I became popular in half the entertainment industry

From the actors selected by the director, Shen Lin chose those actors who were more consistent with the actors in his memory.

Then I started to speak to them in person.

Chen Tong helped as the deputy, and the advertising director helped prepare and arrange the shooting location.

Because there are no lines, only a few simple stories, which are relatively simple.

After talking about the play, the actors rehearsed several times, and Shen Lin asked Chen Tong and the advertising director to set up the camera positions.

Next to the studio, there were a lot of staff members of the commercial film crew standing, they all wanted to see what kind of commercial Shen Lin would shoot this time.

Shooting will start soon.

In the first short story, the protagonist is a beautiful woman who is similar to Xiaowen, with outstanding body and appearance, and is also very young.

The general meaning is to work hard and refuse unspoken rules.

The shots are neat and neat, all in slow motion, and the costumes are even more elegant.

The next segment is the struggle of young people pursuing their academic dreams.

This is the easiest and will be done quickly.

Let's go to the next story, in the rain.The beauty just now chose the ordinary boy in the rain, but rejected the BMW guy who took the flower.

Finally, let’s start with Ren Jing’s part, that’s the point.

Originally, Chen Ou's version was directly a scene of the company's struggle, but this time Shen Lin chose the scene of Ren Jing's difficult film and television journey. The two simple shots clearly explained it.Skill is good at it!

Then came Ren Jing's road to business, which was full of voices of doubt and denial.

But Ren Jing threw her fist in vain, and then she wrapped her hands in bandages and walked towards the camera gracefully.

No one would understand the meaning of these shots if they hadn't read the shot script, but everyone had to admit that the choreography was too delicate.

Then Shen Lin asked Chen Tong to make up a few scenes set in the script.

Then Shen Lin took Ren Jing and the others out of the studio.

Except for the director of the advertisement and a few people who had read the storyboard script, everyone else was in a daze.

I don't know what this is filming.

After all, an advertisement is not like an advertisement, because there is no advertising product, and a short film is not like a short story, because it is incomplete.

It's just that they think so because they haven't seen the words of the ad, not even the director of the ad.

Shen Lin soon arrived at the post-production company.

After Shen Lin instructed the staff to roughly cut out the film, Ren Jing began to record the endorsement speech.

Without Shen Lin's guidance, Ren Jing grasped the essence of this passage, and in a seemingly calm tone, narrated the huge waves in her heart.

When Ren Jing was recording, the rough cut was sent to the technical department, and according to Shen Lin's request, he had to add special effects.

Advertisements that narrate stories like this rarely add advanced special effects, but Shen Lin must have these special effects, because these special effects can make people feel the most different and have the most sense of substitution.

One is a picture of the group mocking Ren Jing, the other is a picture of Ren Jing shattering it like glass, and then there is a close-up of Ren Jing stepping on the broken glass.

There are not many close-ups and the advertisement is not long, but Shen Lin has to do it very carefully.

Two hours later, the picture came out.

Shen Lin has no objections, and the timing of the endorsement speech recorded by Ren Jing can be edited and matched.

So endorsements were added.

The post-production team added subtitles, plus the theme that Shen Lin requested to add later.

A profile of Ren Jing with arms crossed.

The sound and subtitles appeared at the same time, "Ren Jing has an appointment, a big coffee day trip."

Soon the various voices in the advertisement were added.

Ren Jing stood nervously in the meeting room and waited.

Xiao Wen held Ren Jing's coffee cup and looked more disturbed than Ren Jing.

After all, the effect of the advertisement and the word-of-mouth fermented in the future directly determine whether it can impress the big coffee you want to invite in the future.

It also determines whether the program can be carried out.

The finished advertisement was sent to the conference room.

Shen Lin and Chen Tong came out of the studio.

It should be said that Chen Tong had already cast himself on the five bodies that Shen Lin admired, but this time he lay down directly on the ground.

Such an advertising idea, even if I smashed my head, I couldn't come up with it and shoot it. How did Shen Lin come up with it?

It is really incomparable between people.If you compare, you will humiliate yourself.

The advertisement lasted more than one minute, but no one thought it was long, and no one just saw it as an advertisement.

It was the first time that Ren Jing was infected by her own voice, let alone those around her.

The bloody but unhurried Ren Jing who threw a punch in the face of doubts stunned everyone.

It turns out that this is Ren Jing's different side, this is Ren Jing's stubbornness, the beauty is too powerful when she is so powerful.

Shen Lin's talent is simply invincible.

And when the original intention of the ad was shown later, many people realized that it was just an ad, and exhaled a sigh.

Then they thought, is it true that the big coffees who go on a one-day tour of the big coffees also want to talk about their unknown and difficult side?

Even Ren Jing herself began to be full of curiosity about this show.Not to mention other people.

After watching the ad, Xiaowen said excitedly: "Even if we can't impress the big businessmen, even if we can't invite important people, the personal charm of Ren Jing in this ad alone may not worry about the ratings, right? "

This is definitely not Xiaowen's flattering words, because everyone present felt this way.

It is very likely that Ren Jing will become the spiritual idol of young people.

Chapter 122 "I Speak for Myself" advertisement aired

Thanks for the reward 20181202180313377, thank you

Ren Jing is not a proud character, but she also nodded.Although this ad is meant to attract big shots, everyone can see that as long as this ad is broadcast, the one who will benefit the most is himself.

It is the program "Ren Jing has a date".

Because it has earned people's curiosity about him, and because he is an extremely famous actor, his acting skills, which were criticized at first, have also been affirmed by the rise of the box office of men and women, whether they are of the same sex or the opposite sex. , They all began to appreciate themselves with different eyes.

In addition to his achievements in the mall in the past two years, especially the wave of advertisements for sesame paste in the south, and the fact that he is the producer of Huanzhugege, which is almost spread in the industry and outside the industry, has made him famous.

With such a self, who wouldn't want to know the story behind it?

Thinking of this, Ren Jing glanced at Shen Lin gratefully.

Shen Lin felt that his ad shot was okay, and he was more confident about the next step.

Because I am extremely aware of the lethality of this advertisement.

Originally mediocre Chen Ou and Jumei Youpin, in 2012, relied on this "I speak for myself" advertisement, so that his net worth soared to more than one billion.

The Jumei platform has risen even higher, making Chen Ou an idol of young people in an instant.

And Ren Jing is still a star, and she has a growing career as a foundation. Another advantage is that she is still a young and beautiful woman, and she is even more attractive.

Xiao Wen didn't hide her admiration for Shen Lin at all, and said to Shen Lin with light in her eyes: "How did you come up with such a great idea and plot? Just the confession and endorsement is not something ordinary people think of." right?"

Chen Tong also expressed emotion.

He helped Shen Lin and replied: "Hey, genius, how can this be a confession endorsement? This is a poem, okay!"

Xiaowen blinked her eyes, thinking that what Chen Tong said made sense, this was not a confession, but a poem.

Ren Jing was also dumbfounded, her eyes were unusually sexy, thinking that this is poetry, it must be.

A better poem than that answer.

Being praised so much, Shen Lin's face is full of embarrassment. He just used things from that world, and he didn't create them himself at all.

Hey, no one will believe me even if I say it, the key point can’t be explained, I’m so entangled!

With this ad, Ren Jing was reassured. She said to Shen Lin: "Shen Lin, I want to put this ad right away. It just so happens that there is a golden ad space at [-] o'clock on Xishan Terrace tonight. Then I want to On CCTV, invest in the broadcast volume of [-] articles a week."

This is more than one minute of commercial length, and it will cost millions of dollars to broadcast on CCTV for a week.

But Ren Jing felt it was worth it.

One is to promote the program, and the other is to let Shen Lin's advertisement shine.

Xiaowen has already picked up the phone, and if Shen Lin agrees, she will arrange it immediately.

For Chen Tong, a sports student who wants to be a director, he can also calculate the cost of this advertisement on CCTV, and he also knows that the program "Ren Jing has a date" is destined to become popular all over the country in a very short time.

But he also asked, the recording of this show has not started at all, it has just been approved, and the broadcast time has not even been put on the agenda.

This is already going to be a mess, it is indeed a bit exaggerated!

"I have no objection." Shen Lin felt that at this time, he should stop looking forward and backward.How can the super-rich who are busy with their daily affairs know about this program, how can they be curious about this program.

Xiaowen turned around and started making phone calls, arranging for the company to contact the advertisement.

CCTV's advertising time and cost have to wait, but Xishan TV's advertising is basically under the control of Ren Jing, so there is no need to think about it.

About 10 minutes later, Xiaowen's cell phone rang, and she said to Ren Jing and Shen Lin after answering the phone.

"CCTV has an ad segment. We have a duration of 20 minute and 800 seconds. We can arrange it completely, but the cost is very high, [-] million."

After speaking, she observed Ren Jing's expression.

Ren Jing didn't even think about it, she just nodded and said, "It's settled, when will it be broadcast?"

"tomorrow."

Ren Jing nodded, and the mature woman's skillful performance was vividly displayed.

Chen Tong babbled, thinking that 800 million yuan for [-] pieces a week is really not cheap.But worth it!

Before get off work, many people in Ren Jing's advertising company's studio were notified that the advertisement shot today would be broadcast tonight.

Almost everyone tuned the TV to Xishan TV Station on time. They just wanted to know what Shen Lin filmed this time!

Why do they feel that they don't understand.

This is simply incomparable to the last advertisement for black sesame paste!

Could it be that Shen Lin's ability in advertising planning is just a flash in the pan?

The commercial director was smoking a cigarette on his balcony, but he kept his eyes on the TV that could only see the picture but not hear the sound.

Her wife wanted to change the channel several times, but he stopped her. Even smoking, he took out the remote control.

His wife kept mumbling, obviously dissatisfied with her man's behavior.

At this time, the screen jumped, and slow motion appeared.

The commercial director knew that it was the commercial he was waiting for.

He even forgot to throw away the cigarette butts, and forgot that his wife could not tolerate him smoking in the room the most.

His wife just scolded "crazy", just like the director of the commercial, she was attracted by the different commercial screens and nice commentary voices in front of her.

When they saw Ren Jing appearing, saw her working hard in the entertainment industry, and then turned to go to the shopping mall that they were unfamiliar with, they all felt Ren Jing's pressure and stubbornness.

All feel sorry for her.

Regardless of their different understanding of Ren Jing in the past, at this moment, they feel sorry for Ren Jing, and feel that they are also Ren Jing, and they have also faced such difficulties and gossip.

But not as strong and brave as Ren Jing.

When Ren Jing's eyes were firm and she broke the virtual gossip glass beautifully, when she stepped on the gossip glass that could have repelled her, she walked towards the camera with her injured hand wrapped around her.

The voice-over came, "I am Ren Jing, and I speak for myself."

It was only then that the director of the commercial realized that Shen Lin's intention of shooting was for this sentence. The previous story was to make everyone feel a sense of identity.

The director's wife gasped after watching the ad.

Is this the sexy actress Ren Jing?

When "Ren Jing has an appointment, a big coffee day trip" appeared at the end, why did I feel a little impatient to see what kind of program it would be to be worthy of Ren Jing?To be worthy of this ad?