people see this title, they will be curious about how to make the earth wander.