The richest man Yang Fei

Received the call solemnly, did not dare to neglect, and rushed over quickly.

"Secretary Chen." After arriving solemnly, he approached Chen Mo first, and asked with a smile, "Do you know why the boss asked me to come?"

Chen Mo said, "Boss Zheng, the boss is waiting for you inside, you will know when you go in."

While speaking, she knocked on the door and asked to enter solemnly.

Yang Fei was reading the financial report, and when he saw him coming in, he nodded and said, "Seriously, what's going on? Last month, the performance of Meifang Factory dropped by 15? This is not normal."

He solemnly wiped his face and said, "Boss, the products of our factory are mainly sold abroad, but some of them are sold in this city. In the past, we relied on 666 supermarkets to drive a lot of sales. Since 666 supermarkets changed hands, we Domestic sales have plummeted."

Yang Fei said in a deep voice, "Why don't you think of a way to open up sales?"

Solemnly said, "Our products, especially the Meifang brand, are not well-known in other parts of the country. In terms of Jiangsu, Zhejiang and Shanghai, there are still some markets, but other distributors do not accept our products. This drop of 15 , all domestic sales."

Yang Fei said, "I don't want to listen to reasons. I only want to make two requests. First, the sales share abroad has not increased much. This shows that you have not actively explored foreign markets. Second, the domestic market must be opened as soon as possible. If you don’t act, other brands and products will replace you! Don’t wait for others to come to your door, you must take the initiative!”

He said solemnly, "Boss, why don't you just use the Meifang brand? The factory's production lines are all used to produce other successful brands of Meifang, which may be more profitable."

Yang Fei said, "No! Meifang Factory has the position of Meifang Factory. As the boss of Meifang Factory, you have to take overall responsibility. After you go back, come up with a feasible plan for me within three days."

Solemnly complained endlessly.

three days?

Give him 30 days, and he may not come up with any effective solutions!

But he didn't dare to refute, so he answered yes.

Chapter 1361 Development Bottleneck

When the development of an enterprise reaches a certain stagnation point, managers must find a way to break through.

It is unrealistic to hold on to the glory of the past and sit and eat for a lifetime.

Even state-owned enterprises with golden rice bowls have experienced a wave of bankruptcy and restructuring, let alone private enterprises?

From generation to generation, talented people come out, and new generations replace old ones.

The newcomers are motivated, talented, and knowledgeable. They think outside the box, dare to try, and have the courage to develop.

Don't talk about the whole world, just talk about the development status of enterprises in our country.

In my country, about 100 million businesses go bankrupt every year, with an average of 2 businesses going bankrupt every minute.

8000多万中小企业，平均生命周期只有2.9年，存活5年以上的不到7%，10年以上的不到2%。

In other words, more than 98% of small and medium-sized enterprises in my country will die within ten years of establishment.

Not only is the life cycle of an enterprise short, but there are very few enterprises that can become stronger and bigger.

Small and medium-sized enterprises have basically entered a vicious cycle of being established in the first year, making money in the second year, and closing down in the third year.

Tax costs, labor costs, land rent costs, and logistics costs all need to be borne by enterprises.

However, the financial environment is different every year. Macro-control, changes in national consumption tastes, and the upgrading of technological products are getting faster and faster. Any factor can become the last straw that crushes small and medium-sized enterprises.

If it wasn't for Yang Fei's acquisition of Meifang Factory and Bee Flower Factory, it is conceivable that these two factories would have a dead end, and even if they survived, they would still be dying.

Yang Fei injected capital and technology and rectified the talent structure in order to revive the brand and the factory.

His ultimate goal, of course, is to make money from these old brands.

Zheng Zhongguan is a good hand in production, but when placed in the position of the boss, his performance is lackluster.

Through the observation and assessment during this period, Yang Fei feels that Zheng Zheng puts more emphasis on technology, and the overall management and control ability of the factory is not sharp enough, and he lacks the initiative and pioneering spirit that a leader should have.

This is like a housewife who can cook good food and take care of her husband and children, but she still thinks that her husband only earns 1 yuan a month, which is not enough.

But if one day, let her become the pillar of the family, she will find that she can only earn 5000 yuan a month after doing her best.

Zheng Zheng is such a person.

When he was in the position of production manager, he was like a fish in water, and he completed the work in an orderly manner. When he was free, he still blamed and complained that the boss was not capable enough.

Now that Zheng Zheng has successfully ascended to the position, he has been given room to fully develop, but the results he has achieved are far worse than the previous boss.

The most valuable thing for those who have come before is experience and experience. If you rely on these strengths, it is entirely possible to check and balance the latecomers.

It's a pity that more people are sleeping on experience and qualifications, and relying on the old to sell the old.

The bosses who were also promoted from the grassroots and also graduated from prestigious universities, Wei Xinyuan and Zheng Zheng made different choices and behaved very differently.

Wei Xinyuan always maintains a middle-aged sense of crisis, afraid of not working hard enough and losing his current position.

There is a wife who worships money and likes to spend money, and a son who is in school and needs a lot of money. This makes Wei Xinyuan cautious and diligent, because he cannot fail, and he has no courage and energy to try other new ones. For work, you can only work hard and rack your brains, so as not to be eliminated by latecomers in this industry.

Yang Fei is still willing to give Zheng Zheng one more chance.

As long as he can successfully solve the problem of declining performance of Meifang Factory this time, he will be kept in office.

To Yang Fei's disappointment, Zheng Zheng didn't express his opinion on the spot, let alone put forward any constructive opinions.

Watching him leave solemnly, Yang Fei suddenly thought of himself in his previous life.

Didn't my former self live like Zheng Zheng?

He went to get the pen, only to find that the pen was given to Miyuki.

Yang Fei opened the drawer, took out a spare pen, and wrote down the words brand expansion strategy on the spread paper.

Meilidaihua now owns many brands.

Clean White, Beauty Silk, Cleansing, Beauty, Cardamom, these main brands have a market share in the cleaning and care market that is ahead of other brands in the industry.

In addition, there are some relatively small brands, such as Feiyang Men's Shampoo, which are gradually gaining popularity. With the awakening of men's self-beauty awareness, the younger generation of men prefer men's shampoos more.

Meifang Softening Shampoo, in comparison, did not sell so well.

In fact, although the three national brands of Meifang, Bee Flower and Pechoin were in Yang Fei's hands, although they survived, they did not shine as the world expected.

The people may have some feelings for these three old brands, but new products are emerging one after another, and there are too many choices. Therefore, it is not surprising that the old brands have been left out by consumers.

When Yang Fei was doing business planning, he discovered this serious problem.

At the same time, in order to seek new breakthroughs in the company's products, he is doing everything possible to find a breakthrough, so he set his sights on these three old brands.

If the markets of the three old brands of Fenghua, Meifang and Pechoin are established, it will provide new vitality and growth points for the development of the enterprise.

Under the brand expansion strategy, Yang Fei wrote down the three branches of Meifang, Bee Flower and Pechoin.

Then, under each branch, he noted the detailed development strategy and publicity plan.

Throughout the morning, Yang Fei didn't see anyone, didn't go anywhere, just stayed in the office, messing with this.

At noon, he hadn't finished writing, but when it was time to get off work, he put down his pen, put it on paper, and left the office.

When eating with Su Tong, Yang Fei talked to her about the development of Meifang Factory, Bee Flower Factory and Pechoin Factory, and wanted to hear her opinion.

Su Tong said: "You must first determine whether these three brands are to be operated as the main brands?"

"Of course." Yang Fei said, "These three brands are all old brands that were once glorious. I always feel that the reason why these factories were eliminated by the times is due to poor management, coupled with insufficient innovation, and the products are conservative. But The influence of the brand is still there, so it has certain value.”

"Then, we need to accurately position each brand first. For example, Meifang Smooth Shampoo exists in isolation, because Meifang's shampoo is not well-known in China. And the so-called The concept of softness is not new. Meisi shampoo has the same smoothing function. Other big brands also have corresponding softness shampoos. Obviously, on the same shelf, this Meifang softness shampoo is too non-existent. "

Su Tong's analysis is quite reasonable.

Yang Fei nodded thoughtfully.

Su Tong said again: "What is the positioning of the Meifang brand? You can't just be soft, can you?"

Yang Fei smiled and said, "Then how do you think it should be positioned?"

Su Tong said: "We should focus on cost-effectiveness, and make Meifang a national washing and care brand that everyone can afford! At the same time, we can increase the rank of Meisi, so that Meisi shampoo is synonymous with high-end, Meifang shampoo is the representative of cost performance!"

Chapter 1362 Who Moved My Table?

Su Tong's words inspired Yang Fei.

Yang Fei has been looking for positions for these national brands, but he just doesn't know how to position them.

Enterprises must have a positioning, and each product must have a positioning.

For national brands such as Meifang, the original positioning is definitely not good enough, and this is the downhill road.

And repositioning is an extremely difficult thing.

After the acquisition, Yang Fei made some changes to improve the sales of the product.

But the current results have not met Yang Fei's expectations.

Although Su Tong's education is not high, and her entrepreneurial ability is not as good as Yang Fei's, but she sometimes has a very accurate vision of things.

As she said, she picked Yang Fei.

This alone is enough to prove that she has a good vision.

Yang Fei has never been able to refute this sentence.

Now, Yang Fei wants to hear her advice.

"What about the other two brands?" Yang Fei asked.

"It's the same, but their products are different, but they all follow the cost-effective route, and they are all developed as low-end and mid-end brands of our group."