The richest man Yang Fei

There are as many as ten awards set up by Yang Fei.

In other words, as long as the school sends a representative to participate in the competition, there is a one-ninth chance of winning the prize, which is still a very high rate.

Especially for the special prize and the top three prizes, the prize money is so high that a participating team and several students can get several thousand dollars in cash each, which is equivalent to the annual income of workers at that time.

This is a lot of money for a college student in the 90s.

In order to get this high bonus, various universities in Beijing began to actively prepare for the competition, selecting the best talents from all the students in the school to form the most competitive team.

When the registration deadline, all colleges and universities in the city should register for the competition.

At the same time, Yang Fei publicized these two events on local TV stations and newspapers and magazines under the names of "Beautiful Silk Shampoo College Student Debate" and "Skin Cleansing Shower Gel College Student Art Performance".

This kind of activity is actually a small-scale talent competition.

And the audition for the most famous artist in China will be a few years later, which is the selection of the "Quick Girl" known to the world.

A campus event that was originally held within the university was packaged by Yang Fei as a commercial promotional event.

A professional large-scale stage was set up in the Meili Building Plaza opposite Tsinghua University. Above the stage, a large banner was pulled out, "Meisi Daily Chemical Factory Sponsors Meisi Shampoo University Students Large-scale Debate and Cleansing Body Wash Student Art Show."

In front of the stage, hundreds of plastic stools were placed for students and citizens to watch.

As early as May [-], [-], the country had implemented a weekend system.

The 40-year single-day holiday system has finally withdrawn from the stage of history. People no longer focus on work and accumulation, but have more time for consumption and enjoyment.

The implementation of weekends has greatly stimulated the domestic economic consumption market and tourism market.

Yang Fei divides the two competitions into seasons, holding debates every Saturday and performing arts on Sundays.

The students and citizens who have just implemented weekends are worrying about having no place to spend their leisure time. These activities held by the beautiful building provide them with an excellent place to go.

There are the eloquent eloquence of contemporary talents, the collision of college students' ideological trends, the dance of beautiful schoolgirls, and the sketches and dramas of gifted scholars and beautiful ladies.

Yang Fei grasped the node of the weekend very well.

On weekends, citizens and students from all over the world flocked to the beautiful building square, and the place was packed to the brim.

As the flow of people comes, so does consumption.

While waiting and resting, citizens and students will go shopping in the shopping mall. I am afraid that buying only a bottle of pure white mineral water and some snacks is a lot of consumption.

The increase in the number of viewers has also inspired the contestants.

This is a performance that really faces the audience of the whole city!

Every participating team is taking this competition seriously and trying to come up with the best programs.

On the day when the competition started, a grand new product launch event was held in front of the beautiful building.

The hair shampoo endorsed by Yang Yuying and the cleansing body wash endorsed by Lin Feiying were officially launched.

Compared with Procter & Gamble's outrageously expensive price, the price of Beauty Silk shampoo is much more affordable. The price of a shampoo with the same capacity is almost half of that of Procter & Gamble.

For different hair types and groups of people, Meisi Shampoo has released four categories of shampoo formulas: anti-dandruff, repairing, moisturizing, and infants and young children.

Each formula comes in different packages, such as large, medium, small, and family packs, which are convenient for consumers to choose and purchase.

The layman looks at the excitement and the insider looks at the doorway.

The biggest highlight of the press conference is the revolutionary new technology of Meili Daily Chemical Factory.

Take Meisi anti-dandruff products as an example, which adds a special ingredient zinc pyrithione recommended by dermatologists, that is, zpt, which can penetrate deeper and faster into the place where the fungi that cause dandruff are located, and then specifically target Malassezia globosa, the microorganism that causes dandruff, breaks the dandruff production cycle from the source and achieves a long-lasting anti-dandruff effect.

The anti-dandruff shampoo also has other auxiliary functions, such as the anti-dandruff shampoo just mentioned, which also has a toning effect. Through oxidative stress and conditioning of the scalp, the scalp is refreshed and comfortable, and the health of the hair is more comprehensively cared for.

Most people are not interested in recipes and techniques, they come to see beautiful women.

Yang Yuying wears a long dress and her long hair is flowing like a fairy. Her image is the best interpretation of Meisi Shampoo.

But Lin Feiying's dress is more "revealing", showing her smooth and smooth back and fragrant shoulders generously for everyone to see.

And this image of her is exactly the picture in the advertisement of the cleansing body wash.

For an artist, proper "exposing" is also necessary, and it is the biggest selling point of the advertisement.

What's more, what she showed was only a beautiful nape and shoulders.

A new product launch discount promotion was held on the spot. All consumers who purchased Beauty Silk Shampoo and Cleansing Body Wash will receive a bag of white laundry detergent in a catty pack as a gift. Buy more and wash more, with no limit!

The cost of a bag of washing powder is only a few cents, which is nothing in the profit of shampoo and shower gel, but for consumers, buying a bottle of 300-pack shampoo costs only ten yuan , but I can get an extra pack of washing powder for two yuan, which is equivalent to a [-]% discount.

And the Procter & Gamble brand shampoo of the same capacity will cost 18 yuan.

What Yang Fei didn't expect was that there was a wave of panic buying at the scene. The tens of tons of products prepared in the early stage were sold out in just two hours.

Chapter 593 Maginot Line

After the shampoo and shower gel at the press conference were snapped up, citizens rushed into the 666 supermarket and "looted" the stock on the shelves in the supermarket.

Sufficient foreshadowing and promotion in the early stage, Yang Yuying's star effect, the reputation accumulated by the clean white brand and the beautiful daily chemical factory, made the beauty silk shampoo and cleansing body wash immediately popular among consumers.

Citizens who did not grab the promotional products protested on the spot. You said there is no cap, why should you limit sales?

Yang Fei urgently dispatched [-] tons of freight to come over for emergency.

Fortunately, the factory is located in Beijing, so the delivery was quick.

It was already noon when the [-] tons of freight arrived at the scene, and Yang Fei found that there were more people at the scene than when the press conference was held in the morning.

After many people bought the promotional products, they went home and pulled all the neighbors from the yard and alley over.

The upsurge of panic buying once paralyzed the on-site sales work of Meili Daily Chemicals!

Even if Yang Fei was prepared, how could he have imagined that the citizens would have such fanatical enthusiasm, as well as such strong demand and purchasing power!

He really wants to tell everyone that this is just a small promotion, and it's not like it won't be sold in the future, why are you in such a hurry?

People just love to join in the fun.

Seeing that everyone is rushing to buy, people who didn't want to buy it will also spend money to buy a bottle, for fear of missing out on "the biggest discount in history" and "the greatest shampoo product".

Citizens who bought a bottle of shampoo or shower gel, saw others bought three or five bottles, and began to regret whether they bought less, and would they not be able to buy such cheap things in the future?So I continued to line up and started a new round of purchases.

The smell of wine is also afraid of deep alleys. If the product is well done, it must be well promoted!

Watching the lively panic-buying scene, Yang Fei mobilized most of the security guards in the mall to maintain order, for fear of crowding and stampede accidents.