The richest man Yang Fei

After several months of construction, the branch of Meili Group in the United States has begun to take shape.

New York, Los Angeles, Chicago, Philadelphia, San Francisco, Detroit, Wurzburg, Boston and other large and medium-sized cities have successively established branches and sales networks.

Note that the sales network here is not the sales channel of the Chinese Society as mentioned before, but the channel built by Meili Group itself.

Meili Group's products have just entered the United States, and consumers' acceptance, awareness, and satisfaction are not enough, so they can only be sold through various channels.

The channels of Procter & Gamble, the channels of the Chinese Chamber of Commerce, and the channels of Meili Group itself, all three roads lead to Rome.

However, the sales volume of whitening products in the United States is not as impressive as Yang Fei expected.

Yang Fei deeply understands that every country and every region has different characteristics and needs for products.

Products that are suitable for domestic use may not necessarily sell well abroad.

Yang Fei learned from the painful experience, and after spending a large amount of ineffective advertising expenses, he decided to conduct market research first, then develop products suitable for American consumers, and then spend money to expand the market.

For the sake of the American War, Yang Fei had to temporarily put aside his studies and concentrate on doing a good job.

Yang Fei wants to use domestic brands to represent Americans, can it be realized?

Everyone is waiting to see!

Chapter 904 Positioning failed, loss of [-] million

Yang Fei has launched several rounds of investigations on the US laundry market.

Thanks to the advantage of the number of Chinese associations across the United States, the survey went quite smoothly.

This kind of investigation work cannot be done once or twice.

With Yang Fei's rigorous style, market research work requires at least ten surveys, and the results can be summarized before a corresponding decision can be made.

The laundry industry does not exist alone, it is closely related to the overall market environment on which it depends.

In business activities in some foreign cities, some shops are often closed for various reasons.

But there are two kinds of shops that can survive, and that is the bakery and the laundromat.

That's because the bakery keeps us fed and the laundry room keeps us looking good.

In today's social life, washing has become as important as eating and drinking, and it is an indispensable content in human life.

Some economists regard the total amount of social washing and the advanced level of dry cleaning equipment per [-] people as important indicators for judging and observing whether a country or region is economically developed and whether people's lives are high or low.

It is understood that the total population of Italy is about 5000 million, and there are 20000 dry cleaners, with an average of 2500 people having one dry cleaner.

With a population of more than 4000 million, Spain has more than 4000 dry cleaners, with an average of one dry cleaner for every 10000 people.

Japan has a population of 12 billion and 50000 laundry factories.

Around 2000, the washing turnover of the American washing industry reached 250 billion US dollars, and that of Germany was 51 billion marks, of which the turnover of washing business was 28 billion marks.

People who have been to the United States will probably find such a situation that Americans don't need to hang clothes and quilts?

In Chinese culture, drying clothes is a habitual thing.

But for Americans, especially those living in metropolitan areas, due to the popularity of washing machines and dryers, dislike of drying clothes has become a major feature of American culture.

In the United States, few people hang clothes in the front and back of the house. Compared with other countries, it can be said that Americans are the least like people in the world who like to hang clothes.

According to statistics, nearly 9000 million households in the United States own clothes dryers, accounting for [-]% of the total number of households.

In the United States, drying clothes is considered uncivilized and indecent behavior, and it is also considered a low-income family.

In some states, laws prohibit drying clothes outside.

It wasn't until 20 years later, with the prevalence of environmental protection concepts, that low-carbon life was increasingly accepted by the younger generation, and that dryers caused tens of thousands of fire accidents every year, that some regions in the United States launched the "Right to Dry Clothes" movement, and some People of insight call for energy-saving living, environmental protection, and not relying too much on the convenience brought by nuclear power generation.

In the United States, one kilowatt-hour of electricity is $01, which is not a high proportion of the income of Americans, so everyone relies on electricity.

Yang Fei looked at the dozen or so survey summaries in front of him, and already had the answer in his heart.

The white washing brand, in China, focuses on not hurting hands and clothes, and is gentle and soft, which is very popular among consumers.

Everyone must still remember that one advertisement for clean white natural soap powder is "The Taste of the Sun" shot by Jiang Xiaojia, and another advertisement is also an advertisement for washing clothes shot by Jiang Xiaojia. The biggest role of these two advertisements is to show consumers Send a message "fragrance, not hurt hands."

However, in the eyes of American consumers, washing powder that does not hurt hands?

Useless!

In America, who still washes by hand?

As for the smell of the sun?

Useless!

In the United States, who still hangs clothes to dry?

Therefore, it is understandable that the whole line of clean white products are cold in the United States.

Sure enough, it is one side of the country and the other side of the people. The market in each country is different.

Yang Fei couldn't help but think of the enigmatic smiles on the faces of Xiao En and others when they were negotiating with Procter & Gamble.

He didn't understand it before, but now he understands it.

In the view of Xiao En and others, white laundry detergent can be called the leader in China, and it may also sell well in Southeast Asia, but it will not work well in the United States.

This is why Procter & Gamble agreed with Yang Fei to integrate the economy.

Fusion will bring benefits to both sides, but in this fusion, the benefits gained by the US side are obviously higher than that of Yang Fei.

In fact, since Yang Fei entered the United States, he has spent tens of millions of dollars on the promotion of the white brand, but the sales volume has not increased much.

It can be said that Yang Fei is losing money.

Sean and the others must have known about this situation, but no one revealed it.

When he first arrived, Yang Fei was invited to be a guest at Xiao En's house. Later, when Xiao En returned to China on vacation, Linda also invited him to play at home alone twice.

Yang Fei once discussed with Xiao En about the development of Pure White in the United States.

But Sean said every time that this is the pain in the early stage, and every company will experience it.

Yang Fei thinks about it too.

Unilever has been in my country for ten years and is still losing money!