The richest man Yang Fei

He Hongzhe said: "Boss, you just said that Procter & Gamble is our biggest competitor. Did you mean that our goal is to defeat Procter & Gamble?"

Yang Fei smiled slightly: "It's not defeating, but catching up. Whether it's a dream or not, goals and dreams are still necessary. What if they come true? We often talk about catching up with the Premier League. Isn't that also setting a long-term goal? Who Dare to say that our country will not be able to achieve this goal in a few decades?"

Seeing that the boss smiled, everyone relaxed a little, showing a smile.

Yang Fei said: "However, this is a long-term goal. Our top priority is to survive in the cracks. This is the best era, but also the most challenging era. The best is because there are infinite possibilities, and the challenge is because of competition. The opponent is too strong."

"Unilever has a secret. This brand entered the Chinese market last year and has developed rapidly. It is our most powerful competitive brand in the high-end market. Procter & Gamble has Tide, and this brand entered our country this year. Our goal is not to defeat Who wants our clean white to become a major international brand like Tide and Omo, which can be sold and made money in dozens of countries around the world."

"The goal has been put forward, and the situation has been analyzed for everyone to listen to. Now, please talk about the countermeasures. You can put forward any good suggestions."

After Yang Fei finished speaking, he sat down, spread out the notebook on the table, and looked at everyone: "Who will speak first?"

Wei Xinyuan said: "Let me say a few words first. The boss just mentioned that our goal is to develop and strengthen ourselves, not to defeat our opponents. I think this formulation is very good. Isn't the ultimate goal of business competition just for development?" Yourself? Defeating the opponent is incidental."

Everyone smiled.

Wei Xinyuan said: "The biggest advantage of big companies like Unilever and Procter & Gamble is technology. They completely crush us in research and development. If we want to survive, the best way is to come up with better and newer products. , Whoever can win the favor of consumers can occupy the market."

He Hongzhe said: "I agree with Mr. Wei's opinion. The main task of our manufacturer is to produce products with better quality, more environmental protection and better use. The previous Vigor Factory was able to succeed because it was the first to launch Ultra-concentrated laundry detergent. Our current success is due to the launch of natural soap powder, which is a brand new category, and we have taken the lead. It will be difficult for latecomers to imitate us.”

Yang Fei took it seriously and said, "So, what do you think about this? What kind of products should we develop and produce in the next step?"

Wei Xinyuan said: "Laundry powder is nothing more than several functions, one is whitening, the other is stain removal, and the third is sterilization. We can launch an all-round laundry detergent that has these three powerful functions."

Yang Fei nodded: "That's a good idea."

He Hongzhe said: "Urban people and rural people have different requirements for the efficacy of washing powder. The clothes of urban people are relatively clean. What they want is to eliminate bacteria and not damage clothes, and to keep fragrance for a long time. The capacity requirements are much higher. We should launch two different detergents for different users.”

Others also put forward a lot of opinions, and Yang Fei recorded them one by one.

Finally, Yang Fei made a conclusion and said: "From a technical analysis, a good washing powder should have the following effects. First, it dissolves quickly, even in cold water, and fully releases the cleaning power."

"The second is super stain removal. It only takes a moment to soak to effectively remove general stains. It doesn't need to scrub hard, and it can also remove daily stubborn stains such as dirt on collars and cuffs."

"Third, it is bright and white. Even white clothes that are most prone to yellowing and aging can remain translucent and white after repeated washing."

"Fourth, it looks like new, so that the colored clothes are always bright and bright."

"Fifth, it is easy and easy to rinse. The easy-rinse formula is adopted to help customers save water, electricity and time. The rinse is more thorough and the clothes are cleaner."

"Sixth, it doesn't hurt your hands. The super cleansing power doesn't require hard scrubbing. Even if you wash it by hand, your hands won't feel irritated after washing."

"Seventh is the long-lasting fragrance. Not only do you feel the refreshing fragrance when washing clothes, but also the pleasant fragrance remains after the clothes are dried, and you can smell them even when they are clean."

"If a washing powder can meet one of these seven items, it already has the ability to compete in the market. The direction of our research and development should also be carried out in these seven directions."

"I suggest that our next step is to produce washing powder that does not hurt hands! The price should not be too high. We are targeting people who wash by hand, such as people in rural areas without washing machines, and urban people who wash baby clothes and underwear. This is A huge market!"

Wei Xinyuan said: "I agree."

Everyone has no objection.

Yang Fei said: "Mr. He, tell me, is it easy to achieve technically? It is required to be easy to wash by hand, gentle to protect hands, convenient to wash by machine, and save water and effort. These four requirements must be met."

He Hongzhe said: "If machine washing is convenient and saves water and labor, low foaming is required, because low foaming technology is more suitable for machine washing, and the foam can dissipate quickly during rinsing. The addition of foaming agent should be limited."

Yang Fei said: "Does it not hurt your hands?"

He Hongzhe said: "Laundry powder is basically an alkaline formula, which is more or less harmful to the skin. When we hold a handful of washing powder in our hands, there will be a burning sensation. The worse the washing powder, the burning sensation The stronger it is. The reason why washing powder can wash clothes very clean is because of the addition of strong alkali and bleach. If it can not hurt hands, it can also not hurt clothes. At this point, In fact, our natural soap powder is already very good, but the price is relatively high.”

Yang Fei said: "Is there a more economical method?"

He Hongzhe said: "In the formula of washing powder, it is the surfactant that can produce side effects such as making the hands thicker. And the role of the surfactant in the washing powder is huge. It can make the washing powder soluble and emulsified. , soaking, cleaning, sterilizing, softening, foaming, anti-static clothing and other functions. In addition, chemical substances such as phosphorus, aluminum, alkali, etc., not only hurt hands, but also damage the environment. To produce better washing powder, we must Do not add these kinds of harmful substances, and replace them with more expensive ingredients. The price of the products produced in this way must be higher than that of ordinary powder.”

Yang Fei said: "Mr. He, you guys develop a new formula as soon as possible, and give me the relevant test report. Just ask if you need anything."

He Hongzhe raised his eyelids, coughed lightly, and said, "Boss, let me be honest, the conditions in our current laboratory are too simple. I still remember that when you promoted me to be the vice president of R&D, you said that this year We will build our own R&D center, when will it be completed?"

Chapter 445

Yang Fei did say such a thing, but he didn't expect to be carried out by He Hongzhe now, so he smiled and said: "Mr. He, don't worry, the R&D center is under construction. With our current conditions, we can develop a washing powder that doesn't hurt your hands." recipe?"

He Hongzhe pondered for a moment, then said: "Use 20.00% sodium lauryl sulfate, 4% fatty alcohol polyoxyethylene ether, 30.00% 20.00a zeolite, [-]% sodium bisulfate, [-]% sulfite Sodium nitrate, and then add other active agents, you can try this formula."

He added: "This formula not only has the decontamination ability of ordinary washing powder, but also can remove yellow sweat stains on light-colored clothes. It has a mild reaction, no irritation to the skin, and does not damage the clothes. The sodium tripolyphosphate salt of the environment is non-polluting to the environment."

"No, sodium nitrite is poisonous and can cause cancer. This substance has a salty taste and is cheap. It is often used to make fake salt." Yang Fei immediately vetoed it and said, "Think about other formulas."

He Hongzhe pondered for a while, and said: "In this case, you can try to use 60.00% of the basic components of soap, add 5.00% of sodium perborate, 5.00% of sodium silicate, 15.00% of soda powder, and add a little Fluorescent whitening agent, fragrance, foaming agent and a small amount of sodium phosphate, and then mixed with [-]% water. This formula is very mild, and it can not hurt hands or clothes."

Yang Fei pondered and said: "Don't worry, you go back and experiment first, what I want is the formula and technology for molding. You must experiment more and come up with the best formula."

He Hongzhe said: "Alright, I'll take out the finished product as soon as possible."

Yang Feidao: "We often say people-oriented. This is definitely not empty talk. Products are for consumers. Only when consumers are satisfied and like them can there be room for sustainable development of products and enterprises can grow bigger and last longer."

In addition to the new formula, Yang Fei and Wei Xinyuan also adjusted their marketing strategies.

Wei Xinyuan proposed that at least one-third of the laundry detergent market should be achieved.

The three-point world he mentioned refers to Procter & Gamble, Unilever and Clean White.

After hearing this, Yang Fei laughed, and said, three parts of the world, in fact, there are strong and weak, and there are also large and small territories. We must strive to be the largest one.

He also pointed out that in the face of big foreign brands, we must achieve the three most.

The cheapest, the best, the first!

We must do everything possible to make the products of our company the cheapest and of the best quality, and be the first to produce them and put them on the market.

Yang Fei realized from his own practice that in order to ensure the realization of the "three most", it is necessary to do a good job in the technological innovation and management rationalization of the enterprise.

This important link can be summed up in two concise sentences: "cutting-edge technology, cutting-edge management."

The competition in the international business world is fierce. If you want to survive and seek development, you must constantly rationalize the business operation, reduce costs through the use of cutting-edge technology, and manufacture cheap and high-quality products.

From this perspective, Yang Fei attaches great importance to the development of new technologies.

He told the bosses that by the end of the year, the group will invest [-] million yuan to establish a comprehensive technology institute to carry out centralized research and development of all products of the group.

When He Hongzhe heard this, his face became happy.

Yang Fei saw it in his eyes and knew that this was an ambitious person, and he liked ambitious people.

Ambition manifested in career is aggressiveness, motivation, and innovative spirit.

Wei Xinyuan is older, mature and prudent, suitable for mastering the overall work.