The richest man Yang Fei

Chen Ruoling was speechless for a moment.

"By the way," Chen Ruoling changed the subject and said, "Procter & Gamble wants to acquire all the shares of Panda Factory, what do you think?"

"Panda Factory?" Yang Fei thought for a moment.

At the end of 1993, Beijin Daily Chemical No. [-] Factory, which is affiliated to Panda, and Procter & Gamble jointly established Beijin Panda Procter & Gamble Washing Products Co., Ltd.

In 1994, P&G immediately introduced Tide.

400g of washing powder, Tide is priced at 78 yuan, which was "scary to death" for the Chinese consumer market at that time.

At that time, pandas, which sold for only 18 yuan per bag, were developing rapidly, occupying most of the market share in the north.

At that time, Yang Fei had just started in the southern province with limited funds, and the white brand, like pandas, also followed the path of low prices.

With the ultra-low price of only 500 yuan for 18g, the white powder has quickly seized the retail market in most rural and townships in China.

Yang Fei also thought about buying the panda factory in the north.

However, in order to pave the way for its own brand, Procter & Gamble will never let go of pandas.

The biggest purpose of foreign investment in domestic factories is not for the brand, but for the channel. This is also a magic weapon for foreign-funded enterprises to quickly seize the Chinese market.

Domestic brands, which took five, ten, or even decades to develop, can be owned by foreign investors with only a little money.

Procter & Gamble has a good plan and wants to use Panda's channel to launch high-priced Tide laundry detergent.

It's a pity that Tide met White.

The development speed of clean white is far beyond the imagination of Procter & Gamble!

In almost a year, there are advertisements for white washing powder everywhere in the north and south of the country. More than 60.00% of the households in our country are using white washing powder.

After Procter & Gamble introduced Tide, they met Jiebai on a narrow road and had many encounters.

Procter & Gamble wanted to acquire Meili Group, but was rejected by Yang Fei.

Next, Procter & Gamble launched a fierce attack on White.

A price war every quarter, a general attack every year.

After several years of war, instead of being beaten to death by Procter & Gamble, Jiebai has grown against the sky in adversity, and has grown brutally and robustly into the number one daily chemical brand in China.

The growth of pure and white has seriously hit the blind self-confidence of foreign brands in China, and also pulled these high-ranking "gods" down from the altar of high prices.

Whether it is innovation or technology, Meili Group is ahead of foreign companies!

Cheap and easy to use, it has become synonymous with Meili Group products.

Procter & Gamble, who had stepped down from the altar, launched a price war again, trying to seize the rural market, and even sold the high-end brand Rejoice at a low price of 99 yuan.

However, Procter & Gamble still failed to do so. On the contrary, Procter & Gamble suffered heavy losses.

Rejoice went further and further on the low-price road and became a low-price shampoo, but failed to occupy the low-price market.

Procter & Gamble failed to defeat Meili Group at the cost of a brand.

Later, Yang Fei proposed to cooperate with Procter & Gamble in order to develop the US market.

The two largest daily chemical companies in China and foreign countries have entered a short honeymoon period.

Soon after, Procter & Gamble unilaterally tore up the contract and started a new round of landing battle.

Yang Fei launched a comprehensive defensive battle at the same time, and this fight took another year.

Procter & Gamble still failed to shake the dominance of Meili Group.

Yang Fei took advantage of this battle to grow against the trend again. On the premise of maintaining a high proportion of washing powder, he promoted brands such as shampoo and skin care products.

Now, Procter & Gamble wants to buy all the shares of Panda Factory?

Could it be that Procter & Gamble has another big move?

Yang Fei's mind turned rapidly, thinking of the cause and effect.

Capital cannot change its nature.

When foreign capital comes in, it is impossible to promote local brands, they only care about channels!

Especially the wholesale channels at that time were used by him, that is, to use his strength to fight!

It is the most labor-saving to borrow the way.

Panda laundry detergent, in the early 90s, once ranked the top three laundry detergents in the country!

After being intervened by Procter & Gamble, the production and sales of panda washing powder have decreased year by year.

By 1999, the domestic daily chemical market had become huge, but the output of Panda laundry detergent was less than [-] tons. It was even worse than the previous Nanhua factory, and it almost disappeared from the market!

"Ruoling, do you have the ambition to enter the daily chemical industry?" Yang Fei suddenly smiled.

"Me?" Chen Ruoling smiled, "What's the matter? You want to invite me to become a shareholder of your Meili Group? Of course I can't ask for it."

Yang Fei shook his head and said, "It's not a stake in Meili Group, but a stake in Beijin Panda Factory."

Chen Ruoling said, "Let's forget it! The panda is dead, so there's no need to burn paper and money!"

Yang Fei said, "Then please do me a favor, use a certain company under your name to invest in Panda Factory, and it will be fine if you can get more than 10 shares."

Chen Ruoling said, "Why? You want to compete with Procter & Gamble for the right to acquire the Panda Factory?"

Yang Fei said, "I don't want a panda factory."

This time, even Chen Ruoling didn't see through Yang Fei's thoughts, "Then why do you want to invest?"

Yang Fei said, "When you succeed in investing in shares, I have my own reason."

Chen Ruoling said, "It's a trivial matter, and I'll ask someone to handle it. The current Panda Factory is not what it used to be. If we are willing to invest, they will definitely welcome it. 10% of the shares don't cost much, costing more than 2000 million Will suffice."

Yang Fei said, "Okay, then please. You can be more secretive and low-key."

Chen Ruoling said, "Even if I keep a low profile, such a big equity change will definitely attract P&G's attention."

Yang Fei said, "Procter & Gamble is concerned about the change in equity, it's okay, but they can't let them know that I'm behind the scenes."

Chen Ruoling said, "Because you are their biggest competitor, if they know that you are buying shares, then they will definitely not agree."

Yang Fei smiled and said, "The one who knows me is Ruo Ling."