The richest man Yang Fei

Tan Xisong didn't bother to guess, and said, "I've heard more than half of it, and the highest is the Confucian Mansion Banquet. I guess they are the king of bids! I am very satisfied with this price."

Chapter 473

"Did I miss Procter & Gamble's sing mark?" Yang Fei sat down and asked Su Tong.

Su Tong said, "It's strange. Procter & Gamble has no intention of competing at all. They only invested more than 1000 million, which is almost the lowest in the game."

Yang Fei laughed, and immediately understood who Tan Xisong was talking about just now.

Tan Xisong must have great hopes for a Fortune [-] company like Procter & Gamble.

Both she and CCTV hope that the winning bid will be a big company like Procter & Gamble.

Unfortunately, Procter & Gamble's bid disappointed Ms. Tan.

In Procter & Gamble's view, advertising is the function of publicity, and Procter & Gamble has a good reputation all over the world. What they need is to increase the appropriate exposure.

From this point of view, it is impossible for Procter & Gamble to invest too much money in an advertisement, mainly because Yi Fangzhou thinks it is not worth it.

Spending the same money to bid for a so-called Biaowang concept advertisement, it is better to spread it out and buy multiple time-segmented advertisements.

This is the difference in business philosophy and marketing positioning, not that Procter & Gamble looks down on CCTV.

In fact, in order to expand its influence, Procter & Gamble has always spared no effort in investing in advertising.

But people only invest in advertising that they think is valuable.

Procter & Gamble thinks that the hype like Biaowang is completely self-indulgent by CCTV, and it doesn't intend to play with you.

The bigger the company, the more prudent it is in investing and spending money.

No one's money is blown by strong winds. Big companies are more afraid of investment failure and more disgusted with wasting money.

So far, the highest bidder was actually a little-known small wine company in the East China Sea—Confucian Mansion Banquet Wine!

Even large liquor companies such as Wuliangye and Moutai did not pay a higher price!

The collective prudence of big companies is tantamount to not giving Yang Ma face in the collective!

It's no wonder that Ms. Tan has such a big resentment towards Procter & Gamble.

Famous enterprises also have their own difficulties.

As the company grows, there are more directors, so spending more money has to be voted by the board of directors. There is a certain amount of investment in an advertisement. Once it exceeds, a board of directors has to be established.

Therefore, in terms of the freedom of bidding, large enterprises are not as independent as small enterprises.

In small businesses, the boss or boss alone has the final say. No one will object to his decision, and he can make flexible changes according to the situation on the spot.

Before participating in the bidding meeting, each enterprise has a psychological price for the bidder.

After all, it is only the first session, and no one knows how the effect will be. Even if you miss it, no one will feel sorry.

The pricing of large companies is significantly lower than Yang Ma's expectations.

The form of hidden bids has made small business owners more worried, because they are worried that large companies will set a high price, and they can only bid a higher price.

Another reason is that large companies need to work hard, but they don’t need to take risks. All efforts and expenses must be within a controllable range. If the amount of advertising is too large, it will exceed the annual budget.

Small businesses need a chance to soar!

Yang Ma's Biao Wang concept just met everyone's expectations.

It is rare to fight a few times in life, when not to fight at this time?

The sing-along continues.

As for the king of bids, of course we should treat them with caution, calling out the bids one by one, which not only increases everyone's expectations, but also makes the concept of king of bids more deeply rooted in the hearts of the people.

The bidding site is a battlefield. All the entrepreneurs are generals who lead thousands of horses. Everyone is full of confidence and thinks that their combat effectiveness is overwhelming. What they don't know is that in the eyes of the host, this group of people are all games Every time the host sings a number, a large number of low-combat characters can be killed.

As for Yang Fei, he looked down on all this from the perspective of God.

Even the host's operation was seen by him and calculated in his heart.

Even the creator of all this, Ms. Tan and her CCTV kingdom, is also in Yang Fei's sight.

On the surface, it was a carnival for a group of people, but in fact it was Yang Fei's paradise alone.

With his invisible hand, he gently pushed all these things, so that all the characters and data came to the scene sooner or later.

When CCTV postponed the bidding meeting, Yang Fei was worried. Will his appearance affect the course of history?

However, he was too worried. No matter how hard the butterfly's wings were flapped, it would only be able to move a small stream of air, which would not affect the overall climate.

Seeing the familiar companies and entrepreneurs he had seen in books and the Internet, Yang Fei felt at ease.

When Tan Xisong announced the bidding price of the Confucian banquet wine just now, Yang Fei's expression was more relaxed than that of Ms. Tan.

Yang Fei is determined to win this bid.

White popularity, not loud enough!

It needs a bigger platform, more opportunities for exposure.

The value of the first Biaowang is undoubtedly the greatest, because all the media will pay attention to it. During the whole year of [-], Yang Ma will also give Biaowang the greatest support.

Biaowang is the king of advertisements launched by Yangma. Of course, the king of advertisements must produce the economic effect of being a king in order to be in line with Yangma's status as a king.

Yang Ma would not shoot herself in the foot, so she could only go all out to promote Biao Wang as the king.

Yang Fei, who knew all this, naturally would not let this opportunity go.

However, the price of tens of millions of moves also made Yang Fei heartbroken!

More than 3000 million, we can build another Nanhua factory!

Here, more than 3000 million is just a number, an advertisement for a few seconds!

Isn't this a big gamble?

The bet is on the luck of the company for the next year!

The bet is the profit of the company for the next year!

According to Yang Fei's understanding, there are few companies that have won the bid for the king in later generations. Few of them lasted long and did well.

But this does not hinder people's current ambitions.