reborn in the fiery age

As one of the largest enterprises in China, Huatou was also invited to participate in the development of Tiannan.At that time, Sun Zujie was suspended, and Huatou's senior management should set an example in accordance with the requirements of the central government.

When Sun Zujie took Longkou, it was [-] square kilometers. Of course, Lao Zeng and the others had to be more courageous. The upper exit was [-] square kilometers, but Lao Zeng was timid. In the end, he took over [-] square kilometers around Yecheng. The land, and took over [-] square kilometers of land in Lucheng.

For these two large pieces of land, Huatou spent a total of [-] million yuan, and invested more than [-] million yuan in the construction of seven connections and one leveling. This investment has not changed at all.After Sun Zujie took office again, the situation changed suddenly, and he couldn't care less about the development of such a large area of ​​Tiannan Island.

Therefore, in the past two years, Huatou has been half-hearted about the development of existing projects, trying to delay as much as possible, and the new project has not moved at all, which made Tiannan feel helpless against him.

After seeing Huatou Bank's large-scale investment in Hudong this year, Tiannandao's opinion became even stronger. So much land was really given to dogs. I didn't expect Huatou to have such an attitude.

What is even more unacceptable to Tiannan Island is that when Huatou Bank accepts loans with real estate as collateral, Sun Zujie requires strict review of the value of land and real estate, and the real estate crisis in Japan should be used as a warning to avoid bubbles and bad debts.

Although Sun Zujie didn't mention Tiannan explicitly, Huatou Bank treated Tiannan differently in actual operation. Compared with several other banks, Huatou Bank's loans to Tiannan have always been very small.

This approach is simply a blow to the head. Without the support of the bank, how could the Tiannan Special Zone develop?Therefore, the local leaders of Tiannan have visited Huatou many times, hoping that they will adjust their policies towards Tiannan Special Zone and support the development of Tiannan.

However, Sun Zujie said that the establishment of Huatou Bank was mainly to support the development of small and medium-sized township enterprises. Therefore, in addition to responding to Iron Boss’ support for the development of Hudong, there is not much fixed asset investment in various parts of the country, and it is not that he looks differently at Tiannan.

Then Sun Zujie persuaded them to act steadily, not to worry, to learn from Huatou Longkou, to cultivate their internal strength and provide good service, and not to think about it overnight.

Of course, Tiannan's top management couldn't accept Sun Zujie's statement, so the relationship between Tiannan and Huatou was very bad, and even the center knew about it.

Mr. Liao once wanted to mediate the relationship, but Sun Zujie talked about the lessons of the real estate bubble in Hong Kong Island, and believed that investment should be cautious in real estate development, and Sun Zujie also admitted that he was not optimistic about Tiannan's future development.

The funds required for the construction of the special zone are very large. Before Huaguo's economy has not developed, it is very difficult for a large special zone like Tiannan to develop rapidly.

What's more, Tiannan's location is very remote, and there are three special zones around them competing for resources, so Sun Zujie hopes to invest in Hudong, which is more promising, instead of Tiannan.

Everyone is skeptical about Sun Zujie's statement. Although what Sun Zujie said is very reasonable, everyone knows that he also has selfish intentions.The reason is very simple, if Tiannan develops rapidly, who will get the credit?

But even so, Sun Zujie still affected the center's attitude towards Tiannan. Although some preferential policies were also given, the most critical financial support was far inferior to Hudong.

As a result, Tiannan encountered more serious difficulties than in his previous life, so Tiannan’s real estate prices were higher than in his previous life. Of course, Sun Zujie understood the twists and turns, so he also strictly controlled Huatou as a matter of course. Bank loans in Tiannan.

At the same time, Huatou's projects there are planned to be transferred slowly after the year. At the beginning of the [-] million investment, he planned to save a few particularly good lands, and plan to spend the rest in the next year or so. Transfer them all out, so that Tiannan is happy, and he can make a lot of money.

Sun Zujie looked at Tiannan differently, of course Mr. Li knew it, and he also knew that Sun Zujie couldn't understand the various actions of the capitalists in Hong Kong Island.

In fact, many people in the older generation agree with Sun Zujie’s views. Their life experiences make them prefer real factories, so Mr. Li said with a smile, “Xiao Sun, you are right. Development depends on real estate, and Shennan will be in trouble!"

Sun Zujie sighed in his heart, and then started another topic, "I just returned to China, and I don't know much about the itinerary of the old chief, have you made any specific arrangements?"

Mr. Li shook his head, "The news I got is that it will wait until after the New Year, Soviet Russia, alas!"

The two looked at each other and sighed. The overall situation in Soviet Russia was settled. The Ministry of Foreign Affairs of China added more than a dozen countries with newly established diplomatic relations. A colossus collapsed, which shocked China unprecedentedly.It is estimated that the old chief will not come to the south until the Soviet Union is completely stable.

After Sun Zujie gave Shennan a reassurance, he began to inspect various electronic companies in Shennan.In Oupai Audiovisual, after watching the VCD, Sun Zujie said very appreciatively, "Education is entertaining, you have done a good job!"

As the first VCD manufacturer, in order to avoid the unfortunate end of the pioneers, Dong Chao came up with a very good way.Oupai Audio-Visual cooperates with well-known primary and secondary schools and colleges, and has filmed countless teaching courses. As long as parents are willing to buy a DVD player, they will give away corresponding teaching courses.

Sun Zujie appreciated Dong Chao's idea very much. How can parents and parents not be interested in Huanggang's courses? Hua people are absolutely willing to spend money on education.

Moreover, this operation can also provide a piece of income for the schools that are struggling now, which can be regarded as a contribution to the cause of education.

Sun Zujie added a variety of vocational training to Dong Chao’s plan, which has another meaning. As expected, more and more people will be laid off in the next ten years. Using VCD for job training is also a very good idea. Method.

As long as this opening is opened, and Hong Kong Island is almost ready, the craze for VCD will soon be set off.Sun Zujie saw Zheng Liming, the general manager of Huatou Bank, but suddenly his eyes lit up, and he thought of an idea.

"Bosses, just now I came up with an idea. Let's hear if it makes sense. Now home appliances are expensive, young people get married, and it takes a lot of money to buy a set of home appliances. They often have to save for a long time. I have a The idea is that several of our electrical appliance companies will join forces with Huatou Bank to develop a preferential loan for newlyweds' home appliances.

As long as there is a fixed job and part of the down payment is provided, Huatou can provide loans to young people.To stabilize consumption with little risk, Huatou Bank can earn interest, electrical appliance factories can increase sales, and young people can use these appliances one day earlier. Isn’t it the best of the three worlds? "

There is a demand for loans in any era. Before the property prices in this era have not risen, the difficulties are of course the three major items.Home appliances worth [-] to [-] yuan can be obtained by an employee after two or three years of work.Therefore, the risk of such a short-term loan is not great, so that China Investment Bank can test the waters in personal credit.

In this era, Huaguo's banks are very difficult to manage.The savings rate of ordinary people is very high, so the banks have a lot of money in their hands. However, due to policy restrictions, banks mostly lend money to state-owned enterprises, but the money is often not collected back, so the life of all banks is not easy.

Although the center opened the door, Huatou Bank can provide loans to private or township enterprises, but because the credit system has not been established, the business risk of Huatou Bank is also very high.

Therefore, Huatou Bank has been looking for some relatively stable loans. Huatou's internal personal housing loans are of course good, but at this time ordinary people are not used to such early consumption, so let's try the water from newlywed home appliance loans.The size of the loan is not large. Once you get used to it, other kinds of loans will be easy to handle.

Chapter 487 Internal Contradiction

After hearing this, Zheng Liming immediately realized that this was a very good way.Huatou Bank is very different from other banks in China, that is because the Huatou Department started on Hong Kong Island, and they have a very deep understanding of the cruelty of the financial world on Hong Kong Island.

The senior executives of China Investment Bank have seen too many risks of Hong Kong Island Bank, so everyone's consensus on the development of China Investment Bank is that they would rather slow down and lay a solid foundation.

From the very beginning, China Investment Bank has been operating in a very formal manner, using various means to control risks and reduce the non-performing loan ratio.However, there are more and more Huayuan deposits in the account, so in addition to normal corporate loans, more fields must be expanded. Learning from Hong Kong Island, excellent personal loans are of course worth exploring.

Over the years, Huatou Bank and Huatou's insurance provident fund department have provided many housing loans to Huatou Group's employees. They also have a relatively mature operating model, and have gradually expanded to the outside of the group. The personal loan business has matured.

With the expansion of China Investment Bank, China Investment Bank is ready to continue to expand its scale and cover all major cities across the country.While China Investment Bank is expanding, it is indeed a very imaginative approach to help brother companies expand together in this way. Preferential loans for newlywed household appliances.

Zheng Liming nodded, expressing his willingness to take the lead, and Sun Zujie nodded, "Well, since you have agreed, the boss will come to Longkou during this time, and you can discuss how to do it."

After finishing speaking, Sun Zujie asked Dong Chao again, "The DVD player should be regarded as the first household appliance invented in our country. Have you thought about how to make good use of this gimmick?"

Dong Chao was taken aback after hearing this, "Mr. Sun, isn't the first household appliance a bladeless fan?"

After Sun Zujie listened, he was stunned for a moment, and couldn't help laughing, "That was made in the Japanese country, not counting, the VCD player is the first in our country, and we want to make the advertisement bigger and well known all over the country. You can Contact China Central Television to get the position of the king of advertisements, and hype the VCD up."

"What is the king of advertisements?"

Only then did Sun Zujie remember that the advertising bidding for China Central TV Station has not yet started, but it doesn’t matter, he can teach everyone, “The period with the highest TV ratings in our country is the period before and after the end of the simulcast. Get up and negotiate with Central Television to buy the advertisement for this time slot.

Remember, the more money, the better, preferably 1000 million, 2000 million, and the whole country should know about this matter, the more lively the better. "

After Sun Zujie finished speaking, he summed it up, "You have to remember clearly, spend the most money, broadcast on the best platform, and invite the best stars!"

Dong Chao was taken aback, "When will we be able to earn back such a large investment?"

"It's very easy to make money back! Just look at the TV. The consumption potential of Chinese people is huge. You can earn [-] for a VCD, and it is enough to buy [-] sets.

You have to prepare enough DVD players first, so let’s produce 50 units. If the funds are not enough, Huatou Bank will provide loans. Don’t be afraid of inventory. If there is a problem, I will take responsibility.

After the goods are produced, advertisements are placed on CCTV, and everyone knows about it, so that the products can be quickly popularized and excess profits can be obtained.

After the competitor's product is developed, you will follow the plan and invite bids across the country to quickly sell the technology.In this way, market competition will intensify quickly, and the profit margin of this product can be quickly reduced, and we can make money with the chips in our hands.

With the high profits in the early stage, we can increase the intensity of research and development. At this time, we can launch the next-generation VCD with better playback effect, so that we can continue to obtain high profits. "

Seeing that Dong Chao and others were thinking, Sun Zujie continued, "What I'm talking about is the R&D, production and sales model of high-tech electronic products. You can use this VCD sale to practice your skills. There are still many good products in the future." Very, we must find out a complete set of experiences.”

After Sun Zujie finished speaking, Zheng Liming frowned and thought for a long time, "Mr. Sun, it's easy for us to be the leaders in VCD, but most of the time, we are the chasers."

Sun Zujie nodded, "That's true. If it is the role of a chaser, it can only grit its teeth and continue to develop, and at the same time, it will not let go of any chance to overtake on a curve.

After all, VCD is a transitional product. In the future, in DVD, if we study DVD first when the market is researching VCD, then we may become the leader.

In fact, this is what I do in the field of digital communication. Let’s skip the analog machines and start with digital communication. Although Tianyi’s CDMA has not yet been developed, in this field, the gap between us and the United States and Europe has narrowed significantly. . "