my time as a director

When it was released in the middle of the year, we made a mid-year celebration. It is estimated that there will be a year-end celebration and a year-end celebration in the future.

For the mid-year celebration, Wanda Plazas across the country are giving free tickets.

There is an explanation for this, and some people don't bother to explain it to the public. Anyway, the theater has issued a ticket and it is included in the box office. There is no problem in terms of the data.

This and the ghost field every few minutes, it is completely fake.

This is a borderline operation, that is to say, after all, it is unreasonable. Optoelectronics has also issued a document, requiring that the intensity, number of tickets, time, etc. of the discount be clearly stated, specific to the whereabouts of each ticket.

The Publishing and Projection Association's move is to investigate this aspect. As long as the self-purchased tickets cannot be shown, they are all defined as fake box office.

Although the various domestic associations seem to be decorations, if they really want to do something, they still have a lot of energy.

At that time in 17, the franchised theaters across the country were checked, and hundreds of movie theaters were fined and closed.

As soon as this shot was made, for the sake of the overall situation of the summer vacation, the movie theater temporarily stopped and did not accept Penguin's self-purchased box office cooperation.

This move was also unexpected by the industry.

"Magic City Fortress" self-purchased pre-sale box office, the purpose is to make the first-day pre-sale look better, and then get more movies.

After all, in addition to "The Wandering Earth", "Heroes of Fire" and "Sweeping Drugs 2" are doing well at the box office, and the competition pressure is very high.

But now, with the release and exhibition association's move, the first day of pre-sale can't be filled.

Movie scheduling in theaters is basically based on pre-sales, even audiences. Pre-sales can basically represent the audience's expectations for movies.

There is no way to fill the pre-sales. Once the real pre-sales on the first day are not high enough and the film schedule is not enough, it is likely to trigger a chain reaction, and the movie will directly kneel.

Just when the industry felt that Li Qian hit the penguin's seven inches with one move, something that no one expected happened.

On the second day after the distribution and exhibition association started, the pre-sales of "Mad City Fortress" only increased by 200 million, and the pre-sales skyrocketed by 1000 million the next day.

This time, Penguin did not go to the theater to buy box office, and directly bought several million on Maoyan.

Moreover, it is all real, without a little water.

How many tickets are bought, how much money is spent, unlike the theater where you have to rebate, it is equivalent to booking the venue yourself.

The next day, the pre-sale was another 1300 million.

It seems that the plan is to buy it from now until it is released, or it will rise steadily, giving the audience the illusion of high pre-sale.

"Big deal!"

The industry was also shocked by Penguin's rich and rude tactics. Before that, no company had done this.

Li Qian and Chen Wu came back and forth, which can be regarded as refreshing the horizons of all filmmakers.

In reality, Li Qian asked the officials to take action, but now Chen Wu directly spent money.

And Huang Zhongjun, who had been in fear for the past two days, finally turned from cloudy to sunny.

Huayang Media is the largest investor in "Magic City Fortress", and Ma Xiaogang is on the street again, pointing to this film to make a comeback.

"Sure enough, the power of capital is still stronger."

Huang Zhongjun was filled with emotion, even if Li Qian asked the authorities to take action, so what, the penguin can just spend the money, not to mention tens of millions, even a few hundred million, it is a small amount of money for the penguin.

These box offices are all real.

......

"Chen Dong, the negative marketing about the male protagonist on the Internet can't be suppressed at all. The other party doesn't seem to care about the word-of-mouth of "The Wandering Earth" at all, and wants to ruin his reputation."

Although Chen Wu made up for the pre-sale with real money, his expression was not very good.

I thought that Li Qian would be exhausted for the reputation of "The Wandering Earth" and had no time to take care of "Fortress of the Magic City".

But he never expected that Li Qian didn't care that much at all.

This becomes, stealing from each other.

Just a hairstyle with long hair has already caused the audience's expectations of "Magic City Fortress" to plummet.

From the pre-sale, it can be seen that the actual pre-sale is only a few days, and there are still fans and book fans. After these, there are basically not many passerby viewers.

"Where are his 6000 million fans!"

Chen Wu hated that he slapped the table for nothing, he couldn't control the reviews, he couldn't clean the floor, and he wasn't active in the pre-sale. Could it be that those 6000 million fans are all elementary school students with no money!

No, it's not that elementary school students have no money. Chen Wu is also the vice president of Penguin, and he has read Penguin's financial report for the first half of the year.

As far as the game is concerned, the contribution of elementary school students is not small.

It's not that when you come to the idol, you won't be willing to spend money to buy tickets.

But now is not the time to be angry, Chen Wu can only let the actor's team and agent hurry up and fool his fans, control the voice on the Internet, and then organize to buy tickets.

After a series of actions were arranged, Chen Wucai finally breathed a sigh of relief.

While the bad news is bad, there is good news.

At least it thwarted Li Qian's shot. Although it cost a little more money, the pre-sale of "Magic City Fortress" went up. Although the theater knew it was fake, it would arrange the film.

Because, if the film is not arranged, Penguin will not buy tickets for his house, which is tacitly understood by everyone.

It's just that the rebate from the theater is missing, and Chen Wu doesn't like this money.

However, as soon as he returned to his chairman's office after the meeting, the phone rang again.

New Maoyan, that is, the person in charge of the new platform after the merger of Maoyan and Weiying called.

For some reason, Chen Wu instinctively felt something was wrong.

Taking a deep breath, he connected the phone, and a panicked voice came from the opposite side.

"Chen Dong, it's not good, the people from the Distribution and Screening Association are here."

"What are they doing here?"

Chen Wu frowned. This broken association can manage theaters, but can it manage their platforms?

"It's the Film Bureau. The Film Bureau has just issued a document to include the online ticketing platform in the distribution and screening supervision process. People from the Film Bureau have also come..."

Chen Wu's face became more and more ugly, and finally he couldn't help but let out a curse.

"Grass!"