The richest man Yang Fei

The Panda Factory also makes sense. It is plausible to say that the shares are not sold to whom?

The Chen family's bid is high, so of course they will sell it to them, but at worst, you can ask them to buy it back.

After Procter & Gamble learned about the influence of the Chen family, they also understood why the Panda Factory did this.

Doing business in China, some business, you can't shirk it.

Some forces will suddenly intervene when you are about to win, and take a piece of the soup from it.

Even if you clearly know that what the other party does is tantamount to robbery, there is nothing you can do.

Procter & Gamble also acquiesced in this share transfer.

In order to avoid long nights and dreams, Procter & Gamble started the plan to acquire Panda Factory as soon as possible.

Negotiations with the Panda Factory did not encounter any resistance.

At the beginning, Panda Factory took a wrong step, which led to its current defeat.

In Panda Factory six years ago, the annual sales volume of laundry detergent reached more than 6 tons, ranking among the top three in China.

However, the top management of Panda Factory agreed to cooperate with Procter & Gamble in order to expand and introduce funds.

In the initial negotiation, Procter & Gamble put it very nicely, saying that they would invest huge sums of money to publicize the Panda brand and make Panda the number one in China.

However, after the acquisition was completed, Procter & Gamble turned its face and refused to recognize anyone.

In the next few years, instead of investing a penny to promote the Panda brand, Procter & Gamble repeatedly reduced the production of Panda laundry detergent, introduced its own Tide brand, and invested all publicity resources in its own brand. promotion and development.

Relying on the channel foundation laid by Panda Factory, Tide seized the first-tier domestic wholesalers and quickly opened up the domestic market. Coupled with strong advertising, Tide became a first-tier domestic brand in a short period of time.

In sharp contrast to this, the big domestic brands are declining one by one.

Whether Vigor 28 or Panda, they have all embarked on the road of joint ventures, and without exception, they have been hidden in the snow, and without exception, they have gone downhill and gradually disappeared from the sight of the world.

It is regrettable that these two once prominent state-owned brands are no longer brilliant because of the difference of one step.

If they had insisted on developing their own brand at the beginning, and based on the existing market, they had chosen a certain point to make efforts to become bigger and stronger, I believe that the entire domestic daily chemical industry pattern would be greatly different in the future.

However, history has no ifs and no what-ifs.

Every decision made by those in power will irreversibly affect the development of the enterprise.

It takes years or even decades to build a well-known brand.

Destroying it requires only one decision.

When Panda Factory made the decision to be acquired, it did not realize that this would be the last chance for a major state-owned brand.

Perhaps, Panda Factory really wants to develop itself with the help of the behemoth Procter & Gamble?

Perhaps, the Panda Factory just saw the immediate benefits, and making a wave of quick money is enough?

In any case, there is no doubt that Procter & Gamble's acquisition of Panda Factory went very smoothly.

Procter & Gamble demanded to acquire all shares.

But 10 of them were in Chen Ruoling's hands.

When Procter & Gamble negotiated with Chen Ruoling, she asked Yang Fei, how much is the right price?

Chen Ruoling also felt that Yang Fei wanted Chen Ruoling to get 10% of the panda shares at this critical moment, it must be for the sake of raising the price.

However, Chen Ruoling thinks that with the current price of the Panda Factory, even if you raise the price on the ground, you won't be able to make much money, and you have to go back and forth!

However, Yang Fei paid for the purchase anyway, she was just helping Yang Fei.

Who knows, Yang Fei didn't want to raise the price on the ground, and said, "I don't want money for these shares, I will give them to Procter & Gamble."

Chen Ruoling was taken aback, thinking she had heard wrong!

10 shares, to Procter & Gamble?

This?

It's not Yang Fei's style!

What kind of medicine is sold in Yang Fei's gourd?

Chapter 1291 Surgical Acquisition Case

Of course Yang Fei was not so generous.

10 shares of the Panda Factory, even if they depreciate now, are worth tens of millions!

With Yang Fei's greedy and money-loving character, he would pluck all the wild goose, how could he hand over so much money to others?

Chen Ruoling smiled and said, "For P&G? What exactly do you want?"

Yang Fei said: "It's very simple, I want the brand of Panda."

Chen Ruoling said, "Take 10 of the shares and change to another brand?"

Yang Fei said: "Yes, I don't want anything else, I just want the right to use this brand."

Chen Ruoling said: "Permanent?"

Yang Fei said: "It's the Phoenix one!"

Chen Ruoling: "..."

Yang Fei said: "If you talk to them, just say that 10 shares can be given to P&G for free, but in exchange for the right to use the Panda brand."

Chen Ruoling said: "Then I guess, Procter & Gamble will not agree."

As early as 1993, when Yang Fei's factory had just started, Procter & Gamble spent a huge sum of money to buy the right to use the Panda brand for 50 years.

At the same time, Procter & Gamble invested and cooperated with Panda Factory to establish a factory controlled by Procter & Gamble.

Now, Procter & Gamble wants to acquire all of Panda Factory, and it is also interested in other assets of Panda Factory.

Six years ago, Procter & Gamble spent 14 billion to complete the cooperation with Panda Factory.

Now, with 10% of the shares, Yang Fei wants to get the right to use the panda brand?

If this transaction can be successful, in Chen Ruoling's opinion, unless Yang Fei is crazy!

Otherwise, Procter & Gamble is crazy!