The perfect future of rebirth

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Zhu Yushi is not crazy Zhao Fusheng doesn't know, but Zhao Fusheng can be sure now that Zheng Yao is going crazy.

"What to do, what to do? I want to kill you now!"

After breakfast, Zheng Yao made a phone call to Zhao Fusheng's cell phone.

Zhao Fusheng couldn't laugh or cry: "Mr. Zheng, on New Year's Day, you can eat indiscriminately, but you can't talk nonsense. You are a lady who shouts and kills, so you should pay attention to your image."

Zheng Yao said angrily: "It's already like this, what image do I need?"

Zhao Fusheng smiled: "To be honest, I wasn't quite sure if this ad would be popular at first, but now that I've seen so many people's reactions, plus your own reaction, I'm basically 90.00% sure. Nine is sure, there will be no problem, we are not afraid of being scolded, the harder the scolding, the better, and the more people scolding, the better."

Zheng Yao was dizzy at the time: "What do you mean by that?"

Zhao Fusheng didn't speak, but said calmly: "If I were you, I would go to the mall now, no matter what the outside evaluations say, for any product, the sales volume is king, what do you think?"

Zheng Yao was taken aback, because her father said so, she can be [-]% sure that Zhao Fusheng and his father must be strangers, they have never even met each other, but why are their two opinions so highly consistent? ?

She wanted to say something again, but Zhao Fusheng had already hung up the phone.

With such doubts, Zheng Yao tidied up, told her mother that she had something to go out, and went straight to the department store.

As soon as she entered the door, Zheng Yao didn't go to any clothing and jewelry counters, but went straight to the brain gold counter.

There are not many large shopping malls in Ninghai, and department stores are undoubtedly the first choice in many people's minds.

Right in front of Zheng Yao's eyes, in front of the brain gold counter, surrounded by more than a dozen people, they picked up the products from time to time to look at them.

"Is this the morning?"

"Yes, brain gold."

"Well, it looks okay, look at the packaging, it's not bad."

"Isn't that right? Our dad also said that this advertisement is well written, honor your parents."

"Haha, yes, my mother taught my son how to sing, and no gifts will be accepted for this year's festival..."

"Well, it's quite expensive."

"Okay, I can't buy it a few times a year. You are still short of that money. When you buy things for your parents, why don't you think it's expensive?"

"Okay, I'll buy it, can't I buy it? Look at you..."

You can say anything, after all, New Year's Day is the holiday, and everyone has to visit relatives to visit their elders, so they simply bought it.

Zheng Yao stood there, watching the Brain Gold containers being sold out again and again. Many people came and found out that they were out of stock. They would rather wait for a while than go to the counter next to them. Busy dizzy, kept moving goods back and forth.

A smile appeared on the corner of her mouth, and Zheng Yao's mood improved a lot.

She finally understood why Zhao Fusheng asked her to visit the mall.

Taking out the phone, Zheng Yao called Zhao Fusheng directly.

"How do you understand?"

Zhao Fusheng smiled lightly and asked Zheng Yao.

"Understood." Zheng Yao nodded, and then asked, "You guessed it a long time ago, didn't you?"

Zhao Fusheng smiled and didn't speak.

The competition in the health care product industry is actually not so fierce now. Everyone has not yet understood the effectiveness of advertising. After ten years, it will really reach a white-hot level.Under the current circumstances, the most competitive time in the health care product industry is undoubtedly during the holidays.

Chinese people have a habit of buying gifts for their elders during festivals.

What to give to the elderly is naturally health care products.

As for general health care products, the efficacy is actually the same. After all, if there is no effect or benefit, the country will not pass the approval. The most important thing is that the price of this product is extremely expensive, and half a month's salary will be gone every now and then. I can't afford it.

Therefore, people's understanding of health care products is mostly superficial.

And Zhao Fusheng's advertisement is aimed at this point.

Advertise, advertise!

The success of an advertisement lies in the promotion of the product.To use an analogy, many fashion design masters don't like to use those top stars as models for the catwalk. The reason is very simple, what they sell is clothes, not faces.Find a celebrity to go there. When the time comes, will everyone look at the celebrity or the clothes?

In the same way, the more people scold the advertisement of Brain Gold, the more people know about the advertisement.

Don't look at the stupid lines, but it's fine if the product is not stupid.

Who is Zhu Yushi? Since he dared to approve Zhao Fusheng's advertisement, he was naturally prepared.Zhao Fusheng also said in the planning case that the broadcast of advertisements is only the first step. Next, Brain Gold will quickly launch various fancy promotions across the country. Receive melatonin" These two sentences have become advertisements that everyone knows.

To put it bluntly, you are scolding this advertisement for being stupid, and then you have to obediently spend money to buy other people's things.

It's simple, because everyone around is buying it, because it's the only good product you know everywhere you go.

Players always think that they have gone through vicissitudes, but in fact they are just toddlers.He thought he had realized the secret of competition, but in fact he was far from being qualified to sit on the table. The human civilization in "The Three-Body Problem" is like this, in fact, so are many of us.

Zhao Fusheng is very clear that for any product, quality and sales are the king. As for evaluation, hehe, that thing has always been controlled by people.

It sounds a bit strange, after all, many people say that people's words are scary, but in the advertising circle, it really is like this.Because the habit of consumers is not to say what they mean, it seems that whether it is the barb wolf, the whirlwind barb wolf, or the yin and yang whirlwind barb wolf, they talk about hype and righteous indignation, but in fact, when voting, It must be a direct vote.

In his previous life, when summarizing some classic advertisements in the advertising industry, Zhao Fusheng heard people say that the success of Brain Gold was due to this overwhelming brain-dead advertisement, otherwise why would it have been more than ten years, Zhu Yushi Advertisements have never been changed.

Looking at it today, it is really true.

Chapter 269 Everything Has Just Begun (69/256)

Just when Zhao Fusheng was full of emotions, Zhu Yushi who was far away in the capital had a calm face.

Outside the office, all the assistants were on the phone, some to the newspaper, some to the TV station.

There is only one purpose, and that is to hope that they can publish more reports that are beneficial to Brain Gold.

Boom boom boom!

There was a knock on the door, and Zhu Yushi raised his head calmly: "Come in."

In the office, Zhu Yushi was not the only one, but also several executives from other companies. At this moment, their faces were very serious.

After all, judging from the current feedback, Brain Gold has become synonymous with Sister Smelly.

Almost everyone who has seen that advertisement up and down, there is no one who does not scold.

Even their own relatives are the same.