my return to life

Good guy's!

This directly determines the brand name?

Lei Jun felt that he came to Shanghai to eat whales today.

Maybe it's because the capital city is not close to the sea, but Shanghai is close to the sea?

After thinking about it in a mess for three seconds, Lei Jun smiled and said, "Boss Fang's proposal is very constructive."

Then he happily said: "Then... let's call it the Redmi Project!"

"Anyway, we have already registered red, orange, yellow, green, blue, blue and purple."

Hearing this, Fang Nian laughed: "Look, this is the tacit understanding of the first pick."

In my heart: "...it's easy to say."

Needless to say, Xiaomi and Redmi will have a considerable influence in the next few years.

Not to mention that Chinese people have heard of it, at least among the Internet users, most of them have heard of Xiaomi mobile phone and Redmi mobile phone.

Fang Nian is certainly no exception.

So when it comes to this sub-brand, the first reaction is Redmi.

"..."

Fang Nian took a sip of tea and waited for Lei Jun to speak first.

Having said that, Fang Nian, who is also a member of the Nuwa Alliance, doesn't care much about Weiwo, Opal, Juchang, including Meizu.

Although Frontier Angel is also one of the major shareholders of Meizu.

The reason why I care more about Xiaomi.

It's not all because Xiaomi is obviously more competitive, Lei Jun understands business strategies better, and it's also because of a higher shareholding ratio.

Let's put it this way, the shares of Fang Nian and Lei Jun can basically influence any decision of Xiaomi's board of directors.

If you count the other co-founders, the remaining investor opinions can be completely ignored.

Followed by……

Lei Jun always likes to find Fang Nian.

After all, the 5% permanent shares that Xiaomi gave to Fang Nian cannot be given in vain.

Lei Jun needs Fang Nian's advice on strategic development.

Sometimes when I think about it carefully, Lei Jun’s vision is so precise that he tied Fang Nian’s 5% permanent shares to a strategic chariot at the beginning of Xiaomi’s founding...

Facing Fang Nian's calm gaze, Lei Jun briefly stated the meaning of the leader of the competent department: "..."

At the end, he concluded: "The thinking of the relevant competent authorities is like this. I hope that Xiaomi can drive the domestic mobile phone industry chain."

"Of course, the leaders also know the direction of Shunwei Capital's investment, and presumably they also have considerations in this regard."

After listening to Lei Jun, Fang Nian fell into deep thought.

There was no rush to speak, and no excuses.

Lei Jun didn't urge him either, and made and poured tea in a leisurely manner.

After all, only Lei Jun and the leaders know what Lei Jun said.

Lei Jun’s words revealed more things this time, and the leaders of relevant departments seem to have high expectations for Xiaomi.

It is hoped that Xiaomi can integrate and improve the domestic industrial chain and even catch up with the top international standards.

How should I put it, this information alone is important.

In the past two years, Fang Nian has read every general direction policy document, development plan, etc. issued from the national level.

It also includes some development outlines that have been introduced before.

Of course, it also includes the 3 plan released publicly on March 16. The full text is more than 125 words, and Fang Nian has read it several times.

Speaking of which, during the expert demonstration stage, many people Fang Nian knew had more or less a little bit of Fang Nian's intentions in it.

This is Mr. Fang's influence.

In fact, at the highest level, we have always had a very clear understanding of domestic and foreign development trends.

Including the development of the information technology industry, including the development of basic science.

For example, the nuclear high-base project is a model.

Anyway, if we can really follow the plan 100%, there will be no single enemy in the world.

So when it comes to Xiaomi specifically, this proposal by the leaders of relevant departments has a very far-reaching purpose.

There should be several steps, such as: integration, perfection, catch-up.

Thinking of this, Fang Nian drank a cup of warm tea.

Slowly said: "Mr. Lei, in your opinion, what level does the competent authority want Xiaomi to achieve?"

"It's hard to say." Lei Jun murmured, "I have discussed with Mr. Bin several times, but we are still not sure."

"But I think there should be something similar to the planning steps above."

Hearing this, Fang Nian's eyes moved lightly: "What step can Xiaomi do internally?"

Lei Jun replied: "It's hard to say. According to our previous speculation, the competition in the smartphone industry is extremely intensified now. Although Samsung's deep participation in the Chinese market through cooperation with the frontier will increase competition, it will still be a feature phone in the next two years. Lord..."

"In other words, it is very likely that the Redmi Project will go bankrupt halfway."

As he said that, Lei Jun analyzed: "Take Huaqiangbei as an example, when Apple's new mobile phones are launched, counterfeit mobile phones will appear in at most half a month, followed by a large number of white-brand mobile phones, and they are often the fastest to respond;

Although Nüwa Lab no longer releases a stable version, there is still a completely open source Android option;

In particular, Android is much better than the Nuwa system in adapting the entire hardware system;

Taking all these factors into consideration, it is hard to say how smooth the Redmi project will be. "

Fang Nian nodded in agreement: "Indeed, the primary goal of the Redmi Project is the civilian price."

Although the sub-brand of Redmi was very successful in the previous life, no one knows what the result will be until it is implemented.

After a short pause, Fang Nian asked again: "What is the development status of the industrial chain invested by Shunwei Capital?"

"It has been exactly 11 months since the first investment was made, and Shunwei Capital has invested in more than 300 small component manufacturers."

Lei Jun talked eloquently.

"Basically, the development is going smoothly, because the market demand has not been small."

"Specifically, the three categories of memory, display screen, and processing chip are zero investment;

There is absolutely no way for memory, the investment in this area is too huge, it is not an area that Shunwei Capital can enter, and there is no domestic company that can do it, so it can only be selected from Samsung and others;

The display screen can be supplied by BOE, and the processing chip can only choose MediaTek from the current point of view. "

Having said that, Lei Jun couldn't help but looked at Fang Nian and sighed.

He had thought about using Bai Ze's chip from the very beginning, but Fang Nian made it very clear.

The price of 195 yuan is not at all affordable for the Redmi Project, which is clearly a low-end series. Maybe a processing chip can take up the cost of ?.

Fang Nian shook his head amusedly: "The Mi 1s may not be able to hold down the cost of Shenlong 1."

"..."

"Before I came, I conducted a complete investigation on the investment coverage and industrial chain of Shunwei Capital." Lei Jun smiled and continued.

"This is the result of the investigation."

"..."

Fang Nian took it and browsed quickly.

This look is 5 minutes.

Because Shunwei Capital has invested more than 15 billion yuan in funds, in the domestic industrial chain supporting smartphones, the outstanding performance is basically Shunwei Capital's investment.

That is to say, the connector is not too prominent, after all, it has already been formed.

Others, ranging from a large battery to a small motor module, have developed rapidly after the capital injection of Shunwei Capital.

Anyway...

It can be seen from this information.

Once the red rice plan starts from the integration of the industrial chain, the biggest winner will not be Xiaomi, but Shunwei Capital, which holds the largest share in Fang Nian.

Can quickly grab enough profits in the primary market.

Seeing the back, Fang Nian yelled, "Hey, there are some parts supplied to Samsung and htc?"

Pay attention to the official account: Book Friends Base Camp, pay attention to get cash and coins!

Then the topic changed: "It seems that Mr. Lei already has a plan?"

"I can't say it's a plan, it's just an idea. It's what you mentioned, Mr. Fang, to optimize the domestic industrial chain and make mobile phones at national par." Lei Jun replied.

Hearing this, Fang Nian thought for a while and said calmly: "If this is the case, then through the integration of the industry chain, use Xiaomi's successful experience to squeeze out the entire market for knockoff phones, and the development will basically be stable."

Lei Jun's eyes lighted up at the idea of ​​directly eliminating counterfeit phones, and he smiled slightly: "Then follow what Mr. Fang said."

"Could it be that Mr. Lei doesn't think so?" Fang Young said with a smile.

Lei Jun shook his head in denial.

"..."

Next, the two further discussed the key nodes of the Redmi project.

Fang Nian did not hide it, and expressed some expectations of Nuwa's laboratory more clearly.

of course……

The Redmi Project was inevitably incorporated into a large-scale loose development plan by Fang Nian.

Fang Nian and Lei Jun exchanged views very quickly.

"I think the description of a thousand yuan phone is not accurate enough. It should take advantage of Xiaomi's strengths in the cost-effective field and compress it to the extreme."

"On this point, I generally agree, but... In this way, the big pepper is likely to become cannon fodder first."

"Business development has always been about survival of the fittest. Originally, the root of investing in Yuxin Era was to better build the Nuwa certification system. This matter has been completed, and the next step is naturally to see his ability."

"It's rare that Mr. Fang is so straightforward."

"..."

"Compared to the fact that the best smart phones are Xiaomi's 1999 at least, according to the current actual salary income analysis, the Redmi Project naturally has a large number of users;

Therefore, every increase or decrease of 50 yuan in the pricing strategy is very important, so we can only do more market research. "

"It's natural, every 50 yuan is very important to the audience."

"..."

In the end, Fang Nian said calmly: "In the end, I personally hope to guarantee the user's gaming experience to a certain extent."

Hearing what Fang Nian said, Lei Jun's eyes lit up: "As expected of Mr. Fang, good strategy!"

"Basic operations are basic operations." Fang Nian hurriedly said modestly.

"..."

Fang Nian's words completely cleared Lei Jun's thinking.

All of a sudden, I understood Fang Nian's entire strategic planning and layout from last year to the present.

Starting from the Nuwa system, to the Nuwa Alliance, then domestic smartphones, then mobile social networking, and then to Dangkang mobile games, through influence clubs to hit the industry, and finally to make up for it with Redmi, which is aggressively attacking the counterfeit machine market. Qi gap.

It's like saying...

A global game of chess.

The development of mobile games has now entered the fast track.

But the user group that can enjoy mobile games is not large.

The main reason is lack of equipment.

Although there are already a large number of large-screen candy bars in the cottage, they have almost no gaming experience.