The richest man Yang Fei

Wei Xinyuan laughed, and said, "Let me just say, if you want to play tricks in front of the boss, you will be able to hide it from your discerning eyes."

Xiang Qiao also laughed and said: "The boss is really too shrewd, he can see through our cleverness at a glance."

Yang Fei waved his hands and said with a smile: "Stop flattering, tell me, what's going on?"

Wei Xinyuan said: "Liu Jingwei really didn't want to sell the factory, but I proposed a new way of cooperation, and he agreed."

Yang Fei said: "You don't mean to bring his factory into our group management?"

Wei Xinyuan couldn't help secretly applauding, and said, "Nothing can be hidden from your discerning eyes."

Yang Fei pondered: "What about the brand?"

Wei Xinyuan said: "He agreed to hand over the brand to us for operation."

Yang Fei said, "What about the price?"

Wei Xinyuan said: "No money, give it to us. But in exchange, he can also produce our clean white brand products."

Yang Fei smiled and said: "Of course, he is now a company under our Meili Group!"

Wei Xinyuan said: "I think this kind of merger and acquisition is also good. He owns the ownership of the factory, but we also have management rights, and the brand completely belongs to us."

Yang Fei said: "Boss Wei, you've worked hard! Have a celebration wine tonight."

Wei Xinyuan said: "Things can be done so smoothly, thanks to the boss's command, and even more thanks to the Boeing 757. If there is no private jet, I guess it will be difficult to negotiate this acquisition."

Xiang Qiao said: "That's right! Last night, when we showed up at Liu Jingwei's house, I can still remember his surprised expression. The behavior of a big group like ours completely overwhelmed him. I guess he also understands that in the face of absolute strength, if he is not acquired, he will be crushed to death!"

Yang Fei said: "Mr. Wei, I was going to discuss something with you."

Wei Xinyuan said: "Boss, please tell me if you have something to do."

Yang Feidao: "Our daily chemical products seem to have a large market share, but seriously, we actually only have one white brand. And this is a very dangerous thing."

Wei Xinyuan didn't understand what Yang Fei was referring to, and asked, "Why do you say that?"

Yang Fei said: "This is like a family with only one child. If the whole life is safe and sound, then of course there is no problem. However, if something goes wrong and the child dies, or the middle-aged dies of an illness, then the family I lost my loneliness."

Wei Xinyuan said: "Boss, are you worried that there will be problems with our brand?"

Yang Fei said: "People have no long-term considerations, but they must have near-term worries! A brand is equivalent to a family with children, and the ability to resist risks is too low. Once an accident occurs, it will be a devastating blow."

Wei Xinyuan said: "This? What could happen? Ordinary companies only operate one brand."

Yang Fei said: "The market for a brand will be saturated, no matter how good you are, there will always be some people who don't recognize this brand."

Wei Xinyuan said: "This is true."

Yang Fei said: "So, we need to create another brand. A brand with a different positioning from Clean White."

Wei Xinyuan said: "The positioning is different? Does it mean the function?"

Yang Feidao: "Function is one aspect, and price is also one aspect. We want to create a brand with higher quality."

"Higher quality means higher price." Wei Xinyuan said, "That is a higher-end brand? Our white laundry detergent and natural soap powder are already considered high-end products. Will it be homogeneous? "

Yang Feidao: "The times are developing, and consumers' requirements for products are also improving. We launch new products with brand-new quality and set the price a little higher. But we can't separate from the masses and turn daily-sale products into luxury goods."

Wei Xinyuan said: "Boss, I agree with your idea. Small companies generally have only one brand, but large companies, such as Procter & Gamble, have multiple brands for each product, giving consumers more choices."

Yang Fei said: "Let me tell a story. There was a student who started a business and opened a milk tea shop. At the beginning, he only opened one. The business was very hot, but he still lost a lot of business. So he called his brother, and at the other side of the street, he also opened a shop. I opened a milk tea shop, selling the same thing, but with a different signboard, and the business is booming. Many customers say that this one is not good, but that one is delicious.”

Wei Xinyuan said with a smile: "This is called the choice effect. Consumers are used to choices."

Yang Fei said: "Yes, we just want to provide consumers with one more choice. What if he really doesn't like whiteness? Maybe it's because of the packaging or other reasons? There are too many times when we don't like a product just because of a subtle reason. People or things, but if we change the time and change the packaging, maybe we will like it."

Wei Xinyuan said: "You want to make Jieba another brand?"

Yang Fei said: "No, if we don't use the brand Jieba, let it become history."

Wei Xinyuan gasped!

Yang Fei spent so much effort to acquire Jieba with great difficulty, but in the end it was just to destroy it?

Yang Fei said: "The new brand we are going to launch is called Good Mom."

"Good mother?" Wei Xinyuan and Xiang Qiao asked back at the same time.

Yang Fei said: "What's wrong? Doesn't sound good?"

Wei Xinyuan said: "This? A brand, can it be named like this?"

Yang Fei said: "It's unexpected and catchy, I think it's not bad, right? I even thought about the advertisement slogan "Good mother washes clothes, use good mother's washing powder." "

Wei Xinyuan smiled and said, "It's absolutely amazing. This advertisement is pretty good."

Yang Fei said: "For the brand of good mothers, we need to pay more attention to quality and attract real good mothers to buy."

Wei Xinyuan said: "Jiebai has been sold for so many years, and it is indeed somewhat saturated. Now it is the right time to launch a brand new brand."

Yang Feidao: "In addition to launching new brands, we also need to launch new products, such as dish soap and hand sanitizer, which can be made. We want to enrich the product line of daily chemicals, and we have to set a goal: to occupy the bathroom in everyone's home! "

Xiang Qiao couldn't help but burst out laughing, and said quickly, "I'm sorry, boss."

Yang Fei said: "Laugh if you want! The economy of the bathroom is not small! Washing powder, hand sanitizer, detergent, toothpaste, soap, shampoo, shower gel, etc., are generally placed in the bathroom. We can occupy The bathroom of every family, then our group is a successful group!"

Chapter 1489 Just make me crazy for one night, okay?

Meili Group took the lead in developing new products such as natural soap powder and laundry detergent.

Later, those who followed suit were like crucian carp crossing the river.

Procter & Gamble, Unilever and other daily chemical manufacturers at home and abroad have launched similar products one after another.

Over the past few years, the washing powder market has formed a pattern of joint sales of multiple products.

General powder, soap powder, and laundry detergent each occupy a part of the market.

The vast rural market is still dominated by general fans.

Even the clean white brand, the gold-lettered signboard with the largest sales volume, is also supported by the sales of general fans.

With the advancement of the country's urbanization process and the improvement of the consumption level of the national economy, people's requirements for the quality of daily necessities are gradually increasing.

In the past, people's requirement was that it could be used.

If you buy washing powder, as long as it is a pack of washing powder, you can buy whichever pack is cheap.