The richest man Yang Fei

Yang Fei said, "Boss, I think, have you misunderstood something? After the restructuring of the company, everything here is up to me. Whoever I appoint or not, the government has no right to interfere."

The boss said, "Yes, you have the final say at that time. I thank you for your trust in me, and I also want to stay and continue to fight, but the fact has been fixed, and I can't change it. In fact, I leave, and I am sorry for you to manage the factory in the future. , is also beneficial.”

Yang Fei knew it was irreversible, so he gave up.

The acquisition process is complex and cumbersome.

For Meili Group, a certified public accountant was sent to investigate, and an expert independently made an evaluation of Pechoin's financial, commercial and administrative affairs.

At the same time, Meili Group's lawyers should conduct a special investigation of Pechoin's books and local franchises, and check all original contracts, guarantees, and licenses.

Meili Group's lawyers will also investigate Pechoin employees' employment conditions, union opinions, factory practices and pension arrangements.

After the completion of the acquisition, Meili Group will explain to all the senior management personnel of Pechoin the company's current deductions and common methods of managing the company, who to report to, etc.Accountants will explain the financial reporting requirements that Beautiful Group will need in the future.

After completing these steps, the work of integration officially begins.

Yang Fei only outlines the key points, and the specific things are left to a professional team to do.

Because Pechoin Company has great strategic significance in Yang Fei's layout, Yang Fei had to take the helm a few days ago, and the Zhonghua Toothpaste Factory still had some matters to deal with, so he stayed in Shanghai for a few more days.

At the same time as the acquisition, Yang Fei will formulate corresponding measures according to the actual situation of Pechoin, with the small goal of turning losses into profits.

The daily chemical market is a very magical place.

Some companies have annual sales of only a few hundred million, but their net profit can be as high as one or two hundred million.

And some companies seem to have annual sales of tens of billions, but the net profit is only tens of millions.

Like the well-known Longqi Company, the former Huacheng Hardening Oil Factory, like all light industrial enterprises, did not have its own brand until the 80s because it supplied products according to the plan.

It was not until the end of the 80s that Longkey was officially launched as the general brand of the company and products, forming a dual-brand strategy of Longkey High R&F and Longkey Tianli, and gradually becoming one of the three major washing powder brands in the country.

Langkey has transformed into the largest detergent manufacturer in South China. Its detergent powder market share is second only to Shanghai's White Cat, and ranks second in the country!

However, for such a big company, when its annual sales reached 6 million yuan, its annual net profit was actually negative, and it also lost tens of millions!

In later generations, when Longkey's annual sales reached 54 billion, its net profit was only more than 4000 million, and its net profit rate was only 08, which can be said to have refreshed people's perception of the profit of the daily chemical industry.

The same is true for Pechoin Company. It seems that the sales volume is not bad, but when the profit is calculated, it is still at a loss.

Behind the prosperity of the industry as a whole, the development status of each enterprise is different. Some people are happy, while others are worried.

Yang Fei estimates that in more than ten years, the retail sales of daily chemical products in my country will reach 5000 billion, and the cosmetics market will reach at least 2500 billion!

This is a huge growth market.

一般来说，品牌商在美妆产业链中拥有最强的话语权，毛利率水平在60到80；经销商、终端零售商的毛利率在25到45；研发和生产类企业的毛利率水平在16到32。

If the profit is too low, there must be a big problem in management or operation.

The net profit rate of leading enterprises can be maintained at 10 to 15!

Compared with the net profit of daily cleaning products, the profit of the beauty industry can be said to be very impressive.

It is an indisputable fact that my country's cosmetics companies are losing ground in the struggle with international companies.

In the domestic daily chemical industry, except in the field of washing, the Meili Group led by Yang Fei can compete for domestic products, and other subdivisions have been occupied by foreign-funded companies. Low prices, low values, and low profits have become It has created a vicious circle that many local daily chemical companies cannot get rid of.

Yang Fei has her own beauty makeup and skin care brands, but it is far from enough to rely on one brand alone to conquer the world.

Because, in the field of beauty makeup and skin care products, Yang Fei does not have the unique conditions and advantages like washing powder, nor does he have the right time, place and people.

Yang Fei still has a long way to go if he wants to make some achievements in the beauty industry.

Pechoin Company is the new battlefield for Yang Fei to strike hard!

Now, what Yang Fei has to do is to find out the problems of Pechoin and work out a solution to lead the brand on the right track.

Through research on Pechoin's products, Yang Fei found that, apart from the difference in product categories, the quality and innovation of the products themselves are the fundamental reasons for the poor performance of local daily chemical companies.

In recent years, with the awakening of consumers' health awareness, consumers have higher and higher requirements for quality.

However, domestic daily chemical companies cannot keep up with the pace of consumption upgrading, no matter in terms of quality or the speed of innovation and upgrading.

A few years ago, local daily chemical companies were able to compete with foreign-funded companies, but in the past three or four years, they have been defeated.

Yang Fei found the crux of the matter, and after the completion of the acquisition, he flexed his muscles, introduced new production lines, developed new products, changed new packaging, and fought in the daily chemical industry again!

While Yang Fei was researching the beauty and skin care industry, Procter & Gamble quietly launched an "Operation Broken Wings".

Didn't you Yang Fei grow wings and want to lead the local daily chemical industry to fly high?

Then I will practice archery hard and shoot off your wings!

And this battle was the trump card used by Procter & Gamble after actively contacting Yang Fei and failing to negotiate!

Chapter 1064 Elimination Plan

Procter & Gamble's "Broken Wing Operation" is very headache.

As we all know, the most important reason why Yang Fei's white laundry detergent is sold well all over the country is that it has occupied all the cities in the country, whether it is the first or second line, or the third or fourth line, or whether it is in urban or rural areas, there are white laundry detergent figure.

In the words of Mr. Sean, the former US president of Procter & Gamble, "Where the water does not flow, the white washing powder is sold."

In view of Yang Fei's characteristics of encircling the city from the countryside, P&G's top management has also formulated a corresponding strategy.

"Wherever there is white laundry detergent, there must be Tide laundry detergent!"

This is the essence of Procter & Gamble's Broken Wings!

Procter & Gamble deeply realizes that this price war cannot continue!

Procter & Gamble can't afford to fight this war, but it can't end it unilaterally. Their only way is to defeat their opponents.

So, Procter & Gamble launched an all-out war!

Their goal is to use one to two months to completely defeat the white washing powder by using the tactics of comprehensive coverage and price cuts across the board!

Clean white washing powder is the most important wing of Yang Fei Meili Group, if this wing is broken, the Meili Group will suffer a huge loss!

Procter & Gamble spared no expense, and at the same time it carried out nationwide distribution, it also carried out substantial price cuts.

Tide laundry detergent, which originally sold for 35 yuan, has been reduced to 18 yuan!

This is really a bloody hand-to-hand combat!

Procter & Gamble's move attracted Yang Fei's attention.