reborn in the fiery age

After the new leadership team of the Seven Brothers took office, the first thing to do was to reform the system, and the practice of state-owned enterprises running the society was resolutely stopped; and with the reform, Sun Zujie also followed the example of Huatou and established two companies directly under the municipal government. Jingshi Employee Insurance The company and Jingshi staff housing provident fund company.

The employee insurance funds and housing provident funds received by the two companies will be mainly used for housing construction for Jingshi employees, and the built houses are allowed to be purchased by lottery for Jingshi employees who do not have a house under the condition that the company guarantees a certain profit.

Of course, Sun Zujie also made some reforms based on the lessons of his previous life. For example, employees who have successfully lottery must go through it in the newspaper and accept the scrutiny of the people. Such an open approach can avoid many problems.

In addition, for the demolition and resettlement of the capital, Sun Zujie did not adopt the method of dividing a large number of houses in his previous life, but tried to limit the number of housing divisions, and the residential area of ​​each head was limited to no more than [-] square meters.

Of course, as compensation, the demolished farmers can get the demolition shopping card designated by the capital. They can use the shopping card to obtain various commodities from major supermarkets designated by the capital for free. Farmers with large old houses can drive back a BMW without any problem.

The Jingshi City Government has set up a leading group with Sun Zujie as the team leader and the deputy mayor Zhang in charge of light industry and commerce as the executive deputy leader. best conditions.

Through such a method similar to government procurement, on the one hand, it can promote the rapid development of local enterprises in Huaguo; on the other hand, Jingshi can also reduce costs. These houses that are expected to be distributed can be sold to Jingshi’s employees as commercial housing to solve the problem of employee housing. difficult question.

Even if they can't be sold for a while, with the development of Huaguo's economy, the value of these houses will become higher and higher, so Sun Zujie is not worried about losing them at all.

His approach has also aroused great interest and great attention from the center. I did not expect that there is such a good way to kill multiple birds with one stone. The reason why the center attaches so much importance is also because after the country is opened, local enterprises in Huaguo are facing more and more problems. severe shock.

Chapter 644 Price War

With the opening of the country and the gradual decline of state-owned enterprises, local industrial enterprises in Huaguo have been hit more and more seriously.

Fuji and Kodak took advantage of their huge technology and capital advantages to start a crazy dumping. Sun Zujie's suggestion for this is to introduce anti-dumping measures as soon as possible to protect the local industry.

Of course, these local companies that can't resist can only be forced to transform. Fortunately, the good days of the film industry will not be too long, and there will naturally be people who are taken advantage of in the future.

But in many industries, multinational corporations are more disgusting. Through joint ventures, Huaguo people give up their own brands. Although the central government continues to give guidance, the local governments see their continuous increase in funds, so they just turn a blind eye. He readily agreed.

For example, the Coca-Cola Seven Brothers, including Jingshi’s Beibingyang soda, fell into the hands of Coca-Cola. If there may be a side of Hua that did not understand business in the previous life, then such a situation in this life is more likely to be due to the poor and short-sightedness of the Hua people.

In the eyes of many local governments in Huaguo, they are facing too many difficulties. If they can get some financial support from multinational companies, they will accept that they have lost some unimportant things. Didn’t they even see that the Modu car is no longer produced?

At this time, Huaguo still didn't care about industrial protection. Of course, with a large number of state-owned daily consumer goods being joint ventures, multinational companies are not without rivals. After more than ten years of development, Hua's private enterprises have begun to exert their strength.

The role of many light industry companies related to the China Investment Department has gradually increased in China.At the beginning, in order to enter Sudong, Sun Zujie had to use various methods to promote the development of domestic light industry enterprises.

No one would have imagined that after completing the primitive accumulation by relying on the Soviet and Eastern markets, these enterprises would also develop rapidly in China.With a relatively flexible system, they showed considerable vitality, which made Sun Zujie heartbroken and at the same time added a little comfort.

The raccoon food he established in Japan in the 70s developed faster and faster in the fields of beverages, fast food, milk, etc. Little raccoons and Jianlibao were the leaders in these industries in Huaguo at this time.

However, Sun Zujie clearly saw the problems of the two companies. Some problems in the system have gradually emerged, and the raccoon food is particularly prominent.

The rapid development of raccoon food has made little raccoon one of the important pillar enterprises of Huayu, but because of its origin, raccoon food is relatively independent.

As a result, the relationship between Raccoon and Huayu is somewhat complicated. Raccoon hopes to follow the practice of other Huatou brothers to list on Hong Kong Island, so that the management can also hold shares.

The company is so big, it is not an exaggeration to ask for some shares. Although Huayu is also very open-minded, they are not willing to give too many shares to Lao Zhou, the management of Raccoon Foods. Of course, this is not as big as Raccoon Food It's related, it's hard to talk about too much.

Because both of them have close relationship with Sun Zujie, Sun Zujie had to focus on mediation, and then he was out of sight and out of mind. Anyway, he and the two of them said that it is okay to make trouble, but the company does not allow problems.

If he finds that the internal friction is serious, he will ask the center to hit [-] boards each. In addition, Sun Zujie specially told Lao Zhou that he must pay attention to the safety of milk products, which are for children.

In this way, Sun Zujie was still worried. He asked a laboratory in Huatou to regularly sample domestic milk powder and measure melamine. Alas, it is difficult for him to do this for his sake.

In addition, in the field of health care products, the situation in Huaguo is changing, and companies have emerged one after another, constantly consuming the masses with various advertisements.

In the midst of this chaos, in the middle of 1994, after careful preparations, Huatou's three major electrical appliances companies joined forces with a number of manufacturers closely related to themselves to launch a major counterattack against foreign businessmen. A brutal reshuffle has begun.

Price reduction, price reduction, or price reduction, in many supermarkets in Huaguo, a large-scale price war for domestic products kicked off the commemorative ceremony of the 45th anniversary of the National Day.

The shopping card plan launched by Sun Zujie also echoed this upsurge in disguise, and then Magic City also launched a corresponding plan.

The two cities of Beijing and Shanghai have always been the bellwethers of Huaguo, and everyone has begun to learn from the practices of the two cities and use the power of the government to promote the development of domestic enterprises.

Compared with Japanese electrical appliances companies that have not set up factories in China, the development of local companies can at least drive a large-scale increase in tax revenue, so the attitudes of various places are quite obvious.

After the start of the price war, companies in Huaguo suddenly found that the response of multinational companies was quite lagging behind the large-scale attacks of local companies. No, it turned out that they were not as scary as imagined.

However, in such a vigorous price war, enterprises with lighter burdens and solid foundations can still bear it, and the products of enterprises with relatively ordinary foundations begin to be unsalable.

At this time, Jingshi Snowflake Refrigerator, which is very influential in Huaguo, is such an enterprise. This is the first refrigerator manufacturer in Huaguo. The pride is completely gone.

With such a heavy burden, their costs could not be reduced at all, and they could only watch their market being eroded by their opponents, so they had to ask Sun Zujie.

After listening to the report, Sun Zujie stared at the factory manager and asked, "How much can you lower the price at most?"

"Less than 15.00%!"

"reason?"

"The burden is too heavy, and the factory needs to support too many old workers!"

Sun Zujie said sarcastically, "I found that as long as companies that can't handle it like to use this as an excuse to prevaricate me, don't forget that the three European schools were established by myself, so I don't know their main competitors. ?"

The factory manager lowered his head, and Sun Zujie said unceremoniously, "I will give you three months to find ways to reduce costs, and drive away all those bastards who are lying on Xuehua's body and sucking blood, and the factory is also going to be restructured. If you do If not, I will learn from Jingdian Group and adjust your management. Don’t blame me for being unpredictable.”

Sun Zujie finished, "I will never help you with loans, and Jingshi Finance will not put a penny into your black hole. If you can't bear it, you will sell it to Opie Electric. They have long wanted to set up a production base in the north! "

After finishing speaking, Sun Zujie kicked out the pale-faced factory manager. In the face of such cruel competition, the government must not meddle indiscriminately. Otherwise, it will be a bottomless pit. If it becomes dependent, the trouble will be even greater.

Originally, Huatou launched a price war this time with the meaning of a major reshuffle, and some companies must be eliminated. This is a very difficult process of survival of the fittest.

So Sun Zujie watched the Snowflake refrigerator sink very coldly, and refused to come forward to save it.This made him aroused some criticism, but his reasoning is also very strong. This kind of cruel competition between domestic enterprises, he can't do subsidy, and he can't afford it; if it is abnormal competition, he may still Speaking, this kind of head-to-head combat, if you can't handle it, you can only find problems in yourself.

Of course, Sun Zujie said so, but he still asked Bai Mingrui to take someone to see the Snowflake refrigerator. The situation is really not good. The 80s refrigerator production line has been more than ten years old, and it is already a little behind, so the cost is of course relatively high; In addition, the burden on enterprises is really heavy.

After Sun Zujie listened to the report, he reluctantly added Snowflake Refrigerator to the list of companies preparing for restructuring in the near future, then shook his head and said, "It seems that even if the restructuring may not be successful, then we can only prepare to cooperate with Oupai !"

"It would be a good thing if we can introduce Oupai!"

While the two were talking, Sun Zujie received a call from Lin Tongzhi. Lin Tongzhi told Sun Zujie that Samsung Electronics of the Southern Dynasties expressed willingness to form a joint venture with Snowflake Refrigerator through relevant parties. Their conditions are very good, but there is also a A small request, they hope that Huaguo will give up the Snowflake brand and focus on producing Samsung high-quality refrigerators wholeheartedly.

After hearing this, Sun Zujie immediately said, "Reject Samsung's joint venture request!"

"Fu Yin, this is inappropriate, the deacon has already verbally agreed!"

After listening, Sun Zujie said without hesitation, "This matter belongs to the work scope of the Huaguo High-tech Work Leading Group, and Deacon Sheng has no right to call the shots!"

After Lin Tongzhi heard it, he was immediately stunned. He held the phone and didn't know what to say. Seeing that he didn't reply, Sun Zujie hung up the phone with a snap.

Sun Zujie turned around and said to Qin Hao, "You immediately call Comrade Dong Chao of Huatou and tell him to send someone over to negotiate with Jingshi on the acquisition of Snowflake refrigerator!"

Chapter 645 Bright Sword

If it is a cooperation with other foreign-funded enterprises, Sun Zujie may pass it with a smile. After all, the basic point of view now is that joint ventures are one of the important means to solve the problems of state-owned enterprises.

However, Deacon Sheng approached Samsung and pointed out that Snowflake Refrigerator should give up the brand. Sun Zujie would never tolerate this, so he vetoed it without hesitation. Not to mention Deacon Sheng, it is the top leader on the issue of cooperation with Samsung. If he dared to promise without his consent, he would never let it go.

Of course, Sun Zujie said that the Southern Dynasties enterprise is Huatou's industrial upgrading competitor. Although the top management of the center did not express their attitude, they still supported him in actual actions.