The richest man Yang Fei

Yi Ren said: "I don't have any special management philosophy. If I have any, it all comes from my name."

Yang Fei said, "Oh, how should I say it?"

Yi Ren said: "I manage the shopping malls, and I use the six-character formula, which can be summed up as Liuyi."

"Six Yis," Yang Fei laughed, "I've only heard of Zhouyi, Sanyi, what is Liuyi?"

Hu Zhibiao smiled and asked, "I only know Zhouyi, not even Sanyi."

Yang Feidao: "Lianshan in the Xia Dynasty, Guizang in the Shang Dynasty, and Zhouyi in the Zhou Dynasty are collectively called the Three Changes. Huan Tan, a scholar in the Eastern Han Dynasty, said in the New Theory: Lianshan has [-] words, and Guizang has [-] words. Lianshan It was hidden in Lantai, and Guizang in Taibu. It is a pity that the two books of Lianshan and Guizang disappeared after the Wei and Jin Dynasties. In other words, they were absorbed by Buddhism and became scriptures, or they were lost. , has become an eternal mystery in the field of Chinese culture."

Hu Zhibiao grumbled: "I see. Yi Ren, please quickly tell me what your six changes are."

Chapter 2284 Six Easy, Three Stages

Yang Fei was also very interested in what Yi Ren said about the Six Changes, so he only heard him say:

"The Six Changes I'm talking about, of course, are not Zhouyi or something like that, but the Six Changes."

"Which six are easy?"

"Yiyi, the store is easy to see, the appearance is eye-catching, the signboard cannot be blocked, the window must be beautiful, and the simple and eye-catching signboard is easier for customers to find."

"Makes sense."

"Secondly, the store is easy to enter. Although the store door is always open, it is good, but it is also prone to dust, so it is best to use an automatic door. What revolving door looks tall, but it is actually not friendly to customers."

"Yes, Not Bad."

"Sanyi means that the shopping mall should be easy to move around. Customers can move around easily, so they can buy products at ease, and it is best to have seats to provide rest. These are the rules that the boss has made before, and I just follow them."

"Hehe, you continue."

"Siyi, the products are easy to see. The color of the walls should be in harmony with the products. The products on the shelves should not be too high or too low within the sight of customers. The best height is in the Between 1.2 meters and 1.6 meters."

"It's impossible to only use this section of the shelf! I saw that there are also products placed under your shelf."

"You can place some large items below. These items are more eye-catching and easy to take."

"A reasonable exhibition arrangement is a shortcut for customers to quickly find the products they need. This experience is good."

"Wuyi means that the products are easy to get and sold on open shelves. Only by allowing customers to touch the products can they have a sense of choice and promote transactions. Therefore, we have removed all the previous glass windows and put them all on open shelves. .We will put the products that customers are most interested in, and also the best-selling products, where they are most accessible.”

"Do you make statistics every month, which products are the best sellers?"

"Yes, boss. In fact, our statistical cycle is shorter. It is counted once a week. Then fine-tune the shelves."

"good."

"Six Easy, it is easy to buy. We open a store to sell things, and customers come to shop to buy things. Therefore, our products must have a complete range of products, sufficient supply, timely purchases, no shortage, and a complete range of products for customers. , A dazzling array of feelings, no matter when he comes, no matter what he wants to buy, he can buy it in our store, so that customers have the psychology of continuing to patronize. Some things may not be needed temporarily, but they see us here It’s on sale, keep it in mind, and when you need it next time, you’ll naturally think of coming to our store to buy it.”

"This is the six easy things you said!"

"Yes, boss. In addition, there are three stages." Yi Ren smiled.

"Which three stages?"

"First, before shopping, be sure to receive with heart, because offending one customer is equivalent to driving away ten customers, and receiving one customer well is equivalent to attracting ten or a hundred customers. Therefore, I ask employees to smile at customers Greet each other and be kind to entertain."

Yang Fei thought to himself, this is in line with Yi Ren's always smiling appearance.

Yi Ren said: "The second stage is when customers choose goods, they must be patient. Even if customers have exchanged goods more than ten times, they must have a pleasant face and obey orders."

Jiang Wanxia asked: "Then what if the customer has been in trouble for a long time, and then left without buying anything?"

Yi Ren said: "This is the third stage. No matter whether the transaction is successful or not, we should thank the customer for his kindness and invite him to come next time. After the goods that have been sold are packed, we should ask by the way if we need help delivering them to us." In the car."

Yang Fei said: "You are talking about details, but it is the golden rule of business transactions!"

Yi Ren said: "There are many large shopping malls in Shencheng, and the goods that everyone sells are actually similar. No matter who it is, it is difficult to monopolize a certain category of goods. It is unrealistic and unnecessary. What we have to do is Under the premise of serious product homogeneity, how to highlight our advantages and differences. The things we sell are the same, but we can add some value to the products. It’s like services and the like, so as to win customers. "

Yang Fei said: "This is the secret of your shopping mall's sales ranking in the forefront for a long time."

Yi Ren said: "I don't dare to say what the trick is, but I learned and summed it up during the management process. If you look at everything and think about it more, you can always find out the problem and solve it, then the sales will naturally increase."

Yang Fei said: "I want to summarize your six easy steps and three stages, and then promote it to the entire beautiful mall, so that everyone can learn from it. What do you think?"

"Boss, if you can give some useful help to the brother store, that would be the best."

Yang Fei looked at Jiang Wanxia: "Boss Jiang, you can organize this event to promote experience. If you need anything, you can contact Yi Ren and ask him to help you."

This is flattering Yi Ren.

Jiang Wanxia said, "Okay."

Yang Fei said: "It is easy to formulate policies, but it is often difficult to implement them. It requires strong leadership and execution capabilities. Therefore, it is even more important to select talents and appoint talents."

Jiang Wanxia said: "Boss, you can hold a training class and gather all the bosses from various shopping malls, and ask Yi Ren to teach them a few lessons."

Yang Fei said: "Then it's just like this. Wouldn't it be better to arrange for the bosses of other stores to come to Yi Ren's store to learn from them?"

Jiang Wanxia smiled and said, "Of course it will be more effective."

Yang Fei said: "Then you see that the arrangements are made."

Yi Ren said: "Boss, I don't dare to be this, how can I have the qualifications to teach other bosses."

Yang Fei said: "Okay, don't be humble, I know, you must have a lot of dry goods, it's too late to share with us today, then, you can talk to other bosses one by one. After you go back, you can first Make a summary and think about what to say when you think about it.”

"Well, since the boss values ​​me so much, I, Yi Ren, will just bite the bullet and go into battle, and I will do my best to do what the boss asked me to do well." Yi Ren laughed.

Yang Fei said: "It's getting late today, so I won't keep you."

"Thank you boss, then I will take my leave first."

Yang Fei waved his hand.

Yi Ren said with a smile: "Boss, then I'm leaving. Mr. Jiang, Mr. Hu, Secretary Chen, goodbye."

From the time he entered the door to the time he left, he was always smiling, giving people a strong sense of affinity.

And his rational explanation also left a deep impression on Yang Fei and the others.

Hu Zhibiao smiled and said: "This is a talent, boss, send him to me! Our mobile phone sales just need a talent like him."

Yang Fei said: "Every business is like a mountain. If he can do well in the mall, he may not be able to sell your mobile phone for you."

Hu Zhibiao insisted on taking a fancy to this person, and said, "Boss, I think he can do it! Just send him to me! The most difficult thing about mobile phones is selling. This person is very good at sales."