The richest man Yang Fei

"Well, I see."

"Then, shall we lower the price?"

"Surrender, just be level with them."

"Okay, I'll notify the dealers right away."

"Wait, please inform Wei Xinyuan by the way that we will change the packaging of the next product."

"What kind of reform?"

"For catties, change it to 450 grams."

"50 grams lower per pack? What's the use of that?"

"After listening to me, the design of the packaging bag should be one size larger to give people a strong visual impact. Especially the products of Clean White Brand and Vitality Factory, when we compare them together, our products must look very grand."

"The quantity is reduced, and the bag needs to be made bigger?" Su Tong blinked his beautiful eyes.

"Yes, we must make up for the profits we lost from price cuts." Yang Fei took it for granted.

"Isn't that deceiving consumers?" Su Tong's eyes widened.

"How did you cheat? On the packaging bag, it is marked in large characters, 450 grams per bag, and the price is clearly marked, no one is cheating." Yang Fei spoke plausibly.

"Is it really, appropriate to do this?" In his heart, Su Tong is a responsible person.

"Consumers buy a bag of washing powder, how many people check the grams? Most of the people who buy this kind of daily necessities are housewives or elderly people. I guess many of them don't know how many grams are equal to a catty. Besides , [-] grams more, [-] grams less, is it obvious? Not obvious! They only compare the size. Our packaging is big, it looks more, and at the same price, they will choose us."

In Su Tong's mind, two words suddenly popped up: "Jian Shang!"

Yang Fei sneezed and said, "Senior Sister, are you scolding me?"

Su Tong thought to himself, isn't it so clever?Hastily said: "Ah, no."

Yang Fei smiled and said, "Do you think that if you have no business, you can't destroy it?"

Su Tong thought to himself, you really know yourself, but you don't dare to blame the boss.

Yang Fei was silent for a while, and said slowly: "There is an original sin in the accumulation of capital. We are already conscientious if we can clearly mark the price. By doing so, we not only reduce the price of a pack of washing powder, but also increase The competitiveness of similar products. Our enterprise needs profit to survive. Price war is a helpless move that hurts both sides. Killing [-] enemies will hurt [-]. I don’t want to win the vitality factory, but lose Beautiful day."

"I understand. Boss, thank you for explaining so much. I'm stupid. So many people follow you to eat, we can't lose, let alone fall."

"You are kind."

"I'll make an announcement right away."

"What about soap and toilet soap? Have they reduced the price?"

"It seems not. Laundry powder is the main market."

"Since the war is on, let's fight it in an all-round way! Let's make a big move. Soaps and soaps are launched in family packs, three pieces are packaged together, and the price is only [-] cents lower than the normal price. gone."

"Okay, boss." Su Tong didn't hesitate this time.

Yang Fei put down the phone and raised his handsome eyebrows.

With the east wind blowing and the drums beating, no one is afraid of anyone in this world!

Chapter 153

For the next few days, Yang Fei didn't go to school, he was going to be in charge of directing the battle with Vitality Factory.

On this day, Yang Fei took Jin Dabao, Su Tong and others to several department stores in the provincial capital to investigate the sales of Jiebai brand laundry detergent.

In the washing powder classification area on the shelf, Vitality Factory and Jiebai brand washing powder are placed together.

Without comparison, there is no harm!

In this comparison, Yang Fei's shrewdness in changing the packaging is fully revealed.

The large package of Jiebai brand laundry detergent is obviously more atmospheric than Vigor Factory!

Putting the two together, like sumo wrestlers and elementary school students, they are not in the same weight class at all.

Su Tong pursed his lips and smiled, "Boss, you succeeded."

Thinking of the scene where Yang Fei gave three orders in a row, she still remembered it vividly.

One is to match the price.

The second is to change the packaging of washing powder.

The third is to produce home-sized soap and toilet soap!

On the outer packaging of the triple pack of soap and soap, there are a few big words printed: "Family pack, more discount!"

Such packaging gives people a preconceived notion that this thing is really cheap.

Wholesale is always cheaper than retail.

It is cheaper to buy more than to buy less.

There is always such a concept in people's subconscious, and it is deeply rooted.

Although it is only [-] cents cheaper, it gives consumers a better choice.

Greed for cheap is the ultimate task that every housewife strives for.

And the price is the most intuitive feeling.

Because of this price war, Jiebai washing series products achieved unprecedented sales results!

Meili Daily Chemical Factory and Nanhua Factory are producing non-stop day and night, and the market was once sold out!

Vitality Factory Headquarters.

Looking at the performance report in front of him, Akio Takeda was furious like a beast, pursed his thick lips full of stubble, clenched his fist with his right hand, and hit the desk hard.

The team standing next to them, startled, looked up.

"Baga!" Takeda Akio was furious, and spoke a lot of island dialect.

Simultaneous translation of Asami Saying:

"You should be responsible for the failure of this campaign! We lowered the price to sell, but the market share has decreased by 5.00%! Who can tell me what happened? Zhao Wenbinsang, you are the boss I appointed, you must give Let me explain!"

Zhao Wenbin's lips were chapped, and after thinking for a while, he said, "Our price reduction is not enough. On the second day after we lowered the price, Beauty Cosmetics also lowered the price! This is a provocation to us, boss, we should continue to lower the price!"