The rebirth of the wife and children

Zhang Yiming really doesn't want to talk about it, he's a bit regretful now, he shouldn't have let Shang Fuhai appear here. At this time, Zhang Yiming has a little reaction. Watermelon videos are a bit overlapping, or in a sense, if Shangfuhai’s Paike short video enters the water to compete for this market, it will compete for the market share of similar apps such as iQiyi, Watermelon Video, and Volcano Video.

In this way, the advertising revenue of products such as Xigua Video and Volcano Video belonged to the parent company Toutiao may show a downward trend...

"Egg hurts!" Zhang Yiming's most real feeling at the moment.

This is why he told Shang Fuhai that he wanted to hold shares or acquire Paike Short Video when he met Shang Fuhai for the first time. Compared with Watermelon Video and Volcano Video, Paike Short Video is more flexible, more sticky and active. With high features, it is easier to compete for the share of the advertising market, and its advantages are far beyond the comparison between the small video of the volcano and the video of the watermelon.

Moreover, Lao Zhang also found sadly that even if he wanted to revise the small volcano video and the watermelon video, it was useless, some things were marked from the beginning.

For example, Volcano Video and Watermelon Video have been in operation for more than two years. Backed by a platform as big as Toutiao, their cumulative downloads by customers have not exceeded [-] million, and their daily user activity has not even exceeded [-] million. This shows that many problems.

But can you take a look at the short video of Paike again?

Shang Fuhai is really good at seizing every opportunity for development. The accumulative downloads of Paike short videos now exceed [-] million, and the number of daily active users is almost breaking [-] million. Compared with it, Zhang Yiming almost wants to cry. He even had a premonition that this year's advertising market had entered a strong dark horse.

I'm afraid that Paike short video will carve up a piece of the advertising market in front of me. At that time, it will really hurt.

It is also impossible to hide it. Shang Fuhai itself is a shareholder of Toutiao, and its shareholding ratio is not small. In addition, Toutiao also holds a large proportion of shares in Paike short video. In a sense, they If we learn from each other and advance together, it will be beneficial to both parties.

"I plan to start from the following aspects." After Zhang Yiming's thoughts turned in an instant, he said: "First, Toutiao will continue to increase the development of channels, increase investment in advertising promotion teams at each district level, and realize advertising business. Intensive bombardment of the crowd."

"What an intensive bombardment, what Zhang Dong said, after all, the advertising business still needs people to do it. No one can do it. I am confident that Toutiao's obvious advertising revenue can be doubled today!" Shen Nanpeng affirmed his opinion statement.

It itself is a master of the Internet. Ctrip.com used to be a frequent visitor to the top ten rankings in the advertising market. However, after the rise of BAT, coupled with the up-and-coming Toutiao, Xiaomi, Meituan, 58.com, etc., the Internet has made rapid progress. Ctrip slowly retreated, but this does not mean that he failed.

Ctrip's innate attributes do not have an advantage in this area of ​​business competition. Even if he has all-powerful means, he can't implement it.

Wang Qiong said, "Yiming, let's continue."

Zhang Yiming nodded: "At the same time, the company will increase the in-depth development of Toutiao terminal applications in the next step, further improve user stickiness, increase the number of active users, and strive to maximize our advantages."

"In the second half of this year, we plan to open the overseas version of Toutiao..." Zhang Yiming had a serious expression on his face.

The overseas version is not so easy to open, just like what happened to Weibo after opening the overseas version, and was even slandered by the United States for leaking political secrets.

Another point is that Weibo has now entered the overseas market two years in advance, which means that they have divided the chassis invisibly in advance. At this time, Toutiao will enter the overseas market again, which is to grab the territory.

It’s fine if it’s a piece of land without an owner, but there are already owners on this land. In addition to the local landowners, there is also Weibo who also went to Hua Guodu. What will happen after today’s headlines pass?

At this time, Zhang Yiming actually had no idea.

But no matter what, this move must be taken. This is also a step that Toutiao is bound to take.

When can you catch up with BAT?

When can we catch up with Sina Weibo again?

Zhang Yiming was also under a lot of pressure!

Chapter 485 The sixth sense of an old man

Everyone has seen that Toutiao seems to be calling for the wind and rain in the capital market, and that after the C round of Toutiao, it seems that every share outflow can cause a fight between you and me, but a few people saw the behind-the-scenes under the spotlight , Zhang Yiming laughed and scolded in front of others, and the queen often suffered from insomnia.

Cao Yi of Source Code Capital has always known that Zhang Yiming has tenacity. When he was the vice president of Sequoia Capital two years ago, he has been paying attention to the Jiujiufang founded by Zhang Yiming in the first few years and even Toutiao later. There was no chance at that time.

Later, Zhang Yiming moved from Jiujiufang to the project of creating Toutiao. Both the Angel round and the A round were snatched by Wang Qiong from Haina Asia. Wang Qiong led the investment forcefully. That time she won most of the shares. Of the remaining shares, Weibo snatched most of the shares. He and Zhou Hongyi of Qihoo only grabbed a small part. Cao Yi did not blame it. Who, this is the true face of capital.

Facing the profit that may be several times, whoever is not willing to risk everything to grab and fight, whoever has the ability will enjoy the fruits of victory.

Cao Yi’s plan is that he doesn’t need to lead the rounds of C and D rounds, and he can just follow suit. Unfortunately, Sequoia Capital entered the C round, and the shares released by Sequoia Capital, Weibo, Hainer Asia was divided up, and Cao Yi was a little depressed for a while.

But he never imagined that less than a year after the C round, the news of Weibo selling Toutiao shares came from the market. When he got the news, he thought that he would win it no matter what. But he was late, even though he repeatedly told himself to speed up, but then he met a mysterious opponent who was more determined than him.

No way, after the market immediately released the news that Qihoo would sell Toutiao shares, even though the price had increased several times, he still chose to attack immediately.

Thinking of this, Cao Yi couldn't help but glanced at Shang Fuhai. At this time, Shang Fuhai lowered his head slightly, rubbing his forehead with his hand, not knowing what he was thinking.

Shang Fuhai was thinking about what Zhang Yiming said when he first met him. At that time, Zhang Yiming said that he wanted to control Paike Short Video, and he might even consider acquiring Paike Short Video. Shang Fuhai did not agree at that time.

He didn't understand what Zhang Yiming was thinking at that time.

But when Zhang Yiming stated the next development plan of Jinri Toutiao and formulated the next financial goal, Shang Fuhai suddenly found that Jinri Toutiao still lacks a sharp tool to attract customers' stickiness. It seems that simple text reading information cannot achieve this.

This is why it took several years for Toutiao to reach tens of millions of daily active users, but Paike short videos achieved it in a short period of time.

Of course, there is a reason for the "gold coin exchange for RMB" in it. In fact, it is also determined by people's reading habits. If you interview 100 people randomly on the street, I am afraid that more than half of them will say that they would rather watch the same content. I am willing to study the content of the consultation word by word, which is strenuous!

Customer stickiness is the root of everything!

It seems that Lao Zhang has finally realized this. Is he going to take the initiative?

There was a big question mark in Shang Fuhai's head, and he also drew a key point in this place.

It is impossible not to mark it. If he is not careful, he may overturn the car at any time.

We must know that Shang Fuhai has released 28% of the total shares of Paike short video, which is not small, almost [-]%, if Zhang Yiming really wants to do something?

Shang Fuhai was a little distracted, he felt that he was careless, too confident, he relied too much on the illusion of the so-called 'absolute shares' in his hands, while ignoring the essence of capital, this is a knife that kills without blood .

"I hope you won't do that!" Shang Fuhai looked up at the eloquent Zhang Yiming. He didn't want to test Zhang Yiming's bottom line, and he didn't want Lao Zhang to test his bottom line either.

"Or to put it another way, I am willing to give up the controlling stake in Paike Short Video in exchange for a large amount of shares in Toutiao?" Shang Fuhai suddenly had such an idea in his mind.

But immediately after, this idea was rejected by him. He himself felt that his thinking was too naive. No matter how urgent Lao Zhang was, he should have a bottom line in this regard.

"EBay, I can't make the same mistake again." Shang Fuhai warned himself in his heart.

As for Yipay, there is no way. From the moment it was born, it was doomed. If it wants to survive, it does not belong to itself.

……

At the shareholder meeting of Toutiao today, when Shang Fuhai thought of e-buy.com, Song Yutong, as the leader, was also closely arranging e-buy. further development.

Baofei Convenience Store has opened 27 new chain convenience stores in Jicheng. There is no longer a gimmick to draw a car when the shopping is full. Others can draw mobile phones, electric cars, microwave ovens, etc. according to different levels of consumption. Awards for smart pressure cookers and other aspects have been retained. Compared with practitioners in the same industry, this level of lottery is still the highest.

For example, Ginza Supermarket, the leader in the supermarket circle in Jicheng, immediately attracted attention after hearing about the gimmick of the opening of the new store of 'Baofei Convenience Store'.

Rumors of what happened in the super circle of various retailers in Bo City, the neighboring city, have already spread to several big cities around, not to mention that Ginza Supermarket has three large general supermarkets in Bo City, and their business in Bo City is very important. Because the rise of Baofei Convenience Store has suffered a huge impact, at this moment Baofei Convenience Store has come from Bocheng to Jicheng. After the major stores under the Ginza system have exchanged information, Huang Xinyue, the general manager of Jicheng Ginza Supermarket, is the first Time worked out the countermeasures.

He didn't want to end up with the reputation of being defeated and defeated like Qi Kunyang, the general manager of Bocheng RT-Mart.

For now, Qi Kunyang has lost his reputation in the retail circle of Jidong Province. If you fail, you are a failure. No one will pity you!

Having said that, Song Yutong also took advantage of the opportunity of the opening of the new Jicheng Baofei Convenience Store to make a big publicity, but she did not forget the boss's advice. When Jingcheng eBay Network Technology Co., Ltd. Shang Fuhang of Brother Express also visited Jicheng in person, where he personally formed and supervised the development of Brother Express in Jicheng.

Along with Shang Fuhang's arrival, he also brought over a group of elite forces from Brother Express in Bo City.

This is what he discussed with his eldest brother Shang Fugui. After several transformations, the business of Bocheng’s brother Express has been relatively stable and complete. As long as the current development is maintained and the in-depth layout of Tesco.com is good, there is no need to do any more For major changes, it would be good if Shang Fugui was in charge of it himself.

Shang Fuhang came to Jicheng, and his cousin Guan Peng also followed. After arriving, they began to spread the net. They no longer developed around 27 stores, but took the whole Jicheng as the development center, and the scale of fission development.

After two detailed communications with An Xiaohui and Song Yutong, Shang Fuhang was clear about the next step of the development of Baofei Convenience Store. After taking most of Jicheng, they will attack Qingcheng, and then use the three cities of Jicheng, Qingcheng, and Bocheng as horns to cover the entire Jidong Province.

Naturally, with the comprehensive development of Baofei convenience stores, Tesco and Brother Express must keep up with the pace of development.

Song Yutong sat quietly in the office, staring at a map on the computer screen without blinking. It was the entire area of ​​Jidong Province. It was located in Bocheng, Jicheng and Qingcheng respectively. The red, yellow and black bold circles are marked, and then the two cities are connected by two-way arrows.

Meals need to be eaten one bite at a time, and the development of Yigou.com is the same. According to the decision of Shangfuhai, in the early stage, wherever Baofei convenience stores are opened, Yigou.com will cover wherever it is opened, and there is no need to cover outside the city or province in advance. There is no area where Baofei convenience stores have taken root.

Then again, unless there is another situation, that is, if Baoshun logistics warehousing can take root in other regions in advance and cooperate with offline warehousing, Yigou.com can also cover it.

Unfortunately, judging from the current situation, this idea is just an idea in a short period of time, and it cannot make any major changes.

Song Yutong withdrew her scattered thoughts, and her eyes settled on the circle of Jicheng again. This is the focus of this year's development, so it's time to publicize it.

That's right, from the moment Baofei Convenience Store's 27 new stores opened in Jicheng, Song Yutong knew that Tesco's coverage of the whole area in Jicheng was about to begin.

"dong dong dong"

There is a knock on the door.

Song Yutong frowned subconsciously, she was a little unhappy, she didn't want anyone to disturb her when she was meditating, but she suppressed her temper and asked, "Who, come in!"

"President Song, it's me." It was Liang Rubo who opened the door and entered.

Song Yutong really didn't expect Liang Rubo to come here at this point.

She gestured for Liang Rubo to sit down, and asked him: "Mr. Liang, you come to see me now, what's the matter?"

"Isn't the boss holding a shareholders' meeting in Toutiao next door today? I don't know what's wrong. I'm always a little uneasy, as if something is about to happen." Liang Rubo held his chest, feeling uneasy.

Song Yutong's white and smooth cheeks turned blue: "Mr. Liang, did you not have a good rest last night?"

"Mr. Song, it's easy if you haven't had a good rest. Anyway, there's nothing too important recently. It's okay if I go home and sleep, but that's really not the case." Liang Rubo was thinking about how to describe his current state. Feeling.

Thinking of the end, he didn't think of a closer word. He said: "I always feel that Paike short video is very likely to be mentioned in Toutiao's shareholder meeting this time."

Chapter 486 Three Bad Street Suggestions

Song Yutong frowned: "What do you mean?"

Liang Rubo shook his head, the problem was that he didn't know where this feeling came from.

Song Yutong clenched her fist a few times, and finally loosened it again. She took several deep breaths and forced herself to calm down, otherwise she really wanted to beat him up.

……

Today’s Toutiao Headquarters Building, when the shareholders’ meeting lasted until 01:30 noon, the meeting was adjourned temporarily, and they had a meal in the company’s restaurant and took a break for an hour. The morning meeting continued at [-]:[-] pm.

The meeting has reached the fifth item, from financial data to the new year's goals, to strategic planning, and to the immediate topic!

"Everyone, today's Toutiao client side lacks a product that can greatly increase customer stickiness. Whoever has better attention can bring it up." Zhang Yiming finally raised this issue.

Shang Fuhai's original sloppy mentality also became serious. Zhang Yiming had previously joked with him about his thoughts on shooting short videos. He didn't know what Zhang Yiming's intentions were when he raised this issue, but he had a feeling , Zhang Yiming has not given up on seeking short videos for Paike.

"We have to find a way to divert his attention." Shang Fuhai began to ponder in his heart.

Wang Qiong didn't think much about it, and Zhang Yiming didn't tell her about his covetousness for taking short videos.

"Zhang Dong, isn't it good that you came up with the idea of ​​'Counting Wu Yifan' last year? I remember that once this activity was launched, it directly drove tens of millions of active users on the Toutiao client, and also drove users to interact with each other. Why not do a similar activity again?" Wang Qiong suggested.

Before Zhang Yiming listened to her suggestion, his eyes with a strange smile fell on Shang Fuhai. After Wang Qiong finished speaking, Zhang Yiming blinked at Shang Fuhai: "Mr. I haven’t told everyone, but today I’m not going to hide it any longer, I want to say that the idea of ​​this ‘algorithm Wu Yifan’ was proposed by Shang Dong who was here today.”

"What, Shang Dong?"

"How is it possible, why have I never heard of it before?"

"Brother Shang actually came up with it. Heh, my sister is picking up people's teeth and finding the wrong partner. Brother Shang, can you tell me what other wonderful ideas you have?"

The scene immediately became lively. Shen Nanpeng stared at Shang Fuhai with deep eyes, trying to see through this young man.

Kang Youde and Yan Ruhua were too surprised. They were rich, and they had private relationships that could not be brought to the table, but let them come up with such a unique idea that obviously needs to be filled with IQ, then forget it.

Wang Qiong was indeed a little embarrassed, but this expression was only fleeting, and her face was trained enough to block bullets.

She even started to complain about why Shang Fuhai didn't tell her, and she didn't know what this old woman was thinking, why didn't she complain that Zhang Yiming, who had always had a good personal relationship with her, kept hiding it from her?

Zhang Yiming really didn't take it seriously, it was just an idea, not to mention that he was just a 'porter', who carried the small activities of Toutiao in his previous life in advance.

But what he sees Wang Qiong is pleasing to the eye now, it's just that this girl briefly took Zhang Yiming's thoughts away from making short videos, which made Shang Fuhai feel a lot easier.

In that case, huh?

Find him something else to do?

"If you want to talk about suggestions, I really have a suggestion here. How about it, if it's okay, I'll just say it, and we can discuss it together."

After seeing everyone else nodding, Shang Fuhai stretched out three fingers.

Others don't understand, so what do you mean?

Shang Fuhai didn't play charades anymore, he said directly: "I have three suggestions, I will say them one by one, and gather the wisdom of everyone today to see if there is any suitable one."

Like Kang Youde and Yan Ruhua, they all wanted to vomit blood, they didn't think of any of them, and they didn't even have a clue. Who would have thought that Shang Fuhai, a young man who has been silent all this time, would have three suggestions.

As for Shen Nanpeng, Cao Yi, and Wang Qiong, they stopped talking for a long time and kept looking at Shang Fuhai.

Zhang Yiming's eyes were a bit complicated, and he didn't say much else, his eyes signaled his secretary Mia to make a record.

"First, Mr. Zhang, I remember that when I suggested the 'algorithm' to you last year, I also gave you a few ideas. You may be too busy. I haven't seen the Toutiao client. Among these several functions, one of them is 'person-finding'"

"What do you mean? I understand it this way. Toutiao has sophisticated algorithms and precise regional pop-up technology. In this case, why not use these two functions together. Every year in our country, a large number of people get lost or otherwise Zhang, think about it, if you report this plan, you say that you are willing to use Toutiao’s technology to help the country connect to this port, and you are willing to provide technical support for those seeking help through Internet technology. Data analysis and precise targeted geographical push of background data information, there are still many kind-hearted people in this world, you have to find a way to mobilize their enthusiasm to help others..."

"One more thing, I told you at the time, if Jinri Toutiao took the initiative to initiate this matter, you think the country would ignore it, how is that possible!"

Without giving other people time to think, Shang Fuhai continued: "Let me talk about the second suggestion. Today's Toutiao client's big data analysis push information and search functions for users are already very complete. I, a layman, can't find it. Any place to improve it, but why do we have to focus on these mature functions and then modify them? Think about it, even if it is modified in various ways, it still has these functions, and you can’t do anything else with it. In this case , why not let go of these existing functions, and then develop new functions that can increase customer stickiness?"

"Hey, you said lightly, don't you know what functions to add? If you have the ability, please mention one." Wang Qiong smiled.

Shang Fuhai didn't care about the mocking smile on her face: "Let me just say one thing, I remember a fun game before, why did it gather so many netizens in a short period of time?"