reborn in the fiery age

Chapter 340 rhetoric

After the premiere, it will be released on a large scale. Warner still attaches great importance to this Shangri-La-themed movie, and it has been screened on [-] screens. However, after seeing the results of the first day, Warner became impatient. Not enough!

Plus, it must be added. At this time, Warner didn't care about the envy of the Chinese people who made a lot of money. If the box office goes up, other things will also go up, so they began to think of ways to add screens.

Of course, the media would not let go of such a lively scene. Taking this opportunity, the documentary was broadcast on TV and the videotapes were sold, and they hyped this Christmas as the Shangri-La Festival. As a result, the box office of this movie began to skyrocket. .

The reason why the media is so hotly discussed is a very important reason that China and the United States are entering the honeymoon period at this time, and both countries are consciously promoting this friendly relationship.

At this time, the military cooperation between the two countries reached a climax. In addition to a large number of military cooperation, the Chinese people warmly welcomed investors from all over the world, while buying backward production lines everywhere, and even began to invest in a forest in Washington State. There are various signs. It shows that the Hua people began to integrate into the world clumsily but firmly.

It is this kind of special background that made this movie a dark horse during Christmas, and it even became No.2 at the box office.After adding cinemas and screenings in the second week, the film became the box office champion in history, and immediately caused a sensation in the entire United States.

At this time, a leader of the film bureau who followed him to the United States saw such a scene. It was unbelievable. This kind of movie with no thought other than scenery and fighting became the box office champion. Looking at this posture, the box office in North America is very high. It may exceed [-] million, which is incredible.

They helped Sun Zujie do the calculations. The He's Fund can earn at least 500 million US dollars from this movie, and Warner, which takes the bulk, will earn even more. It's too exaggerated, the movie can actually make money!And make a lot of money!

At this moment, they regretted it extremely, because He's International wanted to share with them at the beginning, but after seeing the huge investment, they felt that they would definitely lose money, so the Film Bureau firmly disagreed.

In the end, the countless services provided by Huaguo Film Bureau only charged 700 million Hong Kong dollars, so they were so happy, thinking that Heshi International is too generous, and we can also earn foreign exchange.

But if according to what He's Fund said at the beginning, the ratio of two to two, then they can earn at least 500 million US dollars now.

"Mr. Sun, when will He's Fund's next movie be shot?"

Sun Zujie looked at the leader's expectant expression and laughed in his heart, "Zhao Ju, there are not many places in our country that can impress foreigners, so we will not make such a huge investment in joint venture films in the short term."

After Zhao Ju heard this, he was very disappointed. The chance to make a lot of money like this is gone. But thinking about it, how can foreigners make so much money, but how could Mr. Sun, who doesn't understand art at all, make such a A movie that made a lot of money?

So Zhao Ju said sincerely, "Now our film bureau is very difficult, and the film studios and theaters below are losing money on a large scale. Can you give us some pointers? If we can make a Shangri-La, our life will be much easier. !"

"Zhao Ju, my idea is very simple. Movies are not just a propaganda tool. The things produced must be able to make money. We should try our best to make films like Shaolin Temple and Shangri-La, instead of making the kind of weeping and useless scar literature. !

It's not that the people don't need good literary and artistic works, it's because domestic filmmakers can't produce them. There is a problem with their thinking, and all this must be reversed as soon as possible! "

Sun Zujie is very dissatisfied with the many movies shown in China now, they are all messed up.Of course, the special situation in China requires some unprofitable films, such as the scar literature filmed a few years ago, but they can't be eaten as food.

It's been [-], and everyone is trying to make money and make a fortune. Who is interested in watching those crying movies again, not to mention that some movies have already crossed the line. What does it mean to draw a question mark?

Sun Zujie said, "Zhao Ju, I think most of the films you make should be an economic act first, that is to say, they must be able to make money.

It is true that we need to shoot some money-losing films, but they must not become mainstream, otherwise there will be no sustainability at all.It is also difficult for the higher-ups now, and it is unrealistic to rely entirely on funding from the higher-ups. No matter how important you are, how important is the PLA?They all have to do business, let alone you?

So at the beginning of the film project, you have to figure out whether your subject matter and script are likely to make money.

People on Hong Kong Island like comedies, martial arts, and police and gangster movies, so the Wo Foundation invests most in these themes.It may take a while to explore the country, but you must know what is popular and what is not.

The second point is that you can't just rely on movies to make money, you have to use the peripherals of movies.For example, for the clothes worn by actors, you can cooperate with clothing manufacturers and let them pay you sponsorship fees.

For example, the electrical appliances and food used in the movie, we have a lot of products under Huatou, you can let them pay for it, and you can save a lot of money.

The third point is to find ways to export our cultural products to the outside world. For example, Hong Kong Island likes comedies, so it should not be difficult for comrades in Guangnan to make a comedy that they can understand.

In addition, the ink animation in Shanghai is very famous, and they can definitely cooperate with Hong Kong Island in the field of animation, even if they do OEM, they can make a lot of money.

Also this time, the Shangri-La documentary was very popular and bought more than 500 million US dollars.You can also take pictures of the Forbidden City, Terracotta Warriors and other popular foreign documentaries, and invite some old experts to talk about allusions. The filming is exquisite, and it is not difficult to sell it abroad to make some money.

In addition, I heard that Waguo has made several versions of Journey to the West film and television dramas, as well as the Romance of the Three Kingdoms in the Dream of Red Mansions. We can film all of them and export them.

Moreover, the artificial attractions like Tongque Terrace in Grand View Garden that we built can stay for tourism after filming movies and TV shows, and can also be used as a film and television base to make money.

Bureau Zhao, our ancestors gave us a splendid culture, and we have reasons to make good use of it, all of which are conceivable.

To be honest, as long as we dare to explore, there are a lot of good things. We have to turn this corner in terms of key ideas. Times have changed, and the way of cultural propaganda must keep up. "

Director Zhao thought for a while after listening, and said with some emotion, "Mr. Sun, you are so right, you taught us so many good things in one go. There is just one thing, movies can't just focus on making money, right? Propaganda There are some results from above!"

"As far as your current high-level publicity is outdated, you can't even do domestic publicity, and you still want to publicize it outside, it's too unrealistic.

Look at this Shangri-La, this is called propaganda!We not only showcase the beautiful environment of the country, but also earn money, and we can also take advantage of it for tourism in the future. This is publicity, and you really need to learn it.

Now is reform and opening up, your propaganda must be combined with the overall situation of our country.What is the overall situation, centering on economic construction, you have to publicize the beautiful scenery and splendid civilization of the motherland.Let foreigners have a good impression of us, willing to come to travel, willing to come to spend money, tell me, have you achieved this now? "

Sun Zujie's nonsense made Zhao Ju speechless. Sun Zujie's words were based on both theory and fact. He had to admit that there was a big problem with the film bureau's thinking.

Sun Zujie was aroused, and he said another point, "Also, now I heard that some directors are very pursuing foreign recognition, aiming to win awards.

We use a magnifying glass all day long to pick out domestic deficiencies, and the things photographed by that thing can only make foreign countries feel that we are ignorant and backward, and they describe such things as art, which is simply nonsense.

I see foreigners watching these movies with a curiosity-seeking mentality. I have said that it is not good. They also have the same mentality when they watch women’s feet. ?

Your film bureau still regards such a tip as a treasure, is it ashamed or not?Lao Zhao, we are a big country, we must have cultural self-confidence, we can’t just say good to foreigners, we have to have our own aesthetics, right and wrong.

In my opinion, if the publicity film and television department does not understand this, then it can be said that they have failed and are incompetent. "

When Sun Zujie said that, Director Zhao was very surprised. He didn't expect that Sun Zujie would have such an attitude towards the film bureau's pursuit of foreign awards. If all the above had such ideas, wouldn't they have misunderstood the intention of their superiors?

Chapter 341

After the cadres became younger, Zhao Chu ascended to the sky and became Zhao Bureau, but his qualifications were too low. Although many people like to go abroad, if they go abroad to deal with Sun Zujie, many people will not be sensitive, so it is Zhao Bureau's turn.

Director Zhao was also a little in awe of Sun Zujie, who made this guy do a big thing just now, which made the entire capital officialdom look sideways.

As for the punishment Sun Zujie received, he was asked to study the rules and regulations, and a few people were called to watch him.

Zhao Ju saw a very important point from this, that is, Sun Zujie is so irreplaceable that his superiors can only treat him lightly.If someone else did this, he could be sure that his superiors would never make it easy for this unruly guy.

Then why Sun Zujie is irreplaceable is because his economic ability is one of the best in China. Huatou, which he established, developed and expanded by himself, has become a behemoth, and there are no domestic companies that can even come close to it.

Therefore, Director Zhao, who was still inexperienced, immediately realized that he had to learn from Sun Zujie if he wanted to gain a firm foothold in the Film Bureau and advance to a higher level in the future.If he can solve the difficulties encountered by the Film Bureau, then his future will be infinitely bright, and maybe within two years, he will be called the Director, not some Zhao Bureau.

So he changed his original intention, communicated with Sun Zujie all the way, trying to win his favor, and finally took out what Sun Zujie said today. Well, none of the gang of film bureaus have seen this clearly so far.

Especially the last point, Sun Zujie was so dismissive of winning the award that he equated it with a woman's feet. Since this guy can say that in front of him, he can also say that in front of the leader.

Don't say that there are no grades yet, even if there are grades, it will become a crime in his mouth, who can bear this thing.So Bureau Zhao thought it over and over again, trying to rely on international awards to gain the recognition of his superiors, or something might go wrong.

But if he follows Sun Zujie's idea and improves the economy of the subordinate units of the Film Bureau.Life is good, everyone from top to bottom will definitely say that he is good, even if no one sees, Sun Zujie will help him speak, this is called choosing the good and following it.

And Sun Zujie's special status, hehe, so based on this attitude, Zhao Ju said very affectionately, "Mr. Sun, after listening to your words, it is better than studying for ten years. Is there anything you want me to do?"

Sun Zujie cursed secretly, this guy is definitely a bureaucrat, I was just talking nonsense to you, how could it become what I want you to do, but if someone really wants to cheer for him in the propaganda department, that would be a good thing.

So Sun Zujie thought for a while and said, "Let me give you an opinion, or do you a favor. I found that your management is really capable. It could have turned this into a great thing, but it turned out abruptly." It made a mess for you."

Zhao Ju was overjoyed. Sun Zujie's attitude is a good thing, so he said with a smile, "You say, I will do what I can."

"I heard that you are very strict with the film and television stars below and don't let them go out, right?"