The richest man Yang Fei

In the past, Procter & Gamble looked down on townships, thinking that the market there was not worth fighting for, so they never established sales channels at the township level.

Now, in order to defeat the Meili Group, Procter & Gamble has borrowed related channels while looking for OEMs.

With products and channels, Procter & Gamble quickly distributed goods and launched a round of battle for rural positions.

As we said before, Yang Fei is fighting a defensive battle this year.

Because Yang Fei has already occupied the commanding heights all over the country!

Especially in the vast rural areas, Meili Group has been invincible since its birth!

At the beginning of this article, we have already discussed that in rural areas, folks rarely recognize brands when they buy things.

Especially for daily necessities, for the same item, whoever has the lower price will probably sell more.

In the beginning, Yang Fei worked hard on the products in order to win the rural market.

The white powder has been selling for 1.8 yuan per bag.

It was like this five and a half years ago, and it will still be the same price five and a half years later, without a penny increase.

Now, Procter & Gamble has launched an equally low-priced general powder, hoping to seize the rural market.

Because Procter & Gamble finally realized that the most important reason for Clean White to outperform Tide is that Clean White owns the rural market.

As soon as Procter & Gamble's cheap version of laundry detergent was launched on the market, Yang Fei got a sample.

Yang Fei sat in the office of the Bee Flower Factory, turning over and over again, reviewing the bag of washing powder.

Then he tore open the package and poured some on the table.

Yang Fei pinched a little washing powder with the index finger and thumb of his right hand, twisted it non-stop, and then put it under his nose to smell it.

Han Yiyi, Ning Xin, Chen Mo and others stood in the office, looking at the boss.

Yang Fei suddenly laughed out loud.

Chen Mo and Han Yiyi looked at each other, but neither dared to ask.

Ning Xin smiled and said, "Boss, what's the matter? Is this washing powder funny?"

Yang Fei said: "I dare to conclude that Procter & Gamble will lose miserably this time!"

Ning Xin said: "Why? You said before that rural people only recognize the price. Now their price is the same as ours. Don't the villagers choose their products?"

Yang Fei clapped his hands, took off the powder of washing powder, leaned back comfortably on the boss chair, and said, "You can sit back and relax! Procter & Gamble thinks that as long as the price is low, it will attract villagers to buy it. This is a big mistake! Although the villagers are not as good as the people in the city, they are also smarter!"

Ning Xin and the others had seen this bag of washing powder a long time ago, but they really didn't realize how different this kind of washing powder was from the pure white plain powder.Why is the boss so relaxed and happy after watching it?

Seeing that they were puzzled, Yang Fei said, "First of all, it's the capacity. We sell 1.8 yuan per bag, which is enough. 500 grams, one gram is not a lot. But Procter & Gamble has played tricks on this, and it is also a bag. , the same price is 450 yuan, and they only have [-] grams of washing powder in a bag.”

Ning Xin said: "Yes, but it's only 50 grams less. Consumers generally can't see it, right? Rural people rarely look at the capacity of the product."

Yang Fei said: "Maybe they didn't read it before, but now the rural people have learned to be smart and know how to read capacity and size!"

When he talked about the size, he couldn't help laughing: "Our packaging bags are designed to be one size larger. They are packed in a catty, and they look like a catty and a half, while P&G's are obviously small!"

Ning Xin said: "In terms of packaging bags, Procter & Gamble is indeed not as big as ours."

Yang Fei said: "There is also the printing on this packaging bag. Ours is very exquisite. There is also a sweet and lovely photo of the spokesperson, Jiang Xiaojia, on it. It makes people feel very friendly at a glance, and it is also very conspicuous on the counter. .”

The more he talked, the more excited he was, picked up the bag of washing powder, and said with a smile: "Our packaging is mainly white and red, which is very festive. In order to save costs, Procter & Gamble, this packaging bag, huh, simple, too simple , It’s as simple as a white plastic bag! Moreover, it’s still the kind without a handle! Hahaha!”

The richest man Yang Fei

Chapter 1074 Half a month, a loss of 1500 million US dollars!

Ning Xin pursed her lips and smiled, "In the countryside, folks are very taboo about pure white things. Pure white is only used for white weddings."

Yang Fei said, "Yes, this is a big taboo! White and black, in the eyes of urbanites, are simple designs and environmentally friendly. But whether the villagers buy it or not, I think we will see soon. Most importantly, we You can carry it with your hand, but Procter & Gamble’s doesn’t have a handle hole!”

Ning Xin said, "When the folks go to the market, they buy washing powder by the way. Most of them don't have shopping carts and shopping bags. Whoever finds it convenient will take it away."

Yang Fei said, "Well, this design seems small, but the details determine success or failure!"

Ning Xin said, "What about the quality of their washing powder? Is there any problem?"

Yang Fei said, "There is a faint fragrance, and the quality should not be much different from ours. After all, this is the first batch of P&G products to hit the market. If the quality is too low, it will not be able to sell."

Procter & Gamble made up their minds this time, and they must rob Yang Fei of the rural land.

The speed at which they distribute goods is too fast for people to react.

Almost overnight, Procter & Gamble's Tide laundry detergent was placed on the counters of various small shops in the township.

In a town market, a rural aunt went to the market. She sold out her two chickens and three ducks, bought half a catty of pork, and bought a handful of her son’s favorite paper-wrapped candies. When she was about to return to the village, she suddenly remembered Her washing powder was used up the day before yesterday, so she walked into the canteen as usual, found the little girl with a cute smiling face at the usual place on the counter, put her fingers into the handle hole, and picked it up lightly.

At this time, the store owner came over with a smile, "Aunt San, how about washing powder? You can try this kind? New products, big brands, Procter & Gamble's, American products, the same price as the white ones, only [-] yuan for you! "

The aunt took a look at Procter & Gamble's products, and grinned, "Wu Yazi, where are you coaxing ghosts? You have been in business for two years, and I hope you can become a pro! The price of these two packs of washing powder is RMB [-], then A pack is obviously much less! I am used to using this little girl, look at how handsome this little girl is, if she becomes my daughter-in-law in the future, she will be beautiful! Don’t you think so?”

"Third Aunt, don't even think about it! He is a child star! Your son is not worthy of him! Take a look at this bag of washing powder! This is really a big brand, American!"

"You don't want it! I want this kind, I've been washing it all my life! Don't worry about using it! You can keep the white stuff for yourself!"

"Third Aunt, it's only been a few years since the clean white laundry detergent came out? How come you've been using it all your life? Did you ever use laundry detergent when you were young?"

"Then I don't know, I've been using this little girl's anyway."

"..."

"Fifth boy, I'm leaving!"

The store owner sent the third aunt away, turned around, shook his head and sighed, "Oh, what a big brand it is! It's been a week, and a pack has not been sold! No matter how much rebate you give, if people don't buy it, what can I do? "

Thinking of selling a pack of Tide laundry detergent, the profit plus rebates is obviously more cost-effective than selling the white brand, and the shop owner moved his mind.

He put away all the clean white laundry detergent, and only Tide was on the counter.

The store owner thought proudly, this time, what else do you choose?

After a while, a man in his fifties walked into the store, "Boss, take a set of firecrackers. Someone died in the village, so I have to carry them over from my house! I have to set off firecrackers to see him off. Take two yuan a set of firecrackers." That's enough. Take two more porcelain bowls! Big flower bowls that cost one yuan each. By the way, another pack of washing powder, one yuan and eight. Hurry up, my guest is waiting for me outside!"

"Here we come," the store owner laughed, prepared everything for him, packed it in a plastic bag and handed it over, "Brother, five yuan and eight together."

The man paid the payment and went out with the bag.

The owner of the store was very happy and smug. If he changed the sales method, he would earn an extra [-] cents in rebates for a pack of washing powder.