I just want to copy books quietly

"So you need to work harder on WeChat. How can WeChat quickly occupy more market share? I'm now counting on WeChat to help me turn around, so that I can stand on a high ground and watch their jokes in the future." Yan Yingzhen's mood was actually much better than before, and she didn't complain much.

Du Caige could only say: "I'll try my best. It's just that I don't really understand, I only have some fragmented ideas."

"Why don't you write down those bits and pieces of ideas, you don't need to use any format, just write whatever you think of, and send it to my email after you finish writing. By the way, by the way, you can also give some suggestions to Jade Bird Music."

"Yes." Of course Du Caige would not refuse.

After chatting about these trivial matters, he brought up the serious business again, but Ke Caiwei's life and study, and then wanted to have a conversation with Caiwei.

Caiwei's voice was a little blurred, the child was very sleepy.

"Papa, I miss you so much, when will you come to see me!"

"I want to buy one in rainbow colors, but Aunt Chen won't buy it for me."

"Papa, I learned the piano piece you wrote today, Laoulette (vletter), come and play with me quickly, and I will play it for you!"

Without saying a few words, the little guy fell asleep with his mobile phone.

With a pleasant smile, Du Caige listened to her even breathing for a while before hanging up the phone.

Turning on the laptop, Du Caige began to think about how to complete the homework assigned by Yan Yingzhen.

WeChat... how to quickly gain users and occupy more market share?

Yan Yingzhen and Fan Youqiao's previous plan was actually quite good. They used the game "Dungeon Bravely" to obtain Lu's friend list.

But it can be faster and more aggressive.

As long as you are willing to burn money.

At this time in the Internet field of Azure Star, there are almost no simple and rude business practices that burn money.

But in fact, this is the easiest way to get users, there is no one.

Du Caige thought for a long time, but couldn't think of any good idea, only the trick of burning money.

Register to send cash, 5 yuan per person.

Too little?It doesn't matter, if you log in for 7 days in a row, you will get another 15 yuan.

It's not over yet.

If you log in for one month in a row, you will get another 15 yuan.

All are cash bonuses!

That's 30 yuan.

No other preconditions are required, no hidden traps!

There are no restrictions on how to use it!

Delivered directly to your WeChat Pay account!

Oh, it seems that WeChat payment is not ready yet.Then let Fan Youqiao concentrate on completing WeChat payment as soon as possible!

If you can harvest 1 million WeChat users, you will have to pay 30 billion.

This is no small sum of money.

Tenda Network doesn't have that much money at all.

Not to mention 30 billion, they can't even come up with 3000 million in cash.

But it doesn't matter, you can ask Juzhi Investment to lend money to Tenda Network.

It's a loan, not an injection.

If it is a capital injection, it will dilute the equity of the founding team and weaken their enthusiasm.

So it is better to borrow money.to pay interest.

Then there are some other conditions, such as the absolute priority of the A round and the B round financing.

30 billion is enough?Not enough.

Also, invite 10 friends to register, and then send 20 yuan in cash.

Don't be afraid of fraud, because WeChat requires identity verification and name registration, one account per person.

In addition, it is linked with the games under Yuanguang, you can get items from popular games when you log in to WeChat, you can get items from time to time when you use WeChat to reach a certain level, you can get items when you invite friends to register, and you can get items when you complete achievements...

After such a set of combined punches, I don't believe that WeChat can't get market share.

When there are enough registered users, are you afraid that you will not be able to take the position of the leader in the social field?

If WeChat can become the leader in the social field.

Let alone 30 billion.Even if it burns 300 billion, it will be a huge profit!

Because you can earn back hundreds of billions and trillions!

Well, even if WeChat is really poorly run.

As long as the shares held are sold in time during the C round of financing, it is estimated that Rouzhi Investment will not lose any money, and even make a small profit.

Chapter 437 Five Stages

Du Caige recorded all his ideas, and didn't sort them out, they were all in pieces.

Anyway, it's not about writing a plan, as long as Yan Yingzhen can understand it.

Regarding the idea of ​​how to seize market share on WeChat, Du Caige quickly figured it out.

Then there is Jade Bird Music.

He had also discussed this topic with Yan Yingzhen before, but they were all in general terms.

In fact, Du Caige feels that it is much easier to make Jade Bird Music the leader of the industry than to make WeChat the leader of the industry.

The point is that in Azure Star, there are many ideas about music products that have not yet taken shape.

For example, what are the essential needs of users for music products?

Well, the superficial answer, everyone can answer it.

"Listen to your favorite song".

This is the simplest and most basic requirement of users for music products.

However, how can users hear their favorite songs?

First of all, your song library is huge.

So after Yan Yingzhen acquired more than half of the shares in Jade Bird Music, Du Caige asked her to pay for the song.

Regardless of other things, first buy the copyright of the song.

Don't just focus on popular songs, unpopular niche songs still have their audiences.

There are even music lovers who buy memberships on a music platform for their favorite unpopular songs.

Therefore, it is necessary to expand the song library.

Hundreds of thousands of songs are a bit small, and tens of millions of songs are not too much.

For each song, various cover versions, try to include as much as possible.

Versions of various sound quality are also required.

Some users care about the sound quality of songs and want to listen to them without loss; some users are not so picky about their ears and care about taking up space.

To meet the diverse needs of users.

Then, there must be a convenient, fast and accurate search function and push.

Otherwise, the music library of tens of millions of songs is just a huge waste.

If people can't easily find the music they like to listen to here, it's like plating copper on gold jewelry. If you say that this is gold jewelry, but it's just plated with copper, will people buy it?Won't.

There is also the need to meet the individual needs of users, and to meet the needs of users for sharing and commenting.

That's about it.

Du Caige clacked the keyboard, constantly replaying the information about music products that he had learned on Earth in his mind.

Du Caige feels that among the music products of the new era, wy cloud music is more representative.

It's not about whether the product is good or bad.

On the one hand, the operation concept of wy cloud music is very interesting; on the other hand, other music products such as qq music, kugou music, ku and other music products appeared earlier.

Qq music and kuou music were launched earlier in 2004.

wy cloud music only appeared in 2013, and its rising momentum is very rapid, abruptly taking a lot of market share from several music product giants.

Many people even think that the merger of kugou, qq, and ku music is also due to the threat brought by wy cloud music.

So what is the development of wy cloud music?

In terms of data, in 2014, the number of online music users nationwide was about 13 billion, and the number of long-term active users was only about 5000 million.

At that time, wy cloud music had 57 active users, and its market share was only 13.

For comparison, kugou music had 1000 million active users at that time, accounting for 20% of the market share.

The number of active users of qq music is about 750 million.

At the time, it was impossible for wy cloud music to pose a threat to the latter two.

But in the first quarter of 2019, the average monthly active users of wy cloud music reached 14 billion.

Well, of course, Kugou Music and QQ Music have also increased a lot, reaching 29 billion and 26 billion respectively.

Over the past few years, the online music market has been expanding, and the number of active users has risen from 13 billion to 57 billion.

This piece of cake has been enlarged, all music products have benefited, and the number of users has increased significantly.

However, the increase in wy cloud music is visible to the naked eye, with the average monthly active users reaching 57 billion from 14.

In addition, the per capita usage time of wy cloud music users is the longest, reaching 26 minutes, surpassing all other music products.

The average usage time of ku music users is 15 minutes, qq music is 9 minutes, and the three alliances of ou, qq, and ku are not combined, and the proportion of paying users is 6; while the proportion of paying users of wy cloud music is 8, and the annual income reached 40 billion yuan.

It only took 6 years for wy cloud music to grow from a small person who was not favored by others to a music product giant that can compete with kugou music and qq music.

Its valuation has also been rising all the way, with a registered capital of more than 40 billion, the valuation has reached 350 billion yuan.

Of course, Du Caige didn't think wy cloud music was a good product.

Whether something is good or not, he has the final say, the user has the final say.

It's just that if you want to make Jade Bird Music a giant, occupy the living space of Doremi Music, and let Shen Jinsong lose the betting agreement, then there must be a lot to learn from wy cloud music.

So, what is the core of wy cloud music?

algorithm.

If you want to create a music product that can dominate the entire market in the next ten years, the most important and core thing is the algorithm.

Du Caige made a note of this.

It is necessary to spend a lot of money to create a good push algorithm that can clearly describe the user portrait and make full use of the song library.

Let most users easily find their favorite songs when using Jade Bird Music.

When I was doing nothing to turn on Jade Bird Music, I could randomly click on "Recommend the following songs for you according to your preferences", and I was pleasantly surprised to find that most of them were really my favorite songs.

At the same time, if we want to maintain the community environment of Jade Bird Music well, filter out comments that insult artists and comments that attack each other among fans, and block comments and spam that are completely irrelevant to the current song or artist (such as advertisements, clean Information, clear pictures, etc.), also need the support of algorithms.

This part is the part that burns money and strengthens the core competitiveness of Jade Bird Music.

As for burning money to acquire users like WeChat, it is really not necessary for the time being, and it is not cost-effective.

Then we need to design some functions to cultivate user stickiness.

For example, sign in to get points, accumulated points to get props, celebrity peripherals, collectible vinyl records, etc.

For example, according to the user's consumption habits, automatically recommend new songs.

For example, use incentives to cultivate users' habit of reading and writing comments.

For example, vigorously support the operation of the song list, so that users can get used to screening songs through the song list in Jade Bird Music.

Du Caige wrote down all the complicated ideas with his pen like flying,