"That won't work, it's an outsourced program"
"Oh, does the Variety Channel have internal tickets?"
"That's probably true. Why don't you ask Director Hu?"
The employees of Variety Channel are the most helpless this morning. Whether they know someone or not, the first thing they do when they see them is to ask if there are any tickets for the game.
Just kidding, if there is, I still want it.
But for Shen Lin, with the ratings, everything became easy to talk about.
For the first time, CCTV decided that Super Girl would log on to the video website at the same time, but with a one-day lag.
This is what Shen Lin must do, because only by continuously replaying and on-demand can this group of girls become popular among the audience.
The audience, who had nowhere to tell, suddenly discovered that not only Super Girl was about to log into iArt and Oil Depot, but also a new column had been created on Weibo's official website, which was about Super Girl.
If there is a new column, there will be a page, and you can sell advertisements.
What many viewers didn't expect was that the two video sites were actually broadcasting highlights of the match.The duration is over an hour.
After that, every time an episode is broadcast, there will be such tidbits?
Taking advantage of the popularity, the number of hits skyrocketed, and the popularity of Supergirl also increased due to the broadcast of the tidbits.
At twelve noon, Super Girl officially logged on to the video website.
Shen Lin bought the search link, and the downloads of the two video sites increased by five points in the same period.
The number of clicks and plays of Super Girl soon reached 1000 million, followed by 2000 million and 3000 million.
Some people think that this group of girls is about to become popular.
In Ren Jing's company, five or six conference rooms for receiving customers have been opened, but they still cannot accommodate the constant influx of advertisers.
Some of them came to place advertisements, and some came to ask the girls where the advertisement appointments were.
The answer I got was that it was Ren Jing's company.
Shen Lin edited and finished the games in the other two divisions, and it was rare for him to get off work on time.
There is also the Yandu competition area, and the competitions in the six major competition areas have all been completed.
Shen Lin can't tell which of these girls can make it to the end, and he doesn't want to see it. The fate of a person is determined by himself, and there are infinite possibilities.
Shen Lin hopes that all of them have this possibility, this is the value of hosting this show, not just making money.
Wang Chengzhang arranged the logistics work well.Like Shen Lin, he understands that it is not easy for everyone walking on the road of chasing dreams, and he wants to give them the best stage and the greatest help.
The advertising auction was held at Yandu Hotel.
This is a super five-star hotel, and the activities held here are of high commercial value.
However, Shuangmu Company, which was originally a small company, wanted to hold an auction here.
Yandu Hotel also proudly put up an electronic banner on the lobby, "I wish the Super Girl commercial auction a success." The bosses of Yandu Hotel stood in front of the door to welcome them.
Shen Lin, Ren Jing, Hu Mei, and the deputy director of the TV station came in the same car.The car was driven directly to the door.
The advertisers, even Huang Jianlin, brought the vice president to the auction venue early.
Huang Jianlin saw a crowd of bidders at the venue, and felt that he still underestimated Shen Lin's ability, especially his ability to make money.
You know, this auction is not just for anyone who wants to enter. You need to pay [-] tickets.
Just this one, at least hundreds of bidders, Shen Lin will have to earn tens of millions.
And the total cost of this venue is less than 50.Including the organization of the entire event, it would cost 100 million.
With hundreds of bidders competing, the competition will be extremely fierce, and Shen Lin will earn a lot of money.
Huang Jianlin also saw familiar figures, all of whom were of similar weight to himself, which meant that the immediate auction would be even more brutal.
"Let the company's finances recalculate, how much money we can spend at most." Huang Jianlin was a little nervous.
The vice president held the phone and looked at his boss in surprise.In this case, the boss will only say it when he is about to enter the market to bid for a large piece of land, but this is just a small title auction.
Is it necessary?
How many millions will this auction cost?
The vice president gasped, and quickly picked up the phone to make a call.
As the small-eyed auctioneer came up, the next big screen began to play the trailer for the next issue of Super Girl.Accompanied by high-pitched sound effects, the spirits of the people in the venue were shocked.Then a picture like flipping a card appeared on the big screen, and then the first auction position appeared.
Everyone was dumbfounded during the whole process.Whether it is the auction of Shen Lin's program, who is the master for Smith, or just a bidding scene, all of which are so advanced.
But in Shen Lin's eyes, this is the most ordinary editor.In his school, promotional videos made blockbuster films. As long as you are willing, as long as you are willing to spend money, or not willing to part with your own money, the big aerial photography is the same.
But in this world, no one has ever done this.
"Welcome all bosses to the Super Girl commercial auction. I'm Niu Dalei, the auctioneer. To be honest, it's the first time I've photographed such an occasion, and I'm a little nervous. After all, like me, everyone knows the ratings of Super Girl."
As he said that, the screen flipped "Kaka".There were ratings.
Flipping over again, the number of clicks and comments on the two major video sites appeared.
Of course, there are also ratings given by netizens. 8.6 points.This is the highest score of all variety shows so far.
Many people don't have any concept of clicking and commenting on the website, and their faces are in vain.
Niu Dalei said "I rely on" in his heart, thinking that Shen Lin's special brew is a sales genius, and he could predict the following reaction better than himself.
The big screen at the back began to "click" like flipping a book, and there were constantly growing comments scrolling on it, many of which were words of praise for Super Girl.And the number is scary.
Then the screen flipped again, and the voice-over "Super Girl" was launched. There were more than 5000 million broadcasts on that day, and more than 8000 million simultaneous online users during the broadcast. The total users reached [-] million. Converted into ratings, that is [-]. Break seven."
I rely on.
The ratings are simply against the sky.This voiceover seems to be from Wang Shi, right?Damn, it's Shen Lin, and Wang Shidu will give the voiceover.
But for Shen Lin, the most important thing is to let these big customers know the potential of the two video media.
The screen jumps back, and this time there are all the advertising slots of the time period.
There are not many advertising positions, only 37 in total.
The reserve price is marked there.
There were whispers below at first, and then there was an uncontrollable discussion.
Because the reserve price is contrary to their expectations, it is only low but not high.
"I announce that the auction has officially started."
The discussions that seemed to be uncontrollable just now fell silent after Niu Dalei announced the start.
Because the following is a competition for real money, and it is an opportunity to become famous.
Chapter 822 5000 million naming rights
It may be that he is afraid of being unintuitive, or it may be that Shen Lin is so talented that he understands everything.After the auctioneer finished speaking, another picture appeared on the big screen.
Decomposed the previous program and explained in detail where the advertisements are located.
Let everyone know at a glance.With this frankness, advertisers hope to reach this cooperation even more.
"The base price is 100 million, and the price will be increased by [-] for each placard. There is no upper limit."
Before Niu Dalei started shouting, dozens of people had already raised their placards.
"300."
Before Niu Dalei could answer, a person holding a placard in the corner had already shouted: "500 million."
"600."
Damn, Niu Dalei has the feeling that he is a dummy and they are all bidding on their own.
"Thirty-eight million." Niu Dalei finally shouted.
"Thirty-eight million once, twice, three times, deal."
The first advertising position with the worst position actually sold 800 million yuan.And it was only six seconds.
Niu Dalei didn't want to take this job at first, but now he feels more and more that he is in the right place.
He also felt that the record might be broken tonight.
Next, although the location of the advertisement was not very good, three time slots of 2000 million and one time slot of 3000 million were shot.
But many merchants are red-eyed by this atmosphere.
Moreover, many companies are personally visited by the bosses, and it is obvious that they will not give up until they win a position.
These enterprises, facing development bottlenecks, keenly discovered that Shen Lin's show this time may be their best chance to get out of the bottleneck.
And it was broadcast on CCTV. Although it was a CCTV variety show channel, the ratings were stable.
The transaction price of the dozen or so advertisements in the middle is more than 3000 million.
Huang Jianlin was thrilled to see it, and felt that money was really not money in front of Shen Lin.I feel that I have underestimated these small entrepreneurs before, and they are not ordinary people.
At this time, Huang Jianlin suddenly found a very familiar bidder, and quietly asked the vice president next to him: "Who is that? The one who has been standing still?"
Huang Jianlin is very wary of those who stand still. They may also be coveting the naming rights.
The vice president took a closer look and said, "The sales director of the pure water company, why is he here? Shouldn't this be something that the advertising department is in charge of?"
Pure water company?
"Waha who named the Young Singer Contest?" Huang Jianlin thought to himself.
The vice president nodded, thinking of Huang Jianlin together.
"Bosses, now is the highlight of tonight. The auction of naming rights and exclusive sponsors will start soon." Niu Dalei also wanted to know how many of these two positions would be auctioned.After all, the starting price is only 500 million.
"The exclusive sponsored auction starts now, with a starting price of 500 million starting now."
"5000."
call!
Damn, I directly excluded a group of small bosses from the competition.
Huang Jianlin saw that it was Waha's sales director who was holding up the placard.
Huang Jianlin gave the company's vice president a positive look.
"6000."
"7000."
"One hundred million." The other party lost his composure and directly mentioned one hundred million.
Grandma's, Huang Jianlin felt excited, but several real estate bosses directly withdrew from the auction.
In their eyes, this is no longer worthwhile.I am not short of money to earn, why spend such a big price?
"One hundred and ten million."
call!
The following discussion started, the price is too high.
CCTV's highest advertising fee is more than 6000 million for three-second advertising.
"One hundred and ten million."
I rely on.
Is this crazy?
What is the purpose of paying such a high advertising fee?
"5000 million." Fangda directly raised the price.It's all tens of millions.It seems inevitable.
My goodness.
Niu Dalei couldn't open his small eyes.It's unbelievable that an auction for a variety show can have such a high auction price.
Is this show really so magical?
Or did Shenlin do a good job in marketing?
Several real estate tycoons sitting together glanced at Huang Jianlin who seemed to have nothing to do, and whispered there.
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