The richest man Yang Fei

Yang Fei said: "You mean, we won this battle without fighting?"

Li Juan said: "Unless there are major decision-making mistakes within ourselves, or irreversible investment failures, otherwise, it is impossible for foreign brands to strangle our goals."

Yang Fei laughed and said, "Their slaughter of sheep has been going on all the time. Now we are besieged on all sides and surrounded by them! How easy are you to say!"

Li Juan said: "Our brand already has a fixed group, our product positioning is also very precise, and we have our own raw materials and channels, it is impossible for any brand to block us. However, this does not mean that we Then you can sit back and relax.”

Yang Fei said: "Hearing what you said, I really think I can sit back and relax! Why do you say that you can't sit back and relax?"

Li Juan said: "Don't you think that the so-called killing of sheep by foreign brands is just a deception?"

Yang Fei's eyes flashed, and he couldn't help straightening his body: "How to say?"

Li Juan said: "Foreign brands clearly know that it is difficult for them to encroach on our market and our brand, but they still take a series of actions against us."

Yang Fei propped his chin with his hands, trying to keep up with Li Juan's train of thought.

Li Juan said: "They are not stupid, nor are they playing games. Perhaps their purpose is not to destroy our brand."

A flash of inspiration flashed in Yang Fei's mind, and he said in a deep voice, "Their purpose is to target other small and medium domestic brands!"

Li Juan said: "Yes!"

Zhu Zhongnan put his hand on his forehead and said, "Wait, what kind of riddle are you playing? Why am I confused? Foreign brands are obviously fighting a war of attrition with us, so how come they are dealing with other brands?"

Yang Feidao: "It is extremely difficult for foreign brands to seize our market. But it is relatively easy for them to encroach on the market of small and medium-sized brands."

Zhu Zhongnan said: "Then why did they declare war on us with great fanfare? They even launched a high-profile operation to kill sheep!"

Yang Fei said: "It's very simple. They did this to break up our alliance. It also delayed our energy and time, and they couldn't take into account small and medium brands."

Zhu Zhongnan suddenly realized, and slapped his thigh hard: "I'll just say it! During this period of time, two or three brands have withdrawn from the provincial capital city and left! It turns out that it's all foreign brands playing tricks! This trick is enough. Absolutely!"

Yang Fei said: "Juanzi, what's your solution?"

Li Juan said: "I think this is the self-selection behavior of the market, and we can only let it develop naturally. Or we can also contribute to the flames."

Yang Fei was shocked and said: "You mean, we also want to learn from foreign brands and kill domestic small and medium-sized enterprises? Then what is the difference between us and foreign brands? Who have we become?"

Li Juan said: "Don't worry! Think about it, the market of small and medium-sized brands will be invaded by foreign brands sooner or later. Anyway, it is occupied by others. Who will occupy it? Rather than being taken advantage of by foreign brands, it is better for us to win in one fell swoop. , come happily!"

Yang Fei had never had such an idea before, so he couldn't help being stunned.

Zhu Zhongnan gasped, unable to say a word for a long time.

Yang Fei has been in the shopping mall for so long, and he thinks he is not a good person, and has tried all kinds of tricks, but he still cannot accept Li Juan's perverted thinking!

However, he couldn't refute it either!

Chapter 2567 Beautiful sniper battle!

Yang Fei was shocked by Li Juan's suggestion, but he didn't say anything, just smiled.

Li Juan said: "Of course, we don't need to seize all the markets of domestic small and medium-sized brands. What we need is the profits of first- and second-tier cities. We don't want to grab this part of the market, and foreign brands will."

Zhu Zhongnan let out a hey, slapped the back of his hand, and said, "How can that be done? We advocated the establishment of the Cosmetics Alliance, and now we are going to bite back? Isn't this a slap in the face? Who will believe us in the future?"

Li Juan said: "We do this for the common development of domestic brands."

Zhu Zhongnan couldn't help smiling.

It's not hard for Yang Fei to understand his smile, it's because Li Juan is laughing at Li Juan who has robbed other people's market and wants to set up a chastity memorial archway.

Li Juan said: "We only seize the market of small and medium-sized brands in big cities and mainstream channels. For them, this part of the market is not outstanding, and they cannot compete with foreign brands. What is left to them should be small, three, four. , Fifth-tier towns. Isn’t this arrangement exactly the original intention of our alliance? For small and medium-sized enterprises, instead of spending time and money to compete with big companies, it’s better to stay second?”

Yang Fei couldn't help putting aside the contemptuous mentality he had at the beginning, and re-examined the strategy proposed by Li Juan.

Zhu Zhongnan said: "Small and small enterprises will not agree."

Li Juan said: "This is decided by the market, and it is up to them to agree or disagree. There is no need to discuss with them."

Yang Fei said: "Then how to operate?"

Li Juan said: "Under the banner of the alliance, we sell our products together with theirs. No matter in terms of quality or price, they have no advantage over us. It won't take long for them to be squeezed out. This is A process of natural elimination, we don't need to be villains."

Yang Fei had to admit that although Li Juan was just a girl, her courage surpassed her own.

In many cases, it should be broken when it is broken.

It’s like having money on the ground. You see it first and you want to pick it up, but you also care about face and other people’s opinions, and hesitate to go left and right.

Seize the market, of course Yang Fei understands this, but he doesn't want to do it when he thinks about it.

Not only did Li Juan think of it, she wanted to do it, and she didn't care about anyone's opinion!

In her view, the core interests are the interests of the company.

As long as it is beneficial to the company, it can be done.

"Okay, let's do as you said." Yang Fei made a final decision, and said to Zhu Zhongnan, "Mr. attack."

Zhu Zhongnan also had no objection, and the three of them agreed on this.

The competition among cosmetic brands quickly reached a fever pitch.

The price of the golden berths in large shopping malls has been artificially raised to double or even triple the price of previous years!

The golden gear not only represents more sales, but also represents the image and strength of the brand.

When a consumer, no matter which shopping mall he walks into, can see the counter of a certain brand in the most conspicuous position, he will take it for granted that this is a very good, powerful, and well-known brand, even if He doesn't know this brand for the time being, and he will preconceived that it is a high-end brand, and he would like to know more about it.

On the contrary, if a brand can only occupy a place in a small corner, or even does not have a place, how can it establish its own brand image?

The flagship stores of many brands are opened in the CBD center where the land is very expensive, and the annual operating expenses will lose hundreds of thousands or even millions of dollars, but they still have to maintain it.

Because if you want to be a good brand, you cannot do without the image of this flagship store.

A flagship store is like the banner of an army. It must not fall until the last moment, until the entire army is wiped out!

Yang Fei is not short of money now, the goal he set for Zhu Zhongnan is to win the gold C positions in all shopping malls at any cost!

In this competition between domestic brands and foreign brands, no one backs down at all. Rather than buckle up and grab some corners, it is better to do our best to win the best position and establish the best image of domestic brands. !

For domestic brands, Beauty Group is a gold-lettered signboard and the flagship of domestic cosmetics!

Only when the high-end image of Meili Group is established, other domestic brands will have the confidence to say: look, our domestic products are also good!

After the Spring Festival, the counters of many large shopping malls have carried out a round of cards.