The perfect future of rebirth

But after thinking about it carefully, he found that Zhao Fusheng's suggestion was really feasible.

In any case, this is not a bad thing, at least, it can create a good reputation.

"It's not just the Olympics."

Zhao Fusheng seemed to be interested in Yu Feihong's suggestion, and said with a smile: "In the future, we can increase our sponsorship for China's sports, but we don't engage in men's football and other hopeless projects, we support some small groups How about the project?"

Niche project?

Yu Feihong was stunned for a moment, a little confused, but finally said nothing.

Zhao Fusheng laughed, Yu Feihong didn't understand, but if it was Zheng Yao, she would definitely understand what he meant.

Of course, this is just the reason why everyone thinks about the problem from different angles.

For Yu Feihong, she may only consider how to improve the reputation of the future group, but what Zhao Fusheng and Zheng Yao consider is to use this to promote the company.

After all, every sport is actually a publicity window.

After chatting for a while about the arrangements after the Spring Festival, Yu Feihong had dinner at Zhao Fusheng's house before leaving.

After personally sending his sister to the door, Zhao Fusheng turned around and dialed Zheng Yao's number.

"Is something wrong?"

Zheng Yao was a little surprised, seeing that it was the Chinese New Year and all the previous matters had been resolved, why did Zhao Fusheng call herself?

Zhao Fusheng smiled, talked about what he had talked with Yu Feihong, and finally said to Zheng Yao: "What do you think?"

Hearing Zhao Fusheng's words, Zheng Yao didn't speak immediately, but became thoughtful.

Obviously, this proposal may not be understood by others, but Zheng Yao has other ideas.

As expected of the person who has worked with Zhao Fusheng for so many years, she undoubtedly knows Zhao Fusheng best.

Zheng Yao is very clear that in Huaxia, the sports industry, although seemingly inconspicuous, has received a lot of attention. If the future group gets involved in the sports industry, it will be a good move.

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Chapter 345 Practice and Theory

What is the most important thing in advertising?

Of course it worked.

Take Evergrande as an example, does football make money?

Bullshit!

Playing football in China is a money-losing business. After all, this game is an industry with high investment and low return.

But why would Boss Xu, who is so smart, make such a choice?

Trying to figure out what you want is on the one hand, and on the other hand, of course, it is for advertising.

Although the club does not make money, or even suffers serious losses, the reputation of the entire company has been raised. From the initial real estate development, to the later industries such as milk powder, mineral water, grain and oil, etc., they are all full of gimmicks. Opportunity to change market share.

In addition, the various advertisements of the team uniforms, as well as the naming, even the billboards around the stadium and the advertising expenses on the tickets are all means of publicity.

And this, for the future group, is undoubtedly very effective.

It's just that Zhao Fusheng is not interested in football, which Zheng Yao has known for a long time, so he told Zheng Yao that he can choose other projects to sponsor.

On the other hand, Zheng Yao has no objection to this.

She will accept all suggestions that are beneficial to the development of the company.

This is a matter of principle for a professional manager.

Moreover, now that the Olympic Games is coming, doing so is also good for Future Group.

"Then I'll arrange it."

After thinking about it for a while, Zheng Yao said to Zhao Fusheng.

Zhao Fusheng nodded and hung up the phone without saying anything.

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In fact, having said that, if it is to gain attention, sponsoring the men's football team may be the most effective way. After all, the men's football team has a high degree of attention and can attract attention.

But Zhao Fusheng himself did not do this to cater to certain talents, what he planned to do was word of mouth.

What's more, if he sponsored the Huaxia Men's Football Team, Zhao Fusheng felt that he might as well spend the money to buy some meat and feed it to the dogs.

At least the dog knows how to bark a few times, male football?

Ha ha……

After making the phone call and returning to the room, Zhao Fusheng saw Fan Baobao sitting there with a book in his hand.

"looking at what?"

Zhao Fusheng asked casually.

"A book about acting." Fan Baobao replied, "Written by Grotowski."

"Who?"

Zhao Fusheng looked blank, completely unaware of what Fan Baobao was talking about.

Fan Baobao laughed and explained to him: "Grotowski is a theater master of the [-]th century, a director and theorist who has had a profound influence on contemporary theater."

"Oh, Europeans? They have a lot of drivers..." Zhao Fusheng said with a smile.

In his memory, there were still Soviets in Europe, and there were a lot of them calling drivers.

"Nonsense, he is the founder of simple drama."

Fan Baobao stretched out his hand and thumped Zhao Fusheng's body. This guy always likes to talk nonsense.

Zhao Fusheng was even more confused, what are these things!

"You are a screenwriter, and you don't even know simple drama." Fan Baobao complained.

Zhao Fusheng laughed: "I'm a screenwriter, and I know what simple drama is. If you don't believe me, you can ask those actors. I guess nine out of ten don't know."