The richest man Yang Fei

"However, I think this system is superior. I only mean institutionalization, not prisons. We should not compare prisons with companies. Companies are definitely not prisons. Companies are living environments, just like our hometown. "

"May I ask the boss, how do you plan to achieve institutionalization?"

"This is exactly what I want to discuss with you. In this company, we are all top management, we need to institutionalize our employees, use them to make more profits please allow me to use the word use, the fact Basically, the company and its employees are an employment relationship, a relationship of mutual use.”

"Yes, I admit this. If you think about it carefully, 90.00% of the relationships in this world are relationships of using and being used. A person has the value of being used, which is a kind of success in itself. I think it's nothing It's so embarrassing."

"Han is always a smart man, talking to you is always so pleasant."

"However, you want me to help you make suggestions and formulate an institutionalized system, which is a bit difficult for me. I am not as powerful as you think. I can only be institutionalized and domesticated by you. What else do I have? Ability, find a way to domesticate others?"

Yang Fei said: "What if this is the task I entrusted to Mr. Han?"

"This?" Han Yiyi smiled, "You still like to make things difficult for others?"

"Abandonment is definitely in my dictionary, but I rarely use it."

"Boss, I don't want to refuse. You know, I'm planning to build Meili Jiahua now, and I'm going to negotiate an acquisition tomorrow. I'm really busy."

"Then work overtime and help me think about it. Because the two of us have already talked about this matter, and I think you have some ideas of your own about institutionalization, and this is exactly what I need. "

Han Yiyi is an employee after all, no matter how unwilling she is, she can only say at this moment: "Okay! Let me try, don't hold out too much hope, I probably won't succeed."

Yang Fei smiled heartily: "Okay, Mr. Han, don't be modest. I'll leave this to you."

He said, got up and left.

Han Yiyi sent it to the door, and after watching him leave, she closed the door and smiled wryly: "The boss thinks that every time he goes out, he goes out! Institutionalization? Institutionalization is relatively easy, but institutionalization is very difficult! This How to do it?"

Yang Fei posed a problem to Han Yiyi, while he himself was carefree, wandered out and went to Lao Yan's office.

Lao Yan is in charge of the overseas business department. Among the bosses, his work is the busiest.

When Yang Fei knocked on the door and entered, Lao Yan was on a long-distance call with a foreign country, speaking English.

Lao Yan speaks English fluently, and his accent has a European and American style.

If you don't see him but only hear his voice, it's easy for people to misunderstand him as a true American.

To be able to practice a foreign language to a high degree of proficiency requires not only wisdom, but also hard work.

Yang Fei signaled him to continue, and then sat down on his own.

After finishing the phone call, Lao Yan was about to talk to Yang Fei when the phone on the desk rang again. He said helplessly to Yang Fei: "Boss, I'm sorry, I have to answer the phone."

"You're busy. I'll wait for you."

There is a separate tea set in Lao Yan's office. After sitting down, Yang Fei made himself a cup of tea, raised his legs, blew it slowly, and drank it slowly.

The caller was from the US branch. Due to sales problems, dozens of complaints have been received in the past two weeks. For this reason, the US Consumer Product Safety Commission issued a rectification notice to the Meili Group branch.

The managers of the branch didn't dare to make decisions without authorization, so they called Lao Yan for instructions.

On the phone, the other party made the matter very serious and raised it to the level of the country and the nation, saying that some racial discriminators pointed out that white laundry detergent is a product of Chinese people, which is a low-level and inferior product. Why can it be approved to be produced in the United States and Sale?

What's more, some people made a strong request to drive the factories of Meili Group out of the United States.

Lao Yan's attitude was also very tough, and he issued several orders in succession.

The first is to respond to the rectification by the Consumer Product Safety Commission. We are willing to cooperate with relevant departments to conduct random inspections on all products. If there are indeed problems, we will definitely rectify them.

The second is against ethnic discrimination, we cannot sit idly by

When he said this, Lao Yan saw that Yang Fei was gesturing to him, signaling him to suspend the call.

Lao Yan ended the call with the United States and said that he would call later.

Chapter 1540 Rumors Are Fierce Than Tigers

"Boss, there is some trouble in the American branch." Lao Yan got up and sat down on the reception sofa.

"I already know." Yang Fei also poured him a cup of tea and made a gesture of invitation.

Lao Yan got up quickly, bent over, and then picked up the teacup.

"I'm going to discuss this matter with you." Yang Fei said slowly, "Tell me first, what's your opinion?"

Lao Yan thought to himself, I just received the call, and only then did I know that there was a problem in the United States. How could the boss know about it before I did?Could it be that he is in the United States, what else can he see and hear?

Thinking of this, Lao Yan couldn't help being a little more in awe of Yang Fei.

Lao Yan said: "Americans look down on foreigners. This is a tradition. In the eyes of many people, anyone with yellow skin is Chinese, and their status is even lower than that of blacks."

Yang Fei waved his hand: "We don't discuss these, we only talk about the sales of our company's products."

Lao Yan spread his hands and said helplessly: "The problem is that we can't get around these! Not only will we encounter these problems when we go to the United States to develop, but companies from other countries will also encounter problems when they come to our development. It is a common worldwide problem, and the culture and habits of each country and region are different!"

Yang Fei said: "I think there is a word that can solve this problem very well."

Lao Yan couldn't help leaning forward slightly: "Boss, please advise."

Yang Fei said: "Localization!"

Lao Yan repeated: "Localization?"

Yang Fei said: "That's right, it's localization. You were right just now, all international expansion will encounter various difficulties. Especially this kind of targeted discrimination. Therefore, we should try our best in product packaging and labels. Dilute the concept of country and nation."

Lao Yan nodded and said: "That makes sense. Procter & Gamble and Unilever's products have been well localized after entering the Chinese market. Many products, if you don't deliberately understand them, you won't even know that they are American companies. of."

Yang Fei said: "Country and city, such a label is a double-edged sword. If it is used well, it can play a finishing touch. If it is not used well, it will cause resentment. If a perfume comes from Paris, France, it can Make a big splash, because Paris has always been the capital of fashion, romance, and even perfume. If you put such a label on it, you will win the love of consumers.

He added: "What if it's from Tokyo? Then you have to be careful when labeling it, because many people in our country are very sensitive to Japanese products. Once you say it's Japanese and you use an island star as a spokesperson, they will subconsciously boycott it. I don’t buy it myself, and I mobilize people around me not to buy this product. Many Japanese products are not bad, on the contrary, their quality is very good, but because they are Japanese products, they cannot be sold in my country, and they can even be returned. city."

Lao Yan said: "Americans have roughly the same attitude towards our products."

Yang Fei said: "We can't expect the market to make changes for us, and don't have illusions to fight against the entire market. This idea is completely unrealistic. What we have to do is to change ourselves."

Lao Yan smiled and said: "Indeed, it is always difficult to change others, but it is relatively easy to change yourself."

Yang Fei said: "That's the reason. So, let's change ourselves! From packaging, naming, product promotion, and spokespersons, all localization will be realized! Whichever country our products are sold to, we will realize the localization of this country. We must let consumers Dilute the regional concept of commodities, and let them subconsciously think that this is the product of their country."

Lao Yan pondered: "Localization is easy to say, but difficult to do."

Yang Fei said: "Then take it one step at a time, first replace the spokespersons, and replace them all with stars from the United States, and do the same for other countries. In terms of packaging, a major change must also be made to be more in line with the favorites of the locals and popular. Welcome packaging style."

Lao Yan said: "Okay, just change it like this. It should work."

Yang Feidao: "We have a factory in the United States, which is our advantage. Our raw materials, production, and sales are all in the United States, not imported, nor exported to domestic sales. We must highlight these and let Americans understand that we The product is an American product!"