The perfect future of rebirth

After that, it was the person Zhao Fusheng needed to visit.

In Xue Yuanfang's family, there are also some bigwigs who are related to the future development of the group, all of which need to be visited by him in person, such as the third master of China Film Group.

Fortunately, although Zhao Fusheng didn't participate in any public activities on weekdays, he was well-known.

It's no secret that the big brother of Xue Yuanfang's family admires him very much in the capital.

In addition, he is very mysterious in himself, and now he personally visits the door, which makes the people who are visited feel very face.

Therefore, Zhao Fusheng didn't suffer any embarrassment at all.

Conversely, everyone he visited felt a lot of face.

But even so, Zhao Fusheng ran to several places, and all the way down, it was already the tenth day of the first lunar month.

All employees who should go to work have gone to work.

At this time, a report appeared in the newspaper. The main content was that during the Spring Festival, the middle-level leaders of the Future Group would be on duty to allow ordinary employees to rest.

"This is how the corporate culture should be. We should care more about the grassroots employees and pay attention to their ideas..."

Looking at the contents of the newspaper, Zhao Fusheng finally understood why Xue Yuanfang insisted on doing that.

This guy had already planned.

"Did you arrange it in advance?"

Just meeting Xue Yuanfang, Zhao Fusheng asked him casually.

Xue Yuanfang nodded: "Yes, isn't the corporate image just created?"

Zhao Fusheng remained silent, let alone, Xue Yuanfang's words revealed the essence of the corporate image.

The image of any enterprise is actually shaped.

The so-called corporate culture, in the eyes of many people, thinks that it should be the connotation of the company itself.

But in fact, any company, as long as it is not a state-owned enterprise, even if it is a state-owned enterprise, the ultimate goal is to make profits.

What is profit?

Literally, it means making money.

So all the packaging that says how conscientious and socially responsible this company is is actually nonsense. If a company really does not intend to make a profit, what does the boss earn?

To put it bluntly, no matter how hyped the media is, in the final analysis, it is all about profit and it is all about shaping the image of the company.

Just like the national brands back then, some companies played this banner, and the purpose was naturally to make money.

Otherwise, huh, huh, if they have the ability to donate all their profits to the country, let's see if they do it.

Isn’t it a national brand, isn’t it a national enterprise?

This is not moral kidnapping, but seeking truth from facts.

Because some companies use the banner of national brands to earn money from ordinary people, which itself is a kind of moral kidnapping marketing strategy.

Is it unpatriotic not to buy domestic products?

Ha ha.

The benevolent see benevolence and the wise see wisdom.

"You don't have to worry about that."

Xue Yuanfang smiled, and said to Zhao Fusheng: "The establishment of the company's image is a matter for our public relations department. You, the chairman, should continue to play mysteriously."

"Huh? Haha, that's good."

Zhao Fusheng was startled, then laughed and nodded.

He naturally understood what Xue Yuanfang meant. In fact, his current habit of never showing up in the public eye has also become a link in the marketing strategy of the future group.

After all, few entrepreneurs do.

But I have to say that the public relations department headed by Xue Yuanfang is very good. In their shaping, Zhao Fusheng was shaped into a low-key industrialist.

He can spend a lot of money during an earthquake, but he is unwilling to accept interviews from the media.

Over the years, he has insisted on doing charity, but never accepted reports.

Such a person feels like a doer.

I have to admit that Xue Yuanfang's image building project was really successful.

Under such circumstances, most people's recognition of Future Group actually stems from the image of the chairman of the group who does not hype or high-profile.

In their view, this is a company with a sense of social responsibility, but it has never been a nonsense company.

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After the fifteenth day of the first lunar month, the atmosphere of the Spring Festival naturally faded a lot.

Those who should go to work go to work, and those who should go home go home.

In fact, for most people, Chinese New Year is just a reason and an excuse to rest.

After the Spring Festival, everything will return to normal.

Zhao Fusheng is also, what should I do, there are more things on the group side.

"Why do I feel that there seems to be a lot of work backlogged during the Spring Festival?"

Sitting in his office, Zhao Fusheng said helplessly to Zheng Yao.

Zheng Yao chuckled, pushed the pile of documents in front of her forward, and said to Zhao Fusheng: "You'd better read it slowly."

Rolling his eyes, Zhao Fusheng always felt that this woman was mocking him.

"Speak the truth."

Zhao Fusheng decisively changed the subject, and asked Zheng Yao: "In the new year, what are the main development directions of the company?"

Zheng Yao is the CEO of the company. As the chairman, Zhao Fusheng naturally needs to get some information from her.

Zheng Yao also knew that this was a serious matter, so she nodded and explained to Zhao Fusheng: "It's mainly about real estate. After all, at this time, the growth trend of the real estate industry is already obvious."