The richest man Yang Fei

Just looking at the product, you can tell that this competitor is making shampoo with great care.

A manufacturer who can design the bottle body as a work of art must not be underestimated!

They unscrewed the bottle cap again, poured out some shampoo, put it in the palm of their hand, rubbed it gently, and then put it under their noses to smell it.

Fragrant and pleasant.

The boss directly put Meisi shampoo on his hair.

Just when everyone was stunned, they saw that the boss had already started rubbing his hands, mixing the shampoo with his hair, completely disregarding his image.

"Boss, what are you doing?" The secretary asked in a low voice, "If you want to wash your hair, do it later."

"I want to see how this shampoo feels on my hair." The boss waved his hand, and after a while, he said, "It's refreshing, not greasy, and the scalp feels cool and comfortable."

Everyone looked at him in astonishment.

The boss didn't care about his messy hairstyle, and said in a deep voice, "Only by knowing yourself and the enemy can you win a hundred battles. I have been paying attention to the news of Meili Daily Chemical Factory. They were developing shampoo and shower gel last year. I have inquired through various channels, but there is no answer. Find out any useful news. They have completely blocked the technology and formula. It can be seen that they are very advanced and cautious in the management of commercial secrets."

"Boss, Meili Daily Chemical is a washing powder factory. They are jealous of our interests and want to take a share in the shampoo field. That is their wishful thinking. Almost all local shampoo companies in China have been acquired. The once glorious brands have all disappeared. This Meisi, hehe, is just cannon fodder." A vice president picked up the Meisi shampoo contemptuously, and said disdainfully, "The bottle is very beautiful, I suggest them Change it to a plastic factory, specializing in the production of bottles, we can purchase it!"

"Hahaha!" Everyone laughed wantonly after hearing his cold joke.

The boss twitched his lips, "Don't forget, how our washing powder was defeated by others! Do you need me to explain more about the principle that a proud soldier must be defeated?"

"That's because they seized the opportunity. It was too late for us to introduce washing powder brands! If Tide washing powder was introduced at the same time as Head & Shoulders shampoo was introduced, then there are still white washing powders in China's washing powder market. share?"

"What about Omiao? Unilever's Omiao, how did it fail so badly? And Zhonghua Toothpaste! How did it fall into Yang Fei's hands? Haven't you thought about it deeply? Don't underestimate Yang Fei. People, his business strategy far surpasses all of us here."

What the boss said made the vice presidents very unhappy.

"Isn't he just a fledgling young man? He's still studying! How much can he have? When it comes to business operations and business wars, how can he be our opponent? Just a price war can make him disappear!"

"Disappear? You forgot again, the war last year was finally won by nothing."

"..."

"Okay, you are all excellent talents, but we must not underestimate this emerging brand! You know, clean white washing powder is still broadcasting in CCTV's Biaowang commercial segment! This is very important for their series of products. It’s very rewarding.”

"Boss, I have a suggestion. It's time for CCTV's advertising bidding soon. We must win the bid this year. The white washing powder won the bid queen. In this year, it has achieved rapid development. The city's natural soap The powder market share has accounted for [-]%. The general powder market in rural areas is almost dominated by white laundry detergent. Whether it is a convenience store in a small town or a small store in a rural area, all of them sell white laundry powder. This is all benefited Bonus points for Biaowang advertising."

"Win the bid king?" The boss pondered, "Last year it was more than 3000 million, how much will it be this year?"

"We took out 5000 million to smash the bid king! We can definitely win it."

"5000 million?" The boss shook his head, "Maybe you don't know, I heard the rumor that this year's bid king, if there is no 6000 million, don't even think about it."

"6000 million? That's 6000 million! If you spend the advertisement, the benefits will naturally come out, and 6000 million will soon pay back. The white washing powder will definitely earn more than 6000 million!"

"Whether you win the bid or not, this is a commercial secret, and you can't talk about it outside. The group has its own strategy in advertising. With such a large budget, even we can't make the decision. I will report to the above first. , let's see the situation."

"Boss, next year's champion, we are bound to win! Think about it, Yang Fei chooses to release new products at this time, isn't it obvious that he intends to compete for next year's champion and want to advertise shampoo? If Yang Fei really fulfilled his wish, then next year's shampoo market will become the Yang family's world."

"It's not that serious." The boss said foresight, "We have been operating the shampoo market in China for seven or eight years, and now major shopping malls, distributors, and small stores are selling our products. We only need to monopolize the terminal sales market , No matter how cheerfully the advertisement of Namisi is played, the effect will not be better than washing powder."

"The market is in our hands, but Yang Fei also has his own sales channels. I heard that they are going to hold a dealer conference again. This year's dealer conference, Beautiful Daily Chemicals was obviously held in advance. It must be for The sales layout of shampoo and body wash."

"I know." The boss stroked his hair, then looked at the palm of his hand, and said in surprise, "I actually have dandruff, this shampoo is so good, just rubbing like this, it washed my dandruff off. "

The vice presidents looked at each other, thinking to the boss, did you praise the wrong person?This is the competitor's shampoo!

Chapter 595 The Third Dealer Conference

The third distributor conference of Meili Daily Chemicals was held ahead of schedule.

This year's dealer meeting did not go to the hotel, but in the beautiful building.

Yang Fei booked a certain hotel near Meili Mansion for the distributors to eat and live.

P&G executives guessed right.

This year's dealer conference has only one task, which is to promote shampoo and shower gel.

What Yang Fei is best at is speaking bold words to move people's hearts and make people willing to follow him forward and backward.

At the dealer meeting, Yang Fei introduced and explained the formulations and processes of various shampoos in detail, and repeatedly emphasized that our shampoo formulations are unique and superior to all shampoos on the market.

If someone else said such big words, dealers might not believe it.

But when these words came out of Yang Fei's mouth, the meaning was extraordinary.

Because Yang Fei once released a new washing powder, that is natural soap powder, it is really unique, with a secret formula, defeated a series of powerful opponents, and made the dealers a lot of money.

Now, Yang Fei has finally launched a new product!

The shampoo and body wash this time have already been rumored, and everyone is looking forward to it!

"Do you know what is the most contained in a bottle of shampoo?" Yang Fei asked.

Nobody knows.

Most of the dealers are just businessmen, and many of them are big bosses who only know how to sell things. Who cares about the ingredients of these things?

Yang Fei smiled and said, "It's water!"

Everyone showed surprise on their faces.

Yang Fei said again, "The water content, generally speaking, accounts for about 80.00% of the shampoo! Generally, deionized water is used. How about calling it a shampoo!"

The audience was stunned, and then burst into laughter.

"Of course, if it's just water and it's so expensive, then it's not authentic." Yang Fei smiled humorously, "So, we need to add some ingredients in it. Water is soluble, and we also need to add cleaning agent , This is easy to understand, right? How do you wash your hair without detergent?"

Everyone laughed.

Yang Fei's explanations are always so lively and interesting.

He also knows that the people here do not understand chemistry, and there is no need to understand this knowledge, but telling them and letting them understand the principles will also help them sell products.

Therefore, he will try his best to speak clearly and easily.

"Cleaning agent, which is what we often call surfactants, commonly used surfactants are sodium or ammonium salts of fatty alcohol sulfates. These anionic surfactants have strong detergency, strong foaming properties, and good compounding effects. , can remove grease, dust and other pollutants on the hair. Compared with amino acid surfactants, fatty alcohol sulfate salts are more irritating, so in high-end shampoos with mildness as a gimmick, the main surfactant is usually Amino acid, sulfonate, glucoside and other green and mild surfactants."

"Sorry, I use a lot of terminology. In general, the sodium or ammonium salts of fatty alcohol sulfates have strong degreasing ability and are cheap, but they are relatively irritating; surfactants such as amino acids are more expensive and have less cleaning effect. Poor, the dosage is large, but it is mild and less irritating. Therefore, we have made a better ratio adjustment in the formula. Having said so much, I just want to tell you that our shampoo is both mild and refreshing , the effect of washing hair is also very good!"

"In addition to surfactants, smoothing care agents and conditioning agents are also added to shampoos. The reason why our products are excellent is that the smoothing care agents we add are different. Others add silicone oil. In our shampoo, we add animal and vegetable oils, which cost a bit more, but are more natural and non-irritating.”

"I don't force you to sell. This is a democratic conference. However, I want to tell you that if you miss this village, there will be no store. We only recruit one agent in each district or county. Why do we first invite You came here to hold a dealer meeting? It’s because you are my partners, and I have a good product, and the first thing I thought of was to make it for you. If you don’t do it, I will attract investment.”