The richest man Yang Fei

These three are the components of brand power.

Popularity is relatively easy to establish, as long as the advertising is in place, the popularity is still easy to open.

But reputation and loyalty are more difficult to establish.

If a certain brand has only high popularity but no wide reputation, it is tantamount to notoriety!

Only when the popularity and reputation match, can the loyalty of consumers be formed.

As the saying goes, if you don't work, you won't die. Procter & Gamble originally wanted to use a lawsuit to defeat the Meili Group, but in the end it made Yang Fei happy!

The sound of footsteps outside gradually faded away.

After a while, a man and a woman walked into the reception room.

"Oh, Mr. Yang, I've heard you famous for a long time. It's a pleasure to meet you!" The boss of Pechoin came in, smiled, shook hands with Yang Fei, and at the same time arranged for the secretary behind him, "Clean up the office."

Yang Fei didn't play sloppy, and said with a smile: "Boss, Procter & Gamble sent someone here, is it because they want to buy your factory?"

"No, they just want to buy our brand."

"Oh, just buy brands? No factories?"

"Procter & Gamble thinks so well! The brand is a favorite, and the factory is a burden! The brand value is low, and the factory's industrial price is high!"

Yang Fei said: "To be honest, I also heard that your factory is going to be restructured, so I came here to ask about the situation."

The secretary came to report that the office was packed.

"Mr. Yang, come and talk to me in my office." The boss made a gesture of invitation.

The secretary made tea and brought it over.

The boss waved his hand and asked the secretary to go out: "No one is allowed to come in without my order."

"Okay, boss." The secretary agreed and closed the door tightly.

"Mr. Yang, I know why you are here. You have bought both the Meifang Factory and the Bee Flower Factory. In your hands, these two factories have given off new vitality, especially the Bee Flower Factory. The original brand has also been acquired. In order to keep it, relying on your Meili Group's own sales channels, sales are increasing day by day, and now the monthly sales are over [-] million, right?"

Yang Fei smiled and said: "Yes, I have always been optimistic about the brand of Bee Flower. However, I am more optimistic about your Pechoin brand. Here, in front of the boss, I say a big word, I want to let Pechoin develop Become a big brand with annual sales of 200 billion!"

"Annual sales of 200 billion?" The boss was stunned, and then laughed, "Mr. Yang, it's fortunate that you said this, otherwise, I would really order to evict customers! If someone else said this, I would call him a lunatic, Beat him out! However, if you say it, I will ask, why do you have such a big tone?"

Yang Fei said confidently: "It's the quality and reputation of Pechoin, the 70-year brand history of Pechoin, and the sales channels of Meili Group all over the world! It's me, Yang Fei, who created the beautiful A daily chemical kingdom like the Group!"

The boss crossed his hands, propped his chin, and said with a shocked expression: "We have seen the success of Meili Group, and I have no doubts about your management ability. However, you want to make our Pechoin brand into a single-owned brand with an annual sales of 200 billion It's not easy! Do you know how many we sell now?"

Yang Fei said: "Your current sales volume can be ignored."

The boss shook his head and smiled bitterly: "You're right, it's really negligible! I don't know how a decades-old brand has fallen to this point!"

Yang Fei said: "You don't know, I know! Do you want to hear my opinion?"

Chapter 1051 I think I am second, no one is first!

Yang Fei talked eloquently: "Pechoin is an old brand with its advantages and disadvantages. The main problem now is that your main consumers are already old, that is, people who know your brand are no longer consumers. The main body. And the emerging consumer groups, that is, young people today, do not have a high awareness of this old brand, let alone loyalty. Are you right?"

"Yes, yes!" The boss felt a sense of enlightenment.

Yang Fei said: "Why is your product not selling? Why is there no recognition among young people? I think there are two reasons. One is that your advertising is not strong enough. The reason for the insufficient advertising is that you have no money. The lack of money is because of sales. Poor. It's a vicious circle."

The boss really wanted to find a notebook to write down what Yang Fei said.

Yang Fei said: "Another reason is that you did not develop new sales channels in time. In the planned economy era, products could be sold all over the country relying on department stores and supply and marketing cooperatives. But now it is different. The private economy is developed, and the overall economy is The country is retreating and the people are advancing, the individual economy has occupied both sides of the street, department stores have been transformed in various places, and supply and marketing cooperatives are no longer popular. Under such circumstances, you Pechoin do not have your own sales channels, which is a failure. fundamental."

The boss nodded and sighed: "I also know that channels are king, but how can channel construction be so simple and easy? It's too difficult."

Yang Fei hit the nail on the head, analyzed the situation clearly and logically, and blatantly described the current situation of Pechoin Company, hitting the deepest scar.

"We have channels, domestic channels, and I, Yang Fei, are number two, but no one dares to be number one! Not to mention other domestic brands, even Unilever and Procter & Gamble, they dare not compare with us!"

"That's right, I believe in that." The boss nodded repeatedly.

Yang Fei said: "It's a good thing that you want to restructure. If Pechoin is going to be privately owned, I can buy it with full capital!"

The boss fell silent.

Yang Fei knew that the other party had no say in this matter, but the other party had a great right to make suggestions.

"I will talk to the leaders of the city about the acquisition. I have already acquired three factories in Shanghai, one is the Zhonghua Toothpaste Factory, the other is the Meifang Factory, and the other is the Bee Flower Factory. These three factories are in my hands. Turning waste into wealth, sales have been rising year after year. I believe that if I talk to the leaders, they will definitely agree with me to take over Pechoin."

The attitude of the boss changed immediately.

He knew that Yang Fei was right, even under the same conditions, Yang Fei's chances of winning were much higher.

Looking at the country, how many companies have the conditions that can be compared with Meili Group?

Yang Fei said: "I came to you, just want to communicate with you about some details of the company's future operations."

"What do you think, Mr. Yang?"

"After I took over, the current team and team, I don't want to have major changes. From your boss down, all the personnel, as long as you don't want to leave and there is no major fault, I will not fire a single person."

Yang Fei said this because he must first stabilize people's hearts.

In corporate restructuring, the most likely to be disturbed is the human heart, the first to be disturbed is also the human heart, and the most difficult to stabilize is also the human heart!

Therefore, Yang Fei put forward his own ideas before formal negotiations.

By doing this, he can get the unanimous support of all the staff of Pechoin!

Sure enough, the boss put on a smile on his face: "Mr. Yang is indeed a person who does great things, and this way of thinking is different! I don't even want to hear what the Procter & Gamble representative said just now!"

Yang Fei said: "I will send a team in, they will bring new technologies, new marketing, new strategies, new products, new packaging, new ideas, new channels!"

The boss said: "These are exactly what our company lacks most! They are also what we need most."

Yang Feidao: "In addition, we have our own raw material company and our own raw material base in China. Pechoin's products are sold with herbal essence. All raw materials can be provided by our base. In this way, the quality of the product The cost will be minimized!"

The boss listened to it, just like Wukong listening to the Tao, he couldn't help dancing!

"Oh, Mr. Yang, it's no wonder that you can succeed in business. Can you not succeed in doing what you do?"

"Using our raw materials, our technology, coupled with our marketing, and promoted through our channels, the Pechoin brand can be brought back to life within three months!" Every sentence of Yang Fei resounded loudly.

The boss said: "Mr. Yang, do you have any good suggestions for our brand? Are you planning to keep it?"

Yang Fei said with a smile: "Of course, Pechoin and its brands will be retained. This is an old brand with a history of 70 years. Of course, we cannot easily erase it. On the contrary, we have to carry it forward. But , The brand is too old, we should give it a new meaning, which is the so-called brand transformation."