I became popular in half the entertainment industry

The three women in the room were naturally also attracted by Shen Lin's words.

And they also know that this matter is not difficult to define. One advertisement replaces all the advertisements introducing the efficacy of melatonin products. Are you talking about a popular science video?

"Let's not complicate things, just tell others the most important thing about melatonin. It's enough to know how to turn on the TV and how to change the channel. Why do you want everyone to know? The principle of TV is What?" Shen Lin said.

This explanation is easy to understand, and everyone knows this truth.

But knowing the truth and being able to solve the problems are two different things. Shen Lin, who has been a teacher, knows better than anyone else.

Everyone looked at Shen Lin.

All things are easier said than done.

Shen Lin didn't explain anymore, he opened the folder and took out a piece of manuscript paper from it.

Then he walked to Shi Yuzhu's desk and began to write his advertising plan.

Ren Jing and Teng Xiaowen walked over and stood beside Shen Lin.

I saw Shen Lin writing a sentence on the manuscript paper.

"We don't accept gifts during the holidays this year, but we only accept melatonin as gifts."

Ren Jing didn't understand it at first, but when she read it again, she suddenly felt that this square word was interesting, but she couldn't say what was good about it.

And Teng Xiaowen, who is less knowledgeable, stopped writing a sentence when she saw Shen Lin, thinking that he had forgotten the words.

I couldn't help but sweat for him.

Facing the two people with different expressions, Shi Yuzhu couldn't hold back, but he was more inclined that Shen Lin couldn't write any good melatonin advertisements at all.

After all, if you want to introduce the function of melatonin clearly, it is impossible without a few hundred words.

At this time, Secretary Dong, who came over to look at a line of strong and powerful words on the paper, began to look a little displeased, but when she read it a second time, she seemed to have a different taste.

Huh, so good?

Shi Yuzhu wanted to take the cigar in front of him, but he held back after thinking about it.

But what he couldn't hold back was that he also walked over and looked at the line written by Shen Lin.

"We don't accept gifts during the holidays this year, but we only accept melatonin as gifts."

Shi Yuzhu was once again shocked by Shen Lin today. This simple sentence may be ordinary in the eyes of others, but in Shi Yuzhu's heart, it opened a door, a huge door. marketing gate.

This is suddenly selling health products as gifts, which is really a genius idea.

I also racked my brains to expand the publicity and let everyone buy during the Mid-Autumn Festival, but I just didn't think of such a sentence that can drive consumers.

With this sentence, what is the introduction, what is the curative effect, you just buy it, because it is a gift.

I understand, but those who don't understand are still confused.

Shen Lin took out another piece of paper and wrote another sentence on it.

"Honor your parents melatonin."

Shi Yuzhu said "rely" in his heart, this kid really thought of using melatonin as a gift!

Add this sentence, my God, no matter what you buy for the Mid-Autumn Festival, you always have to buy some melatonin for your parents, right?

Even if you have no idea what to buy, just buy melatonin directly!

And Teng Xiaowen was very disappointed, Shen Lin, what are you writing, it is not advanced or connotative at all.

It's not as amazing as the last two advertisements, or you are really a bit too ordinary, right?It is in line with the usual trend of ordinary melatonin advertisements, is it just to curry favor with Shi Yuzhu for the sake of the program?I'm afraid it's difficult!

She looked at Ren Jing with some disappointment, but she found that Ren Jing had an uncontrollable joy on his face.

What exactly is going on?

She looked at Shi Yuzhu again, and Shi Yuzhu actually had a smile on his face, nodding while touching his chin.

Could it be that these two sentences are good advertisements?

What if the word is good?I can write it by myself!

Shi Yuzhu couldn't hold back the joy in his heart, and the mountain that had been pressing in his heart was finally solved by this boy.

"Mr. Ren, I will take over your program, and I will completely and unconditionally obey your arrangement."

After speaking, Mr. Ren looked at Shen Lin and laughed.

And Teng Xiaowen was even more puzzled, is this advertisement really good?

"Mr. Ren, why can't I see the good news?" Teng Xiaowen looked sad.

Ren Jing smiled and pulled Lateng Xiaowen's hand and said, "I can see the good, but as for the good, I really can't tell."

Teng Xiaowen looked at Shen Lin.

Shen Lin felt a little guilty, and he knew it was good, but the good thing was that he only had a half-knowledge!

At this time Shi Yuzhu said: "Let me tell the story, let Shen Lin take a break. This advertisement is not only good, it captures the essence of the advertisement. I believe it will definitely be listed in the classic advertising cases in the future, and there will be Many people study it. This is the glory of melatonin. Haha, let me first talk about its first benefit. It actually perfectly connects holiday gifts with melatonin. It suddenly changes melatonin from health care products to In addition to gifts, the price and sales range are not the same, the key point is that no one has to think about what melatonin can do! There is no need for so many introductory advertisements.”

When Shi Yuzhu said this, Teng Xiaowen instantly understood that it was possible to do this, and that was really innovative.

No wonder they all feel good about it.

"It's just that the word is not very good, right?" Teng Xiaowen felt that Shen Lin could be described with more beautiful words.

Shi Yuzhu still smiled and said: "This word is not good? I'm afraid it's too good. Every sentence of it seems simple, but it has catchy rhymes. No matter who it is, it can be remembered after listening to it once. After remembering, what will be the first thing you think of when buying a gift?"

Before Teng Xiaowen could answer, Shi Yuzhu said happily: "You will always think of melatonin."

It was so!

Teng Xiaowen did not expect that such a simple sentence would have such a profound meaning.

Then only Shen Lin can come up with such an advertisement, right?

At this moment, Teng Xiaowen suddenly remembered something, and asked again: "Mr. Waiter, what did you say just now?"

Shi Yuzhu said with a good temper: "I said you will think of melatonin."

"Not this sentence, what is the above sentence?"

Shi Yuzhu was a little confused, which sentence is above?

At this time, Secretary Dong smiled and said, "President Si, it's the one you promised to shoot Ren Jing with an appointment."

Chapter 151 Crying In, Laughing Out

Shen Lin didn't expect that Shi Yuzhu was so powerful that he could immediately see the huge information contained in the melatonin advertisement.

Also save yourself from wasting your tongue.

What Shen Lin was most worried about just now was that Shi Yuzhu couldn't understand this advertisement. If he persuaded him to shoot it to try the effect of this advertisement, the day lily would probably be cold by Friday.

Now it seems that only Teng Xiaowen, who has not been exposed to advertising for a long time, can't see it. Others will soon understand.

When Shi Yuzhu looked at Shen Lin again, he not only admired him, but also admired him a little.

He never underestimated young people.

When I started my own business, I was in my twenties, and I was worth hundreds of millions soon.

That was 20 years ago.

Shi Yuzhu still had an embarrassed smile on his face, stood up and poured coffee for the three of them in person.

Then he stood there and touched his white pants and said, "I'm really sorry just now, I lost my composure."

Not the style of the richest man at all, okay?

But Shin Rim loved it.

Shen Lin thinks that no matter what your status is, respecting others is the minimum self-cultivation.

Shen Lin smiled and said, "Don't say that, you didn't try to kill someone because I know too much, I'm already very grateful to you."

Shi Yuzhu said with a serious face: "I really thought about it."

Ren Jing and Teng Xiaowen were covered in cold sweat from fright.

Secretary Dong quickly said, "Mr. Waiter, can we not joke around?"

Shi Yuzhu laughed and said, "Shen Lin opened it first, and who do you think I am? I'm a Confucian businessman, okay?"

After speaking, he pointed to the word "Confucian businessman" hanging on the wall of the room.Damn, Shen Lin thought it was about a "profiteer" just now!

Shi Yuzhu comforted them and said, "Sit down quickly, sit down quickly, I still have a question for Brother Shen Lin."

Shen Lin has now become the younger brother of the richest man.

Don't be too intimate with that attitude.

Shi Yuzhu is worthy of being a sales genius. Although he thinks that Shen Lin's advertisement design is ingenious, how to shoot this advertisement is a difficult problem.

You have to find someone to speak for it, and if you say these few words, the audience will not be disgusted. This is the key point.

Although Shen Lin came up with the words of the commercial, he didn't mention the specific plan. Could it be that he didn't figure out how to shoot it?

"I don't know if you have thought about it, how to insert the advertising words into the advertising creative, I am afraid that the details inside and the selection of candidates also need a lot of consideration?"

After Shi Yuzhu finished speaking, Ren Jing also fell into deep thought. Indeed, what kind of person should be chosen so that the audience will not be disgusted, but can be convinced at once, and there is no need to doubt the curative effect of melatonin at all.

Even if it's an absolute first-line big-name star, I'm afraid they can't be loved by everyone, right?

It's just that they didn't expect, Shen Lin said without even thinking: "This is very simple, I have thought about it a long time ago. But the waiter, let's talk about it first, the idea of ​​this advertisement is mine, so the advertisement must be handed over to Ren A quiet advertising company will do it."

Ren Jing did not expect that Shen Lin really came to sell advertisements.

Shi Yuzhu said happily: "It's all right."

Shen Lin pushed the coffee in front of him away, and pulled out a few more manuscript papers.

With the pen in his hand, he carefully drew on the manuscript paper.

It is not difficult to draw the animation characters for melatonin advertisements, and Shen Lin once drew these two characters on the blackboard newspaper.

Except for the color, which I can't control myself, because I used a blue ink pen, everything else appeared on the manuscript paper quickly and vividly.

None of them thought that Shen Lin didn't use first-line stars or advertising stars, but used cartoons in another way?

Such a cute cartoon character, such a cute little old man and a little old lady say "No gifts for this year's holidays, only melatonin is accepted for gifts!"

Who would scoff?

Shi Yuzhu can foresee a sales whirlwind that this advertisement will blow.

And Shen Lin's design and painting are too good, right?

"It's actually a cartoon animation?" Ren Jing stared at Shen Lin's painting, why didn't she think of it?

Shi Yuzhu didn't expect that it was a difficult problem for him, but it was so simple for Shen Lin, so simple that he couldn't believe it.

But is it really easy?

Obviously not.

It's not that I don't have ideas for solving advertising, and it's not that I haven't given my ideas to the top international advertising teams, but no matter how much money I pay, the result is the same, and no one can satisfy me.

It can be seen that Shen Lin is the real master of advertising planning.

"Mr. Ren, Shen Lin, can I ask you to make an advertisement quickly, I'm really anxious! This is my life-saving straw." Shi Yuzhu said without any concealment.

Shen Lin, who remained silent all this time, said, "Okay, leave it to me."

At this time, a call from outside the company came in, and it seemed that they were asking about the sales conference.

Shi Yuzhu doesn't have the mind to hold a sales conference. The company has to increase production and spread out enough supply of goods. There must be no phenomenon that the product is popular and the supply of goods can't keep up.

"It's not open, hurry up to produce and prepare the goods." Shi Yuzhu said to the secretary.

The secretary smiled and went out to make arrangements.

After finishing speaking, Shi Yuzhu smiled and said to Ren Jing: "Actually, I also have a private jet. Would you like to see the wall of shame that I failed at the beginning, that unfinished building that has been completed?"

No one expected that the richest man would reveal his scars on the show?

That's really worth seeing!

Ren Jing smiled and said, "This time I agree with your idea, then let Shen Lin shoot commercials at home, and we shoot programs."

Shi Yuzhu looked at Shen Lin with a smile and said, "Well, anyway, I want to see the samples as soon as possible, and I still want to see what other surprises you will give me. How about you come to my company? I Give you shares and let you be the vice president?"